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Personality Profile + Compilation of Work
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so... who are you? She summed himself up with the words, “I am a band manger that works closely with a group of musi-cians and makes major decisions. I work a lot and I read about the music industry and world events.” “Yep, that pretty much sums me up,” she says. “I try to be informed. I don’t want to be the band manager that’s like [high-pitched voice], ‘I dunno maannnn, I just follow the band and attend various gigs.’There’s nothing worse than a dumb There’s nothing worse than a dumb band manager that doesn’t know how to play an instrument or any-thing about the current affairs.” You must have some other inter-ests. Do you watch movies? “Not really. After an hour I get antsy.” She describes sitting at home in front of a movie with her laptop, half watching, another half keeping track
watching, another half keeping track of band information and practice schedules. “When I’m by myself that’s not a problem but when you’re with your family or friends, they are like, “Come on now.” What about books? Do you read? “I What about books? Do you read? “I don’t,” she says. “I have a very short attention span. Books are tough, I like bullet points.” So you’re not going to read this story when it’s published? “I will,” she laughs. “I will read everything!” Yeah, right. We don’t believe her. Yeah, right. We don’t believe her. So here for your delectation – and possibly hers, if she can put down her laptop for a minute – is Putry Azhari. In bullet points…You think you’ve had a busy year? Putry Azhari’s week beats your year.“I am in charge of coordinating tours and road activities. I supervise the band members and activities. I supervise the band members and ensure that everyone is okay. I have to negotiate with the record companies. Other than that, I need to oversee usage of band’s music by moviemakers, advertisers and other agents. I also monitor publi-cists work for the band, suggesting media outlets and pulling in connections with the media world. I seek out endorsements and advertising deals that seek out endorsements and advertising deals that will raise money and help to position the public’s perception of the band and their goals.”… Yikes!
The hardest part of Putry’s life is when she stops working.“The hardest part is coming off the road,” she says. “The first three or four days, the silence issuffocating. On a big tour, you’re surrounded by
15-16 people that you see every day. There’s always something moving, whether it’s a truck or a kick drum or a bag. Then you go home and you sit there in your flat and you go back and forth with your laptop and you hear the clock going: Tick. Tick. Tick. And it’s like hitting a brick wall – boom. That’s an adjustment.”
Putry Azhari drinks 12 cans of Diet Coke a day.Putry Azhari drinks 12 cans of Diet Coke a day.Can you tell the difference between Coke and Pepsi? “Yes, blindfolded,” she says without a second’s hesitation. “When you drink 12 of them a day, you become like a Coke-aholic.”
Putry’s line of work is predominately male and as a woman…“I try not to let it bug me but there is always that “I try not to let it bug me but there is always that undertone. My band (Divide) played at a venue last week and there was a girl on the house crew. I was just so impressed. It is inspiring to know that there is a possibility for that prejudice to change. Don’t let it stop you, don’t let it intimidate you. Show them that women work incredibly hard just like the men do… and even better.”men do… and even better.”
Putry is in a relationship with her band’s front man.“We have been together for four and a half years.” It wasn’t an easy relationship, I suppose? “Oh yes you’re right, it wasn’t! Like life, it’s not all tidy. The speed of life – and working together in the same industry – creates these fuzzy lines between business and personal lives. But I’m glad we have learned to the draw the line along the way. He is truly my soulmate and my best friend.”truly my soulmate and my best friend.”
Aww! That’s really sweet. So where can folks catch your band next?“Come party with us this coming Friday at Home Club! We'll be bringing a limited run of our merch to be sold at the show. See you there.”
Divide’s latest release, ‘The Sun, The Moon & The Truth’ is available through Peter Says Denim Records.facebook.com/DIVIDEjktpetersaysdenim.com
Southeast Asia’s first Microsoft
Technology Centre opens in Singapore
Official opening of MTC Singapore with Dr Yaacob Ibrahim and Ms Jessica Tan at the kinect ribbon cutting ceremony.
Photo: Microsoft Singapore
Ms Jessica Tan
“
Singapore – Southeast Asia’s first Microsoft Technology Centre (MTC) was
officially opened today by Dr Yaacob officially opened today by Dr Yaacob
Ibrahim, Minister for Information, Com-
munications and the Arts and Ms Jessica
Tan, Managing Director of Microsoft Sin-
gapore. Located at One Marina Boulevard,
the new technology centre serves as a
place for Microsoft customers to access
new technologies such as cloud computing
and unified communications before rolling
them out at their own premises.
“The MTC is more than a showcase of
Microsoft technology. It features industry
leading best-of-breed solutions from us
and our partners, presenting many sce-
narios from increasing energy efficiency
to addressing customer retention strate-
gies. For the first time in the industry,
there is a place where senior decision
makers can go to see for themselves how
they can use technology to transform
their business and increase productivity,”
said Ms Tan.
