Porfolio of Amie Krager

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appl i c a t ion s COLLECTION, MEMENTO, PUBLICATION

ton e INSPIRATIONAL, DYNAMIC, THOUGHTFUL

t y pefac e s DIDOT, PRESTIGE ELITE

c a teg or y GRAPHIC DESIGN

c our se SENIOR PORTFOLIO / SUMMER 2011

t i t l e ID EST

objec t ive

It’s Amie with an ‘ie’: an abbreviation

for id est, the Latin phrase meaning

‘that is to say’ or ‘in other words’. It

indicates an explanation is about to

follow. This can also be a metaphor. As

a graphic designer, it is my craft to

visually communicate a message clearly

and meaningfully, that is — to see the

world and translate it in an inspiring

way that connects with the audience.

p or t fo l i o AMIE KRAGER

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t i t l e IN TRO

PORTFOLIO OF A MIE K R AGER

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e m ai l K R AGER.A MIE@GM AIL.COM

ACA DE M Y OF A RT U NIV ERSIT Y

79 N EW MON TG OM ERY, SA N FR A NCISCO, CA 94105

M A RY SCOTT

PORTFOLIO / SU M M ER 2011

webs i t e A MIEK DESIGN.COM

COPYRIGHT © 2011 A MIE KR AGER

ALL RIGHTS RESERVED. NO PORTION OF THIS

BOOK M AY BE USED OR REPRODUCED IN A NY

M A NNER WITHOUT THE WRITTEN PER MISSION

OF A MIE KR AGER.

c opy r i gh t

c on tac t

sc h o ol

d ir ec tor

c our se / t er m


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Graphic design communicates a message visually in a profound way, — i.e., it is a combination

of shapes, colors, tyepfaces, images and words that cause you to react or feel something.

*

t i t l e IN TRO

PORTFOLIO OF A MIE K R AGER

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contents


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t i t l e TABLE OF CONTENTS

EUR EK A!

CHEVROLET VOLT

MINISTRY OF INTEGRITY

ECO-FRIENDLY ECO-PET

DÉJÀ VU

INTELLECTUAL HONESTY

M A N IN BLACK

BACK ON M Y FEET

POSTER EXPLOR ATION

IDENTITY LOGOS

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contents

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Necessity is the mother of invention.


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c a teg or y TYPEt i t l e EUREKA!

Humans have been inventing things to

make life easier for centuries. From the

light bulb to the back scratcher, we have

been obsessed with creating solutions that

simplify our daily lives. The objective

for this project was to create a concept

and paper promotion for Mohawk’s Fine Paper

Line called Solutions. The book illustrates

absurd inventions that show the creativity

and extent to which humans will go to. It

goes to show that thinking out side the box

can lead to many new possibilities. With

Mohawk Solutions, who knows what you will

invent next!

objec t ive

appl i c a t ion s BOOK, SWATCH BOOK, POSTER, WEBSITE

ton e HUMOROUS, BRIGHT, ABSURD

t y pefac e s HELVETICA ROUNDED, CAECILLIA*A need or problem encourages the creative efforts to meet a need or solve a problem.

c our se TYPOGRAPHY 4 / SPRING 2010

in s t r u c tor ARIEL GREY

Necessity is the mother of invention.

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Home*

OUR COMPANY

ENVIRONMENT

SHOWCASE

Mohawk Fine Papers Inc. stands for innovation, quality, and service.

Best practices. Best design.

Find out how Mohawk is leading the industry towards a sustainable future.

MOHAWKSOLUTIONS

#1:

#3:

#2: #4:

A

B

C

D

Solutions is known for delivering great formation and print performance at the right value. Now, Mohawk Solutions combines the core strengths of Feltweave, Nekoosa and Solutions into one comprehensive offering. The result is a concise, enriched line of whites, colors, fibers and textures. Deep, complementary shades and a variety of finishes create a palette beautifully suited to corporate communications, stationery and brochures.

SOFT WHITE

CORAL

SPICE

TOPAZ

BLUE ICE

THAI GOLD

WASABI

PINEAPPLE

GRAY

GINGKO

Smooth

Finish*Paper*

COLOR FINISH WEIGHT

VellumSmooth Super Smooth

Paper*


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Welcome To*

I’VE GOT IT!

EUREKA!

Presenting Solutions from the think on paper series of promotions from Mohawk.

Home*

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It’s an electric vehicle that goes further.


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Powered primarily by electric charge and

switching seamlessly to a gas-powered

onboard generator for extended range, the

volt is one way Chevrolet is helping you

get around the planet while preserving it

at the same time. This promotional book

and campaign launch for the Chevrolet Volt

emphasizes the company’s efforts in making

your visions and hopes for the future their

very own. Like the modern day American,

Chevrolet is innovative, hard working and

technologically advanced.

a ppl i c a t i on s PROMOTIONAL BOOK CAMPAIGN

t on e TRADITION, INNOVATIVE, HARD WORKING

t y p e fa c e s TRADE GOTHIC, FF CUBE

c a t e g or y PRINT

c o u r s e PRINT 3 / SPRING 2011

i n s t r u c t or CHERI GREY

t i t l e VOLT

objec t ive

*A hybrid car that extends the life span of our planet for future generations.

It’s an electric vehicle that goes further.

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c a teg or y PRINTt i t l e VOLT

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The Volt is one way Chevrolet is helping you get around the planet while preserving it at the same time. It’s an electric car that goes further. It’s powered primarily by electric charge and switches seamlessly to a gas-powered onboard generator for extended range. All of these advancements along with reduction in emissions from electric-powered driving could help extend the life span of our planet for future generations.

IT IS AN EXTENSION OF YOU

CHEVROLET VOLT 02

IT’S AN ELECTRIC CAR THAT GOES EVEN FURTHER.

The Volt is one way Chevrolet is helping you get around the planet while preserving it at the same time. It’s an electric car that goes further. It’s powered primarily by electric charge and switches seamlessly to a gas-powered onboard generator for extended range. All of these advancements along with reduction in emissions from electric-powered driving could help extend the life span of our planet for future generations.

IT IS AN EXTENSION OF YOU

CHEVROLET VOLT 02

IT’S AN ELECTRIC CAR THAT GOES EVEN FURTHER.

EXTENDING YOUR DRIVING RANGE AND YOUR WORLD AS WELL.

>

CREATING A MORE SUSTAINABLE PLANET FOR FUTURE GENERATIONS.

After intense research, GM discovered, that most Americans only need a mere 40 miles to drive all day long on weekdays during working hours and with a mere six hour charge over night, that means that it is possible to cut down on our nations transportation CO2 emissions to the point of a possible Ozone recovery within just a few years of widespread purchase.

Of course, not everyone commutes less than 40 miles a day, lots of people like to travel across this great beautiful nation of ours from time to time, yet most do not want to use machines that destroy the sensitive ecology we so proudly boast, which is the main reason why GM has done something extraordinary with the Volt.

