Portfolio

Portfolio 2012 www.peterovensbrown.com

Contents INTRODUCTION ........................................................................................................................................................................ 1 - 2

zeroplus ....................................................................................................................................................................................... 3 - 8

DINEFINE ................................................................................................................................................................................... 9 - 16

I am UniQue .............................................................................................................................................................................17 - 22

Centre for Documentary Practice ....................................................................................................................................23 - 26

Australian Photography Journal ........................................................................................................................................27 - 30

The Last Vampire ....................................................................................................................................................................31 - 36

totem ........................................................................................................................................................................................37 - 44

ZINE ..........................................................................................................................................................................................45 - 54

Uniting Care ............................................................................................................................................................................55 - 58

DISNEY .................................................................................................................................................................................... 59 - 64

SOUTH BANK ........................................................................................................................................................................ 65 - 68

Queensland College of Art .................................................................................................................................................69 - 76

Cheerios ..................................................................................................................................................................................77 - 82

Queensland Performing Arts Centre .............................................................................................................................. 83 - 88

1


INTRODUCTION


IntRoDUCtIon Hello!

I am Peter Ovens-Brown.

I am a fun loving, thrill seeking, life living, hard working, world exploring, food eating, music listening, friendly, happy individual, and I’m pleased to make your acquaintance. I am many things, but above all, I am a designer. I have a great love for quality design, and a fascination for all things design related.

I am a recent Visual Communication Design graduate from Queensland College of Art, Griffith University, Brisbane, Australia.

This was a degree that I found life changing. I learnt so much, and developed a true appreciation for the world of design.

I know that I have yet to learn so much from the industry, and have an intense anticipation for what is to come.

I am passionate and ready.

The following is a collection of designs developed for a variety of interesting briefs, met with creative and appropriate solutions.

A lot of time and hard work has gone into these designs. So, take a moment, and have a look at the past three years of my university degree.

Enjoy.

3


zeroplus zeroplus is a conceptual design studio created by Philip Whiting, a designer and tutor for Queensland College of Art. zeroplus was created with the intention of allowing current

students, or recent graduates, to gain experience in the industry.

Whether it be Visual Communication, Interior, or Product Design, zeroplus

aims to accommodate young creatives, developing their skills, and leading them with ease into their selected industry.

BRANDING / identity


5


BRANDING / identity


7


BRANDING / identity

VISUAL STYLE

A minimal style was

designed for this zeroplus,

with the intention of

representing a blank

canvas, or Tabula Rasa.

LOGO

When used in print,

the typographic logo is

consistently embossed,

followed by a solid

black plus symbol.

GRAPHIC ELEMENT

The supporting graphic

element references the

potential for growth

and development for all

participants of zeroplus.

WEBSITE

Being a forward thinking

design studio, the

zeroplus website was

designed heavily with dark

colours, referring to the

strategy of

Blackle.com, avoiding

white on the screen

as to save power.


9


DIneFIne DINEFINE is a seafood restaurant located on the Gold Coast, Australia.

The current design is typical to most seafood restaurant

brands, involving a heavy use of blue and yellow, and a graphic element referring to water.

The intention of this brand re-design was to avoid the

typical, and produce a fresh restaurant identity with a quality visual standard.

RE-BRANDING / identity


DINEFINE

11


7A0202 55000A Tint of E8DA8C Newspaper Texture

Brown Paper Texture

Rustic Metal Texture

Dark Wood Texture


COLOUR SWATCH SELECTION This brief was completed for a colour

theory subject, and thus was heavily

influenced by the selection of colour.

These selections above were initially

extracted from the three condiments,

ketchup, mustard, and tartar sauce.

These colours were then hand picked

from a colour theory swatch book,

and manipulated to suit, resulting in

the complete colour swatch, above.


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The textures, brown paper,

newspaper, and wood were selected

to compliment the colour swatch,

and demonstrate a rustic, quality

dining experience, contrasting with

typical fast food restaurants.

TEXTURES


15



17


I am UniQue Based in the University of Queensland, ‘I am Unique’ is the title of a digital photography exhibition from the School of Journalism and Communication. The exhibition has been

developed for Diversity Week, which is a week focused on the ever increasing racial diversity of the UQ community.

The intention of this brief was to communicate individuality and unity, with a friendly approachable aesthetic appeal.

BRANDING / identity


19


BRANDING / identity


21


BRANDING / identity


LOGO

The hand drawn typographic logo

enforces the element of individuality,

while the transparent organic shapes

bring forward a sense of unity.

COLOUR SWATCH

The choice of colours were selected

directly from the Diversity Week

website as to ensure consistency. The

typeset was also constrained to the

University of Queensland style guide.

OUTCOMES

The outcomes for this brief include

an ‘I am Unique’ poster, as well as

a facebook page, which will allow

the students of UQ to upload

photographs for the competition.

