Embed Size (px)
Citation preview
• P O RT F O L I O •
Brand & Visual Identity • Brochures • Cards & Invitations •
Graphics (For Marketing Campaigns) • Newsletters • Web Design • Writing Clips
• B R A N D & V I S U A L I D E N T I T Y •
BRAND & VISUAL IDENTITY
Uplevel Media Logo and Brand Identity Kit Client: Uplevel Media
Audience: Corporate clients looking for social media
consulting services
Developed a brand identity kit for a social media consulting business specific for corporate clients. The kit includes the logo with different color variations, a single-sided business card, letterhead and #10 envelope. This kit also included a brand color guide and Word document guide for the letterhead.
Karen YankovichSocial Media Brand Strategist
Main Number: 1-844-UplevelDirect Line: 1-201-355-0088
Email: [email protected]: www.uplevelmedia.com
Left to right: Use of the AWCNJ logo on an e-newsletter, website and Facebook page.
The Association for Women in Communications - Chapter Logo and NJ Chapter Visual Standards Client: The Association for Women in
Communications - NJ Chapter
Audience: Board members of organization,
committee members
The Association for Women in Communications – NJ Chapter (AWCNJ), a professional organization for women (and men) who are in the communications profession, wants to brand the organization with it’s own logo for local use. Using the existing graphic from the national organization, I’ve customized three versions of the AWCNJ logo (each logo with color, black and reverse-type variations) and developed AWCNJ Logo Visual Guidelines for board and committee members on how to properly use the logo.
1
AWCN
J Log
o an
d Vi
sual
Gui
delin
es |
REV
ISED
: 4/1
8/20
12
Logo and Visual Guidelines
Primary Colors Three colors are used as AWCNJ’s primary colors and should apply to all printed materials (brochures, flyers), online media (websites, emails), and premiums (i.e., T-‐shirts, tote bags, etc.).
Red PMS 193 CMYK: 0-‐100-‐66-‐13 RGB: 209-‐18-‐66 Hex Code: d11242
Black Pantone Black C CMYK: 0-‐0-‐0-‐100 RGB: 0-‐0-‐0 Hex Code: 231f20
White (Reverse Type) CMYK: 0-‐0-‐0-‐0 RGB: 255-‐255-‐255 Hex Code: ffffff
Secondary Colors -‐ These colors are meant to be used as complimentary colors and should be used sparingly.
Light Purple PMS CMYK: 12-‐18-‐0-‐0 RGB: 217-‐206-‐243 Hex Code: d9cef3
Medium Purple PMS CMYK: 56-‐59-‐10-‐0 RGB: 129-‐113-‐166 Hex Code: 8171a6
Dark Purple PMS CMYK: 83-‐85-‐42-‐39 RGB: 54-‐44-‐77 Hex Code: 362c4d
Primary Logo This logo is the PREFERRED format and is highly recommended for all materials.
• Name: The Association for Women in Communications – New Jersey Chapter • Font: Arial Italic for “The Association for” and “New Jersey Chapter”/Arial Black for “Women in
Communications”
Alternate Logo -‐ Stacked Version A stacked format can be used ONLY when certain materials cannot use the primary logo or space is limited.
• Name: The Association for Women in Communications – New Jersey Chapter
AWCNJ
Top: Primary AWCNJ logoBottom: Alternate stacked logo and initialized stacked logo AWCNJ Logo Visual Guidelines
BRAND & VISUAL IDENTITY
• B R O C H U R E S •
BROCHURES
Pension Pathway Brochure for the Fiduciary Investment Adviser (FIA) ProgramEmployer: MetLife
Audience: Retirement plan clients
Designed and produced an overview brochure for the Fiduciary Investment Adviser Program, a fiduciary service offered by select financial professionals to provide non-discretionary investment advice to qualified retirement plans.
Americas Council 2015 - Attendee Directory Employer: MetLife
Audience: Americas Council attendees, senior
leadership team and guests
Americas Council is one of MetLife’s advisor recognition conferences at the highest level for the best top-selling producers. For the event, I designed and produced a small directory for MetLife’s senior leadership team, Americas Council’s top advisors and their guests as a keepsake from the trip.
BROCHURES
• C A R D S & I N V I TAT I O N S •
CARDS & INVITATIONS
Top (left to right): Save the Date mailer and screenshot of email template with banner. Bottom (left to right): Cover and inside pages of the invitation/agenda.