CHEVROLET VOLT 04 CHEVROLET VOLT 05

TODAY’S TO DO LIST JUST EXPANDEDChevrolet’s new electric vehicle that can use gas only if you need to. The Volt will take you wherever you need to go whether it’s to the corner store or a long-distance road trip. The average person commutes about 40 miles a day, the electical range of the Volt. But a 40-mile range isn’t enough to make a car practical, so the Volt also carries a 1.4-liter engine. Crucially, that engine doesn’t drive the wheels—it only kicks in to power a generator that sustains the battery charge enough to give the car another 300 miles of range.

100%

93%

88%

30%

25%

40 MILES

37 MILES

34 MILES

19 MILES

12 MILES

300 MILES

300 MILES

300 MILES

300 MILES

300 MILES

BATTERY

BATTERY

BATTERY

BATTERY

BATTERY

EV RANGE

EV RANGE

EV RANGE

EV RANGE

EV RANGE

TOTAL

TOTAL

TOTAL

TOTAL

TOTAL

CHEVROLET VOLT 06

1

5

3

4

2

Volt is an innovative, never been done before car that exists alone, in a brand-new category of cars. Volt is a full performance electric vehicle with extended range. Green Car Journal has just named the all-new Chevrolet Volt its 2011 Green Car of the Year, the first electric car to ever win the award. The premier magazine on high fuel efficiency and alternative fuel vehicles says, “This has been a long time coming,” noting that early electric cars showed promise, but lacked practicality.

AN INNOVATIVE-NEW CAR


TODAY’S TO DO LIST JUST EXPANDEDChevrolet’s new electric vehicle that can use gas only if you need to. The Volt will take you wherever you need to go whether it’s to the corner store or a long-distance road trip. The average person commutes about 40 miles a day, the electical range of the Volt. But a 40-mile range isn’t enough to make a car practical, so the Volt also carries a 1.4-liter engine. Crucially, that engine doesn’t drive the wheels—it only kicks in to power a generator that sustains the battery charge enough to give the car another 300 miles of range.

100%

93%

88%

30%

25%

40 MILES

37 MILES

34 MILES

19 MILES

12 MILES

300 MILES

300 MILES

300 MILES

300 MILES

300 MILES

BATTERY

BATTERY

BATTERY

BATTERY

BATTERY

EV RANGE

EV RANGE

EV RANGE

EV RANGE

EV RANGE

TOTAL

TOTAL

TOTAL

TOTAL

TOTAL

CHEVROLET VOLT 06

1

5

3

4

2

Volt is an innovative, never been done before car that exists alone, in a brand-new category of cars. Volt is a full performance electric vehicle with extended range. Green Car Journal has just named the all-new Chevrolet Volt its 2011 Green Car of the Year, the first electric car to ever win the award. The premier magazine on high fuel efficiency and alternative fuel vehicles says, “This has been a long time coming,” noting that early electric cars showed promise, but lacked practicality.

AN INNOVATIVE-NEW CAR


CREATING A MORE SUSTAINABLE PLANET FOR FUTURE GENERATIONS.

After intense research, GM discovered, that most Americans only need a mere 40 miles to drive all day long on weekdays during working hours and with a mere six hour charge over night, that means that it is possible to cut down on our nations transportation CO2 emissions to the point of a possible Ozone recovery within just a few years of widespread purchase.

Of course, not everyone commutes less than 40 miles a day, lots of people like to travel across this great beautiful nation of ours from time to time, yet most do not want to use machines that destroy the sensitive ecology we so proudly boast, which is the main reason why GM has done something extraordinary with the Volt.



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GALLONS OF C02 PER MILE = LESS THAN 1/10 OF THE WORST

RATED VEHICLE

84

CHEVROLET VOLT 09

PLUG-IN VEHICLES GREATLY REDUCE THE AMOUNT OF FOSSIL FUELS WE BURN.

MAKING YOUR VISIONS AND HOPES FOR THE FUTURE OUR VERY OWN.

VISIONS AND

VERY OWN.One of the main selling points for plug-in vehicles is that they greatly reduce the amount of fossil fuels we burn—and the green house gases emitted as a result. Critics point out that running a plug-in vehicle that uses electricity generated by coal and natural gas also produces emissions.

They’re right. But the CO2 emissions per mile is still less. That’s because electric-drive vehicles are much more efficient than cars powered by internal combustion. Also, distribution of electricity over power lines is more efficient than petroleum and diesel delivered on ships and trucks. Keep in mind that many plug-in vehicles will rely on solar power during the day, and wind power produced in excess at night.

93

37MPG

MPG

GAS ONLY

ALL ELECTRIC

WHEN BATTERY IS FULLY CHARGED, THE FIRST 35 MILES.

WHEN ELECTRICITY IS USED UP, RUNS ON GAS FOR ANOTHER 344 MILES.

CHEVROLET VOLT 13

Industry reports conflict on whether or not the supply of lithium will be con-strained at some point in the future, but that doesn’t really matter. That’s because there’s way too much money to be made in recycling the metals in plug-in batteries to let any of them get tossed into a dumpster. Besides, it’s illegal to discard rechargeable lithium batteries in the United States, providing even more incentive for plug-in manufacturers to start developing recycling programs.

The alternative to driving a plug-in vehicle is driving an internal combus-tion engine car, which requires extracting, refining and then burning 5,000 gallons or more of gasoline or diesel fuel. So the bar for being greener is pretty low. Plug-in batteries are the green trifecta, which includes: Reduce, as in less greenhouse gas emissions. Reuse, as in a second life on the grid. And recycle.

THERE’S NO COMPARISON

14 MPG

987

1

WORST

COMPACT CARS

GREENHOUSE GASES

OTHER AIR POLLUTANTS

BEST

60 MPG

0

10

60

84

6

CHEVROLET VOLT 15CHEVROLET VOLT 14

Industry reports conflict on whether or not the supply of lithium will be con-strained at some point in the future, but that doesn’t really matter. That’s because there’s way too much money to be made in recycling the metals in plug-in batteries to let any of them get tossed into a dumpster. Besides, it’s illegal to discard rechargeable lithium batteries in the United States, providing even more incentive for plug-in manufacturers to start developing recycling programs.

The alternative to driving a plug-in vehicle is driving an internal combus-tion engine car, which requires extracting, refining and then burning 5,000 gallons or more of gasoline or diesel fuel. So the bar for being greener is pretty low. Plug-in batteries are the green trifecta, which includes: Reduce, as in less greenhouse gas emissions. Reuse, as in a second life on the grid. And recycle.

THERE’S NO COMPARISON

14 MPG

987

1

WORST

COMPACT CARS

GREENHOUSE GASES

OTHER AIR POLLUTANTS

BEST

60 MPG

0

10

60

84

6

CHEVROLET VOLT 15CHEVROLET VOLT 14


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G.M. SET A TOUGH TASK, TO REDEFINE THE GREEN CAR CATEGORY BY PRODUCING A DESIRABLE EVERYDAY CAR. A CAR THAT IS MOSTLY ALL ELECTRIC, BUT WITHOUT ANY OF THE DRAWBACKS OF LIMITED DRIVING RANGE. WELL, THEY SUCCEEDED.