The timeline cover image will initially

appear with a background of solid

colour squares. Then, as the competition

progresses, the uploaded images will be

incorporated, until the entire background

is images, as demonstrated above.

23


Centre for Documentary Practice

The Centre of Documentary Practice, or CDP, is a practice under the auspices of Griffith University, which seeks to connect photojournalists and documentists worldwide.

The current identity of CDP, however, is extremely dated and unprofessional, and thus is in desperate need of a re-design.

This brief involved the re-brand of CDP, re-designing the CDP logo, and developing a consistent and professional website.

RE-BRANDING / identity / WEB


25


RE-BRANDING / identity / WEB

The CDP logo was modified, attending

to the typography issues of the original

logo. The graphic element of the

logo was re-designed as to ensure

legibility, while maintaining a visual

representation of a camera lens.

CDP LOGO


CDP WEBSITE The CDP website was designed using

a 960 grid system. It is an extremely

structured website, allowing information

to be presented with ease, promoting

readability and intuitive navigation.

27


Australian Photography Journal

The Australian Photography Journal, or the APJ, is the annual journal for the Centre of Documentary Practice, or CDP.

The aim of the APJ is to be a testament to the calibre of the discipline, as well as cast a critical eye on global journalism.

The brief was to design an introduction page, in addition to the layout of photographs by photojournalist, Ed Kashi.

PRINT / photography journal


29


PRINT / photography journal

NIGER DELTA

This photography series

by Ed Kashi is titled ‘NIGER

DELTA SLAUGHTER’.

It depicts Niger Delta, the

third largest wetland in

the world; the grounds of

which are fertile with oil.

In fact, 400 billion dollars

worth of oil has been

pumped from the delta,

and yet it remains one of

the least developed areas

of the country.

This series represents

Niger Delta, its people,

and the conditions in

which they live.

VISUAL STYLE

The dirty, smoky texture

within the title of the

introduction page

represents the hazardous

conditions in which the

people of Niger Delta

live. The use of vibrant

red alludes to the

bloodshed throughout

the photography, and the

word slaughter.


31


the Last Vampire The Last Vampire is a series of young-adult fiction novels by American author, Christopher Pike.

The plot follows the last living vampire, Ailsa Perne, as she lives out her endless immortal days. Until, she realizes she is not alone.

The brief was to design a set of four books, inclusive of each cover, spine, and contents up to the first 20 pages.

PRINT / book


33


PRINT / book


35


PRINT / book

VISUAL STYLE The primary intention for this brief

was to bring the original 80’s design

for the book series, into the future,

leaving the tacky and outdated imagery

and typography back in the 80’s.

The visual style for this book series

has been extremely clean, and based

heavily on silhouettes. The colour

palette has been constrained to a

minimum, and the graphic identity has

been designed as consistent for each.


TYPEFACE The focus of the contents for each book,

was to ensure fluent readability, and

obvious page/chapter identification. With

a market of young-adults, the type has

been set in size 11 pt. in Sabon Roman

ensuring maximum ease of readability.

37


totem totem is a monthly travel magazine, with the intention of delivering vital and useful information regarding various locations around the globe. Primary subject areas include

culture, travel, experience, food, music, landmarks, and general traveling tips.

Each issue will focus on a different location worldwide,

delivering all there is to know regarding that location.

This particular edition is based on Marfa, Texas, USA.

PRINT / magazine


39


PRINT / magazine

The visual style of totem magazine

is entirely monochrome. The use

of grayscale photography, and

black and white copy ensures

consistency of this visual element.

VISUAL STYLE Conformance of these graphic elements

guarantee that totem magazine

stands out. A clean white spine, and

a solid black back page enforce the

distinct bold identity that is totem.


41


PRINT / magazine


The spreads of totem magazine involve

a heavy interaction between copy

and photography, ensuring careful

placement for ease of readability.

The solitary exception to the

use of black and white is colour

advertisements. Though, even these

are selected with the objective of

minimizing colour use, and avoiding

excessive contrast to the visual style.

VISUAL STYLE

43


PRINT / magazine

45


ZIne The brief was to design a zine, or independently published magazine based around a subject of interest. The subject for this zine was decided after viewing a TED talks by Daniel Libeskind.

Illustration Inspiration is a zine based around Daniel Libeskind’s seventeen words of architectural inspiration, as well as their antonyms for creative contrast.

The zine in entirely illustrative, produced originally in pencil, then completed in black ink.

