PortfolioKellie Pitchforth

ContactKellie Pitchforth538 S 2 West 3322Rexburg, ID 83440720.257.4493kelliepitchforth@gmail.com

Table of Contents

MontageBusiness CardLetterhead Event AdPhotoDesign Web pageBrochureLogoFlier

DescriptionAn inspirational and spiritual montage that was made by the of blending three images.Date 2.14.15

Course/InstructorComm 130 Section 05 Ben Pingel

Program(s)/ToolsAdobe Photoshop

ObjectiveManage Photoshop layersBlend multiple photos efficiently by maskingUse Photoshop filter options for images

ProcessI opened a new document in Photoshop and changed from portrait to landscape. (11X8.5). I placed an embedded image to become the background of the document. I then opened a new tab and used the lasso tool (with 150 pixels) to move the soldier with the masks face onto the praying man face. I created a new layer and started to blend the images together using the brush tool. I then placed another image onto the piece of a soldiers uniform. I blended that as well using the brush tool. The original praying man had his eyes looking down, so I copied the eye from another picture, used Photoshop to make it black and white. Then blended the eye into his face.

Montage

Description Matching letterhead and business card accompanied with a self-designed logo.Date 2.28.15

Course/InstructorComm 130 Section 05 Ben Pingel

Program(s)/ToolsAdobe InDesign

ObjectiveCreate a new logo to fit a company or personal imageDesign consistent layouts for a business card and letterheadUse the basic tools of Illustrator & InDesign

Process I created my logo in Illustrator. I made two rectangles. These rectangles varied in size and color. I used the rotate tool to to rotate them by 90 degrees. I continued this process till there were four sets of rectangles rotated around a pivot point. I placed my logo image in InDesign and started with the business card. The front of the card I placed the logo and the business name. On the back, I contrasted the black from the front, to a teal. I used the logo and made the opacity very light on the right hand side. The contact information is a size 8 font in the lower left hand corner. The color varies with the text on the back to create contrast.

Business Card

DescriptionMatching letterhead and business card accompanied with a self-designed logo.Date2.28.15

Course/InstructorComm 130 Section 05 Ben Pingel

Program(s)/ToolsAdobe IllustratorAdobe InDesign

ObjectiveCreate a new logo to fit a company or personal imageDesign consistent layouts for a business card and letterheadUse the basic tools of Illustrator & InDesign

Process I used InDesign to create the letterhead for my company. I started with placing the logo in the left hand corner. I used the line tool to create a teal line across the top and bottom of the page. The company name, KellNoel, I placed next to the logo. I used tracking to spread out the words graphic design to align with the company name across the top. I placed the information along the bottom of the page. I used the teal line not only for alignment, but to space out the information. I used the logo to create a watermark on the paper. I turned the opacity down to 3%.

Letterhead

KELLNoel

720.257.4493www.kellnoel/graphicdesign.com

graphicdesign@gmail.com538 South 2 West

Rexburg, ID 83440

G R A P H I C D E S I G N

Kellie Pitchforth

DescriptionI designed a full-bled color event ad fully designed in Microsoft Word. The information provided describes the place, time, date, cost, and the beneficiary.

Date2.7.15

Course/InstructorComm 130 Section 05 Ben Pingel

Program(s)/ToolsMicrosoft WordEpson Scanner

ObjectiveFind, scan, and import a high-quality imageCreate a full-bleed design

Process The entirety of this ad was composed in Microsoft Word. I started by printing a picture off from the internet to Wal-Mart, then scanning the image into the computer. I cropped the image to follow the rule of thirds. I then made a variety of text boxes on the left hand side. I put the transparency of all the yellow text boxes at 30%. I did three rectangles to follow the rule of odds. I tried to create some sort of race strip on the bottom. The two strips help ad more of a design element. They create the feeling of a bike race.

Event Ad

5K Bike Ride

February 21, 2015 - 9 a.m.

$5 entrance fee | All proceeds go to The American Cancer Society

C ancer Awareness

Porter Park

Sponsored by BYU -Idaho

DescriptionIndicate not only photography ability, but editing in Photoshop as well. Choosing and integrating a color scheme into a poster and creating an appealing layout.

Date2.14.15

Course/InstructorComm 130 Section 05 Ben Pingel

Program(s)/ToolsCannon PowerShot CameraAdobe Photoshop

ObjectiveLearn basic photography skillsAdjust image brightness, contrast, hue and saturation levelsPlace text along with image

Process I found some books in the lounge of Mountain Lofts and stacked them to take a picture. I then uploaded the image onto Photoshop and began to edit the levels, sharpness, saturation, and color balance. I changed the red book to more of a brick color, and added light to the right side of the books, and sharped the pages. I did harsh lines on the top and side of the page. These lines went along with the books, and brought the vocal point to the image. I inserted the color wheel and used to eye drop tool to insure I was keeping true to my color scheme.