CHEVROLET VOLT 17

Charging stations can be found and will be needed where there is on-street parking, at taxi stands, in most parking lots; also at places of employment, hotels, airports, shopping centers, convenience shops, fast food restaurants, coffeehouses, phone booths, as well as in driveways and garages at home. Existing filling stations may also become or may incorporate charging stations. They can be added onto other public infrastructure that has an electrical supply, such as phone booths and smart parking meters.

CHARGE ME UP


Charging stations can be found and will be needed where there is on-street parking, at taxi stands, in most parking lots; also at places of employment, hotels, airports, shopping centers, convenience shops, fast food restaurants, coffeehouses, phone booths, as well as in driveways and garages at home. Existing filling stations may also become or may incorporate charging stations. They can be added onto other public infrastructure that has an electrical supply, such as phone booths and smart parking meters.

CHARGE ME UP



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HOURS TO CHARGE WITH A 120 V OUTLET

HOURS TO CHARGE WITH A 240 V SUPPLY

4 10

CHEVROLET VOLT 25

HOURS TO CHARGE WITH A 120 V OUTLET

HOURS TO CHARGE WITH A 240 V SUPPLY

4 10

CHEVROLET VOLT 25

A small, quiet on-board gas generator creates electricity that powers your Volt as you drive for hundreds of miles on battery and gas power.

The Volt features instant, smooth and seamless torque right at the wheels. Regenerative braking captures the energy from forward motion that would otherwise be lost when the car slows or stops and then converts it into elec-tricity, helping to make the Volt even more efficient to drive. When running on electricity, the Volt can reach a top speed of 100 mph in near silence. Free of the typical noise of the internal combustion engine, the Volt offers a more quieter, more relaxing ride at any speed you drive.

Just plug it in to charge the battery, and most people can commute gas-free and tailpipe emissions-free for about $1.50 of electricity per day. That’s less than a bottle of water.

A liquid thermal cooling and heating system keeps the battery at a comfortable temperature as it’s being charged and discharged.

Lithium-ion cells outperform nickel metal hydride cells (found in today’s hybrids) in terms of life cycle. It can also be set to charge during off-peak hours for greater savings

CHEVROLET VOLT CHEVROLET VOLT 20 21

SUPER BATTERY

11

2 2On the center console you’ll find a seven-inch diagonal high-resolution screen with touch-sensitive control that helps you get the most out of your Volt.

Volt has two LCD screens that display speed, battery power, range to recharge or re-fill as well as an efficiency gauge that gives you real-time feedback.

RE-IMAGINE THE DASHBOARD BOTH BEAUTIFUL AND COMPELLING WHILE AT THE SAME TIME USEFUL AND INFORMATIVE.

CHEVROLET VOLT 33

NORMAL MODE IS THE MOST EFFICIENT SETTING THAT TAKES THE ELECTRICITY AND FOCUSES IT ON OPERATING THE ELECTRIC DRIVE.

< MOUNTAIN MODE MAKES SURE THE BATTERY HAS A BIGGER ENERGY RESERVE FOR DRIVING UP LONG, STEEP INCLINES.

SPORT MODE SACRIFICES A SMALL AMOUNT OF EFFICIENCY FOR MORE RESPONSIVE ACCELERATION.

> <

I WANT A CAR THAT IS STYLISH AND FUNCTIONAL.

The same extraordinary level of sophistication that also makes acceleration and handling so much fun is extended to the interior, which matches the quality of many luxury vehicles. The seats are firm and comfortable with materials that have a quality feel. The doors go thunk, instead of ping. It’s cabin is simply the best Chevy interior available. The two-tone dash clearly marks the traditional dual cockpit design that moves from the dash through the doors in a nearly seamless look. The grains and materials are all top notch throughout.

QUALITY INTERIOR

CHEVROLET VOLT 26

Anywhere you get a signal on your smartphone, you can have total control of your Volt. Tap away with the OnStar mobile app, you’ll be able to check the battery charge level, available range, tire pressure, remote lock and unlock and even activate the remote start to heat or cool the interior to your preferred temperature.

CHEVROLET VOLT 30

30040

MILES

MILES

TOTAL RANGE

EV RANGE

SMARTPHONE, SMART-CAR

BATTERY AT 100%

ENERGY-EFFICIENT BOSE® SOUND SYSTEM DELIVERS PREMIUM HIGH-QUALITY AUDIO, BUT IS 30% SMALLER, 40% LIGHTER, AND USES 50% LESS ENERGY THAN AUTOMOTIVE SOUND SYSTEMS WITH COMPARABLE PERFORMANCE.

>

AERODYNAMICS MAXIMIZE THE DISTANCE PER CHARGE AND MILES PER GALLON OF FUEL IT USES.

<

NEARLY EVERY COMPONENT OF THE VOLT HAS BEEN SELECTED TO GET THE MOST OUT OF EVERY CHARGE.

>

BY ITS VERY NATURE, THE VOLT IS ENGINEERED TO CHANGE THE FACE OF TRANSPORTATION AS WE KNOW IT.

>

A small, quiet on-board gas generator creates electricity that powers your Volt as you drive for hundreds of miles on battery and gas power.

The Volt features instant, smooth and seamless torque right at the wheels. Regenerative braking captures the energy from forward motion that would otherwise be lost when the car slows or stops and then converts it into elec-tricity, helping to make the Volt even more efficient to drive. When running on electricity, the Volt can reach a top speed of 100 mph in near silence. Free of the typical noise of the internal combustion engine, the Volt offers a more quieter, more relaxing ride at any speed you drive.

Just plug it in to charge the battery, and most people can commute gas-free and tailpipe emissions-free for about $1.50 of electricity per day. That’s less than a bottle of water.

A liquid thermal cooling and heating system keeps the battery at a comfortable temperature as it’s being charged and discharged.

Lithium-ion cells outperform nickel metal hydride cells (found in today’s hybrids) in terms of life cycle. It can also be set to charge during off-peak hours for greater savings

CHEVROLET VOLT CHEVROLET VOLT 20 21

SUPER BATTERY


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Food with integrity.


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Armed with a philosophy of Food With

Integrity, Chipotle takes pride in

sourcing the highest quality, nutritious

ingredients from local and family farmers

who are committed to sustainabiltiy

raising antibiotic and hormone-free meats

and organic vegetables. The Ministry

of Integrity was created to serve as an

organization for professional feedback on

quality goods, free range farmers and any

opinions by members of the ministry. While

sponsored by Chipotle, the ministry is not

completely controlled by Chipotle itself.

