MOBILE DOG WASH

P o o c h N E W S

Fall/Winter 2009 1.866.933.5111 www.ThePoochMobile.us

Winter Coat Care

With winter approaching, it’s important to keep your dog cozy, comfortable and extra clean.

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IN ThIS EdITIoN

Fido Helping in the Fight Against Childhood Obesity 2

Keeping Your Dog Active During Winter 3

Win, Win, Win 3

Obesity in Pets 5

Best Dogs for Kids 6

Did you know that pet shampoos are made to cater to skin with a different pH level to our own, so they are less likely to dry out your pet’s skin or leave them itching and flaky? Some pet shampoos also contain ingredients for killing fleas – something, of course, humans don’t need.

The Pooch Mobile has pet shampoos and rinses that have been specifically formulated to suit all skin types – dry, oily and itchy, remove skunk odor and also kill fleas. Your Pooch Mobile operator will choose a shampoo or rinse from our range that will best suit your dog’s needs.

If your dog has an extreme skin problem you may need to visit your Veterinarian.

Your Pooch Mobile operator is happy to work with you, your Vet, and your dog to ensure its best wellbeing. The Pooch Mobile also offers Aromatherapy rinses containing pure essential oils which are added to your dog’s bath water. There are two delicate fragrances to choose from – Lavender, which is calming and Rosemary which is uplifting.

Lather Up

Did You Know?

The air between hairs, called “loft” creates insulation from extreme elements. The best way to maintain that loft is to keep your dogs coat clean, mat free and well brushed.

While it’s important to look after your dog’s coat all year round, winter does bring with it the increased need for dog grooming. To ensure he’s kept comfortable and healthy it’s essential to keep your dog’s longer coat in good condition in winter.

Removal of loose hair and knots means your dog will be able to maintain a warm body temperature, whereas a dirty, matted coat has no insulation properties. Matting also causes your dog to be uncomfortable and restricts movement. A matted coat takes longer to dry, which means that your pooch could be more susceptible to catching a chill.

Regular washing and grooming with The Pooch Mobile dog wash franchise services will help take care of all your dog’s winter needs, indulging him in a beautiful

warm massaging hydrobath and blow-dry that will leave him feeling fantastic, and ensure his coat stays in top condition during the winter months. Vets recommend regular bathing every 2–4 weeks.

Forget boot camp for overweight children, the new secret weapon in the battle of the childhood bulge is the family dog.

As American childhood obesity epidemic escalates, new research has found owning a pet could keep children slim and healthy.

A Deakin University study found that young children who own a dog are less likely to be overweight or obese compared with those who don’t have a dog in the family home.

The study of more than 1100 children aged five to 12 found they were in much better shape if they had a dog, even if they did not walk it regularly.

Head researcher, Associate Professor Jo Salmon, said the findings suggest even incidental play with the dog helped children keep the weight off.

“For parents who are trying to get their kids off the computer and switching off the TV and getting outside to play, having a pet might be a really good strategy for doing that,” Professor Salmon said. “Social support for physical activity is vital, so this research suggests the extended family network – not just parents and siblings but also dogs and pets – is important for children’s health and their physical activity.”

The study, published in the Health Promotion Journal of Australia, follows a previous paper from the same researchers that found young girls who owned a dog were physically active for 30 minutes more than those without a pet.

So get out, get active and make it a family affair.

1.866.933.5111 www.ThePoochMobile.us2

Yes you do. Training doesn’t have to involve a long commitment of time. Here’s when:

During commercial breaks of your TV show - turn the •sound down.

While your bagel is toasting. •

While your coffee is brewing or tea is steeping, or the •microwave is working on your next meal.

While on the phone (remember, you don’t need to give •commands when you’re capturing good behavior).

Two minutes before your walk - Don’t indicate the walk •in any way, just start running your dog through his commands. Reward each correct response. After the last one, say, “Good dog! Wanna go for a walk?” and go get the leash. This is a jackpot!

Two minutes before the dog gets to go on a car ride. •See above.

Every time you let the dog in or out a door (ask for “sit” •or a “down” before you open the door).

Every time you put down a food or water dish (ask for •“stay” or “leave it” before releasing them to get it).

While playing fetch (ask for a “sit” or “down” or other •trick before throwing the ball).

While your computer is warming up, shutting down, or •downloading that slow e-mail or website.

When you walk out to pick up the paper or mail (wait at •doorways, walk on a loose leash, etc.)

