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TABLE OF CONTENTSPHOTOGRAPHY............................................................3VIDEO.............................................................................6ART & COPY...................................................................11ABOUT...........................................................................15

THE PLEDGE:PHOTOGRAPHY TOSUPPORT ART DIRECTOR AND ARTIST’S VISION OF A DARK AND URBAN SCENE INVOLVING DECAYING MEDIA.

THE TURN:COLOURED ARTIFICIAL SMOKE, LIT USING REMOTE TRIGGERED SPEEDLIGHTS AT CAMERA LEFT ALL AIMED TO EXCEED THE EXPECTATIONS LAID OUT IN THE ART DIRECTOR’S INITIAL CONCEPT.

THE PRESTIGE:COLOURED ARTIFICIAL

SMOKE, LIT USING REMOTE TRIGGERED

SPEEDLIGHTS AT CAMERA LEFT ALL

AIMED TO EXCEED THE EXPECTATIONS LAID OUT

IN THE ART DIRECTOR’S INITIAL CONCEPT.

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THE PLEDGE:AN ENTREPRENEURIAL STYLIST AND MAKE-UP ARTIST, ALONG WITH A LOCAL MODEL, BOTH SOUGHT TO STRENGTHEN THEIR RESPECTIVE PORTFOLIOS WITH UNIQUE AND ENGAGING CONTENT: MOODY, PERIOD-PIECE STILLS.

THE TURN:DIRECTED PHOTOSHOOT, CREATING A SET OF PHOTOGRAPHS THAT WERE TO BE WITH A SENSE OF STORY, AND ENGAGING MOOD. SHOT WITH REMOTE TRIGGERED SPEEDLIGHTS IN A BRILLIANTLY STYLED INTERIOR AIMED TO CARRY THE RETRO AESTHETIC.

THE PRESTIGE:A HALF-DOZEN DIFFERENT SCENES TOLD THROUGH OVER ONE-HUNDRED STILLS PRODUCED. A THOUGHTFUL CONCEPT TO BAKE A STORY INTO PHOTOGRAPHS AIMED AT PORTFOLIO USE.

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THE PLEDGE:THE ARTIST’S GOAL WASTO BOAST HIS PRESENCE IN VANCOUVER AND SECURE THE STORY OF HIS MUSIC, AND PROMOTE HIS UPCOMING PERFORMANCES ON-TOUR ACROSS CANADA.

THE TURN:DIRECTED PHOTOSHOOT USING REMOTE TRIGGERED SPEEDLIGHTS IN AN URBAN FOCUSED AESTHETIC.

THE PRESTIGE:ENJOYING COUNTLESS

RETWEETS, LIKES, AND FAVOURITES, THE

DELIVERED STILLS WENT TO ALL OF THE

ARTIST’S SOCIAL MEDIA CHANNELS, SHARING

HIS STORY WITH LOCALS, AND LEGACY FANS IN LOS

ANGELES AND DETROIT.

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THE PLEDGE:LIVE PERFORMANCES FANS HAD SEEN UNTIL THEN BEING OF A DIFFERENT, MORE MASCULINE ENERGY, THE ARTIST WANTED TO SHARE SOMETHING THAT WOULD BE SPECIALLY CREATED FOR THOSE OF HIS FANS WITH A SENSITIVE SIDE.

THE TURN:DIRECTED A TWENTY-HOUR MUSIC VIDEO SHOOT ADHERING TO THE ARTIST’S ORIGINAL VISION WITHOUT COMPROMISE. OVER FOUR DAYS FOLLOWING AN INITAL SKYPE MEETING, A TREATMENT AGREED WAS UPON, SCRIPT FINALIZED, AND LOCATION, CREW AND EQUIPMENT SECURED.

THE PRESTIGE:GAINING HIS YOUTUBE, TWITTER AND OTHER SOCIAL MEDIA CHANNELS UNPRECIDENTED ENGAGEMENT, THE ARTIST ALSO ENJOYED AN INVITATION INTO SXSW FOLLOWING RELEASE OF THE “BALANCE” TRAILER.

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THE PLEDGE:LOOKING TO A CARVE A UNIQUE POINT-OF-DIFFERENCE IN THEIR MARKET, A MINI-SERIES WAS CREATED TO SUPPLEMENT A RESPONSE TO A REQUEST-FOR-PROPOSAL FROM A LOCAL PIZZA VENDOR.