PRINT / zine


47


PRINT / zine

DANIEL LIBESkIND’S

SEVENTEEN WORDS

OF ARCHITECTURAL

INSPIRATION

- and their antonyms -

Optimism / Pessimism

Expressive / Neutral

Radical / Conservative

Emotional / Cool

Inexplicable / Understood

Hand / Computer

Complex / Simple

Political / Evasive

Real / Stimulated

Unexpected / Habitual

Raw / Refined

Pointed / Blunt

Memorable / Forgettable

Communicative / Mute

Risky / Safe

Space / Fashion

Democratic / Authoritarian


49


PRINT / zine


51


PRINT / zine


53


PRINT / zine


COVER STOCk

The cover illustration

is printed on a sheet

of architectural butter

paper, or tracing paper,

referring to the original

context in which Daniel

Libeskind created the

words of illustration.

FORMAT

Illustrative Inspiration

is an A5 zine, with

individual double sided

prints, held together as

a booklet with a single

yellow paper clamp.

POSTER

With the ability to easily

take the zine apart,

users may select their

favourite words of

inspiration, and use them

as a form of tesselated

paper poster, left.

55


Uniting Care Uniting Care is the health and community service provider of the Uniting Church, and supports more than 14 000 people throughout the state of Queensland each day of the year.

The brief was to design a brochure for the Social Justice department of Uniting Care, with the intention of educating the public about the department and the good that Uniting Care achieves.

In addition to a brochure, a poster of a similar design was required. The design was required to reflect Uniting Care, ensuring that their style guide was considered.

PRINT / brochure / POSTER


57


PRINT / brochure / POSTER

The visual style reflects on Uniting Care

through the colour swatch, which was

drawn from the logo. The graphic style

refers to rays of sunlight, with the Uniting

Care logo acting as the sun. The intention

here was to evoke hope in the viewer.

VISUAL STYLE Certain words were required to be

designed into the brochure, and these

were seemlessly incorporated into the

rays of sunlight.

Consistency is maintained between

the brochure and the poster, slightly

manipulating the brochure cover

in order to design the poster.


59


DIsneY The brief was to select a content heavy subject of interest, accumulate three categories of information, and present such in three creative infographic posters.

The selected subject was the Walt Disney Company, an American multinational diversified mass media corporation, and the largest media conglomerate in the world.

The subject was categorized into Disney History, Disney Cinema, and Disney Parks.

PRINT / infographic


61


PRINT / infographic


DISNEY CINEMA

This infographic poster presents a circular

timeline of all Disney films, in the centre

of which, is a world map, depicting the

set locations of each Disney film.

DISNEY HISTORY

This infographic poster presents a

semi-circular timeline of the life of

Walt Disney. Bubbles of information

about his family life and tremendous

career rise above the dates.

DISNEY PARkS

This infographic poster presents a world

map marked with the locations of each

Disney theme park. Various other park

details are given, such as land size,

opening year, and attendance to date.

COLOUR

The colours used for these infographic

posters were extracted from the Disney

characters clothes. Blue was selected

from Donald’s shirt, orange from Goofy’s

shirt, and green from Goofy’s hat.

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PRINT / infographic


65


soUtH BAnK South Bank is a cultural, educational, and recreational precinct in Brisbane, Australia. The precinct is located in the suburb of South Brisbane, on the southern bank of the Brisbane River.

The brief was to explore South Bank in a group of three, paying particular attention to sound and smell. The results were then to be interpreted in a creative way, with the intention of presenting

the recorded discoveries in a form of map. The term ‘mapping’ is an especially broad one, and thus the outcome for this brief was extremely flexible, and open to the interpretation of the designer.

PRINT / mapping


67


PRINT / mapping


OUTCOME

The outcome was

a typographic

representation of the

primary sounds and

smells experienced while

exploring South Bank.

VISUAL STYLE

South Bank is an especially

concrete, man made

and artificial location.

In an attempt to break

from this perception, the

visual style of this map

was designed entirely

hand drawn. This was

done with the intention

of adding a human

quality to an otherwise

artificial landscape.

COLOUR

The map was hand drawn

entirely in black ink,

and was subsequently

digitally edited slightly on

Photoshop. Colour was

incorporated for the final

print, in order to aid in

differentiation between

sound and smell. The

colours were black and

grey, representing sound

and smell respectively.

Blue was incorporated

to represent recordings

associated with water..

69


Queensland College of Art

Queensland College of Art is a specialist arts and design college located in the South Bank campus of Griffith University, Australia. It was founded in 1881, and is the oldest arts institution in Australia.

The signage for this campus is somewhat lacking, as thus the brief was to design a wayfinding system for the university. The system was required to be distinct, and ensure ease of

navigability through the campus.

In addition to designs of orthographic measurement, an entire signage family was designed for the university, right.