PhotoDesign

DescriptionA designed a web page to showcase a logo that I personally created and designed.Date4.7.15

Course/InstructorComm 130 Section 05 Ben Pingel

Program(s)/ToolsTextWranglerAdobe Photoshop

ObjectiveDesign a web page using HTML to display a logo and contentAcquire a working knowledge of HTML and basicu nderstanding of CSS programing

Process I relied heavily on two programs well creating my web page. I used TextWrangler to write my HTML and my CSS. In order to have my colors match my logo, I put my logo into Photoshop. I used the eye drop tool to find the HEX code of each of the colors I planned on using. Luckily the majority of the HTML code was done, I just had to make a few alterations to the downloaded document. Thee CSS is what took the most time. I found a website that had different patterns that could be used for the coding of CSS, that is where I got my black pattern. I hyper-link the word blog to take the viewer straight to my website.

Web Page

DescriptionA tri folding brochure.Date4.21.15

Course/InstructorComm 130 Section 05 Ben Pingel

Program(s)/ToolsAdobe InDesignAdobe IllustratorAdobe Photoshop

ObjectiveSet up and align a two-sided, folded documentLearn how to wrap text around an imageUse paragraph styles in InDesign

Process I used the pen tool in Adobe Illustrator to outline the shape of a cupcake for my logo. I did a text wrap around the image of the strawberry cupcake. Before I was able to do text wrapping I had to edit the image in Photoshop. I carefully traced around the single cupcake and made a mask. The image on the back had ribbons with words that went across. This gave me the idea to put my headings on ribbons. This created repetition through the whole piece, and unified it as a whole. I alternated the color of ribbon and the text depending on each individual panel. To add more of a design element to the brochure I did a chevron design on three of the panels.

Brochure

CAFECUPCAKE

Contact Information538 South 3 West

Rexburg, ID720.257.4493

Our Story

Brad and Kellie met in a cupcake shop much like the Cupcake Caf. They were both in their last year of college and looking for a sweet snack to get them through midterms. Kellie ordered the last Red Velvet cupcake and Brad stood there in disbelief that he was one person too late for his favorite cupcake. He was determined to get that cupcake, but Kellie was not about to give it up without a ght. He asked if they could share the cupcake, Kellie agreed hesitatingly, and they ended up sitting down and talking for hours. Their love for cupcakes was no longer the only love they shared. They soon fell in love and opened a cupcake shop of their own, the Cupcake Caf.

1 2 3

No celebration is complete without cupcakes from the Cupcake Caf. From weddings, birthdays, brunches, business dinners, to a family picnic, we will supply sublime cupcakes that will leave your guests and you satis ed and wanting more. For more information please contact our store managers. They will be more than happy to assist you.

Single Cupcake:

Half Dozen:

Dozen:

Prices

$2.69

$15.69

$31.69

CateringCupcakes

Red VelvetDeep red vanilla cake with a hint of chocolate and cream cheese frosting topped with a chocolate dipped strawberry.

Raspberry Chocolate CheesecakeMilk chocolate cake lled with Nutella topped with fresh raspberry jam, cream cheese frosting and a fresh raspberry.

GrasshopperChocolate cake and ganache topped with a creamy mint frosting.

Cookies-N-CreamMilk chocolate cake topped with creamy Oreo butter frosting and crumbled Oreos.

Key LimeFresh lime zested vanilla cake lled with key lime pudding topped with key lime cream cheese frosting and a fresh glaze.

Vanilla VanillaVanilla cake and fresh vanilla butter frosting.

Strawberry DelightChocolate cake infused with cream lled with

strawberry jam topped with cream cheese frosting.

DescriptionThree variations of a logo for a sound system company.Date2.28.15

Course/InstructorComm 130 Section 05 Ben Pingel

Program(s)/ToolsAdobe Illustrator

ObjectiveCreate a variety of logos to fit a company or personal imageUse the basic tools of Illustrator

Process With my first logo, I created many small rectangles and arranged them in a way that represented a sound system. As the rectangles go up, the color changes. The second logo was definitely the most challenging. I tried to re-create headphones. I used a variety of shapes, and manipulated them to use accordingly. I also used a picture to trace the arc. I used the pen tool for creating the cord coming out of the headphone. This cord brings in the word sound and makes the piece more unified. With the last logo I relied heavily on the pen tool. I started at one point then varied from short/tall, and long/wide lines. The lines on the right are shorter in wavelength compared to the ones on the left. I did this to ensure that it was not center aligned.

Logo

DescriptionBlack and white flier to inform people about the Graduate Leadership Conference.Date1.31.15

Course/InstructorComm 130 Section 05 Ben Pingel

Program(s)/ToolsAdobe InDesign

ObjectiveApply the design principles and use appropriate typographyIncorporate basic InDesign skills to improve basic flier layoutCreate a project folder with image, logo, and InDesign document to keep links intact

Process I first downloaded the logo and the image to use in my flier. I did the lines across the bottom and the lines across the top to create unity and repetition. I brought attention to the words competitive edge by making them bold and italic. I but the information aligning with the bottom lines. The website is not critical information so I made the text smaller.

Flier

GRADUATELeadership Conference

Come learn how at Vouant Communications annual Graduate Leadership Conference. Vouant Communications is devoted to helping tomorrows leaders gain essential leadership skills in the workplace. During this dynamic three-day seminar, attendees will meet with top executives of Vouant Communications.

They will discuss breakthrough leadership techniques, while cultivating attributes of leadership that will market to any employer.Conference is available to graduating seniors. Space is limited.

Registration and more information available at http://www.vouantcomm.com/leaders

Do you want to have the competitive edge in business?

October 218 a.m. 5 p.m.Lincoln Convention Center