THE TURN:CREATING “STREET VIEWS,” I EDITED, SHOT AND DIRECTED A STREETER-VIDEO TO BOTH HIGHLIGHT WHAT LEVEL OF BRAND AWARENESS OUR POTENTIAL CLIENT HAD, AS WELL AS WHAT WAS IMPORTANT TO THEIR POTENTIAL PATRONS, AND WHAT KEP THOSE PATRONS REACHING FOR ANOTHER SLICE.

THE PRESTIGE:ENJOYING NUMEROUS, INVALUABLE INSIGHTS THROUGH THE LIVE, IMPROPTU STREET-INTERVIEWS, OUR TEAM WAS ABLE TO PROVIDE THE CLIENT WITH ESSENTIAL INSIGHTS INTO THEIR BRAND, THE AWARENESS OF IT, AND THE OPPORTUNITIES IT COULD CAPITALIZE UPON.

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THE PLEDGE:AS A SMALL CREATIVE AGENCY IN ITS INFANCY, APPROACHING LEADS ON AN INTERNATIONAL SCALE WAS NOT ALWAYS FEASIBLE. AN IDEAL SOLUTION CAME IN THE FORM OF A VIDEO INTRODUCTION TO BREAK-THE-ICE WITH POTENTIAL LEADS AND BUILDING RELATIONSHIPS.

THE TURN:FROM A LIST OF BULLET POINTS THAT HIGHLIGHT OUR TEAM’S PROCESS, A BLUEPRINT FOR A GRAPHIC ILLUSTRATION WAS DEVELOPED, SCRIPT APPROVED, VIDEO SHOT, DIRECTED AND EDITED.

THE PRESTIGE:WITHIN A FEW MINUTES, AN ILLUSTRATION WAS PLAYED OUT IN TIME-LAPSE FORMAT, THOUGHTFULLY TIMED TO A VOICE-OVER THAT ENGAGES THE VIEWER AND LISTENER WITH OUR TEAM’S STRONG IDEAS, PRESENTED SIMPLY.

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THE PLEDGE:A TALENTED CHEF WHO HAD TRAVELED ABROAD FOR YEARS BROADENING HIS TASTES AND DEVELOPING HIS CRAFT HAD DESIGNS TO START HIS OWN ESTABLISHMENT. LOOKING TO GAIN PATRONS FOR A TEST-KITCHEN TO FINE-TUNE HIS DISHES, HIS POP-UP RESTAURANTS NEEDED TO ATTRACT MORE DINERS.

THE TURN:FILMED AND EDITED A PROMOTIONAL VIDEO TO SHARE THE STORY AND EXPERIENCE OF THE CHEF’S HAUTE-CUISINE MOLECULAR FARE, MAKING IT EASY FOR POTENTIAL DINER’S TO KNOW EXACTLY WHAT THEY WOULD BE MISSING SHOULD THEY NOT ATTEND THIS CHEF’S DINNER EVENTS.

THE PRESTIGE:SHARED VIA VIMEO, INSTAGRAM AND THE CHEF’S OWN WEBSITE, THE VIDEO ENJOYED A GENEROUS VIEW-COUNT, WHILE ATTRACTING NEW FANS, FOLLOWERS, AND THE BENEFIT OF REVIEWS AND ARTICLES ON LOCAL FOOD-BLOGS, INCLUDING VANCITY BUZZ.

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THE PLEDGE:TO CREATE A VIDEO CASE-STUDY THAT WOULD SHOW CASE THE CONCEPT-TO-EXECUTION EFFORTS BEHIND OUR FIRST MOBILE APP, “TIKTOK.” SUBSCRIBING BUSINESS OWNERS WERE GIVEN THE OPPORTUNITY TO TURN DOWNTIME INTO UPTIME VIA GEO-LOCATED, EXCLUSIVE, TIME-SENSITIVE DEALS OFFERED TO TIKTOK USERS.

THE TURN:FILMED, DIRECTED AND EDITED A PROMOTIONAL VIDEO TO SHOWCASE OUR EXPERIENCE CREATING THE TIKTOK MOBILE APP, FROM THE INITAL BRANDING PHASE, TO LIVE TESTING, TO FINAL LAUNCH AND MARKETING COMMUNICATIONS AND OUTDOOR SIGNAGE.

THE PRESTIGE:OUR TEAM’S END PRODUCT WAS A VIDEO CASE-STUDY THAT BECAME A KEY TO ATTRACTING AND APPROACHING MORE CLIENTS WANTING TO CREATE MOBILE APPS. ESTABLISHED A UNIQUE AND UNPRECIDENTED MILESTONE FOR OUR YOUNG AGENCY.