MetLife Resources Consultant Forum Event Collateral Employer: MetLife
Audience: Retirement benefits consultants
The MetLife Resources Consultant Forum was an annual event that brought together consultants from across the country for a day and a half of education and networking with colleagues and 403(b) retirement industry experts. I designed a series of collateral for this event, which includes a logo, save the date mailer, invitation/agenda, and a banner for an email template (576 x 166 pixels).
20th High School Reunion: Pocket InvitationClient: Ewing High School Reunion Committee
Audience: Class of 1995 graduates
Developed an invitation package for the graduation class of 1995, including three variations of the Ewing High School Reunion logo, the square seal, invitation, RSVP card and reunion details.
CARDS & INVITATIONS
• G R A P H I C S •F O R M A R K E T I N G C A M PA I G N S
GRAPHICS
Your Best YOU: Tapping the Leader Within - Square Web BannerClient: The Association for Women in Communications, Women in Computing - Northern NJ Chapter
Audience: General public, particularly professional women in communications and technology
Designed a square digital banner to promote a workshop focusing on how to develop your leadership skills. The 600 x 600 pixeled banner was designed for use in various digital platforms, including website, email and social media (Facebook, Twitter).
Profitable Social Media for Your Business: A Comprehensive Workshop - Promotional Banners Clients: Karen Yankovich and YMarketingMatters
Audience: Small business owners, entrepreneurs
Designed a couple of digital assets for two presenters hosting a one-day social media workshop at the Bergen YWCA in Ridgewood, NJ. One banner was used for their email blast (see screenshot) and another was used for their registration page at the Bergen YWCA website.
GRAPHICS
• N E W S L E T T E R S •
NEWSLETTERS
AWCNJ E-Newsletter Organization: The Association for Women in
Communications - NJ Chapter
Audience: Women in the communications field
Monthly e-newsletter targeting NJ members and non-members of the Association for Women in Communications. The e-newsletter, as well as e-mail blasts, are distributed via Constant Contact.
Client Quarterly Financial Newsletter (Savings Strategies and Momentum News) Employer: MetLife
Audience: Plan Participants
A two-page quarterly financial newsletter sent to employees of MetLife’s clients/plan sponsors and delivered helpful information on all aspects of personal finance, including day-to-day money management, debt control, saving, insurance, college funding, retirement planning, and estate planning.
Newsletter content was provided by one of MetLife’s marketing vendors. I was responsible for the graphic design and layout of the quarterly newsletter.
There were two versions:• Momentum News was custom-designed specifically for
MetLife’s client, Orlando Health.• Savings Strategies was a general newsletter for all
MetLife clients.
FROM YOUR ORLANDO HEALTH BENEFITS DEPARTMENT
Dear Fellow Team Member:
The 2013 elective deferral contribution limits have been announced by the IRS:
Year 2012 2013
Contribution Limit $17,000 $17,500
Over 50 Catch-up Contribution $5,500 $5,500
There are on-site Financial Services Representatives that service the Orlando Health Retirement Savings Plan exclusively. Please call James Houston, John McLeod and Salvatore Cino at 321-841-8622. They can provide you with the professional guidance needed to help keep you maintain financial wellness.
Momentum NewsFOURTH QUARTER 2012
Growing MoneyWe’ve all heard the adage “money does not grow on trees” too many times to count. However, the idea of growing money, as it applies to saving for retirement, is not so far-fetched. If you contribute money on a regular basis to your retirement plan, the faster any potential growth will accumulate.
The graph shows the accumulation, through age 65, of $100 contributions per month to a retirement plan. The findings assume that no taxes are levied on earnings and an average rate of return of 8%. *
As you can see, employing a saving strategy early in life has the potential to increase your investment many fold, whereas your results diminish dramatically the later you start saving because you have not taken advantage of the benefit of compounding. For demonstration purposes, the amount of $100 per month was used above, but even if you can only afford to invest one-half or one-third of this amount, the earlier you start saving, the faster your money will grow.
If you are young, have just entered the workforce, and your purse strings are tight, you may want to review your current spending habits to free up some money to contribute to your retirement plan, or you could use pay increases or bonuses to begin building your retirement savings.
If you are middle-aged and have devoted your finances for several decades to raising a family, once your children
have moved on, you may want to review your retirement goals and consider contributing extra money to your retirement account.