This way the information can really find

it’s way to consumer and they can still make

independent choices.

a ppl i c a t i on s IDENTITY & CAMPAIGN

t on e COMRODITY, BOLD, CONFIDENT

t y p e fa c e s GOTHAM, TRADE GOTHIC

c a t e g or y IDENTITY

c o u r s e IDENTITY 2 / FALL 2009

i n s t r u c t or TOM MCNULTY

*To produce fast food that uses responsible food practices with respect to animals, the environment and farmers.

t i t l e MINISTRY OF INTEGRITY

objec t ive

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c a t e g or y IDENTITYt i t l e MINISTRY OF INTEGRITY

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l og o MINISTRY OF IN TEGRIT Y

PRIM A RY LOG O WIT H

T YPE LOCK UP

PRIM A RY M A R K


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CRAVINGS


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With 350 million pets in the U.S., people need to be environmentally conscious.


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In the National Pet Owners Survey, about

43 million households in the United States

have a dog, or two, and 37 million homes

have at least one cat. When you add in all

the pet rabbits, hamsters, guinea pigs,

birds, fish, ferrets, reptiles and other

animals kept as companions, you wind up

with 69 million pet-owning households in

the country and over 350 million pets.

The goal for this project was to rebrand

an eco-freindly company called Ecopet

with the concept of creating a look that

is light-hearted and fun, but also carry

an important message: with so many pets

in the U.S., pet owners should be aware

of the products they’re buying and their

effect on the environment.

appl i c a t ion s PROMOTIONAL BOOK, STATIONARY

ton e LIGHT-HEARTED, FUN, PLAYFUL

t y pefac e s GOTHAM*Buying only eco-friendly pet products can save us from filling our landfills.


c our se GRAPHIC DESIGN 2 / FALL 2009

in s t r u c tor LAURA MILTON

t i t l e ECO-FRIENDLY ECOPET

objec t ive

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c a teg or y GRAPHIC DESIGNt i t l e ECO-FRIENDLY ECOPET

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e xpl or a t ion LOG O M A R K SK ETCH ES

ECOPET

ECOPET ecopet

ecopet

ecopet

ecopet

ecopet1 5

2 6

3 7

4

ECOPET

ECOPET ecopet

ecopet

ecopet

ecopet

ecopet1 5

2 6

3 7

4


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THE WORLD IS A MESS,


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HELP CLEAN IT UP!


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The experience of déjà vu, is thinking that a new situation has occurred before.


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c a teg or y TYPOGRAPHYt i t l e DÉJÀ VU

objec t ive

appl i c a t ion s PROMO BOOK, CD, POSTER

ton e NOSTALGA, UNCANNY, FAMILIAR

t y pefac e s FOLOSOFIA, TARZANA

c our se TYPOGRAPHY 3 / SPRING 2009

in s t r u c tor ARIEL GREY

*

Looking at the typeface Filosofia, one

might begin to feel the uncanniness of

familiarity. This can be because Filosofia

is an interpretation of Bodoni. Created

by Zuzana Licko, Filosofia features slightly

bulging round serif endings that often

appeared in printed samples of Bodoni’s

work and reflect the origins in letterpress

technology. The reflection from one typeface

from the past to one of the present, may

take you in to the déjà vu experience.

The “previous” experience is most frequently attributed to a dream, although in some

cases there is a firm sense that the experience has genuinely happened in the past.

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Date_ 120983 Time_ 1200


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Date_ 030471 Time_ 1300


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pa g e 093


pa g e 094 c h apter 01 02 03 04 05 06 07 08 09 10


pa g e 095


pa g e 096 c h apter 01 02 03 04 05 06 07 08 09 10


pa g e 097

Intellectual honesty.


pa g e 098 c h apter 01 02 03 04 05 06 07 08 09 10

The opposing concerns about GE foods is an

on going contentious issue that has created

the spread of inaccurate information. The

GE Foods: Intellectual Honesty Conference

is an opportunity for the public to learn

about the pros and cons of genetically

engineered foods from accredited scientists

to help them develop a honest opinion.

The goal for this project was to support

the premise that in order to have a just

opinion about genetically engineered food

we must accept both pros and cons. The

design concept was to present both sides of

the story by creating a feeling of balance

between elements, so there is no dominance

of the negative or positive views of

genetically engineered foods.

appl i c a t ion s CONFERENCE BROCHURE & COLLATERAL

ton e BALANCE, YIN-YANG, SCIENTIFIC

t y pefac e s CHOLLA (SLAB, SERIF, UNICASE)*The ethical perspective to provide balanced evidence, weighing all consequences.


c our se GRAPHIC DESIGN 3 / SPRING 2009

in s t r u c tor CHRISTOPHER MORLAN

t i t l e INTELLECTUAL HONESTY

objec t ive

pa g e 099

JUNE 25-27 2009G

E FOO

DS_CONFERENCE

1 DAY SINGLE PASS

Admit One$85

Moscone Center747 Howard St San Francisco, CA 94103

INTELLECTUAL HONESTY 2009INTELLECTUAL HONESTY

GE FOODS_CONFERENCE

JUNE 25-27 2009G

E FOO

DS_CONFERENCE

3 DAY FULL PASS

Admit One$235

Moscone Center747 Howard St San Francisco, CA 94103

INTELLECTUAL HONESTY 2009INTELLECTUAL HONESTY

GE FOODS_CONFERENCE


pa g e 0100 c h apter 01 02 03 04 05 06 07 08 09 10

c a teg or y GRAPHIC DESIGNt i t l e GE FOODS

pa g e 0101


pa g e 0102 c h apter 01 02 03 04 05 06 07 08 09 10

category GRAPHIC DESIGNt i t l e GE FOODS

pa g e 0103


pa g e 104 c h apter 01 02 03 04 05 06 07 08 09 10


GE FOODS_CONFERENCE

JUNE 25-27

MOSCONE CENTERSAN FRANCISCO, CA

2009Although genetic engineering technology is the inevitable wave of the future and we can not afford to ignore a technology that has enormous potential benefits; it ’s important that we must proceed with caution. We must consider both the pros and cons of GE foods, to avoid causing unintended harm to human health and the environment as a result of our enthusiasm for this powerful technology. The Intellectual Honesty Conference 2009 is an opportunity to learn about the pros and cons of genetically engineered foods to help them develop an honest opinion.


