Portfolio

Creative for hire

or marketing team...

2© 2012 Firing Minds Creative for hire

Risk-free trialUsing a subcontractor for the first time raises a few concerns. To minimise those concerns we’d like to hold-off on the upfront payment fee* for your first project.

We’ll present our work and if you’re not happy no payment is necessary. We’ll simply part ways with a smile and thank you for the opportunity. If you’re happy payment will be required.

* Upto $500 in value. To qualify you must approve our quote & schedule. Artwork will remain our property.

Strategic digital & print designFiring Minds has more than 15 years experience working across digital and print channels. We can assist with strategy, creative or design and help you deliver the following services to your clients:

Can we help?Creative Agencies: Do you need someone to execute your creative ideas for digital & print?

Marketing Teams: Do you need help designing a brand or delivering an integrated campaign?

Business Catalyst Partners: Do you need help building out a website or email campaign in BC?

If you need a hand, we’d love to help.

Websites, mini & mobile sites

Online banner advertising

Email marketing (eDM)

Search & Social Media

eBooks & Apps

Branding

Corporate ID

Press & outdoor advertising

Marketing collateral

Publications

Yo

u found us

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Project

© 2012 Firing Minds Creative for hire

The Brief – Launch a medical practice educator

The Private Practice educates medical specialists in all aspects of business, lifestyle and financial management. Founded by Fintuition, a financial planning practice in Sydney’s Double Bay, we were asked to help launch this new venture.

Solutions

• Business naming, key messages & digital strategy•Corporate identity, stationery & event signage• Press advertisements & flyers• Business website (CMS, blog, eCommerce, advertising,...)• eBooks & eNewsletter

Outcome

Medical specialists have embraced The Private Practice, regularly reading its eNewsletter, website and registering for events. It has quickly established itself as the premier business educator for medical specialists around Australia.

The Private Practice MONOCOLOUR

The Private Practice Magazine MONOCOLOUR

FintuitionMONOCOLOUR

Fintuition InstituteMONOCOLOUR

c100 k70CMYK k80c60 k20

Evidence-based Coaching for Medical Professionals

A qualified Private Coach can accelerate your professional &practice performance through...

We’re here to help youcreate your greatest success!

Practice LeadershipCommunicationHigh-Performing TeamsStrategic Focus+ Lifestyle Balance

Business and Financial Educationfor Health Care Professionals

Website • Magazine • Courses Conferences • Coaching

The latest practice, financial and lifestyle management ideas for health care professionals

CMS-driven eCommerce websiteLogo and pull-up banners Press advertisement & insert

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Project


The Brief – Reposition a retirement village

HammondGrove is a retirement village in Sydney’s south-west. The precinct includes villas and units located around a lively community centre with cafe, pool, gymnasium and onsite health care facilities. The developers sought to generate interest in stage 2 and 3 of the development.

Solutions

•Corporate identity & stationery• Key messages & tagline•Direct mailers & brochure• CMS-driven website (desktops and mobile devices)• Interior design (The Hive Cafe)

Outcome

The repositioning of the development as an independent living village rather than a retirement village had greater traction with retired ‘veterans’ and retiring baby boomers. The responsive website design generated alot of positive feedback from staff.

The Village Centre 11–23 Judd Avenue, Hammondville NSW 2170

Telephone 1800 206 456 Email [email protected] Website www.hammondgrove.com.au

For further information or to arrange a tour of HammondGrove contact our Sales Manager, Isabel Skelton.

Freecall 1800 206 456 (7 DAYS) Email [email protected] Web www.hammondgrove.com.au

More smart features:

Village Centre

Architecturally designed Villas

Onsite quality care and support

20 mins from The Shire

Onsite home maintenance

Cafe, Gym, Pool, Library, Hair Salon

24 hour emergency call

35 mins from CBD

Villas

STARTING FROM

$475,000That’s why we’re at HammondGrove. HammondGrove offers a truly unique independent living

community nestled within the hamlet suburb of Hammondville, only a short distance from Sydney’s CBD and The Shire.

I’m not old just smart

about aging

CMS-driven website using responsive designLogo and direct mailers

5

Project


The Brief – Launch a small property consultancy

Property Portfolio Health is a start-up consultancy helping mum and dad investors make the most of their property portfolio. The founder wanted to make a good first impression when entering the market and utilise a simple strategy to start generating enquiries on a limited budget.

