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ECO - PARK POLONYNA RUNA

POLONYNA RUNApolonyna.com.ua/files/polonyna_runa_eng.pdf · The quest will be based on the mythical world of Lesya Ukrainka's "Forest Song". The task is to find the treasure hidden

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Page 1: POLONYNA RUNApolonyna.com.ua/files/polonyna_runa_eng.pdf · The quest will be based on the mythical world of Lesya Ukrainka's "Forest Song". The task is to find the treasure hidden

ECO- PARK

POLONYNA RUNA

Page 2: POLONYNA RUNApolonyna.com.ua/files/polonyna_runa_eng.pdf · The quest will be based on the mythical world of Lesya Ukrainka's "Forest Song". The task is to find the treasure hidden

CONVINIENT PLACEMENT

Page 3: POLONYNA RUNApolonyna.com.ua/files/polonyna_runa_eng.pdf · The quest will be based on the mythical world of Lesya Ukrainka's "Forest Song". The task is to find the treasure hidden

COMFORTABLE GEOGRAPHICAL LOCATION

Polonyna Runa is located in the geographical center of Europe, close to the centers of Western Ukraine: Uzhhorod (45 km) and Lviv (217 km). The park's route territory reaches more than 150 km of hiking and cycling tracks.

Page 4: POLONYNA RUNApolonyna.com.ua/files/polonyna_runa_eng.pdf · The quest will be based on the mythical world of Lesya Ukrainka's "Forest Song". The task is to find the treasure hidden

ECOLOGY

Polonyna Runa is part of one of the most ecologically clean regions of Ukraine and Eastern Europe. That is why the spontaneous tourism of Ukrainian and foreign visitors thrives in this territory.

Page 5: POLONYNA RUNApolonyna.com.ua/files/polonyna_runa_eng.pdf · The quest will be based on the mythical world of Lesya Ukrainka's "Forest Song". The task is to find the treasure hidden

THE IDEA

• The idea is to create a thematic eco-park "Polonyna Runa", which will become the most successful and visited eco-park of Ukraine for both Ukrainians and guests from other countries.

• The project will be implemented through assistance of local authorities, volunteers, sponsors, local entrepreneurs and fund raising funds - Crowdfunding.

• Necessary investments will help to clean up rubbish, create navigation: information signs, necessary tourist infrastructure and activate Polonyna Runa promotion within Ukraine and foreign countries.

Page 6: POLONYNA RUNApolonyna.com.ua/files/polonyna_runa_eng.pdf · The quest will be based on the mythical world of Lesya Ukrainka's "Forest Song". The task is to find the treasure hidden

WORLDWIDE EXAMPLES

https://www.nps.gov/yose/index.htm. http://www.xcaret.com/

http://www.arenal.net/arenal_volcano_national_park.htm

Xcaret Eco Theme Park Mexico - more than 6 million

visitors per year

Arena Volcano National Park Costa Rica - 1.5 million visitors a

year

Yosemite National Park The USA - 4 million visitors a

year

Page 7: POLONYNA RUNApolonyna.com.ua/files/polonyna_runa_eng.pdf · The quest will be based on the mythical world of Lesya Ukrainka's "Forest Song". The task is to find the treasure hidden

THE TASKS OF THE PROJECT

• Development and popularization of civilized eco-tourism in Ukraine on the basis of "Polonyna Runa";

• Transformation of Polonyna Runa into a modern, health-improving eco-park, using examples of successful tools of existing eco-parks in the world;

• Positioning Polonyna-Runa as places of concentration of ethnic and authentic roots in the region: a fabulous, mysterious, forgotten world of Slavic ancient knowledge, culture; natural workshop, people forgotten to know (herbalists, fortunetellers, etc.);

• Increasing the flow of tourists to Polonyna Runa;

• Attracting public and media attention;

• Filling Polonyna Runa with events, local festivals and existing migratory festivals,

training for forgotten crafts, providing the necessary staff and infrastructure.

