IT'S ABOUT TIME HOTEL TECHNOLOGYGOT EVERYBODY IN THE SAME ROOM.

Copyright © 2010 iBAHN Inc. All rights reserved. iBAHN and the iBAHN logo are trademarks or registered trademarks of iBAHN Inc. and its affiliates in the United States and other countries.

Say hello to a new day in hotel technology. A time when the guest information and entertainment experience �ows consistently across all screens. And when platforms and applications are smart enough to work together to help you

monetize digital services, control bandwidth costs and maintain a competitive edge. It’s the moment you’ve been waiting for. And, from now on, it simply goes by the name of iBAHN® iGeneration Solutions.

MORE SCREENS. MORE POINTS OF SALE TO DRIVE INCREMENTAL REVENUE.

Hotel guests' usage of in-room screens to place hotel dining reservations, make a spa appointment or book a tee time has jumped by more than 15% in the past year alone.*

MORE SCREENS. MOREPOSSIBILITIES TO SHOW YOURBRAND'S UNIQUE VALUE.

One-third of hotel guests say slow downloading or streaming speeds will affect their decision to return to a hotel and most guests now have home Internet speeds �ve times faster than average hotel speeds.*

MORE SCREENS. MORE TOUCHPOINTS FOR A TRULY SEAMLESS GUEST EXPERIENCE.

Two years ago, 17% of hotel guests accessed the Internet while watching TV in the guest room. Today, 74% of them do.*

D-DAY FOR GUEST DATA:prepare for an unfriendly invasion

IGEN 2010:the world's guests speak their minds

FREEDOM ISN'T FREE:the flawed business model of free Inter-net

CLOUDY OR BRIGHT?:the top forecasters look at cloud com-puting

PERSPECTIVES + iNSIGHTS FOR iGENERATION HOTELS

YOU HAVE THE DATA TO START MAKINGSMARTER TECHNOLOGY INVESTMENTS.

PRESENTING THE 2010 IBAHN® iTRAVELLER STUDY

iBAHN-Gatefold-Ad-PRESS.pdf 1 6/10/10 9:31 AM

Data and insights enabling hoteliers to turn iGeneration trends into business-generation results.

FLAT SCREENS ARE JUST THE START OF THE H.D. EXPERIENCE

It’s no secret that technology continues to transform fundamental aspects of our lives at an unprecedented pace. Yet what's often overlooked amid the speed and breadth of change sweeping the hospitality industry is how clearly data can point to new and powerful opportunities for hoteliers as guest habits solidify and preferences merge.

And, as the 2010 iBAHN® iTRAVELLER Study reveals, there is indeed good news for hoteliers seeking to regain control over the experiences they provide guests and the value they create for their propertys’ distinct offerings.

Our comprehensive survey of more than 1,250 iTRAVELLERS across the U.S., Europe and Australia shows that guests the world over are very much in agreement when it comes to the technological amenities they demand. Echoing the opinions expressed in our inaugural study, today’s iTRAVELLERs continue to view Internet access, speed and security as their most in�uential factors when choosing a hotel or resort for business – with approximately half of those guests stating that a slow download or streaming experience will impact their decision to visit a property again.

Sweeping behavioral shifts unfold as we examine the ways in which guests seek to interface with the �at screen monitor, the device once thought of as merely a TV screen. The in-room screen’s role as a true digital portal is here and in tremendous demand – delivering cross-media convenience and connectivity for guests while facilitating ever-expanding and pro�table digital merchandising applications for hoteliers.

I encourage you to download the Executive Summary of the 2010 iBAHN iTRAVELLER Study for the U.S. and hope it prompts you to request a more thorough tour of this proprietary data from one of our iBAHN global team members. After all, this study and its rich �ndings were done on your behalf and as a further example of our commitment to providing the data and vision to help you turn iGeneration insights into business-generation results.

David W. GarrisonCEOiBAHN

THE 2010 iTRAVELLER STUDY IN BRIEFThe study - commissioned by iBAHN and conducted by Peter Yesawich and his travel/hospitality research �rm YPartnership - examines the usage, habits and future intentions of active business travellers when staying in hotels and resorts around the world. The study was conducted in the United States, the United Kingdom and Australia and the U.S. report is available here for download.