Solution

•Corporate identity & stationery•Direct mailers (to drive traffic to the website)• Business website (offers visitors a downloadable

property health worksheet in exchange for their contact details which is followed-up with a free 30 min assessment)

Outcome

The owner was delighted with the look and feel of the identity, mailers and website. The website receives a steady flow of traffic and converts a steady stream of prospects each month.

Maximise your return

m 0417 498 944 a PO Box 1747, Neutral Bay NSW 2089 e [email protected] w www.propertyportfoliohealth.com.au

David Wallace

Carefully selected and maintained property continues to perform well and this is where Property Portfolio Health can help you.

We work with you to ensure you are maximising your investments by providing a structured approach to:

• Due diligence• Asset depreciation• Property construction valuation• Maintenance programs

Visit our website for detailed information on how your property portfolio can become more profitable. And, download our Free 30-minute Property Health Evaluation Checklist to assess the health of your portfolio.

Download your free 30-minute Property Health Evaluation Checklist Visit www.propertyportfoliohealth.com.au for details or call David on 0417 498 944.

Despite predictions of 40% price corrections, property investment remains the most stable long-term form of investment.

David Wallace is the managing director of Property Portfolio Health.

David has 40 years experience in the Australian construction industry project managing everything from retirement homes to shopping centres, golf courses and Olympic stadiums here and overseas. During this time David and his wife Lori have built and renovated three family homes.

Property Portfolio Health 4/36-38 Bydown Street, Neutral Bay NSW 2089 Tel 0417 498 944 Fax 02 9909 8800 Web www.propertyportfoliohealth.com.au

Are your investment properties in good shape?Property Portfolio Health offers you steps toward maintaining your property and maximizing its investment return.

CMS-driven websiteDirect mailersLogo and business cards

6

Project


The Brief – Launch a business consultancy

BTO Group is a chartered accounting and business advisery service operating in Sydney’s CBD. They were faced with the challenge of successfully launching their new business.

Solutions

•Corporate identity & style guide•Digital strategy for acquisition & retention• Business website (CMS, blog, secure content & eNewsletter)• Brochure & eBook• Staff training & ongoing support

Outcome

The Managing Director said our process gave him a deeper understanding of the business. His peers were impressed with the business image and he was delighted with the ease at which the ‘digital marketing system’ could be maintained.

“Business Transformation Outsourcing (BTO) is a key strategic initiative that attempts to align governance, people, process and systems... more closely with business strategy & vision to support & help clients integrate, innovate & grow”.

Steven Skinner, 2009

“I have just started a business”

“My business systems are no longer capable of supporting my business”

“I’m thinking about selling the business”

“My business has grown so quickly that my back-office functions are no longer efficient or cost effective”

“A Private Equity firm has just made an investment in an under-performing business and seeks to exit the investment within 12-36 months”

We focus on making the most of your bright ideas...

We deliver fast, successful and enduring business transformations.

Our approach makes a world of difference. Because BTO seeks deep, day-

in, day-out, long-term relationship with its clients we are able to dedicate

ourselves to the continual improvement of your business.

Our proven methodologies and tools future-proof your business.

By taking a holistic approach to the services we provide our results are

more comprehensive and complete. BTO understands the functions of a

Board and the role and responsibilities of Directors.

Essentially, we help a board discharge its role more effectively. Most

professional services firms are engaged for one-off assignments or to meet

compliance obligations. Compliance is an obligation, but the relationship

with BTO becomes a partnership for performance.

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Let’s focus on performance and together build your ability to execute.

improving our client service index (CSI)

measures our success

partner for performanceGOVERNANCE • PEOPLE • PROCESS • SYSTEMS

outsourcing services advisory services

financial accounting strategic frameworks

management accounting > financial

taxation > customer

payroll and related services > internal processes

internal controls > learning and growth

audit risk management

technology corporate governance

CMS-driven website8-page brochureLogo and business cards

Our vision is to be the finest outsourcing and professional

advisory services firm in the world

Steven Skinner FCPA, GAICD

MANAGING DIRECTOR

BTO Group Pty LtdLevel 6, 115 Pitt Street, Sydney NSW 2000G.P.O. Box 4107, Sydney NSW 2001M +61 0425 210 249P +61 2 9113 7228 F +61 2 9235 3171E [email protected] www.btogroup.com.au

BTO Group Pty Ltdis a CPA Practice

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Project


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Aged and Dementia careComprehensive care services to assist older people and people with dementia and their carers to remain at home. A range of services is also provided for older people who cannot live independently at home and require varying degrees of care, including all levels of dementia care, in a residential setting. A Special Care Program is provided for residents with severe and persistent behaviour associated with their dementia, as well as a residential care cottage for people with young onset dementia. Important support is also provided for carers through residential respite services.