Page 8: POLONYNA RUNApolonyna.com.ua/files/polonyna_runa_eng.pdf · The quest will be based on the mythical world of Lesya Ukrainka's "Forest Song". The task is to find the treasure hidden

THE STAGES OF THE PROJECT 2017 Year Status 2018 Year Strategy of the promotion Launch Done Site development Landing Page development and Launch In Process Site Launch Video reel footage In Process Rotation Advertising Campaign in social nets

Promotion in facebook In Process Promotion with partners Launch of Instagram channel October 17 Promotion with partners

Launch of youtube channel November 17 Promotion with partners Пошук спонсорів та партнерів In Process Investments receiving Сrowdfunding In Process Realization The work with grants in different spheres In Process

Tourism In Process Investments receiving , realization Ecology In Process Investments receiving , realization Culture In Process Investments receiving , realization

Determining the stages of infrastructure development Cleaning the territory In Process Realization

Indicators set-up In Process Realization Developing of mobile app with interesting places indication In Process Realization

Wi-Fi set-up In Process Realization Installation of solar panels In Process Preparation, the beginning of the realization

Houses on the trees In Process Realization Event Marketing

The school of survival from nature Preparation Realization Mass quest “Forest song / Lisova Pisnia" Preparation Realization

Page 9: POLONYNA RUNApolonyna.com.ua/files/polonyna_runa_eng.pdf · The quest will be based on the mythical world of Lesya Ukrainka's "Forest Song". The task is to find the treasure hidden

BEGINNING OF INFRASTRUCTURE DEVELOPMENT The example

Tree camping: Unusual, innovative, economical and attractive option for travelers.

Page 10: POLONYNA RUNApolonyna.com.ua/files/polonyna_runa_eng.pdf · The quest will be based on the mythical world of Lesya Ukrainka's "Forest Song". The task is to find the treasure hidden

THE EXAMPLES OF PASSTIME Therapeutic vats with healing gray water

Routs for eco-tourism

Page 11: POLONYNA RUNApolonyna.com.ua/files/polonyna_runa_eng.pdf · The quest will be based on the mythical world of Lesya Ukrainka's "Forest Song". The task is to find the treasure hidden

EVENT EXAMPLES The festival of the wooden sculpture (with usage of non-live trees)

Musical ethno-festival with usage of musical instruments of the Carpathian region.

Page 12: POLONYNA RUNApolonyna.com.ua/files/polonyna_runa_eng.pdf · The quest will be based on the mythical world of Lesya Ukrainka's "Forest Song". The task is to find the treasure hidden

EVENTS THE SCHOOL OF SURVIVAL FROM NATURE

GROUP OF 15 PRS.+ 2 guides

Start – LUMSHORY VILLAGE

TOUR PARTICIPANTS: • Media representatives (TV with cameras and photo report) • bloggers, vloggers, opinion leaders (Youtube channels)

• other guests that are interested

Program

Psychology of the survival Ways of burning fire

Search and purification of water

First Aid

Study of Medicinal Plants

Orientation on the ground and in time Complex of survival items

Cooking in the wild Route layout

Compass manufacturing The construction of elementary enclosures

Overcoming rivers and other obstacles

Page 13: POLONYNA RUNApolonyna.com.ua/files/polonyna_runa_eng.pdf · The quest will be based on the mythical world of Lesya Ukrainka's "Forest Song". The task is to find the treasure hidden

EVENT Massive quest “Forest Song” / “Lisova Pisnia”

12 groups per 10 prs 2 days with overnight in the bunker Start – Lumshory village

Cost per 1 group participation – 1000 UAH Prize to the winner – 10 000 UAH

Description: The quest will be based on the mythical world of Lesya Ukrainka's "Forest Song". The task is to find the treasure hidden by Mavka - the Queen of the Forest. During the quest, a lot of fabulous creatures, trials and tasks will appear on the way of the participants. Mechanics: All team’ members will be divided into Foresters and Headquarters. . 1. The headquarters must promptly indicate the tasks and pass them to the Foresters; 2. Foresters move as fast as possible through the locations and points of the quest, and

dump tasks to headquarters using radio. On the second day, team members are changing.

.

Page 14: POLONYNA RUNApolonyna.com.ua/files/polonyna_runa_eng.pdf · The quest will be based on the mythical world of Lesya Ukrainka's "Forest Song". The task is to find the treasure hidden

Financial support of the whole project Financial support of the mass events

Financial support of the advertising campaign Informational and advertising support

Barter support Joint organization of the events

Volunteering

SUPPORTING OF THE PROJECT