Building on the inaugural iBAHN iTRAVELLER Study of late 2008, this year’s analysis compares trends and priorities in usage across all technologies and devices that are shaping the hospitality technology spectrum. The U.S. Executive Summary includes key insights on how hoteliers can most effectively anticipate the desires of the iTRAVELLER in order to maintain a competitive edge.

business trips during the past 12 months and who had used in-room technology and/or web-enabled devices during their hotel stays.

iTRAVELLER Study, you will receive priority access to upcoming regional reports of study data – including comparisons of iTRAVELLER preferences and habits across the globe.

DOWNLOAD FULL U.S. EXECUTIVE SUMMARYhttp://www.ibahn.com/research

76%

42%

desire �at screenin guestroom

�nd hotel picture qualityworse than at home

THEY'RE THINKING SMARTPHONE...AND WORKING MOBILE

52% want to use phoneto book hotel reservation

46% want to use phone to check in prior to arrival

INTERNET PERFORMANCEDIRECTLY IMPACTS REPEAT VISITS

THEY DEMAND A PORTALTO USEFUL APPLICATIONS

have been frustrated by slow downloadingor streaming

agree download/streaming speed impacts their choice to return to hotel

are willing to pay an additional amount for higher speed connections

67%

48%

44%

would bypass front desk and check out on screen

want a monitor capable of displaying the Internet

would order room service through monitor display

62%

54%

53%

DOWNLOAD THE U.S. REPORT OF THE 2010 iTRAVELLER STUDY NOW AT www.iBAHN.com/research OR BY EMAILING US AT research@ibahn.com.

iBAHN-Gatefold-Ad-PRESS.pdf 2 6/10/10 9:31 AM

Data and insights enabling hoteliers to turn iGeneration trends into business-generation results.

FLAT SCREENS ARE JUST THE START OF THE H.D. EXPERIENCE

It’s no secret that technology continues to transform fundamental aspects of our lives at an unprecedented pace. Yet what's often overlooked amid the speed and breadth of change sweeping the hospitality industry is how clearly data can point to new and powerful opportunities for hoteliers as guest habits solidify and preferences merge.

And, as the 2010 iBAHN® iTRAVELLER Study reveals, there is indeed good news for hoteliers seeking to regain control over the experiences they provide guests and the value they create for their propertys’ distinct offerings.

Our comprehensive survey of more than 1,250 iTRAVELLERS across the U.S., Europe and Australia shows that guests the world over are very much in agreement when it comes to the technological amenities they demand. Echoing the opinions expressed in our inaugural study, today’s iTRAVELLERs continue to view Internet access, speed and security as their most in�uential factors when choosing a hotel or resort for business – with approximately half of those guests stating that a slow download or streaming experience will impact their decision to visit a property again.

Sweeping behavioral shifts unfold as we examine the ways in which guests seek to interface with the �at screen monitor, the device once thought of as merely a TV screen. The in-room screen’s role as a true digital portal is here and in tremendous demand – delivering cross-media convenience and connectivity for guests while facilitating ever-expanding and pro�table digital merchandising applications for hoteliers.

I encourage you to download the Executive Summary of the 2010 iBAHN iTRAVELLER Study for the U.S. and hope it prompts you to request a more thorough tour of this proprietary data from one of our iBAHN global team members. After all, this study and its rich �ndings were done on your behalf and as a further example of our commitment to providing the data and vision to help you turn iGeneration insights into business-generation results.

David W. GarrisonCEOiBAHN

THE 2010 iTRAVELLER STUDY IN BRIEFThe study - commissioned by iBAHN and conducted by Peter Yesawich and his travel/hospitality research �rm YPartnership - examines the usage, habits and future intentions of active business travellers when staying in hotels and resorts around the world. The study was conducted in the United States, the United Kingdom and Australia and the U.S. report is available here for download.

Building on the inaugural iBAHN iTRAVELLER Study of late 2008, this year’s analysis compares trends and priorities in usage across all technologies and devices that are shaping the hospitality technology spectrum. The U.S. Executive Summary includes key insights on how hoteliers can most effectively anticipate the desires of the iTRAVELLER in order to maintain a competitive edge.

business trips during the past 12 months and who had used in-room technology and/or web-enabled devices during their hotel stays.

iTRAVELLER Study, you will receive priority access to upcoming regional reports of study data – including comparisons of iTRAVELLER preferences and habits across the globe.