Every time you start an interaction with your dog. •Don’t interact with him unless he is calm and polite - especially when you first come home. Ignore him (pretend he’s not there, give him the cold shoulder) if he’s being wild or noisy.

But I don’t have TIME to trainFido helping in the fight against childhood obesity

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During the colder months it’s not unusual to slow down your outdoor activities in favor of retreating to the warmth of indoors, and that includes doing less with your dog. But keeping your dog active in winter is necessary as it’s the time when boredom can set in and your pooch may very well get up to some unwanted mischief!

Apart from continuing his daily walks, introduce new activities in winter. Why not try some indoor training during the

Keep your dog active during winter

T.V ad breaks. These short bursts of training are sure to be loads of fun for you and your dog. How about a game of hide and seek, this is always great fun for the whole family.

And if you want to get out and get active, then winter is a great time for snowshoeing or sledding in the mountains or parks. Please ensure to keep your dog on a leash at all times when walking in parks with ponds or lakes, as you can never be sure how thick the ice is and every year we hear sad cases of human loss while trying to save their beloved pets.

If you are not the outdoors person during these winter months, then perhaps Doggie Day Care is a great option for your dog to get his exercise. Some Doggie Day Care facilities have swimming pools, so if your puppy loves

the water, then this could be just what he needs to keep busy, and Day Cares are wonderful for socialization.

Or what about toys for your dog while at home on his own? There are some terrific toys available to help your dog keep amused during the winter months.

Win a 9” Portable DVD Player along with some classic dog movies

for you and your pooch to cuddle up with and watch together.

Simply register at www.ThePoochMobile.us.

If you are already a member you automatically go into the draw for

your chance to win.

1WIN!WIN!WIN!

This edition of Pooch News we have two fantastic prizes to

be won. The winners will be announced in

the next edition of Pooch News.

Win a Doggy Pamper-ing Hamper Valued

at over $100 filled of goodies to pamper

your best friend.

Simply purchase any Slicker Brush, Stripping Tool, Breakaway Collar or Leash from The Pooch Mobile and you will be provided with an entry into this great prize. Ask your local operator for a demo on these great products.

3

Is your dog too fat?Do you love your dog so much that you can’t stop feeding him treats and extra food? You’re not alone, but unfortunately this show of affection can be extremely dangerous. You may actually be feeding your pet too much!!

Obesity is a common condition in cats and dogs. This disease has been quoted as the most common nutritional disease in pets and it is suggested that worldwide between 25-30% of dogs and cats presented at veterinary clinics are overweight.

what causes obesity?Obesity is essentially caused by an imbalance between the amount of energy consumed each day versus the amount of energy used up. Many factors can play a part in this and the following can be considered as some of the most common risk factors:

DiseaseWhile there are some conditions which can lead to obesity in pets, this is actually a small percentage of the total cases of obesity.

BreedCertain breeds such as the Labrador are more prone to developing obesity.

Relationship between owner and the pet- a strong bond between the owner and the pet can lead to problems such as treat giving/ feeding extra food etc

neuteringNeutered dogs have decreased energy requirements but tend to eat more compared to dogs that haven’t been neutered.

Activity LevelDogs that are kept indoors and not exercised are at more risk of obesity

FeedingFat levels in a diet and the type of feeding habits the owner provides is important. For example leaving a large bowl of food out for the dog every day will lead to a larger caloric intake as compared to weighing out an accurate amount of food.

Fight the flabTo prevent obesity, early intervention in your puppy’s life is important. Your veterinarian or veterinary nurse can help guide you regarding feeding amounts, types of diets and exercise programs which can help prevent your pet from becoming obese. Obesity is a debilitating condition that can shorten your dog’s life. But, obesity is also a condition which can be treated.

So, if you think your dog is looking a little ‘chubby’ make a weight loss check up appointment at your vet. With your commitment your pet can lose weight and lead a happier, healthier and longer life.

Information courtesy Royal Canin

1.866.933.5111 www.ThePoochMobile.us

Take the BARC Quiz

The BARC (Body Assessment Rating for Canines) quiz is a great way to check your

dog’s feeding and exercise habits.

You may want to show your answers to your veterinarian. It will help you and your

veterinarian decide if your dog needs to go on a weight-loss program.

Yes No

_____ _____ 1. Is your dog of a breed that is prone to obesity, such as Retrievers (Labrador and Golden’s), Beagles, Basset Hounds, Cocker Spaniels, Dachshunds, Shelties and Terriers?