GE FOODS_CONFERENCE

JUNE 25-27




GE FOODS_CONFERENCE

JUNE 25-27




pa g e 105


pa g e 106 c h apter 01 02 03 04 05 06 07 08 09 10


pa g e 107


pa g e 108 c h apter 01 02 03 04 05 06 07 08 09 10


pa g e 109

Sometimes I’m two people.


pa g e 110 c h apter 01 02 03 04 05 06 07 08 09 10

Known for his rebelliousness and coupled

with an increasingly somber and humble

demeanor; for providing free concerts inside

prison walls; and for his dark performance

clothing, which earned him the nickname

“The Man In Black.” He traditionally started

his concerts by saying, “Hello, I’m Johnny

Cash.” This special black on black edition

CD and album honors this complicated man of

contained multitudes and philosopher-prince

of American country music.

appl i c a t ion s SPECIAL EDITION CD & LP

ton e DARK, LEGEND, INFAMOUS

t y pefac e s UNIVERS, SLUICEBOX

c a teg or y PRINT

c our se PRINT 3 / SPRING 2011

in s t r u c tor CHERI GREY

*Johnny’s the nice one, Cash causes all the trouble.

t i t l e MAN IN BLACK

objec t ive

pa g e 111


pa g e 112 c h apter 01 02 03 04 05 06 07 08 09 10

pa g e 113

c a teg or y PRINTt i t l e MAN IN BLACK


pa g e 114 c h apter 01 02 03 04 05 06 07 08 09 10

pa g e 115


Wel

l, y

ou

wo

nd

er w

hy

I alw

ays

dre

ss i

n b

lack

,W

hy

you

nev

er s

ee

bri

gh

t co

lors

on

my

ba

ck,

An

d w

hy

do

es

my

app

eara

nce

se

em t

o h

ave

a so

mb

er t

on

e.W

ell,

th

ere’

s a

rea

son

fo

r th

e th

ing

s th

at

I hav

e o

n.

I wea

r th

e b

lack

fo

r th

e p

oo

r an

d t

he

bea

ten

do

wn

,Li

vin

’ in

th

e h

op

ele

ss, h

un

gry

sid

e o

f to

wn

,I w

ear

it f

or

the

pri

son

er w

ho

ha

s lo

ng

pai

d f

or

his

cri

me,

Bu

t is

th

ere

be

cau

se h

e’s

a vi

ctim

of

the

tim

es.

I wea

r th

e b

lack

fo

r th

ose

wh

o n

ever

rea

d,

Or

list

ene

d t

o t

he

wo

rds

tha

t Je

sus

said

,A

bo

ut

the

road

to

hap

pin

ess

th

rou

gh

lo

ve a

nd

ch

arit

y,W

hy,

yo

u’d

th

ink

He’

s ta

lkin

g s

trai

gh

t to

yo

u a

nd

me.

Wel

l, w

e’re

do

in’ m

igh

ty fi

ne,

I d

o s

up

po

se,

In o

ur

stre

ak o

f li

gh

tnin

’ car

s an

d f

ancy

clo

the

s,B

ut

just

so

we’

re r

emin

de

d o

f th

e o

ne

s w

ho

are

hel

d b

ack

,U

p f

ron

t th

ere

ou

gh

t ‘a

be

a M

an I

n B

lack

.I w

ear

it f

or

the

sick

an

d l

on

ely

old

,Fo

r th

e re

ckle

ss o

ne

s w

ho

se b

ad t

rip

le

ft t

hem

co

ld,

I wea

r th

e b

lack

in

mo

urn

in’ f

or

the

live

s th

at

cou

ld h

ave

be

en,

Ea

ch w

ee

k w

e lo

se a

hu

nd

red

fin

e yo

un

g m

en.

An

d, I

wea

r it

fo

r th

e th

ou

san

ds

wh

o h

ave

die

d,

Bel

ieve

n’ t

ha

t th

e Lo

rd w

as

on

th

eir

sid

e,I w

ear

it f

or

ano

ther

hu

nd

red

th

ou

san

d w

ho

hav

e d

ied

,B

elie

ven

’ th

at

we

all w

ere

on

th

eir

sid

e.W

ell,

th

ere’

s th

ing

s th

at

nev

er w

ill b

e ri

gh

t I k

no

w,

An

d t

hin

gs

ne

ed

ch

ang

in’ e

very

wh

ere

you

go

,B

ut

‘til

we

star

t to

mak

e a

mo

ve t

o m

ake

a fe

w t

hin

gs

rig

ht,

Yo

u’l

l nev

er s

ee

me

wea

r a

suit

of

wh

ite.

Ah

, I’d

lo

ve t

o w

ear

a ra

inb

ow

eve

ry d

ay,

An

d t

ell t

he

wo

rld

th

at

ever

yth

ing

’s O

K,

Bu

t I’

ll t

ry t

o c

arry

off

a l

ittl

e d

arkn

ess

on

my

ba

ck,

‘Til

l th

ing

s ar

e b

rig

hte

r, I

’m t

he

Man

In

Bla

ck.

man IN blAck

Everybody knows where you go when the sun goes downI think you only live to see the lights of townI wasted my time when I would try, try, tryWhen the lights have lost their glow you’re gonna cry, cry, cry

I lie awake at night to wait till you come inYou stay a little while and then you’re gone againEvery question that I ask I get a lie, lie, lieFor every lie you tell you’re gonna cry, cry, cry

You’re gonna cry, cry, cry and you’ll cry aloneWhen everyone’s forgotten and you’re left on your ownYou’re gonna cry, cry, cry

Soon your sugar-daddies will all be goneYou wake up some cold day and find you’re aloneYou’ll call for me but I’m gonna tell you bye, bye, byeWhen I turn around and walk away you’ll cry, cry, cry

When your fickle love gets old, no one will care for youAnd you’ll come back for me for a little love that’s trueI’ll tell you no and you’re gonna ask me why, why, whyWhen I remind you of all of this and you’ll cry, cry, cry

You’re gonna cry, cry, cry and you’ll want me thenIt’ll hurt when you think of all the fool you’ve beenYou’re gonna cry, cry, cry

I hea

r th

e tr

ain

a c

om

in’

It’s

ro

llin

g r

ou

nd

th

e b

end

An

d I

ain

’t s

een

th

e su

nsh

ine

sin

ce I

do

n’t

kn

ow

wh

en,

I’m s

tuck

in

Fo

lso

m p

riso

n, a

nd

tim

e ke

eps

dra

gg

in’ o

nB

ut

tha

t tr

ain

ke

eps

a ro

llin

’ on

do

wn

to

San

An

ton

e..

Wh

en I

wa

s ju

st a

bab

y m

y m

ama

told

me.

So

n,

Alw

ays

be

a g

oo

d b

oy,

do

n’t

eve

r p

lay

wit

h g

un

s.B

ut

I sh

ot

a m

an i

n R

eno

ju

st t

o w

atc

h h

im d

ieW

hen

I h

ear

tha

t w

his

tle

blo

win

g, I

han

g m

y h

ead

an

d c

ry..

I be

t th

ere’

s ri

ch f

olk

s ea

tin

g i

n a

fan

cy d

inin

g c

arT

hey

’re

pro

bab

ly d

rin

kin

’ co

ffe

e an

d s

mo

kin

g b

ig c

igar

s.W

ell I

kn

ow

I h

ad i

t co

min

g, I

kn

ow

I ca

n’t

be

fre

eB

ut

tho

se p

eo

ple

ke

ep a

mo

vin

’A

nd

th

at’

s w

ha

t to

rtu

res

me.

..W

ell i

f th

ey f

ree

d m

e fr

om

th

is p

riso

n,

If t

ha

t ra

ilro

ad t

rain

wa

s m

ine

I be

t I’d

mo

ve i

t o

n a

lit

tle

fart

her

do

wn

th

e li

ne

Far

fro

m F

ols

om

pri

son

, th

at’

s w

her

e I w

ant

to s

tay

An

d I

’d l

et

tha

t lo

ne

som

e w

his

tle

blo

w m

y b

lue

s aw

ay..

...

CRy, CRy, CRy

foLSOm priSOn bLUES

(Dre

am o

n, d

ream

on

te

enag

e q

ue

en p

rett

iest

gir

l we’

ve e

ver

seen

)T

her

e’s

a st

ory

in

ou

r to

wn

Of

the

pre

ttie

st g

irl a

rou

nd

Go

lden

hai

r an

d e

yes

of

blu

eH

ow

th

ose

eye

s co

uld

fla

sh a

t yo

u (

Ho

w t

ho

se e

yes

cou

ld fl

ash

at

you

)B

oys

hu

ng

‘ro

un

d h

er b

y th

e sc

ore

Bu

t sh

e lo

ved

th

e b

oy

nex

t d

oo

r w

ho

wo

rke

d a

t th

e ca

nd

y st

ore

(Dre

am o

n, d

ream

on

te

enag

e q

ue

en p

rett

iest

gir

l we’

ve e

ver

seen

)S

he

wa

s to

ps

in a

ll t

hey

sai

dIt

nev

er o

nce

wen

t to

her

hea

dS

he

had

eve

ryth

ing

it

seem

sN

ot

a ca

re, t

his

te

enag

e q

ue

en (

No

t a

care

, th

is t

een

age

qu

een

)O

ther

bo

ys c

ou

ld o

ffer

mo

reB

ut

she

love

d t

he

bo

y n

ext

do

or

wh

o w

ork

ed

at

the

can

dy

sto

re(D

ream

on

, dre

am o

n t

een

age

qu

een

yo

u s

ho

uld

be

a m

ovi

e q

ue

en)

He

wo

uld

mar

ry h

er n

ext

spri

ng

Sav

ed

his

mo

ney

, bo

ug

ht

a ri

ng

Th

en o

ne

day

a m

ovi

e sc

ou

tC

ame

to t

ow

n t

o t

ake

her

ou

t (C

ame

to t

ow

n t

o t

ake

her

ou

t)H

oll

yw

oo

d c

ou

ld o

ffer

mo

reS

o s

he

left

th

e b

oy

nex

t d

oo

r w

ork

ing

at

the

can

dy

sto

re(D

ream

on

, dre

am o

n t

een

age

qu

een

se

e yo

u o

n t

he

mo

vie

scre

en)

Ver

y so

on

sh

e w

as

a st

arP

rett

y h

ou

se a

nd

sh

iny

car

Sw

imm

ing

po

ol a

nd

a f

ence

aro

un

dB

ut

she

mis

sed

her

old

ho

me

tow

n (

Bu

t sh

e m

isse

d h

er o

ld h

om

e to

wn

)A

ll t

he

wo

rld

wa

s a

t h

er d

oo

rA

ll e

xcep

t th

e b

oy

nex

t d

oo

r w

ho

wo

rke

d a

t th

e ca

nd

y st

ore

(Dre

am o

n, d

ream

on

te

enag

e q

ue

en s

add

est

gir

l we’

ve e

ver

seen

)T

hen

on

e d

ay t

he

teen

age

star

So

ld h

er h

ou

se a

nd

all

her

car

sG

ave

up

all

her

wea

lth

an

d f

ame

Le

ft i

t al

l an

d c

aug

ht

a tr

ain

(L

eft

it

all a

nd

cau

gh

t a

trai

n)

Do

I h

ave

to t

ell y

ou

mo

reS

he

cam

e b

ack

to

th

e b

oy

nex

t d

oo

r w

ho

wo

rke

d a

t th

e ca

nd

y st

ore

(No

w t

his

sto

ry h

as

som

e m

ore

, yo

u’l

l hea

r it

all

at

the

can

dy

sto

re)

ballARd oF a TeEnage Queen

And it burns,BuRnS, bURnS,tHE rINgofFire


pa g e 116 c h apter 01 02 03 04 05 06 07 08 09 10

Hey, get rhythm when you get the bluesHey, get rhythm when you get the bluesYes a jumpy rhythm makes you feel so fineIt’ll shake all the trouble from your worried mindGet rhythm when you get the blues

Little shoeshine boy never gets low downBut he’s got the dirtiest job in townBendin’ low at the peoples’ feetOn the windy corner of the dirty streetWell, I asked him while he shined my shoesHow’d he keep from gettin’ the blues?He grinned as he raised his little headPopped a shoeshine rag and then he said“Get rhythm when you get the blues

Hey, get rhythm when you get the bluesIt only costs a dime, just a nickel a shoeDoes a million dollars worth of good for youGet rhythm when you get the bluesHey, get rhythm when you get the bluesHey, get rhythm when you get the bluesYes a jumpy rhythm makes you feel so fineIt’ll shake all the trouble from your worried mindGet rhythm when you get the blues”

Well, I sat down to listen to the shoeshine boyAnd I thought I was gonna jump for joySlapped on the shoe polish left and rightHe took a shoeshine rag and he held it tightHe stopped once to wipe the sweat awayI said you’re a mighty little boy to be workin’ that wayHe said “I like it” with a big wide grinHe kept on a poppin’ and he said again

“Get rhythm when you get the bluesHey, get rhythm when you get the bluesGet a rock ‘n’ roll feelin’ in your bonesGet taps on your toes and get goneGet rhythm when you get the blues”

get rHyThm

Love is a burning thingAnd it makes a fiery ringBound by wild desireI fell into a ring of fire

I fell into a burning ring of fireI went down, down, down and the flames went higherAnd it burns, burns, burns, the ring of fireThe ring of fireI fell into a burning ring of fireI went down, down, down and the flames went higherAnd it burns, burns, burns, the ring of fireThe ring of fire

The taste of love is sweetWhen hearts like ours meetI fell for you like a childOh, but the fire went wild

I fell into a burning ring of fireI went down, down, down and the flames went higherAnd it burns, burns, burns, the ring of fireThe ring of fire

I fell into a burning ring of fireI went down, down, down and the flames went higherAnd it burns, burns, burns, the ring of fireThe ring of fire

And it burns, burns, burns, the ring of fireThe ring of fireThe ring of fireThe ring of fire

ring of FIre

Wel

l my

dad

dy

left

ho

me

wh

en I

wa

s th

ree

An

d h

e d

idn

’t l

eave

mu

ch t

o m

a an

d m

eJu

st t

his

old

gu

itar

an

d a

n e

mp

ty b

ott

le o

f b

oo

ze.

No

w, I

do

n’t

bla

me

him

cau

se h

e ru

n a

nd

hid

Bu

t th

e m

ean

est

th

ing

th

at

he

ever

did

Wa

s b

efo

re h

e le

ft, h

e w

ent

and

nam

ed

me

“Su

e.”

