Port Ludlow Internet PortalOne man’s investigation into the issues

I speak only for myself, without PLVC review or endorsement

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Internet Importance of Local Websites

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RI CMS provides Intranets

Local Resident’s Website

PLVC uses Joomla CMS

Note Exponential Scale

Local Web Sites Internet

ImportanceGoogle 0-10

Local Web Sites (continued)Internet

ImportanceGoogle 0-10

Jefferson County 5 Golf Club 2

Artemis Computing 4 Ludlow Maintenance Commission 2

Bluebills 4 Port Ludlow RV Park 2

Chamber of Commerce 4 RV Park 2

Coast Guard Auxiliary 4 South Bay Community Association

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Fire and Rescue 4 Bayview Village HOA 1

Port Ludlow Associates 4 Inner Harbor Village HOA 1

Amateur Radio 3 Krumme Family 1

Captain Bry's Sailing Charters 3 Port Ludlow Today 1

Computer Club 3 Port Ludlow Vacation Rentals 1

HCV Partners 3 Teal Lake Village 1

Port Ludlow Arts Council 3 Vacation Rentals 1

Port Ludlow Village Council 3 Admiralty I HOA 0

Yacht Club 3 Port Ludlow Condos 0

Community Church 2 Woodridge Village HOA 0

Resident Interactive’s Digital Village

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Resident Interactive Business Model is the Local Business Pays their Fees

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Comparison of the three CMS’s

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joomla! RI Drupal

Technical Support Good (Local?) Good (RI) Good (PT)

Transportability Good (Most Apache) Only Runs on RI Good (Most Apache)

Own Backup Yes (Rebuild?) No? Yes (+ Rebuild)

Add-in Features Good Fair (RI) Excellent (2,000)

Easy Initial Setup Good (?) Best (RI?) Fair (<1 day)

Easy Content Change Good (wysiwyg) Good (wysiwyg) Good (wysiwyg)

Modify Database Yes (?) No (maybe for $) Yes (e.g., Archives)

Speed of Initial Load Fair (5 sec) Slow (10 sec) Fair (5 sec)

Improvements Assured + Rapid Highly Probable* Assured + Rapid

Staffing Fair Fair Fair

Committed costs Low (Open Source) High (Contract?) Low (Open Source)

Multi-site hosting Fair (Add-In) Poor (Intranet only) Good (IP level)

*Private Co with captive user base is potential merger target – Google, Microsoft, Yahoo!

Position of PLT as of June 29, 2009

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Questions for Port Ludlow Today• Articles of Incorporation and Bylaws• Members of Board of Directors and Officers and method of election• Any currently available contract form with RI• How does RI’s subsidized business model work• Assurances/confidence that RI or successor will not use member data for own purposes• PLT assurance of long-term governance by representative community body?• Business plan or

– Financial statement and projections– IRS approval for qualification under section 501(c)(3) of the Internal Revenue Code– Staffing plan, limits on compensation for those involved– Contingency plans if revenues do not meet expectations—what happens to clients?– Subsite projections and ease of reversion– Impact on Voice whose $55,000/yr budget is 2/3 ($36,000/yr) from advertising– Impact on other Port Ludlow organizations that depend heavily on advertising income

• Ability to – add database features– add Internet visibility and direct page links for improved Internet ranking– improve load time, e.g., caching– provide compatibility with Google Chrome, Apple Safari browsers, and back button function– download all data for local backup and potential for re-hosting

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Local Market Penetration

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Subsidized Business Model

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What is Franchising?1. “authorization granted by a company to sell or distribute its goods

or services in a certain area.” Wikipedia

2. Accounts for 35% of all retail and service revenue in the US

3. Franchisor grants operator use of its software for license royalty + percent of operator’s income—formulas vary

4. Franchisor provides management, technical, and marketing

5. Operator provides local presence, labor, sales, and services in accordance with Franchisor’s terms, conditions, and controls

