PORTFOLIO OF SEMESTER 2---------VIC XIA 05/2012

CONTENT

Self-Initiated Project 1 Indie Publication Design

Self-Initiated Project 2 Typeface Design

D&AD Brief Spotify

Design Bridge Brief NIKEid pacaging and point of sale

WSAMA Interim Show Poster Design

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Self-Initiated Project 1 Indie Publication Design

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Self-Initiated ProjectAn indie publication (self-publishing book)

This indie publication will be like a picture book. So the target audience will not only include young people with a busy work but also some photography lovers and art fans.

The Brief

Design a photographic indie book about short journeys. Based on works I have made before (photography, diaries), get them to-gether for a new theme. Rework them and make them with a new look. Use InDesign to layout and use Lightroom, PhotoShop, watercolour and handdrawing some other ways to do with the visual element. Make it of my style and any interesting idea accepted. Eg. Handwriting font and watercolor effects and pop up pages so on. Chose the right material and packaging. Think about the size and layout. Print and bind my book at end.

Aims and Objectives

To develop my skill of publication-designing and thinking. To extend my knowledge of the thinking, techniques and methods relating to the practice of editorial artist’s book design. To broaden my ability to combine type, words and images in good effects. To make me use my imagination to think creatively and make it in differ-ent ways. To strength my practical abilities and abilities of problem-solving. To rethink my works and record the process and add more characteristic features. Develop the skill of InDesign, Photoshop, Lightroom and hand-drawing. Practice handcraft skill.

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OVERVIEW

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BOOK 1SHORT JOURNEY 1

China

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BOOK 2SHORT JOURNEY 2

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United Kindom

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BOOK 3SHORT JOURNEY 3

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Italy

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Self-Initiated Project 2 Typeface design

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Self-Initiated Project 2

Typeface Design

Design a font of a family.

There are some reasons for me to choose typeface design as my SIP2:1, I haven’t done typeface design before.2, I love typeface and I think it’s so beautiful just like illustrations and photographs.3, I want get sWome experience for the final major project. Maybe, I will design a font and then use it for the book, which could have some relationship with SIP1.I have tried a lot of ways to design the typeface. Finally I find AI could be most suit-able for me. Before drawing some draft of the font, I check the books of font design and also many masterpiece of great designers onlin. As well, the plant and some illustrations also play important role in the process of developing my font. They give me more inspiration and some different interesting ideas. I love them. I design a family with this font and I think this work can be continued someday in the future.

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D&AD Brief Spotify

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Posters Campaign.These 4 posters is not normal posters. They are cyclic posters. The second and third posters can be put after each other no matter how many you want.This idea is coming from the Endless music. So these posters are also “endless” too.(Especially use in some wide places like underground, bus stops and also some places with long white walls.)

POSTERS

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1 2 3 3 32 2 4

Banner in facebook.

The poster of this size also can use in some different situation with banner shape.It’s looks like facebook website, but it shows the Spotify’s home page.Encarage people to visit Spotify on facebook.

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Used in public places.Underground, Tub, Square.

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Animation digital advertising design:

The purpose of this animation is to attracts people, who already have Face-book, to visit Spotify’s Home Page.The animation tells people that you can share music with your friends wher-ever you are. It’s simple and fun.

Same Time, Same Music.

And at end, the Spotify logo is moving away. So, follow it on Facebook, you will not never lose it.That’s the key point.

This animation is 26 seconds’ long. And with nice music, you can keep your eyes on it, no mater on the tube, on the TV and website. You do not need to spend more time on it. However the short massage has already communicated after you seen the short animation.

Here shows the final storyboard.

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ANIMATION ADVERTISING

00:00:00Start.The Spotify App.

00:00:02The Spotify App.Share music with friends on facebook.

00:00:04In room.A girl is playing the computer.

00:00:06On earth.A girl is clicking the mouse.The bubble is becoming small.

00:00:08On earth.The earth is colored green from bottom.

00:00:10On earth.The girl turns back and shakes her hand.Some music notes appear around her.

00:00:12On earth.The girl keeps shaking hand and two of her facebook friends appear with music notes around.

00:00:14Earth.The green color takes place of these three people.The earth keeps turning around with music notes.The bubbles get smaller and smaller.

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00:00:15Earth.The white music motes appear in the bubbles. The earth keeps turning around.

00:00:18The music notes get smaller and disap-peared.The earth become smaller too.

00:00:19LogoThe earth is colored green and then into the shap of Spotify logo.

00:00:20LogoThe earth changes into the Spotify logo.

00:00:21Logo.The logo moves to the left side and music notes disappear.

00:00:23Title.Follow us on Facebook.

00:00:24Title.Enjoy more music.

00:00:25Title and logo.The Facebook website of Spotify.

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Design Bridge Brief NIKEid

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First EditionNIKEid 15 years anniversary CampaignNew packaging is coming,Let your creativity get out.

Packaging(Shoebox and additions)Poster(In shop and Underground)Point of sale(Wall paper and image layout)

Key points of this Campain:

Let creativity come out.Keep it simple but high qualityNew point for 15 year anniversary.Environment friendlyAttract young people.

Key points of the shoebox packaging:

Real one to check how every side works.Print patterns around.One piece of paper.Save timeNo glue.Nike logo is hollow.This is your masterpiece.Sticker place.

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Second EditionGreen NIKEid Shoebox CampaignIt is all about green packaging and fun.

For NIKEid’s customers buy their own designing shoes online and usurally complain about the bad quality of the shoebox they recerved(because they pay more money than real store). But nowadays environment friendly is a hot topic to talk about. This Campaign solves these issues and what’s more, it also has some deeply meaning.

This kind of shoebox is made from recycled paper and made with no glue. It includs two spaces for shoes and a pack of activated charcoal and pottin soil.

When you buy your shoes online, then you will receive a box of shoes. It depends on you weather you want to keep it or make it for another use.

The activated charcoal is light and it can reduce the nasty smell of the sports shoes.And also if you want to grow your own grass with a Nike logo, you can cut the small box down. There is no choice to grow plant with activated charcoal indoor, especially when you move to a new house.

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Green NIKEid Shoebox Packaging

Material: recycled paper with no glue.Color: grey(natrual color of recycled paper)Structure: small pocket with activated charcoal and seed in shoebox, double sur-face, which is hard to crush. Hollow NIKE logo.Function: reduce nasty smell and good for indoor environment Fun: Grow grass with a NIKE logo shape.

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This is your masterpiece.

Hollow part

Pattens on the shoebox.

Seed A lot of grass seeds Some charcoal A flax pack A small grass greenbox

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GREEN SHOEBOX

On top of the pack there are some grass seeds. And the Logo is hollow. So when you water a little ,it will grow out of the hollow part.

The grass is growing just like your creativity getting free. The box is natural grey so you can put it on the desk, table and near the windows.

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GREEN SHOEBOX

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GREEN SHOEBOX TABLE

Overview from different angles.

The big Green Shoebox table looks like a sample of the small box inside the shoebox. And when you go shopping, you can toutch the grass and feel the na-ture. The activated charcoal and

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the grass can reduce the nasty smell in the shoe shop with so many costomers. So it’s a practise way to display the new packag-ing. It’s clearly environment friendly.

WSAMA Interim Show Poster design

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Some early ideas( check more on sketchbooks)The reason of choosing the color:Red: passion, ebullience, event.Blue: calm, self-possession, high level.

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Posters for WASMA Interim Show

This poster is a show place with the door going to open to welcome you. The letters is hanging over the ceiling just like some works for show. Because of the door is going to open, some letter is falling down, so the whole picture contains still objects and also moving objects together.

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