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POP CULTURE, MEDIAPOP CULTURE, MEDIA
AND FEMALE IDENTITYAND FEMALE IDENTITY
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I said it must be ya asscause it aint yo face i needa t ip drill
i need a t ip drillI said it must be ya asscause it aint yo face i
needa t ip drill i need a t ip drill
Nelly
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http://thebosh.com/celebritypictures/photos/image/8413
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LOl never thought shewas hot anyways nowshe looks like a
monster,Im pretty sure no onewould have known if itwasnt someone
else whocalled the police. shewould have kept it a
secret Sora
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well done son, gave her a propoerass whoopin, silly girl
deservedit..i love chris brown forever!!blup blup blup ! woman
basher 4life
i think that this pic looks far worsethan it realli was. i mean
whose 2sey that chris brown actually did allthis 2 her. females lie
jus likeniggaz. & if shes as grimy as i
heard, then this isnt probably allchriss work! & yess im
standin up 4chris becuz im a loyal fan & neitherone of us know
the real story. soeveryone needs 2 chill cuz we dontknow FACTSS!!
quiauna
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3 percent of collegewomen experienced a
completed and/orattempted rape duringthe current college
year
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MisogynyMisogyny
Hatred ofWomen
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http://www.youtube.com/watch?v=X8nJKa13sBo
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What is Pop Culture?What is Pop Culture?
Culture that speaks to a large audienceCulture viewed as
oppositional to high
cultureCulture that speaks to the people's
experiences
Circulated by mass media
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Assumptions of FeminismAssumptions of Feminism
a set of political practices founded inanalyses of the
social/historicalposition of women as subordinated,oppressed or
exploited either withindominant modes of production (suchas
capitalism) and/or by social
relations of patriarchy or maledomination (A. Kuhn, 1994)
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Assumptions of FeminismAssumptions of Feminism
Power relations
Patriarchy and female subjectivity
Female representationCommodification/objectification of
female body
Phallocenric languagewomen as castrating Medusas, or
unfathomable continents Freud(1950)
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Pop Culture and the ConstructionPop Culture and the
Construction
of Female Identity The messageof Female Identity The message
Media produce peoples sense of whothey are and who other are
Media play important role in creatingand maintaining social
inequalities
Media influence social behaviour
Media create social identities
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Pop Culture and the ConstructionPop Culture and the
Construction
of Female Identity The messageof Female Identity The message
Music
TV and Film
Magazines
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Pop Culture and the ConstructionPop Culture and the
Construction
of Female Identity The messageof Female Identity The message
http://www.youtube.com/watch?v=FyKEcV-
http://www.youtube.com/watch?v=4HtuU0
http://www.youtube.com/watch?v=YnqlHFt
http://www.youtube.com/watch?v=o_Zhym
http://www.youtube.com/watch?v=FyKEcV-66kMhttp://www.youtube.com/watch?v=4HtuU0gUHlMhttp://www.youtube.com/watch?v=YnqlHFtsfNIhttp://www.youtube.com/watch?v=o_Zhym6MStQ&feature=PlayList&p=D1715D1F531085CD&index=0&playnext=1http://www.youtube.com/watch?v=o_Zhym6MStQ&feature=PlayList&p=D1715D1F531085CD&index=0&playnext=1http://www.youtube.com/watch?v=YnqlHFtsfNIhttp://www.youtube.com/watch?v=4HtuU0gUHlMhttp://www.youtube.com/watch?v=FyKEcV-66kM
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Pop Culture and the ConstructionPop Culture and the
Constructionof Female Identity The messageof Female Identity The
message
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Whats the Big Deal?Whats the Big Deal?S. HallS. Hall
All messages are constructed with anagenda
Messages are encoded must bedecodedPreferred/dominant -
intentionalNegotiated- rationalizedOppositional
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Whats the Big Deal?Whats the Big Deal?S. HallS. Hall
Messages suggest codes of conduct
How messages are constructed affecthow they are read
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Whats the Big Deal?Whats the Big Deal?S. HallS. Hall
How are messages about womenconstructed/ what symbols are
used?
How should they be interpreted?
Leave much room outside dominantreading?
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Whats the Big Deal?Whats the Big Deal?S. HallS. Hall
Dumb blonde
Housewife
Bitchy/ aggressive boss Sexless/ manless intellectual
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Whats the Big Deal?Whats the Big Deal?S. HallS. Hall
Visuals powerful and significantlyinfluence perceptions
But most likely to be misread/ takingrepresentation for
reality
Representations of misogyny in popculture are about the issue
itself in
society. What is permissible
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QuestionsQuestions
How do we begin to correct theproblems?
First, do you believe there is a problem
Power of the wallet!Be critical consumers of media messages
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QuestionsQuestions
Who? Created this message
Why? For what purpose/ intent/agenda
What? Is it conveying and to whomHow? Is it being circulated and
with
what effect
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QuestionsQuestions
Why would mass media be interested incorrecting the problems
when theyare only interested in making money?
They wont!
Power of the wallet!Power of legislation!
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QuestionsQuestions
What is the international perspective onthe topic? Do other
countries havethe same problems as the U.S.?
Yes!
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QuestionsQuestions
What is the relationship betweencultural relativism and mass
mediascontent? How far can a culture go inportraying images?