WAYFINDING / signage


226 Grey Street

S02 WEBB CENTRE

S03 GREY STREET STUDIOS

S04 RIVERS STUDIOS

S05 QCA LECTURE THEATRE AND GALLERY

S06 THE SHIP INN

S07 GRIFFITH GRADUATE CENTRE

YOU ARE HERE

S02 WEBB CENTRE

S03 GREY STREET STUDIOS

S04 RIVERS STUDIOS

S05 QCA LECTURE THEATRE AND GALLERY

S06 THE SHIP INN

S07 GRIFFITH GRADUATE CENTRE

YOU ARE HERE

S02

S05

G 1 2

Board RoomCashier

Provost & Director

Art TheoryFine Art

Research Of�ces

AnimationFilm and Television

Design

Learning Centre

Campus LifeProject GalleryGumurrii Centre

Parking

S02 WEBBCENTRE

2

Board RoomCashier

Provost & Director

Art TheoryFine Art

Research Of�ces

AnimationFilm and Television

Design

Learning Centre

Campus LifeProject Gallery

Gumurrii Centre

Parking

S02 WEBBCENTRE G

Project GalleryCommon Room

Campus LifeGumurriiStudent Services

ElevatorsCar Park

1

Computer Laboratory

Computer Studios

Seminar RoomsElevatorsStairs to Other Levels Toilets

1

Seminar RoomsStairs to Other Levels Toilets

Computer StudiosElevatorsComputer LaboratoryGrey Street Studios

2

Design Studios (A - H)ElevatorsGrey Street Studios Design Of�ces Toilets

1

2 2

2

Design

71




GRAPHIC ELEMENT

The graphic element

of the signage system

is a spiral, visually

rising and growing

into the sky. This spiral

element alludes to the

educational experience

that Griffith provides,

ensuring the future of

the students, aiding them

to rise and continue

to grow to be the best

individual that they can

be. The spiral says that

the sky is the limit.

COLOUR

The use of colour

is essential to the

wayfinding system. Each

building of the campus

is assigned a colour,

and the navigational

signage makes use of

such to deliver the most

successful signage to

destination experience.

TYPEFACE

The typeface used was

Frutiger, a humanist

sans-serif which was

designed specifically

for the directional

signage of the Charles

De Gaulle International

Airport, Roissy, France.

73


S02



S05

1:10

75


2


77


Cheerios The brief was to find a socially unjust concept and counter attack it by creating a new desire that is more socially aware. The social issue selected was child obesity.

This issue takes into account an inactive lifestyle with a decreasing level of aerobic exercise, and an unhealthy diet of junk foods, enticed by cartoon heroes on food packaging.

The decided focus was diet. This was then concentrated to the problem area of unhealthy, sugary cereals.

PACKAGING


79


PACKAGING

CHEERIOS

The solution involved

the promotion of healthy

children’s cereals, one

of the most healthy of

which is Cheerios.

In order to draw attention

back to the cereal

and aid in promoting

the consumption of

Cheerios by children, a

new product would be

required for the brand.

CURRENT FLAVOURS

Cheerios currently have a

variety of flavours, though

these include an increase

of sugar and artificial

ingredients, reducing the

dietary benefit for children.


SOLUTION

The solution involved

designing a new series

of Cheerios which are

flavoured through dried

fruits, adding to the taste

of the original brand,

without the addition of

unhealthy sugars and

artificial ingredients.

SOLUTION FLAVOURS

The new flavours include

Applecot Peach, Banana

Berry, and Pearnapple.

81


PACKAGING

VISUAL STYLE

The intention of the

design was to create a

visual style as fun and

exciting as the names.

The use of an illustrated

hand makes reference

to the cartoon hero, of

which so many brands

make use in order to

sell their products.

The bright choice of

colours reflect directly

on the fruit ingredients

of each flavour.

Children are extremely

visual, and thus the design

needed to consider

this in order to attract

the target market.


BREAk FREE CAMPAIGN

In addition to the design

of three new flavours,

a campaign promoting

an active lifestyle for

children was produced.

‘BREAK FREE’ targets

parents, and aims to inform

them of the life hazard that

is child obesity. The link to

their website will educate

parents of this social issue.

As to gain awareness of

the BREAK FREE campaign,

Cheerios is promoting a

competition on the back

of each box. The intention

is to involve children in

the campaign through

the chance to win BREAK

FREE merchandise and

free movie tickets. Ideally

the interest of children

in the campaign will

ensure that parents take

note, view the website,

and educate themselves

regarding this social issue.

83


Queensland Performing Arts Centre

Queensland Performing Arts Centre, or QPAC, is a part of the Queensland Cultural Centre, and is located in Brisbane’s South Bank precinct.

The brief was to design an app for QPAC, based on their current visual style. The app was required to allow customers to register and sign in with QPAC, view information regarding the

various events being held at the centre, and make use of an easy navigation system. An app would significantly increase accessibility to QPAC for customers, an aim this QPAC app intends to solve.

iPhone App.


85


iPhone App.


87


iPhone App.

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