From Newcastle in the north, to Ulladulla in the south, and out to the Central west.

Palliative and Supportive careSpecialised care services for those diagnosed with a life threatening illness when relief from symptoms or pain management may be required. Includes both Residential and At-home care, as well as Palliative Care Day Hospitals, and ongoing bereavement care. Our aim is to provide physical, spiritual and emotional comfort, skilled symptom control, good communication as well as support for the family both during the final stages of illness and in the bereavement period.

Braeside Hospital

Greenwich Hospital

Neringah Hospital

Northern Beaches Palliative Care Centre

Hammondville

Rehabilitation

Comprehensive programs for patients experiencing a wide range of disabilities following serious trauma, accidents or illness, including stroke, joint replacement, lower limb amputation or fractures. Services at Braeside and Greenwich Hospitals include inpatient units, outpatient clinics and day hospitals. Greenwich is a specialised rehabilitation service for the aged and also offers a home-based rehabilitation service.

Braeside Hospital

Greenwich Hospital

See inset

Sydney

North Turramarra

Horsley

Wollongong

Bathurst

Woy Woy

Mona Vale

Erina

NararaNorth Gosford

Toronto

MirandaSylvania

Hammondville

Lithgow

Oberon

Shoalhaven

Fairfield

PrairiewoodGreenwich

Liverpool

Blayney

Carbonne

Orange

Nowra

Wahroonga

Care services and locations

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Older Person’s Mental HealthComprehensive programs for older patients with mental health problems, including dementia, with severe behavioural disturbances, or other mental health issues. The aim of the service is to provide comprehensive multidisciplinary assessment, treatment and management of each patient and resident with a view to appropriate placement back into the community. Support for carers and community follow-up is an important aspect of the service.

Braeside Hospital

Greenwich Hospital

Linden Cottage, Southwood

Residential careHammondCare is the largest provider of dementia specific residential services in Australia. Residential care provides a range of services for people who cannot live independently at home and require care in a residential setting because of dementia and or complex health care needs.

Hammondville

Erina

Woy Woy

North Turramurra

Horsley

Miranda

Sub-acute Hospital careSub-acute Hospital care provides Palliative care, Rehabilitation and Specialist Mental Health Services for older people.

Braeside Hospital

Greenwich Hospital

Neringah Hospital

At Home care

A range of services to assist people, many with complex health or aged care needs, to remain living in their home. Services for older people; people with dementia including younger onset dementia; people diagnosed with an incurable illness and needing palliative care; people rebuilding lives through rehabilitation following accident, illness or trauma: and people with complex disabilities.

Central West

Hunter

Central coast

Hornsby Ku-ring-gai

Lower North Shore

South East Sydney

South West Sydney

Northern Beaches

Illawarra

Shoalhaven

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Rehabilitation Braeside

Lillian and Physiotherapist Zheng Cao

27

Learning to walk again is not something Lillian expected to do in her eighties but that’s exactly what has happened after a spinal condition suddenly robbed her of mobility.

The independent and sprightly North Shore resident went to bed as normal one night in early May, but when she woke up was shocked to find that she couldn’t feel anything below the waist or move her right leg.

She was urgently admitted to hospital, her mind in a blur, trying to comprehend the turn of events. Extensive tests suggested that Lillian had suffered a relatively rare ‘spinal cord infarction’ or spinal stroke. When she was admitted to Greenwich Hospital about two weeks later, Lillian was completely unable to walk. She required a sling and hoist just to get in and out of bed.

Still reeling from the suddenness of her loss of mobility, Lillian faced the prospect of permanent incapacity and a subsequent long-term admission into a nursing home. But armed with a positive attitude and surrounded by the expert staff of Greenwich Hospital’s rehabilitation unit, Lillian made the choice to put her best foot forward.