_____ _____ 2. Do you have a multi-dog household? (Dogs in multi-dog households tend to eat more and faster than those in one-dog households.)

_____ _____ 3. Is your dog over 5 years old AND still being fed the same type and amount of food as when he or she was younger?

_____ _____ 4. Feel your dog’s ribs. Do you find it difficult to determine where one rib ends and one begins?

_____ _____ 5. Stand at your dog’s side and look at the tuck-up – the belly area between the rib cage and hindquarters. Is the body more “square-shaped” in this area?

_____ _____ 6. Do you regularly feed your dog table scraps and/or multiple non-meal teats each day?

_____ _____ 7. When you feed your dog, do you just pour the food into the bowl (rather than giving a specific measured amount each time)?

_____ _____ 8. Does your dog have difficulty standing up or jumping on the couch?

_____ _____ 9. Does your dog get less than 20 to 30 minutes per day outside exercise/play time?

This quiz is not a substitute for a visit to and evaluation by a qualified veterinarian.

WhAT IS YOur SCOre?how many times did you answer “yes”?

1-3 YeS: There is a low risk that your dog is overweight or obese. You may want to take this survey every few months, especially if you see changes in your dog’s weight.

4-6 YeS: Your dog may be overweight or living a lifestyle that could lead him or her to become overweight or obese. You may want to discuss your dog’s weight at your next visit.

7-9 YeS: Your dog is at a very high risk for being overweight or obese. See a veterinarian immediately to discuss an action plan for your dog.

ObesityIn Pets

5

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Golden RetrieverThis magnificent dog is sound, has a lovely temperament, is great with children, loyal, eager to please and easy to train. Golden Retrievers are happiest when with the family. They like being active – walking and outdoor playing is perfect.

Cavalier King Charles SpanielOne of the best dogs for children, this cute dog has a rounded face and soft floppy ears and was deliberately bred as a companion. They have a sweet nature, are extremely affectionate and love getting lots of cuddles.

Designer X-BreedsWith types including Cavoodle (Cavalier King Charles Spaniel & Poodle) Maltalier (Maltese & Cavalier King

Best dogs

for kids

Bringing any new dog into the family is an exciting time for all, but it’s worth noting that there are certain dog breeds that are particularly suitable for children.

Experts agree that the following dogs are great with children and will add years of fun to your family.

Charles Spaniel), they are wonderful family dogs, have very few health problems and love being around children.

PoodlePoodles love playing, which is perfect for children, have a fun nature, are easy to train and love to snuggle up on their owners’ laps. They want to be with you all the time.

German Shorthaired PointerWith their love of people and boundless energy, the German Shorthaired Pointer is the ideal family dog. They need plenty of exercise so will help keep the whole family active and healthy.

Information courtesy Burkes Backyard www.burkesbackyard.com.au

Growing Demand for Pooch PamperingThe Pet Industry in the U.S is Massive and it Continues to Grow.

According to the 2009/2010 National Pet Owners Survey, 62% of U.S households own a pet, which equates to 71.4 million homes.

In a report by the American Pet Products Association (APPA), for 2009, it is estimated that $45.5 billion will be spent on our pets in the U.S - up almost $2 billion from 2008.

The Pooch Mobile is expanding to keep up with the demand for our unique and convenient Mobile Dog Wash Service, Franchises are available now.

Are you worried about your Financial Future?The Pooch Mobile is The World’s 1st and Premier Dog Wash & Care Franchise, caring for customer’s dog’s needs. With almost 200 successful Operators - it’s a Proven System!

For Dog Lovers this is an opportunity to invest in your future and gain financial freedom. With full-time as well as flexible packages to suit parents and the semi-retired, now more people can enjoy what they do and have the good fortune of earning a portion of the $3.2 billion spent on Grooming and Boarding in 2008.

Do You Have what It Takes to Become a Pooch Mobile Franchisee?If you have a passion for dogs, want to become your own boss, work hours that suit you, be rewarded for the effort you put in while earning a great income, speak with us today to organize a day to come out on road with a Pooch Mobile operator and trial your new career.

Contact Annie PH: 303 770 5111 or annie@ThePoochMobile.us

As a Pooch Mobile Franchisee, you are provided with....

4 Training & Support

4 Exclusive Territory

4 Complete Fitted out Mobile Unit

4 Advertising & Marketing

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