TRIM Ref: TD14/130

Policy Number: 032

Corporate Identity

June 2019

Mental Health Commission of New South Wales Policy Number: 032 Corporate Identity

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Policy Details

1. Owner Manager, Stakeholder Engagement and Communications

2. Compliance is required by Staff, contractors and volunteers

3. Approved by The Commissioner

4. Date created October 2014

5. Date of this review June 2019

6. Next review due June 2019

7. Driver Commission logo and style guide TF14/48

8. References NSW Government Branding Style Guide (August 2017)

9. Contact Officer/Maintained by Senior Communications Advisor who monitors changes to legislation, policies and procedures and recommends any amendment to the Corporate Identity Policy

10. Search terms Corporate identity, branding, co-branding, logo

11. Compliance assurance method By incident monitoring

12. Policy Document location TRIM Ref: TD14/130

Revision History Version Approved By Amendment Notes

June 2014 The Commissioner Policy created

June 2019 The Commissioner (Brief TD18/7448)

Revision History and Table of Contents added. Minor organisational updates. Corporate Colours added.

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Table of Contents Policy ........................................................................................................................................ 4

Procedure ................................................................................................................................. 5

Commission Branding Style Guide ......................................................................................... 5

Commission Logo ................................................................................................................ 5

Horizontal Logo ...............................................................................................................................5

Vertical or Stacked Logo .................................................................................................................6

White Space Around Logo ..............................................................................................................6

Greyscale Logo ...............................................................................................................................7

Reverse Out Logo (white on dark background) ..............................................................................7

Other Acceptable Uses of the Logo ................................................................................................8

Corporate Font ..................................................................................................................... 9

Corporate Colours ................................................................................................................ 9

Pantone Matching System (PMS) numbers: ...................................................................................9

CMYK specifications: ......................................................................................................................9

Stationery ........................................................................................................................... 10

Online letterhead template ........................................................................................................... 11

Report Covers .................................................................................................................... 12

Email Signatures ................................................................................................................ 13

Further Guidance and Resources ......................................................................................... 13

Appendix A: Commission exemption from NSW Government Branding Style Guide ...... 14

Mental Health Commission of New South Wales Policy Number: 032 Corporate Identity

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Policy The Mental Health Commission of NSW, as an independent statutory authority, is exempt from the requirements outlined in the NSW Government Branding Style Guide (see exemption email TD18/3429). The Commission has developed a logo and distinct visual identity to convey Commission objectives and values to its stakeholders, outlined in the following Commission Branding Style Guide. The Commission’s logo must be shown on all Commission stationery, publications, electronic and multimedia presentations, publicity display material and signage. All corporate products must utilise the Commission’s corporate branding style. Other Commission logos, such as project logos, are not to be developed for branding purposes, unless approved by the Manager, Stakeholder Engagement and Communications. Organisations which receive funding from the Commission must carry written acknowledgement of the Commission on their website and must offer the Commission the option to include the Commission’s logo with an appropriate acknowledgement on any publications or promotional materials produced with this funding. According to the NSW Government Branding Style Guide, the following logo protocols apply when the Commission partners with other NSW Government agencies, other state government agencies or the Commonwealth Government:

• The Commission logo must appear in conjunction with the NSW Government logo, in a manner consistent with the requirements outlined in the NSW Government Branding Style Guide, in publications jointly published or jointly funded by the Commission and another NSW Government agency (which has not received an exemption from the NSW Government Branding Style Guide).

• For joint publications and joint funding of programs between the Commission and an Australian Government agency or another (non-NSW) state government agency, the Manager, Stakeholder Engagement and Communications will consult directly with the other government agency to agree the detail of branding arrangements. However, in principle, the Commission logo will appear in any joint publication and in any promotion of jointly funded government programs with Australian government or other state government agencies.

The Commission logo can also be used in conjunction with:

• The ribbons, which have been developed as a design motif that is linked to the circles of the Commission’s logo.

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Procedure The Commission staff, contractors and volunteers will:

• Comply with this Corporate Identity Policy, including the Commission Branding Style Guide TD17/4614.

Manager, Stakeholder Engagement and Communications or their delegated officer (in this case the Senior Communications Advisor will:

• Provide advice on and approve requests to use the Commission logo and Commission acknowledgments.

Commission Branding Style Guide The Commission’s Branding Style Guide covers the rules for use of the logo in all locations and corporate design and style. It also covers stationery templates, corporate font and colours and design style for web and print publications.

Commission Logo The Commission logo consists of a collection of overlapping elliptical shapes of different sizes and colours. The smallest circle resting in the centre of the design is represented in orange and symbolises the person at the centre of all services. As a set, they suggest the various stakeholders in the mental health sector - government, community-managed sector and the community: coming together to collaborate and exchange information for the benefit of people with a mental illness, their families and carers.

Horizontal Logo The horizontal version of the Commission logo pictured below is to be used for Commission stationery, reports and the website.

The minimum size for the horizontal logo is 6cm in length.

--------------- 6cm --------------

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Vertical or Stacked Logo The vertical or stacked version of the Commission logo pictured below is to be used for situations when the logo will be placed next to other organisation logos.

The minimum size for the vertical logo is 5cm in length.

White Space Around Logo There must be 1cm clear space around the logo on all sides for both versions of the logo.

1cm

The logo is to be placed on a white background. There are greyscale versions that can also be used. See below for more information.

----------- 5cm -----------

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Greyscale Logo When a document is being printed in black and white, the greyscale logos can be used as pictured below. The minimum size and clear space rules specified above apply to this logo also.

Reverse Out Logo (white on dark background) When a document is being printed with a black or strong colour background, the reverse logos can be used as pictured below. The minimum size and clear space rules specified above apply to this logo also.

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Other Acceptable Uses of the Logo In special circumstances, the graphic part of the logo (the circles) can be used – for example as branding on the Commission’s Twitter account – see image below.

The ribbons, which are based on a cropped section of the circles of the Commission’s logo, can be used as a design motif for different applications. For more information, please contact the Communications Team.

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Corporate Font Arial is the corporate font for Commission documents. This branding guide uses Arial.

Arial: abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Vag Rounded is the font used in the Commission logo.

Vag Rounded: abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Arial Rounded (above) is the closest font family to this and can be used as a substitute if needed. Generally, the designer or the Communications team will be the only staff members needing to use these fonts.

Corporate Colours

Pantone Matching System (PMS) numbers: Lime green PMS 390

Burnt orange PMS 1665

Grey PMS 404

CMYK specifications: Lime green C 20 M 0 Y 100 K 0

Orange (R241, G90, B34) C 0 M 80 Y 100 K 0

Grey C 35 M 35 Y 35 K 35

Mental Health Commission of New South Wales Policy Number: 032 Corporate Identity

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Stationery Business cards, ‘with compliments’ slips and envelopes can be ordered through the Business Services Team. Sample business card:

Sample ‘with compliments’ slip:

Sample envelope:

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Sample letterhead:

Online letterhead template An online letterhead template is saved on the BSC Share (I) drive in the ‘Templates’ folder and in TRIM TD14/9.

Mental Health Commission of New South Wales Policy Number: 032 Corporate Identity

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Report Covers Report covers can be used for documents that are to be sent outside of the Commission. The Word Template for this template is saved on the Grapevine under Documents/Templates

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Email Signatures All staff should use the same layout and colours for their email signature – please see sample below for the correct configuration. It should be possible for you to copy the text and image below and paste it directly into Outlook to format your signature. Please check that the email link is going to the correct email address.

There will be times when we want to promote other services – for eg online channels or campaigns. An email will be sent to staff with details for these situations with the text and links to add to email signatures.

Further Guidance and Resources For further guidance and resources, please contact the Senior Communications Advisor.

Firstname Lastname Position title | Mental Health Commission of NSW Locked Bag 5013 Gladesville 1675 Tel 02 9859 5XXX | Fax 02 9859 5251 | firstname.surname@mhc.nsw.gov.au www.nswmentalhealthcommission.com.au

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Appendix A: Commission exemption from NSW Government Branding Style Guide

End document

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