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2015

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C O N T E N TIntroduction 4

Personal Data 5

Products 6

Bomba espressothermosflask 6 VAC vacuum cleaner 8 Watch wrist smart watch 12 Pingvino wine cooler 14 LED´s Play interactive playground 16 Qubs socketbox 18 iNR gasvalve concept 20 Partition wall JeepCherokeepartitionwall 22 Spicy Fruit spice containers 26 A Tool to Teach teaching assistance 28 Light Tray brandstretchexploration 30

Graphics 34

H&M Conscious pop-up conceptvisualization 34 Emkon printables promotionalgraphics 36 Classroom labeling windowstickering 38 VBU printables promotionalgraphics 39

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J A S P E R V R O L I J KI N D U S T R I A L D E S I G N E R

You have stumbled upon my personal portfolio. This booklet shows a selection of my work, combining educational, personal and professional projects. As will be clearly visible, my interests and experience as a designer cover a wide range of product types and contexts. A good summary would be that I have great affinity with brands, technology and consumer behaviour, but especially the transformation of these variables into attractive and useful products and concepts.

I have a real passion for creating things that contribute in any way and have been thinking about solutions for common and less common problems since quite a young age. My current experience both as a student and professional designer helped gaining knowledge and tools to develop and express this passion. As a designer I like to take the lead whenever necessary, have an eye for details and gladly dive into all contexts and disciplines that come into play when designing products.

The one project is explained more elaborately than the other. Products must speak for themselves, therefore this portfolio contains as little words as possible. Naturally, more information about the content of this booklet is available on request.

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P E R S O N A L D ATA

Personalia

Name Jasper VrolijkDate of birth May 26th 1987Phone +31 629270401E-mail jaspervrolijk@gmail.com

Education

2008 - 2013 Industrial Design & Engineering Master-track Design & Styling University of Twente, Enschede

diploma 2013

2004 - 2008 Industrial Product DesignWindesheim University of

Applied Sciences, Zwolle (NL)diploma 2008

1999 - 2004 Higher General Secondary School De Nieuwe Veste, Coevorden

diploma 2004

Professional experience

2007 - present Different clients in various industriesFreelance concept, product and

graphic design

2014 - 2015 Snoeks Automotive, Nieuw-VennepDesign Engineer / Project manager

Interior development commercial vehicles

2012 - 2013 Royal VKB, Zoetermeer Graduation project Brand stretch research

2009 - 2011 University of TwenteStudent assistant

Sketching and Concept drawing

2008 Philips Design, Amsterdam Graduation project Innovation project Oral Healthcare

2007 Tricas Industrial Design, HeerdeInternship

Varying small assignments Software

3D-CAD, Solidworks, Rhinoceros, CATIA V5Rendering & V-Ray, KeyshotAnimation Cinema 4D

Graphics Adobe Illustrator, Photoshop & Indesign& sketching Adobe Flash (basic) Autodesk Sketchbook Pro

Languages

Dutch nativeEnglish fluentlyGerman moderateFrench basic

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Bomba is a small espresso thermos flask for the contemporary professional in need of daily coffee boosts. The powerful, explosive taste of espresso is reflected in the shape of the product.

Client: Personal project

B MBA

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8e

V A CAgeing is is a fact that we all have to deal with. Research has shown that an increasing amount of elderly people that need supporting care creates a shortage in the care sector. A large concern for many elderly people is to gradually lose their ability to live independently due to a decreasing physical condition. Smart technology makes it possible for these people to postpone a life full of dependency on others and keep control.

For many, vacuum cleaning can seem just another annoying household chore, but can offer a welcome routine for elderly people to contribute to their physical and mental fitness. Vac is a semi-robotic device that makes vacuum cleaning easier for the physically challenged by being electrically propelled and automatically avoiding obstacles.

Client: University of Twente

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Avoids objects like furnitureand walls when user is vacuuming.

Table

UserChair

Lamp

CONCEPT SELECTION

Target group STYLE deFinition Function, aesthetics & reFInement sketching

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11detects required support by measuring HOSE MOVEMENT

WITH EVERY PULL and signals the wheels to rotate

detects obstacles USING AN INFRARED SENSOR ON EACH SIDE

manoeuvers around obstacles BY ADJUSTING THE

SPEED OF EACH INDIVIDUAL WHEEL

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WATCHWRISTThis watch was designed in 2008 for the young professional commuter. In addition to the time, it tells its owner how to travel from one place to another, supported by all traveling information required. The slith in the clockwork allows it to be worn as a normal wristwatch by sliding it on a wristband, or using it without a band by sliding it on the sleeve or pocket of a suit.

Client: University of Twente

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Alessi's designers often create their products with a humorous wink to very recognizable things. This wine cooler was designed to fit the Bar & Wines collection of Alessi and cools one bottle of wine.

Client: Personal project

P I N G V I N O

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Title

In contemporary society many people trade their real life social contacts for relations that are maintained virtually using for instance social media platforms. Especially for juveniles, that grow up in between all these developments, it is important to be encouraged to live a non virtual social life, especially concerning physical exercise. To accomplish this, a playground was developed that enables it's users to play any desired game in an interactive way by displaying field lines or other figures on demand. The modular system is built up from tiles provided with a full colour LED grid and touch technology and is powered by built-in solar cells.