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THE PLEDGE:AN EVENTS COMPANY NEEDING TO RE-ENTER THE MARKET WITH A FRESH FACE, AN ESTABLISHED AND UNIQUE BRAND, AND LEVERAGING THEIR EXPERIENCE-CENTRIC POINT-OF-DIFFERENCE.

THE TURN:A BUSINESS CARD DESIGN BASED ON THE BALANCE OFFERED BY GRID-SYSTEM AESTHETICS, AND GOLDEN-MEAN CONSIDERATIONS WAS PRODUCED FOR ALL OF THE EVENTS COMPANY STAFF MEMBERS.

THE PRESTIGE:ORIGINAL BRANDING WAS REFERESHED WITH A NEW CARD THAT OBSERVED AN ATTITUDE OF UNIFIED BRAND-EXPERIENCE. STAFF CONFIDENCE ENJOYED RENEWED CONFIDENCE ESSENTIAL FOR NETWORKING, SEEKING LEADS, AND BUILDING RELATIONSHIPS.

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THE PLEDGE:TO COMMUNICATE EVENTS, IMPORTANT DATES, AND TRANSIT NEWS UPDATES TO ALL RIDERS OF THE WEST COAST EXPRESS.

THE TURN:PROVIDED FULL SERVICE COPY-WRITING, COPY-EDITING AND WRITTEN SUPPORT FOR WEST COAST EXPRESS “COMMUTER NEWS.”

THE PRESTIGE:SHARED WITH RIDERS LOCAL AND TRANSIT-FOCUSED NEWS AND EVENTS, AS WELL AS PROVIDING DATES FOR STEP-BY-STEP DIRECTIONS TO SPECIAL EVENTS THROUGHOUT THE LOWER MAINLAND.

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ART & COPY 03WWW.BIT.LY/ELEVATE-WEB-MOCKUP

THE PLEDGE:FOLLOWING THE SUCCESS OF EVENTS DURING THE SUMMER SEASON, THE EVENTS COMPANY SOUGHT TO GAIN THE IMAGE OF AN ESTABLISHED BRAND, AND A NEW WEB-PRESENCE WAS NEEDED.

THE TURN:ART DIRECTION AND TASK DELEGATION TO A LOCAL WEB DEVELOPMENT TEAM. PROVIDED WEB TEAM WITH BRAND COLOURS, BRANDING ASSETS AND THOROUGHLY DETAILED WIRE-FRAME MOCKUPS.

THE PRESTIGE:INITIAL PREVIEWS ENJOYED GREAT ACCLAIM BY ELEVATE STAFF MEMBERS, IMPARTING A NEW CONFIDENCE IN THEIR YOUNG ORGANIZATION.

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ART & COPY 04

THE PLEDGE:PATRONED VIA AN ONLINE COMMISION, THE CLIENT’S AIM WAS ARTWORK FOR A CREATIVE OFFICE OF ILLUSTRATORS AND VISUAL ARTISTS.

THE TURN:ILLUSTRATED A CROSS-OVER STYLE, COMIC-BOOK PIECE BASED ON A REFERENCE PROVIDED BY THE CLIENT.

THE PRESTIGE:EXCEEDED CLIENT EXPECTATIONS WITH FINISHED PRODUCT. COMMENDED BOTH FOR QUALITY AND ATTENTION TO DETAIL IN CREATING AN ARRESTING SCENE WITH PERHAPS THE BIGGEST COMIC-BOOK LEGENDS OF NORTH AMERICA.

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PROFESSIONAL REFERENCES – REZA RYAN NAGHIBI

DEBBIE SKETCHES Print Services Operator Capilano University Print Services dsketche@capilanou.ca (604) 984-1722

KEL JANTZ Clerk, Shipping and Receiving Capilano University Shipping & Receiving KJantz@capilanou.ca (604) 986-1911 Ext. 2040

BRIAN BALL Manager, Bookstore and Print Services Capilano University Bookstore and Print Services BBall@capilanou.ca (604) 983-7591

ANTONIO PIERRE BRYANT Singer/Songwriter, Musician, Performing Artist Hood Hustlers Entertainment www.itsBilliB.com HoodHustlersEnt@gmail.com (604) 721-4482

BAYAN GHADRESHENAS Chef DinnerbyBayan www.DinnerByBayan.com DinnerByBayan@gmail.com (647) 991-8018

ANDREW SHARPE Senior Brand Strategist, Director of Strategy Brandspank Retailer Marketing www.Brandspank.net Andrew@Brandspank.net (604) 608-0880