Wel

l, h

e m

ust

o’ t

ho

ug

ht

tha

t is

qu

ite

a jo

keA

nd

it

go

t a

lot

of

lau

gh

s fr

om

a’ l

ots

of

folk

,It

se

ems

I had

to

fig

ht

my

wh

ole

lif

e th

rou

gh

.S

om

e g

al w

ou

ld g

igg

le a

nd

I’d

ge

t re

dA

nd

so

me

gu

y’d

lau

gh

an

d I

’d b

ust

his

hea

d,

I tel

l ya,

lif

e ai

n’t

ea

sy f

or

a b

oy

nam

ed

“S

ue.

”W

ell,

I g

rew

up

qu

ick

and

I g

rew

up

mea

n,

My

fist

go

t h

ard

an

d m

y w

its

go

t ke

en,

Ro

am f

rom

to

wn

to

to

wn

to

hid

e m

y sh

ame.

Bu

t I m

ade

me

a vo

w t

o t

he

mo

on

an

d s

tars

Th

at

I’d s

earc

h t

he

ho

nky

-to

nks

an

d b

ars

An

d k

ill t

ha

t m

an w

ho

gav

e m

e th

at

awfu

l nam

e.W

ell,

it

wa

s G

atl

inb

urg

in

mid

-Ju

lyA

nd

I ju

st h

it t

ow

n a

nd

my

thro

at

wa

s d

ry,

I th

ou

gh

t I’d

sto

p a

nd

hav

e m

ysel

f a

bre

w.

At

an o

ld s

alo

on

on

a s

tre

et

of

mu

d,

Th

ere

at

a ta

ble

, dea

lin

g s

tud

,S

at

the

dir

ty, m

ang

y d

og

th

at

nam

ed

me

“Su

e.”

Wel

l, I

knew

th

at

snak

e w

as

my

ow

n s

we

et

dad

Fro

m a

wo

rn-o

ut

pic

ture

th

at

my

mo

ther

’d h

ad,

An

d I

knew

th

at

scar

on

his

ch

ee

k an

d h

is e

vil e

ye.

He

wa

s b

ig a

nd

ben

t an

d g

ray

and

old

,A

nd

I lo

oke

d a

t h

im a

nd

my

blo

od

ran

co

ldA

nd

I sa

id: “

My

nam

e is

‘S

ue!

’ Ho

w d

o y

ou

do

!N

ow

yo

u g

on

na

die

!!”

Yea

h t

ha

t’s

wh

at

I to

ld h

im

A boy named sUE

Wel

l, I

hit

him

har

d r

igh

t b

etw

een

th

e ey

es

An

d h

e w

ent

do

wn

, bu

t to

my

surp

rise

,H

e co

me

up

wit

h a

kn

ife

and

cu

t o

ff a

pie

ce o

f m

y ea

r.B

ut

I bu

ste

d a

ch

air

rig

ht

acr

oss

his

te

eth

An

d w

e cr

ash

ed

th

rou

gh

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pa g e 117



pa g e 118 c h apter 01 02 03 04 05 06 07 08 09 10

pa g e 119



pa g e 120 c h apter 01 02 03 04 05 06 07 08 09 10

pa g e 121


personal JesuSYour own, personal, Jesus

someone to hear your prayers,someone who cares

Your own, personal, Jesussomeone to hear your prayers,someone who’s there

Feeling unknownand you’re all alone,flesh and bone,by the telephone,lift up the receiver,i’ll make you a believer

Take second best,put me to the test,things on your chest,you need to confess,i will deliver,you know i’m a forgiver

Reach out and touch faithReach out and touch faith

Your own, personal, Jesussomeone to hear your prayers,someone who cares

Your own, personal, Jesussomeone to hear your prayers,someone to care

Feeling unknownand you’re all alone,flesh and bone,by the telephone,lift up the receiver,i’ll make you a believeri will deliver,you know i’m a forgiver

Reach out and touch faithReach out and touch faith

I ke

ep a

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se w

atc

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n t

his

hea

rt o

f m

ine

I ke

ep m

y ey

es

wid

e o

pen

all

th

e ti

me

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ep t

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end

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for

the

tie

tha

t b

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use

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alk

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my name is Suehow dO yoU DO?nOW yourgOnnA dIe!


pa g e 122 c h apter 01 02 03 04 05 06 07 08 09 10

hurtI hurt myself today

To see if I still feel I focus on the pain The only thing that’s real The needle tears a hole The old familiar sting Try to kill it all away But I remember, everything

What have I become My sweetest friend Everyone I know,goes away In the end And you could have it all My empire of dirt I will let you down I will make you hurt

I wear this crown of thorns Upon my liar’s chair Full of broken thoughts I cannot repair Beneath the stains of time The feelings disappear You are someone else I am still right here

What have I become My sweetest friend Everyone I know goes away In the end And you could have it all My empire of dirt I will let you down I will make you hurt

If I could start again A million miles away I would keep myself I would find a way

pa g e 123


Running is a beautiful metaphor for life.


pa g e 124 c h apter 01 02 03 04 05 06 07 08 09 10

All humans deserve basic needs such as

shelter and food, but no matter who you

are and what you have, without confidence

and support it’s hard to move forward

in life. The goal for this campaign was

to raise awareness about a non-profit

organization, Back On My Feet. Through

design this alternative, fun and healthy

way in helping people rebuild their

lives is communicated. Lives cannot be

changed in one day and it takes one step

at a time; using running as a vehicle

to show individuals they are capable of

accomplishing anything.

appl i c a t ion s BROCHUR E, STATIONA RY, IDENTITY

ton e ENERGY, HOPE, TEA M WORK

t y pefac e s DASSAU PRO, GOTH A M

c a teg or y GR APHIC DESIGN

c our se GR APHIC DESIGN 3 / SPRING 2010

in s t r u c tor LAUR A MILTON

*To move forward—it is only when we have self-respect and self-confidence that we are whole.

t i t l e BACK ON M Y FEET

objec t ive

pa g e 125


pa g e 126 c h apter 01 02 03 04 05 06 07 08 09 10

c a teg or y GR APHIC DESIGNt i t l e BACK ON M Y FEET

pa g e 127

e xpl or a t ion LOG O M A R K SK ETCH ES


pa g e 128 c h apter 01 02 03 04 05 06 07 08 09 10


pa g e 129


pa g e 130 c h apter 01 02 03 04 05 06 07 08 09 10


pa g e 131


pa g e 132 c h apter 01 02 03 04 05 06 07 08 09 10


pa g e 133


pa g e 134 c h apter 01 02 03 04 05 06 07 08 09 10


pa g e 135

© Copyright 2009 Back on My Feet. Back on My Feet is a 501(c)(3) organization. YouTube Facebook Twitter Make a Dif ference Network Wikipedia Privacy Policy Terms of Use

To Back on My Feet Philadelphia, launched in July 2007. Back on My Feet is a non-profit organization that promotes the self-sufficiency of the homeless population by engaging them in running as a means to build confidence, strength and self-esteem. Back on My Feet does not provide food nor does it provide shelter, but instead provides a community that embraces equality, respect, discipline, teamwork and leadership.

