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Porsche Sport Driving SchoolNov. 8th
Brand Image Advertising Campaign
Social Media Relations
Press Release Product Launch
Public Relations
And So Much More
New Brand Voice
Brand Image
Bran
d M
anag
emen
t
Social Media Relations
Press Release
Product Launch
Public Relations
And So Much MoreNew Brand Voice
Ad Campaign
Logo RedesignMarket Research
Actionable InsightCreative Execution
Aiming for the Apex
Our Vision for PSDS
Brand Image Advertising Campaign
Social Media Relations
Press Release Product Launch
Public Relations
And So Much More
New Brand Voice
Brand Image
Bran
d M
anag
emen
t
Social Media Relations
Press Release
Product Launch
Public Relations
And So Much MoreNew Brand Voice
Ad Campaign
Logo RedesignMarket Research
Actionable InsightCreative Execution
Our Strategy Our Goal● Use of Paid Social
Media
● Creating a New Brand Voice
● Increase Customer Engagement
❖ From 10% to 20% on Instagram
❖ From 0.03% to 0.09% on Facebook
Brand Image Advertising Campaign
Social Media Relations
Press Release Product Launch
Public Relations
And So Much More
New Brand Voice
Brand Image
Bran
d M
anag
emen
t
Social Media Relations
Press Release
Product Launch
Public Relations
And So Much MoreNew Brand Voice
Ad Campaign
Logo RedesignMarket Research
Actionable InsightCreative Execution
Paid Social Media“Companies who are dragging their feet to incorporate paid social media
advertising are missing out on a lot of exciting opportunities for their business. Numerous companies have embraced the benefits of paid social media
advertising” - Just Media, Media Planning Company
Brand Image Advertising Campaign
Social Media Relations
Press Release Product Launch
Public Relations
And So Much More
New Brand Voice
Brand Image
Bran
d M
anag
emen
t
Social Media Relations
Press Release
Product Launch
Public Relations
And So Much MoreNew Brand Voice
Ad Campaign
Logo RedesignMarket Research
Actionable InsightCreative Execution
Nick’s Porsche Journey
Brand Image Advertising Campaign
Social Media Relations
Press Release Product Launch
Public Relations
And So Much More
New Brand Voice
Brand Image
Bran
d M
anag
emen
t
Social Media Relations
Press Release
Product Launch
Public Relations
And So Much MoreNew Brand Voice
Ad Campaign
Logo RedesignMarket Research
Actionable InsightCreative Execution
Our Justification
Followers Only See 20% of Organic Posts
$100 Can Translate to 1000 More Views
Expands Audience With Advanced Targeting
62% Likely to Purchase a Brand They Follow
Brand Image Advertising Campaign
Social Media Relations
Press Release Product Launch
Public Relations
And So Much More
New Brand Voice
Brand Image
Bran
d M
anag
emen
t
Social Media Relations
Press Release
Product Launch
Public Relations
And So Much MoreNew Brand Voice
Ad Campaign
Logo RedesignMarket Research
Actionable InsightCreative Execution
How We Do This For You
Content Creation Strategic Targeting Scheduled Posting
Strict Budgeting Achieve Goals!
Brand Image Advertising Campaign
Social Media Relations
Press Release Product Launch
Public Relations
And So Much More
New Brand Voice
Brand Image
Bran
d M
anag
emen
t
Social Media Relations
Press Release
Product Launch
Public Relations
And So Much MoreNew Brand Voice
Ad Campaign
Logo RedesignMarket Research
Actionable InsightCreative Execution
New Brand Voice“Make it Simple. Make it Memorable. Make it Inviting to Look at. Make it
Fun to Read” - Leo Burnett
Brand Image Advertising Campaign
Social Media Relations
Press Release Product Launch
Public Relations
And So Much More
New Brand Voice
Brand Image
Bran
d M
anag
emen
t
Social Media Relations
Press Release
Product Launch
Public Relations
And So Much MoreNew Brand Voice
Ad Campaign
Logo RedesignMarket Research
Actionable InsightCreative Execution
The Creative BriefKey Fact Opportunity Objectives
Insights Promise Support
The Nation’s most premier driving school
Consistent branding resulting in audience awareness
Create a cohesive brand identity to expand target audience
Drivers want to become more experienced and seek adventure
Showcase the capabilities of the world’s most prestigious sports car brand
Driver’s can finally quench their thirst for adventure
Brand Image Advertising Campaign
Social Media Relations
Press Release Product Launch
Public Relations
And So Much More
New Brand Voice
Brand Image
Bran
d M
anag
emen
t
Social Media Relations
Press Release
Product Launch
Public Relations
And So Much MoreNew Brand Voice
Ad Campaign
Logo RedesignMarket Research
Actionable InsightCreative Execution
Expanding The Target Market
Nick is a recent college graduate working in the finance industry. He currently lives in Montgomery, Alabama. His job in finance can get pretty dull, so in his free time he loves to seek thrills. From skydiving to white water rafting, Nick is always looking for the newest, most rewarding experience.
Brand Image Advertising Campaign
Social Media Relations
Press Release Product Launch
Public Relations
And So Much More
New Brand Voice
Brand Image
Bran
d M
anag
emen
t
Social Media Relations
Press Release
Product Launch
Public Relations
And So Much MoreNew Brand Voice
Ad Campaign
Logo RedesignMarket Research
Actionable InsightCreative Execution
Expanding The Target Market
Ella has been living a metro lifestyle in Atlanta for the past nine years. As an established Account Executive of Sales for Comcast, she has plenty of disposable income to treat herself. She found her love for luxury sports cars through her dad. For his 60th birthday she wants to share a unique experience with her dad.
Brand Image Advertising Campaign
Social Media Relations
Press Release Product Launch
Public Relations
And So Much More
New Brand Voice
Brand Image
Bran
d M
anag
emen
t
Social Media Relations
Press Release
Product Launch
Public Relations
And So Much MoreNew Brand Voice
Ad Campaign
Logo RedesignMarket Research
Actionable InsightCreative Execution
Our Theme Suggestions
Dare to Porsche
For Petrol Heads, By
Petrol Heads
The Experience
Dare To Porsche
Brand Promise: PSDS only welcomes the daring
Voice: PSDS is where you quench your thirst for speed
Colors:
For Petrol Heads by Petrol HeadsBrand Promise: PSDS is the place to push your limits and be a pro.
Voice: This is where you go to race. Period.
Colors:
ExperienceThe
Voice: Experience Porsche your way.
Brand Promise: PSDS puts a smile on your face
Colors: