Politics in the Digital Age David Almacy

7/29/2019 Politics in the Digital Age David Almacy

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Politics in the Digital AgeLeveraging Online Tools for Better Citizen Engagement

XI International Seminar on

Elections and Political Campaigns

The George Washington University

MPA Building, Jack Morton Auditorium

Washington, DC

March 16, 2010


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Calvin Coolidge1923

Herbert Hoover1929

First Radio President

Coolidge

1923 First President heard

Hoover1929 President-Elect address

FDR

1933 Golden Age of Radio, NBC national network: 37 marketsFireside chats


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Dwight D. Eisenhower1955

First Television President

Truman

1949 Inauguration televised

Eisenhower1955 First televised press conference

Robert Montgomery, news extended to 30 mins1956Emmy: Governors Award

JFK

1960 Kennedy-Nixon debates, 70 million viewers
http://images.google.com/imgres?imgurl=http://boredtown.com/thumbs/1tv300x300.jpg&imgrefurl=http://boredtown.com/index.php%3F_tag%3Dtechnology&usg=__bsXi3YUg-KR927Y5_8Yk3S2LESU=&h=299&w=299&sz=15&hl=en&start=26&sig2=FMRJBhfTyi1IFxTma420PA&um=1&tbnid=QD7y2xaWD52q7M:&tbnh=116&tbnw=116&prev=/images%3Fq%3Dtelevision%2Bretro%2Bold%26ndsp%3D20%26hl%3Den%26rls%3Dcom.microsoft:en-us:IE-SearchBox%26rlz%3D1I7GGLL_en%26sa%3DN%26start%3D20%26um%3D1&ei=PLBfSsPMDpHJlAfth8DeCQ


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Broadcast TVAcademy Awards (ABC) 23.3 M

American Idol (FOX) 13.4 M

NCIS (CBS) 11.8 M

Week of March 1, 2010

Cable TVHannah Montana (DISNEY) 3.5 M

WWE RAW (USA) 3.3 M

Spongebob (NICK) 2.9 M

Burn Notice (USA) 2.7 M


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First Internet President

Clinton

Nov 1995 First WH.govhttp://clinton.nara.gov
http://clinton.nara.gov/http://clinton.nara.gov/


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White House 1.8 Launched March 2007


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January 30, 2001


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Chris Anderson: The Long Tail

January 31, 2001 November 5, 2008


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YouTube: Campaign 2004
http://images.google.com/imgres?imgurl=http://www.cuarts.com/images/calendar/YouTube_logo1.jpg&imgrefurl=http://www.cuarts.com/&usg=__3iocI7vqQDU6qaLp25feJHBk2EI=&h=345&w=487&sz=17&hl=en&start=15&sig2=Iml_PNuUZc8-aOkDlCuNUA&um=1&tbnid=B5nEirQhUewn3M:&tbnh=91&tbnw=129&prev=/images%3Fq%3Dyoutube%26hl%3Den%26rls%3Dcom.microsoft:en-us:IE-SearchBox%26rlz%3D1I7GGLL_en%26um%3D1&ei=D-rcSsHAKtDmlAed382hAQhttp://images.google.com/imgres?imgurl=http://brandautopsy.typepad.com/photos/uncategorized/bush_logo_2.gif&imgrefurl=http://brandautopsy.typepad.com/brandautopsy/2004/10/index.html&usg=__fHEN3u0uPZZ_pKGpZ7RKZGnLGmc=&h=149&w=299&sz=9&hl=en&start=2&sig2=ouu3F3121HOwb4u_8_6mWA&um=1&tbnid=CqW4ZvIcQdQACM:&tbnh=58&tbnw=116&prev=/images%3Fq%3Dbush%2Bcheney%2Blogo%26hl%3Den%26rls%3Dcom.microsoft:en-us:IE-SearchBox%26rlz%3D1I7GGLL_en%26um%3D1&ei=V-fcSpTIJMvOlAfYkaWhAQhttp://images.google.com/imgres?imgurl=http://www.4president.org/image/2004/kerryedwards2004.gif&imgrefurl=http://www.4president.org/ocmi2004.htm&usg=__ZOoyZz3fDWFdemdfmM3E5Gu_xL8=&h=215&w=324&sz=19&hl=en&start=6&sig2=8qn3jLaIa1V2tNQaz9H0VA&um=1&tbnid=VD4SwQHiiT_PIM:&tbnh=78&tbnw=118&prev=/images%3Fq%3Dkerry%2Bedwards%26hl%3Den%26rls%3Dcom.microsoft:en-us:IE-SearchBox%26rlz%3D1I7GGLL_en%26um%3D1&ei=1ebcSquSGYbelAe30JGiAQ


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February 2005 - October 2006

YouTube

Oct 2008Surpasses Yahoo! as worlds#2 search engine


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RSS Text

Photos

Audio

Video

White House 2.0


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White House RSS


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Google Gov Search


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Twitter / Twitterfeed September 2007


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BarneyCam


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Government in iTunes


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+

Platform and Content Sharing
http://www.whitehouse.gov/news/http://www.whitehouse.gov/news/radio/http://images.google.com/imgres?imgurl=http://content.answers.com/main/content/wp/en/d/db/TivoLogo.png&imgrefurl=http://www.answers.com/topic/tivologo-png&h=628&w=395&sz=61&hl=en&start=2&sig2=f_X243GqOBDDCAHNa66l7A&um=1&tbnid=1zRKjUe1qI9xgM:&tbnh=137&tbnw=86&ei=pQgLR6zHGZ2ceNLb7J0F&prev=/images?q=tivo+logo&svnum=10&um=1&hl=en&rlz=1T4GZHZ_enUS226US226&sa=Nhttp://images.google.com/imgres?imgurl=http://www.arts.arizona.edu/mar370/nbc_logo.jpg&imgrefurl=http://www.arts.arizona.edu/mar370/lessons.htm&h=350&w=282&sz=40&hl=en&start=13&sig2=sq5M8LgXa42b4iMZpJ9n_A&um=1&tbnid=Q4QBqnNMACYyRM:&tbnh=120&tbnw=97&ei=ewgLR9neJJzAePvmjZcF&prev=/images?q=nbc+logo&svnum=10&um=1&hl=en&rlz=1T4GZHZ_enUS226US226&sa=Nhttp://www.sportsline.com/


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FY2009 Budget


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Social Media: From the Inbox to Ballot Box
http://images.google.com/imgres?imgurl=http://unclefun.net/ObamaLogo.jpg&imgrefurl=http://unclefun.net/&usg=__9-SPDbrRnb87RM2lVLxff0cIwyY=&h=417&w=422&sz=59&hl=en&start=38&sig2=GpFqxNAIms2xL6q85npKcA&um=1&tbnid=YUAIQ9HrU47qZM:&tbnh=125&tbnw=126&prev=/images%3Fq%3Dobama%2Blogo%26ndsp%3D20%26hl%3Den%26rls%3Dcom.microsoft:en-us:IE-SearchBox%26rlz%3D1I7GGLL_en%26sa%3DN%26start%3D20%26um%3D1&ei=uOVfSpyiIuLemQfQ15DqDAhttp://www.google.com/imgres?imgurl=http://themovingtarget.files.wordpress.com/2008/08/mccain-logo1.jpg&imgrefurl=http://themovingtarget.wordpress.com/2008/08/&h=233&w=578&sz=18&tbnid=12WyTKVutqt37M:&tbnh=54&tbnw=134&prev=/images%3Fq%3Dmccain%2Blogo&usg=__NSWyqsYNG2xAGqnrmp3LBBYB7hU=&ei=ZuVfSvuAA8aStgfFwdjiDA&sa=X&oi=image_result&resnum=2&ct=image


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One of the reasons we did so many of the David Plouffe videos was not justfor our supporters but also because it was a way for us to get our messageout without having to actually talk to reporters. Increasingly by the

general election very rarely did we communicate through the press

anything that we didn't absolutely control. Anita Dunn

Evolving Influence


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The average age of congressional staff

is 31. Heres what they do:

More than 90% are active online

90% use blogs to help determine constituentopinion

79% of Chiefs of Staff, 66% of senior policyadvisers and 65% of LAs read blogs

72% watch videos online65% use social networking sites

60% prefer to use online resources whenpreparing their Member for a vote

staffersCongressional

Source: Edelman


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Creating a Groundswell Through Social Advocacy


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@SenJohnMcCain


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Top Tweets


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Top Tweets


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MSM vs. New Media vs. CGC


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Facebook Constituency


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Facebook Constituency


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Engagement Through Video


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Political Video


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Search

3rd positionin Google

out of340,000

News Alerts


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Scott Brown for US Senate (R-MA)


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NASCAR Dot Gov?


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White House 2.0


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White House Reality Check Flagged


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Future of Dot Gov


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Mobile

2000 Slow, stationary connections built around my computer46% adults, 5% broadband, 0% wireless, 10% use cloud, 50% cell phone

2008 Fast, mobile connections built around outside servers /storage75% adults, 94% teens on Internet, 60% broadband at home, 54% connect wirelessly,53% use cloud, 85% cell phone

Pew Research, Lee Raine, June 2009


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Mobile Growth


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Mobile Giving

$5M raised infirst 36 hours

Approximately$140k per hour

As word spread,pace quickened

to $300k per hour


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mobile.whitehouse.gov


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Online Community Engagement


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David Almacy

Senior Vice President

Edelman | Digital Public Affairs

Washington, DC

(202) 326-1706

[email protected]

Twitter @almacyhttp://CapitalGig.com

Contact Info
mailto:[email protected]:[email protected]

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Politics in the Digital Age David Almacy