Remember: Those nearing retirement who start saving later will have to save considerably more per month than those who start earlier, in order to retire with the same amount in their account. For example, in order to accumulate $200,000 by age 60 (assuming an average annual rate of return of 8% into a tax-deferred account), a 25-year-old will need to save only $93 per month, whereas a 45-year-old would have to save $589 per month—a considerable difference. *
Accumulation at Age 65(In Thousands)
Continued on Page 2
Saving StrategiesFinancial News for Plan ParticipantsFourth Quarter 2012
Growing MoneyWe’ve all heard the adage “money does not grow on trees” too many times to count. However, the idea of growing money, as it applies to saving for retirement, is not so far-fetched. If you contribute money on a regular basis to your retirement plan, the faster any potential growth will accumulate.
The graph shows the accumulation, through age 65, of $100 contributions per month to a retirement plan. The findings assume that no taxes are levied on earnings and an average rate of return of 8%. *
As you can see, employing a saving strategy early in life has the potential to increase your investment many fold, whereas your results diminish dramatically the later you start saving because you have not taken advantage of the benefit of compounding. For demonstration purposes, the amount of $100 per month was used above, but even if you can only afford to invest one-half or one-third of this amount, the earlier you start saving, the faster your money will grow.
If you are young, have just entered the workforce, and your purse strings are tight, you may want to review your current spending habits to free up some money to contribute to your retirement plan, or you could use pay increases or bonuses to begin building your retirement savings.
If you are middle-aged and have devoted your finances for several decades to raising a family, once your children have
moved on, you may want to review your retirement goals and consider contributing extra money to your retirement account.
Remember: Those nearing retirement who start saving later will have to save considerably more per month than those who start earlier, in order to retire with the same amount in their account. For example, in order to accumulate $200,000 by age
60 (assuming an average annual rate of return of 8% into a tax-deferred account), a 25-year-old will need to save only $93 per month, whereas a 45-year-old would have to save $589 per month—a considerable difference. *
The most fruitful method of growing money is typically to save early and regularly. This will help insulate you from escalating inflation rates, diminishing Social Security payouts, outliving your retirement savings and other unforeseen financial hardships.
*These examples are not intended as an illustration of any specific product. Withdrawals of previously untaxed amounts are subject to ordinary income taxes upon withdrawal. If withdrawals are permitted before age 591/2, a 10% tax penalty may apply.
Metropolitan Life Insurance Company, 200 Park Avenue, New York, NY 10166 L1211228535[exp1213][All States][DC] MLR1900023476
Accumulation at Age 65(In Thousands)
NEWSLETTERS
• W E B D E S I G N •
WEB DESIGN
2017 Recognition Conference Information Portal Pages and PromotionEmployer: MetLife
Audience: Financial Advisors/Sales Force
Worked with the company’s digital communications team to create three portal pages promoting three recognition conferences in 2017: Leaders Conference, Platinum Conference and Americas Council. My role is developing the content — digital banner design, photos, web copy and site planning — and partnering with the digital team to build and launch the pages.
WEB DESIGN
The Association for Women in Communications - New Jersey (AWCNJ)Website Redesign - www.awcnj.org Organization: AWCNJ
Audience: Members and non-members, particularly
women in the communications field
Front-end development and redesign of the organization’s website to follow AWCNJ branding guidelines as well as making the website responsive to all platforms — desktop, laptop, tablet and mobile.
Top: Current AWCNJ website on desktop computer, laptop, tablet and smartphone.
Bottom: AWCNJ before the redesign.
• W R I T I N G C L I P S •
What’s Your Passion: Dancing Idol Employer: MetLife
Audience: MetLife home office employees
What’s Your Passion was MetLife’s news series featuring home office employees and learning more about their personal interests outside the office. I wrote and contributed a human interest story for the series on one of my former colleagues and her passion for dance.
WRITING CLIPS
WRITING CLIPS
Back to Business Fall Networking Event, September 19, 2012Organization: The Association for Women in
Communications
Audience: Women in the communications field
Wrote a blog post for AWCNJ.org and an email blast promoting a fall networking event hosted by the organization.
Left: Email to the general public in NJ using Constant Contact.
Right: Screenshot of blog post on awcnj.org using WordPress.
Thank you for the opportunity.
To see the rest of the portfolio, please go to www.yvenia.com or scan the QR code below.
