Development of entrepreneurial skills through creative games

Popescu Cristian GeorgeLecturer, PhD.

kikipopescu@hotmail.com

Why creative methods of learning ?

• students will understand the importance of the theory

• are indispensable for the training and preparation of young specialists in business

• students are motivated to come to courses

The purpose

• to assess and to improve the economic knowledge of the students - in general

• fixing theoretical knowledge of marketing specialists

The components:- a quantitative part- a qualitative part

Presentation of the program

• 5 stages

• the students shall be divided into sub-groups

• all the companies shall get the same data in the beginning

Attitude of the coordinating teacher

– shall provide the required information on the game;

– shall explain the common elements to all the competitors;

– shall offer incentives to the winners

Conclusions

• During the first 6 periods, more than half of the students knew how to use the data in order to substantiate a strategy on marketing mix, which generated the best results especially in the presence of competition

• increase of the number of students taking part in applied activities in average by rather 20%

• to moderator’s questions, at the end of the teaching cycle, 80% of the students answered positive