DOWNLOAD FULL U.S. EXECUTIVE SUMMARYhttp://www.ibahn.com/research

76%

42%

desire �at screenin guestroom

�nd hotel picture qualityworse than at home

THEY'RE THINKING SMARTPHONE...AND WORKING MOBILE

52% want to use phoneto book hotel reservation

46% want to use phone to check in prior to arrival

INTERNET PERFORMANCEDIRECTLY IMPACTS REPEAT VISITS

THEY DEMAND A PORTALTO USEFUL APPLICATIONS

have been frustrated by slow downloadingor streaming

agree download/streaming speed impacts their choice to return to hotel

are willing to pay an additional amount for higher speed connections

67%

48%

44%

would bypass front desk and check out on screen

want a monitor capable of displaying the Internet

would order room service through monitor display

62%

54%

53%

DOWNLOAD THE U.S. REPORT OF THE 2010 iTRAVELLER STUDY NOW AT www.iBAHN.com/research OR BY EMAILING US AT research@ibahn.com.

iBAHN-Gatefold-Ad-PRESS.pdf 2 6/10/10 9:31 AM

CHOOSING THE RIGHT TV

GUESTS  TODAY  ARE  VERY  PARTICULAR

This  gives  hotels  that  deliver  the  best  entertainment  

BASIC CAPABILITIES IN HOSPITALITY-GRADE TVS

Hotel guests today expect the same quality of entertainment when they travel as they receive in their homes. Thus, the system that delivers the entertainment must be top quality, right down to the TV

sets in the rooms. This demand provides an excellent opportunity for hotels to differentiate themselves from the competition, and we focus in this paper on background and advice on how to deliver differentiating service.

Improving the Guest Experience with the Right TV

The Ideas In Brief:GUESTS EXPECT exceptional technology experiences

– so recognize that IPTV is here to stay

CHECK TO MAKE SURE NEW TELEVISIONS are hospitality grade to maximize your digital offering

MAKE SURE TO VERIFY KEY FEATURES, such as the ability to upgrade TVs

A KEY QUESTION: does your hardware/TV vendor partner with service and content providers?

How iBAHN Enables Hoteliers To Capitalize On This New Digital Dynamic STEVEN MORRIS, CEO, ETV - AN iBAHN COMPANY

They know what they want and place a value upon it.

“variable pricing based on Internet speed” “different prices for heavier broadband users”

“higher Internet speeds for an additional, nominal fee”

MORE THAN 4 OUT OF 10 iTRAVELLERs AGREE TO:

A more expansive study. A more conclusive picture of the new digital dynamic.

iTRAVELLER U.S. DATA

iTRAVELLER EMEA DATA

iTRAVELLER ASIA/PAC DATA

iBAHN BRAND STANDARDS 2011

Corporate  iBAHN  Red Corporate  iBAHN  Blue Corporate  iBAHN  Lt.  Gray

Corporate  iBAHN  Black

COLOR PALETTE

> Primary Palette

> Secondary Palette

iBA

HN

BR

AN

D S

TAN

DA

RD

S 2

01

1

> Accent & Highlights

05

   

   

   

   

   

   

   

   

   

   

   

                       

                     

               

                 

INDEX

12

iBA

HN

BR

AN

D S

TAN

DA

RD

S 2

01

1

00 — Background and Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0201 — iBahn Brand Standards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0302 — Tone of Voice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0403 — Visual Identity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 05   A.  LOGO  USAGE   B.  COLOR  PALETTE   C.  FONT  USAGE04 — Marketing Materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 07   A.  STATIONARY   B.  NEWSLETTERS  &  MAGAZINES   C.  LITERATURE   D.  POSTERS   E.  OTHERS05 — Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0906 — Websites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0907 — Guest Facing Branding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1008 — Public Relations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1009 — Internal Communications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1010 — Thought Leadership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1111 — iShare Elements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1112 — Conclusion. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

We are committed to straightforward, ethical, and fair relationships with our internal and external customers.

&HONESTY INTEGRITY