Our multi-disciplinary team of medical and health professionals assessed Lillian’s situation and set-about working with her to reach the goal of not only standing again, but eventually to walk unaided. A big part of this was getting Lillian’s mind to teach her legs to walk again, despite the lack of feeling.

Lillian rose to every challenge and determinedly carried out her exercises in the rehabilitation gym. She is full of praise for the Greenwich staff who, as she describes it, went well and truly beyond the call of duty. “I’d often look at the clock and realise they had stayed into their lunch break to assist me. The staff here are so caring!”

Lillian was particularly thankful to the physiotherapists who helped her work around her health problem and re-learn how to walk. And she also acknowledged volunteers who complement the work of staff, encouraging people as they undergo therapy.

Eventually, Lillian was able to overcome the challenges she was facing and in time, step by step, she was able to regain some mobility. As the time approached for Lillian to leave Greenwich, she was walking unaided for several metres and could get around independently with a walking frame.

“I can’t believe it was me that came in, unable to put any weight on my legs and needing a hoist to get in and out of bed,” Lillian says.

Thanks to the diligent efforts of Greenwich staff, Lillian can return to her home, with appropriate modifications, and with the support of At Home Care. She looks forward to regaining much of the lifestyle she enjoyed and rejoices in every step she takes.

Lillian

“I can’t believe it was me that came

in, unable to put any weight on my legs and needing a hoist to get

in and out of bed,”

Case notes

Lillian was admitted to Greenwich Hospital’s rehabilitation unit about two weeks after suffering a spinal cord infarction.

She was experiencing leg weakness with no feeling below the waist. Assessment was made by the multidisciplinary team to determine what function could be regained and suitability of medications.

Physiotherapists began a program of assisting Lillian to re-learn how to walk. Much of this was a retraining of her mind in how to use her legs with limited sensation.

Lillian approached her rehabilitation with a positive attitude and responded well to the challenges set by physiotherapists. She pushed herself on every occasion in order to achieve extra. One of the key pieces of equipment for Lillian was the parallel bars, used to help regain her strength, balance, range of motion, and independence.

Brad Carpenter Clinical Nurse Educator Greenwich Hospital

The Brief – Extend a healthcare brand

HammondCare is an innovator within the health and aged care sector and is undergoing significant growth. They wanted to ensure the HammondCare brand remained consistent and relevant to audiences both online and off.

Solutions

• Business website & digital strategy (eCommerce, blog, events, donations, news, secure zones,...)

• Search engine marketing • Social media marketing (Facebook, Twitter, LinkedIn)•Annual report, brochures & pamphlets

Outcome

The HammondCare brand continues to grow in response to Australia’s changing aged care needs. The organisations new website and refreshed annual report have been well received by internal and external stakeholders.

CMS-driven eCommerce website Annual report Pamphlets

Therapeutic rehabilitation through hydrotherapy

Greenwich Hospital Hydrotherapy Pool

Our Hydrotherapy Pool helps you relax, relieves pain, helps fitness and provides therapeutic assistance for a range of conditions.

Greenwich Hospital97-115 River Road, Greenwich, Sydney NSW 2065 P 02 9903 8333Greenwich Hospital is a public hospital working in conjunction with Northern Sydney Local Health District in the provision of specialist mental health services for older people, rehabilitation and palliative care services.

Greenwich HydrotherapyP 02 9903 8387 F 02 9903 8388

HammondCareLevel 2, 447 Kent Street Sydney NSW 2000 P 02 8280 8444 F 02 9267 3103 www.hammond.com.au

A history of careOur origins in care are diverse. They are seen in a community coming together to found one of Sydney’s first Hospices for the dying in 1907. They are also seen in the founding of the suburb of Hammondville by the Rev RBS Hammond to provide home and hope for destitute families during the depression of the 1930’s. Bob Hammond was a man of great courage and vision. It was Hammond’s vision and leadership which established the organisation at the cutting edge of meeting the community’s needs.

HammondCare todayHammondCare today is an independent Christian charity. We specialise in aged and dementia care, palliative care, rehabilitation, older person’s mental health and other health and aged care services. HammondCare depends on support from the community to enable us to provide the best possible services and facilities to those in our care. As the need for our services grows, so does our need for your support.