Since 1990, Microsoft has invested Since 1990, Microsoft has invested
over S$23 million in the MTC for the
next five years. The US tech giant has
also hired world-class experts to manage
the MTC, noting that these experts will
be sharing their knowledge and expertise
with local talents in Singapore.
Mr Bernard Chew, Chief Information Mr Bernard Chew, Chief Information
Officer with NTUC FairPrice, who
toured the MTC added, “All of us
benefited greatly from the session. We
glimpsed some of the new technologies
that Microsoft is pioneering, as well as
how their solutions can drive
productivity improvements and the way productivity improvements and the way
we work. This makes it easier for me to
introduce these technologies to FairPrice
in the coming months.”
In the near future, Microsoft also
plans to include made-in-Singapore
innovations to provide greater exposure innovations to provide greater exposure
to local software companies.
The MTC will also facilitate a whole
new way of teaching and provide a place
for business leaders and entrepreneurs to
put their ideas to the test, in line with
Microsoft’s ongoing efforts to play a
partnership role in fostering growth and
future competitiveness of Singapore.
It was highlighted that Microsoft has
a significant impact on the local econo-
my in Singapore. According to a recent
IDC Economic Impact Study,
Microsoft partners and related IT
organisations employ an estimated 47%
of the total IT workforce in Singapore.
And for every Dollar that Microsoft
makes in Singapore, its partners can
earn US$8.13.
Since its soft launch in February, the Since its soft launch in February, the
centre has attracted more than 1,000
external visitors, noting that 50 percent
of whom has arrived from overseas.
Microsoft expects the facility to
welcome 6,000 visitors by the end of
2012.
3) In
Sin
gapo
re, w
here
Mic
roso
ft h
as a
w
orkf
orce
of 1
200,
the
com
pany
has
co
mpl
etel
y re
vam
ped
the
offic
e to
mak
e th
e N
ew W
orld
of W
ork
- a r
ealit
y.
2) In
res
pons
e to
this
, Mic
roso
ft b
elie
ves
that
w
e ne
ed to
mov
e to
wha
t is
calle
d a
New
Wor
ld
of W
ork.
The
tech
gia
nt h
ighl
ight
ed th
at
rede
sign
ed o
ffice
s w
ith
the
late
st t
echn
olog
y fa
cilit
ate
grea
ter
flexi
bilit
y, m
akin
g ou
r w
orki
ng li
ves
easi
er a
nd m
ore
man
agea
ble.
1) G
loba
lly, w
e ar
e w
itne
ssin
g a
seis
mic
shi
ft
in th
e w
ay p
eopl
e w
ork.
Thi
s is
esp
ecia
lly tr
ue
in A
sia,
whi
ch a
ccor
ding
to th
e H
arva
rd
Busi
ness
Rev
iew
, is
the
mos
t soc
ially
eng
aged
re
gion
in th
e w
orld
on
the
web
.
THE
NEW
WOR
LD O
F W
ORK
8) M
icro
soft
als
o m
entio
ned
that
ther
e is
no
one
-siz
e-fit
s-al
l so
lutio
n, n
otin
g th
at
each
org
aniz
atio
n m
ust
emba
rk o
n its
ow
n jo
urne
y to
war
ds t
he p
hysi
cal
and
men
tal
chan
ges
that
will
bes
t de
fine
its
own
‘New
Wor
ld o
f Wor
k’.
7) T
he N
ew W
orld
of W
ork
crea
tes n
ot ju
st
flexi
bilit
y, b
ut a
lso
help
s to
ret
ain
tale
nts
in c
ompa
ny, r
educ
e of
fice
spac
e an
d en
cour
age
a be
tter
wor
king
env
iron
men
t.
6) N
ow, t
here
are
no
assi
gned
des
ks o
r pr
ivat
e of
fices
for
man
ager
s an
d em
ploy
-ee
s. E
very
one
can
wor
k an
ywhe
re in
the
of
fice
by u
sing
a P
C ha
ndse
t, w
ebca
m o
r sm
artp
hone
.
5) T
race
y Fe
llow
s, A
rea
Vice
Pre
side
nt,
Mic
roso
ft A
sia
Paci
fic c
omm
ents
, “A
t Mic
roso
ft, w
e ac
tivel
y en
cour
age
our
empl
oyee
s to
wor
k fr
om w
here
ver’
s m
ost
prod
uctiv
e fo
r th
em -
whe
ther
that
’s in
the
offic
e, a
t hom
e or
any
whe
re e
lse.
”
4) M
icro
soft
str
ives
to
mak
e th
e pe
rfec
t w
ork
envi
ronm
ent
so t
hat
ever
y em
ploy
ee
has
spac
e fo
r to
be
crea
tive.
The
re a
re
seve
ral t
hem
es to
cho
ose
from
. For
exa
mpl
e,
a ca
fe-b
istr
o la
yout
for
em
ploy
ees
to r
elax
an
d re
fuel
them
selv
es d
urin
g br
eaks
.