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PORTFOLIO BY

Published by Floor Boers Copyright © Floor Boers 2012

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system of transmit-ted in any form or by any means electronic, mechani-cal, photocopying, recording or otherwise, without the prior written permission of the author.

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CONTENT

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CONTENT

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My name is Floor Boers. I’m currently a 3rd year student ‘Lifestyle and design’ at the Willem de Kooning Academy of Arts in Rotterdam, the Netherlands. This book visualizes my personal playground. It contains a selection of

my work I created with much pleasure in the past three years. Lifestyle and design at Willem de Kooning Acad-amy is a broad discipline in which elements of different creative fields are joined. The fields in which I’m inter-ested in are; photography, illustration, graphic design, styling (clothing, set, interior), branding and identity. You will experience this when going through the pages.

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DESIGN TO PRODUCTS AND 1 ROOM

FORFRED FLAREI PRODUCT DESIGN I INTERIOR DESIGN I CONCEPT I 2011 I

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FREDS’ SWEETEST HOUSE

Menu ‘Freds’ sweetest house’

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AVAILABLE IN FREDS’ SWEETEST HOUSE

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I PHOTOGRAPHY I 2011 II MODEL: HIDDE BOERS I

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STYLE

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SIGHT

I ILLUSTRATION I GRAPHIC DESIGN I 2010 I

STYLE

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I STYLING I PHOTOGRAPHY I CLOTHING DESIGN I 2009 II MODEL: ZOE HERMSEN I

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80’S

60’S

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Back is a lifestyle magazine about art, fashion, interior and photography. The main plot line through this mag-azine is that the present is influenced by the past. Each

issue, a new topic of the past will be high-lighted and transferred into the present.

I CONCEPT I PHOTOGRAPHY I I IMAGE MANIPULATION I 2010 I

I MODEL: CHELSEA BREUR I

70’S

90’S

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Hak Eens Met een Ander bijltjeEr kan zoveel meer met één product, maar het moet niet gekker worden.

I PHOTOGRAPHY I FOOD STYLING I 2011I

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Hak Eens Met een Ander bijltjeEr kan zoveel meer met één product, maar het moet niet gekker worden.

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PACKAGE DESIGN CAT FOOD

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INSPIRED BY

I PHOTOGRAPHY I STYLING I 2010 II MODEL: HIDDE BOERS I

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VISUAL MERCHANDISING‘FUTURETASTIC BY BIJENKORF’

Graphic identity

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Color palette

Plastic bag Banners

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‘De Bijenkorf’ magazine

Website

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The ‘raketjes’ of the well known ice brand ‘Ola’ focusses on children with their marketing. These icy lol-lipops are also adults’ most favor-

ite. In this photo series the grownups are included in the target group. It expresses that they are still children.. with layers on.

I PHOTOGRAPHY I STYLING I 2011 II MODELS: ROSA VAN DER HORST, DENNIS

ALTHUIZEN & CHELSEA BREUR I

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FINDTHEKIDIN YOURSELF

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FASHION EDITORIAL MAGAZINE ‘FOU DU LUNDI’ART DIRECTOR: WILSUN CHEUNGPHOTOGRAPHY: EMMY JANSENCREATIVE DIRECTOR: GIULIA FRATTALECLOTHING STYLING: FLOOR BOERS

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54I STILL LIFE PHOTOGRAPHY I 2011 I MODEL: CHELSEA BREUR I

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I PHOTOGRAPHY I STYLING I 2009 II MODEL: ZOE HERMSEN I

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I PHOTOGRAPHY I STYLING I 2009 II MODELS: KAREL BOERS EN GREETJE BOERS I

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IF I WERE A RICH MAN...

I PHOTOGRAPHY I 2010 II MODEL: JAAP BOERS I

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NO WAY!

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UPSIDEDOWNPHOTOGRAPHER: RIK VERSTEEGCREATIVE ASSISTENT: FLOOR BOERSSTYLING: CARSTEN VAN DER KLUGTMU & HAIR: KIM MADUROMODEL: MARLOU VAN OSS

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