A history of care Our origins in care are diverse. They are seen in a community coming together to found of one of Sydney’s first Hospices for the dying in 1907. They are also seen in the founding of the suburb of Hammondville by the Rev Bob Hammond to provide home and hope for destitute families during the depression of the 1930’s. Bob Hammond was a man of great courage and determination whose vision and leadership established the organisation at the cutting edge of meeting the community’s needs.

HammondCare today is an independent Christian charity. We specialise in aged and dementia care, palliative care, rehabilitation, older person’s mental health and other health and aged care services. HammondCare depends on support from the community to enable us to provide the best possible services and facilities to those in our care. As the need for our services grows, so does our need for your support.

Assistance for people suffering from chronic pain

Greenwich Hospital Pain Clinic

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GREENWICHHOSPITAL

ROYAL NORTH SHORE HOSPITAL

ST LEONARDSSTATION

Greenwich HospitalPO Box 5084, Greenwich, Sydney NSW 2065 P 02 9903 8333

HammondCareLevel 2, 447 Kent Street, Sydney NSW 2000 P 02 8280 8444 F 02 9267 3103 www.hammond.com.au

“I definitely have benefited from the pain management course. The aspects I have particularly concentrated on are the breathing and the relaxing and tensing of muscles, which I have been doing every morning and will continue to do forever, I think. Also from our group discussions I learnt the importance of attitude in determining how to cope with disabilities.”

A recent participant in our pain clinic

A passion for care

ANNUAL REPORT 2011

“The past year has seen new initiatives and

innovations, including the refurbished Neringah

Hospital and our first Chair of Positive Ageing:

HammondCare continues to pursue its mission of improving quality of life

for people in need.”

Ann

ual R

epor

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Project


The Brief – Relaunch a laundry service

The Washing Done operates stores in Enmore and Alexandria. Owner Lawrence Wu approached us when it was called The Washington Laundrette looking for fresh ideas to move the business forward.

Solutions

• Business naming & key messages•Corporate ID, stationery & signage• Flyers & POS posters• Event planning - poetry night

“Huw Luscombe airs his dirty laundry”

Outcome

The Washing Done goes from strength to strength buiding a cult-like following in the Newtown/Enmore area. Founder Lawrence Wu says his business has grown significantly from the time we relaunched. The poetry reading night was a great success and created a lot of local interest.

Logo and business cards A4 Flyer Retail signage and POS posters

The Washing Done

8am - 8pm WeekdaysShop 5, Eastside Westside464 Bourke St, Alexandria NSWPhone (02) 9519 0153

Lawrence Wu PROPRIETOR

Mobile 0478 561 871

The Washing Done

8am - 8pm WeekdaysShop 5, Eastside Westside464 Bourke St, Alexandria NSWPhone (02) 9519 0153

Lawrence Wu PROPRIETOR

Mobile 0478 561 871

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Project


The Brief – Promote commercial leases to passing traffic

South Sydney Corporate Park is a 40 acre ‘working village’ of commercial spaces, cafes, gymnasium, childcare and more in the heart of Alexandria. Management wanted to promote commercial leases in the new Eastside Westside development.

Solutions

• Strategy & copywriting•A series of 10m & 2.5m high banners

Outcome

The client loved the ‘uncover a working lifestyle’ concept where each banner revealed a feature of South Sydney Corporate Park. The banners increased the number of enquiries for commercial leases significantly.

Three banners in the series that were applied to walls around South Sydney Corporate Park

One of the 10m banners applied to the wall of the Peugeot dealership on O’Riordan Street, Alexandria

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Project


The Brief – Help create a memorable event

When Hannan Properties acquired and refurbished The Milk Factory at Wyong, north of Sydney, they called for a celebration and opened the venue to past employees and the public for an old-fashioned gala ball. We were asked to do ‘something special’ but within budget.

Solutions

• 15-minute video – It was projected onto a large wall, set to loop and portrayed the factory’s history using an animated collage of photos and newspaper clippings treated to look like old film footage.

• Large poster – set the mood as guests arrived.

Outcome

The event was a resounding success and many people commented on the video for setting the overall tone of the event and stimulating conversations about the life and times of the The Milk Factory.

Poster

Stills from projected video

Telephone Anthony on 0422 200 456 to discuss your next project.

Documents

Portfolio