Client: University of Twente

LED’sPLAY!

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INTEGRATED SOLAR PANELS & LEDs

AS MANY TILES AS DESIRED CANBE ASSEMBLED TO FORM A FIELD

FOUR PIEZO ELECTRIC TRANSDUCERS IN EACH TILE MEASURE THE POSITION AND ENACTED FORCE OF A PLAYER

SOFTWARE IN THE SYSTEM ALLOWS USERS

TO CHOOSE THE GAME OR SPORT TO BE

DISPLAYED ON THE FIELD

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QUBSBy rotating its segments, socket box QUBS allows users to supply all their electronics, regardless the size of the power connector.

Client: Personal project

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iNRThis project comprises the embodiment and visualization of a new gas valve concept for EBM Papst, innovator in the fan & motor and recently gasvalve industry. The process started with an idea that only existed in the head of the client and some simple doodles. The objective was to embody the idea into more concrete and realistic product concept for internal and external communication. This has resulted in presentable section views, sketches and in a later stage product renderings.

Client: EBM Papst

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J E E P C H E R O K E EP A R T I T I O N W A L LSnoeks Automotive is a leading specialist in the area of small commercial vehicle modification. The company develops, manufactures and installs partition walls, Crew Cabs and other products to obtain an optimal combination between passenger and cargo transportation. Snoeks’ clientele consist of world’s leading car brands, among which Jeep. The partition wall in this project was developed to fit Jeep’s new Cherokee.

Client: Jeep (Snoeks Automotive)

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VEHICLE DESIGN ANALYSIS FOrmFINding

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CONCEPT REFINEMENT

25PROTOTYPE and THERMOForm Mold construction: guidance & support

FINAL PRODUCT

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Title

When cooking, the spices you need can mostly be found somewhere in the back of a cupboard full of other spices. With a simple “pick” your favorite seasoning is always ready to be used!

Client: Personal project

SPICY FRUIT

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MAGNETIC

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ATOOLTOTEACHTeaching young scholars with a developmental or behavioural disturbance, like ADHD or autism, can be a big challenge. To study this problem, cooking lessons on a special secondary school were used as a subject. The challenge in this project was to enable the teacher to transfer information in such a way that each student, with each a different personality and demand, is able to understand and prepared to receive information. The current system of teaching cooking lessons consisted of a simple piece of paper with a recipe. For many children, this leads to misinterpretations or loss of interest.

The project started by analyzing developmental disturbances in general, followed by a visit to a school to observe the students' behavior and the environment in which they are taught. The information gained from this analysis was used to create personas and scenarios to represent the students, their environment and actions. The result is an interactive digital user-interface that offers personalized information to each student. The interface and information were designed in such a way that wrong interpretation is minimized and understanding and fun is maximized.

Client: OPDC Emmen (University of Twente, collaborative project)

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Supplies & Tools

Whiteboard

Teacher supplies & tools (closet)

PegSocketSinkStove & oven (underneath)ToolspaceFire extinguisherFuse box

THE SOCIALVIBRANTTHE ECCENTRIC

THINKER

environment & tools analysis

ORIGINAL METHOD

persona creation

observing behavior

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R O Y A L V K BL I G H T T R A YLight Tray is one of multiple product concepts that were developed as part of a “brand stretch” exploration at kitchen and homeware brand Royal VKB. This project aimed on finding promising new product categories for Royal VKB to enter and an accompanying strategy to accomplish this.

Part of the research was amongst others an extensive internal and external brand analysis, a market opportunity exploration and a literature study to understand brand stretching theory and guide the process.

Due to its confidentiality only a small part of this project is displayed. More details about my role in this process are available on request.

Client: Royal VKB (University of Twente)

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Longlive

fashion!CONSCIOUS

Longlive

fashion!CONSCIOUS

H&MCONSCIOUSPOP-UPVisualization of an H&M Conscious pop-up store concept on the Vismarkt in Groningen (NL). The concept was imagined by a marketing student for a school project and visualized by me.

Client: Student RUG Groningen

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EMKONPRINTABLESSince a couple of years I have been responsible for Emkon Emmen’s brand related promotional printables, like brochures, flyers, folders and also logos. Two of these projects are pictured below and on the following page.

Client: Emkon Emmen

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Atelier Expressie

Atelier Mijn Wereld

Studio Rekenen

Atelier Voeding

Atelier Expressie

Atelier Mijn Wereld

Studio Rekenen

Atelier Voeding

CLASSROOMLABELINGSBO De Catamaran is a special primary school in Emmen (NL). The school’s new building was finished in 2013. In this project, window stickering was developed to distinguish one classroom from another and offer some privacy. The stickering was designed to look playful and fit each room’s theme while respecting the modern and minimalistic appearance of the building.

Client: SBO De Catamaran

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VBUPRINTABLESI have done multiple promo graphic design jobs for the resident association of student campus Uilenstede in Amstelveen (VBU), of which a selection is shown below.

Client: Vereniging Bewoners Uilenstede

Title

portfolio jaspervrolijk