WELCOME

OVERVIEW TEAMS NEWS+EVENTS GALLERY GET INVOLVED MERCHANDISE CONTACT US BOMF CHAPTERS


pa g e 136 c h apter 01 02 03 04 05 06 07 08 09 10

SHAWN ROB DARIUS ERIC MATT JOHN CLAUDELL

Back on My Feet is a non-profit organization that promotes the self-

sufficiency of Philadelphia’s homeless population by engaging them in

running as a means to build confidence, strength and self-esteem.

Back on My Feet envisions a community where all members have the

support and motivation required to move towards self –sufficiency.

Every major city has a homeless problem and while providing food

and shelter are very important basic needs, something is missing. We

work to rebuild, revive and re-energize individuals. It is only when

we have self-respect, self-confidence that we are truly able to move

forward. Back on My Feet focuses on helping our members find a road

of happiness, hope and opportunity, which includes a stable job and a

place to live. This is our goal and we will get there one step at a time.

WATCH ONE OF OUR MORNING GROUP RUNS...

OVERVIEW

OUR VISION

OUR HISTORY

THE PROGRAM

THE STAFF

ANNE MAHLUM

MEMBER STORIES

OUR VISION

OVERVIEW TEAMS NEWS+EVENTS GALLERY GET INVOLVED MERCHANDISE CONTACT US BOMF CHAPTERS

Find out about our members’ stories. Click on a member to find out more...


pa g e 137


pa g e 138 c h apter 01 02 03 04 05 06 07 08 09 10


pa g e 139

“Don’t live in your head, live in your gut.”— Rola nd You ng


pa g e 140 c h apter 01 02 03 04 05 06 07 08 09 10

t i t l e POSTER EXPLOR ATION

Being given the freedom to design posters,

each based on a different subject: a product,

movie and ‘do anything’ poster, the result

was an exploration into different theories

of design like content versus function. The

class also challenged our perception and

personal connection to design as well.

*Trust your instincts when it comes to design.

objec t ive

c a t e g or y PRINT

c o u r s e PRINT 2 / SPRING 2010

i n s t r u c t or ROLAND YOUNG

“Don’t live in your head, live in your gut.”— Rola nd You ng

pa g e 141


pa g e 142 c h apter 01 02 03 04 05 06 07 08 09 10

p o s t e r 0 1

s u bje c t PRODUCT POSTER

t y p e fa c e NEOPOP

c l i e n t CUP O NOODLE

pa g e 143

t i t l e POSTER EXPLOR ATION c a t e g or y PRINT

p o s t e r 0 2

s u bje c t MOVIE POSTER

t y p e fa c e ROCKWELL

c l i e n t THERE WILL BE BLOOD


pa g e 144 c h apter 01 02 03 04 05 06 07 08 09 10

pa g e 145



pa g e 146 c h apter 01 02 03 04 05 06 07 08 09 10

p o s t e r 0 3

s u bje c t DO ANYTHING

t y p e fa c e BASKERVILLE, UNIVERS

c l i e n t ME

pa g e 147


The designer is the medium between the client and the audience.


pa g e 148 c h apter 01 02 03 04 05 06 07 08 09 10

c a t e g or y IDENTITYt i t l e LOGOS

Logo design is an important area of

graphic design, and one of the most

difficult to perfect. The logo is the

image embodying an organization. Because

logos are meant to represent companies’

brands or corporate identities and foster

their immediate customer recognition,

it is counterproductive to frequently

redesign logos. To design a logo it always

requires a clear idea about what the

concept and values of the brand are as

well as an understanding of the consumer

or target group. Broad step in logo design

process would be formulating the concept,

doing initial sketch, finalizing the

logo concept, and then deciding the theme

colours and format.

a ppl i c a t i on s PRODUCT, STATIONARY, WEBSITE, ETC.

t on e SYMBOLIC, VALUE, RECOGNIZABLE

objec t ive

A mark should embody and imply the client’s business goals and positioning,

and address the end user’s needs and wants. —Joel Katz

* pa g e 149

01

t y p e fa c e DESSAU

c l i e n t BACK ON MY FEET

c o u r s e GRAPHIC DESIGN 3


pa g e 150 c h apter 01 02 03 04 05 06 07 08 09 10

02

t y p e fa c e NA

c l i e n t DUNKIN DONUTS

c o u r s e PRINT 2


pa g e 151

03

t y p e fa c e BLAIR

c l i e n t SHINSEN JAPANESE RESTAURANT



pa g e 152 c h apter 01 02 03 04 05 06 07 08 09 10

04

t y p e fa c e BLAIR

c l i e n t ECOPET


pa g e 153


05

t y p e fa c e TRADE GOTHIC

c l i e n t STINSON BEACH

c o u r s e IDENTITY 1


pa g e 154 c h apter 01 02 03 04 05 06 07 08 09 10

TRAPPER

06

t y p e fa c e BANK GOTHIC

c l i e n t TRAPPER KEEPER

c o u r s e IDENTITY 1


pa g e 155

credit


pa g e 156 c h apter 01 02 03 04 05 06 07 08 09 10

AMIE KRAGER

MARY SCOTT

DIDOT, PRESTIGE ELITE

MOHAWK NEWPAGE 100# UNCOATED

PROLINE 80# CHARCOAL

BLURB

MAC OS X

ADOBE CREATIVE SUITE 5

AMIE KRAGER

NIKON D80, CANON 5D

d e s i g n e r

a r t d i r e c t or

t y p e fa c e s

t e x t s t o c k

e n d sh e e t s

b i n d e r y

p l a t for m

ph o t o g r a ph y

c a m e r a

t i t l e CREDIT

*An acknowledgment of work done, as in the production of a motion picture or publication.

pa g e 157

thank you


pa g e 158 c h apter 01 02 03 04 05 06 07 08 09 10

Thank you for all your support and patience

on this long and unexpected road, I hope

you’ve enjoyed the ride. I promise this

is it. Special thanks to my mom and dad,

thanks for all the ink and paper. Some other

special people in life I’d like to thank

for having my back, Brian Holbrook, Tamara

Ballard, Caryn Millar and Andie Holbrook.

To the Academy of Art for challenging and

inspiring me through out the years. Mary

Scott, Laura Milton, Ariel Grey, Hunter

Wimmer, Roland Young, Jeremy Stout, Jennifer

Sterling, Cheri Grey, Tom McNulty, Scot

Crisp and Audrey Donaldson.

fam i ly & f r i en d s

fac u l t y

t i t l e ACK NOW LEDGE M E N TS

thank you

*A conventional expression of gratitude, an acknowledgment of appreciation.

pa g e 159

Documents

Porfolio of Amie Krager