6. Resident Interactive is the Franchisor; PortLudlowToday it the Operator (Franchisee)

7. A powerful and effective division of labor; Franchisor enforces exacting control of the goods and services

8. Failure to make payments normally terminates franchise 10

Who Benefits, Who Loses• Follow the money• Advertisers benefit by inexpensive digital advertising• Residents benefit by digital access to information,

some of which is not available by other means• Resident interactive benefits by royalties, fees, and

possibly by selling resident lists (unless contractually prohibited)

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RI Display Apple and Google is Poor

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Only Foxfire Back Button Allows Exit

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Problem of Bookmarking Pages and Getting High Search Ranks

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Resident Interactive is an Intranet. Entry to individual pages is via RI. E.g., true Internet URL of home page is:

http://ivic02.residentinteractive.com/programs/kb.run?xowner=29273520&xtype=&xfolder=29276109&xtoolbar=OFF

E.g., true Internet URL of calendar page is: http://ivic02.residentinteractive.com/programs/kb.content_view?sid=29273520&xowner=29273520&xfolder=29273649&xtype=SITE&xcontent=29273665

No page path in Universal Resource Locator (URL) → Low PageRank, Control by RI

Load Times from Internet

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Load Times After Deleting Browser Caches (seconds)

Websites Browsers

Owner of Website Engine Website URL Chrome Firefox I.E. Safari Average

LMC HTML http://www.lmcbeachclub.com/ 1.7 1.6 2.4 1.9 1.9

InitiativesAmendment HTML http://www.initiativesamendment.org/ 3.0 3.8 3.4 4.7 3.7

SBCA HTML http://www.plsbca.org/ 2.1 1.5 2.3 2.2 2.0

PLVC HTML http://www.plvc.org/ 2.6 2.0 3.2 2.2 2.5

PLVC Joomla! http://www.plvc.org/demo/ 4.3 3.4 3.7 3.9 3.8

IHOP Joomla! http://www.ihop.com 5.2 3.2 8.1 3.5 5.0

Harvard University Joomla! http://gsas.harvard.edu 2.6 3.0 4.4 2.5 3.1

Boulder, CO Joomla! http://www.bouldercolorado.gov 2.8 3.8 4.0 3.5 3.5

PortLudlowToday RI/InterEZ http://www.portludlowtoday.com/ 10.9 9.8 8.0 9.5 9.6

Whitehouse Blog & Video drupal http://www.whitehouse.gov/blog/ 9.9 7.7 9.3 9.2 9.0

Port Ludlow Portal drupal http://www.pl-wa.org/ 3.4 3.5 5.1 6.9 4.7

Port Ludlow Portal on PC drupal http://localhost/drupal/index.php 1.9 3.7 3.1 4.4 3.3

Huffington Post drupal http://www.huffingtonpost.com/ 8.3 7.8 4.0 9.2 7.3

Recovery Accountability drupal http://www.recovery.gov/ 3.3 8.6 4.2 9.3 6.4

AIA, Seattle drupal http://www.seattledrupal.com/AIA-Seattle-drupal-site.html 4.7 6.2 6.9 4.9 5.7

Average Time: 4.4 4.6 4.8 5.2 4.8

    Legend—Below Average Load Time:         

    Above Average Load Time:         

RI’s Corporate Identity

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InterEZ2175 Leeward Walk Circle Alpharetta, Georgia 30005770-655-6655

Resident Interactive (was IVicinity.com)PO Box 4587Atlanta, GA 30023

PLT About US

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Internet Back-Links to PortLudlowToday.com

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Very low link count compared with site visitor count – probably result of site’s use of incomplete URLs –

reduces value of site to advertisers and therefore reduces site income

Links from computer club

Link added by author

Unknown link source

Unknown link source

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Washington StateCorporations DivisionRegistration Data for PORTLUDLOWTODAY.COM

PLT Calendar

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PLT Activities & Amenities

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Merchant Village

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PLT Classified Ads (Craigslist)

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