Policy Note 2013-2014

DEMAND No. 28INFORMATION AND PUBLICITY

Content

S.No.

Subject PageNo.

Introduction 2

1 Press Release Section 5

2 Photo Section 13

3 Reference Section 15

4 Memorials 17

5 Government Functions 32

6 Advertisement 40

7 Film Awards, Subsidy & Small Screen Awards

44

8 Cine Workers Welfare Board 49

9 Tamil Nadu Films Division 53

10 MGR Govt. Film and Television Training Institute

57

11 Cinema, Video and Cable Television Networks

62

12 Tamil Arasu 70

13 Exhibitions 79

14 District Information andPublic Relations Offices

89

15 Information Centres 92

Conclusion 94

1

INFORMATION AND PUBLICITY

POLICY NOTE

2013– 2014

2 3

“Firmness, nobility, concern, lore and efforts An ideal minister has these five traits”

The welfare schemes announced by theHon’ble Chief Minister, the announcements madeby the Government and the achievements are

publicised through:

Press releases, released to the media to

ensure wide coverage

Exhibitions and photo exhibitions to providefirst hand knowledge about Governmentschemes and achievements.

Publication of advertisements in dailies andjournals.

Publication in Government journal andthrough special publications.

Production and Screening of newsmagazines in villages and theatres.

In addition to the above,

The department organises functions inmemory of Freedom Fighters, Tamil Savantsand persons who toiled for the country.

“Our aim is High! Our vision is clear! Our success is definite!”

- Hon’ble Chief MinisterPuratchi Thalaivi Amma

INTRODUCTION

The endeavours of the Information and

Public Relations Department is to make people

understand all the welfare schemes of the

Government and to ensure the benefits of such

schemes reach the public in total.

The Information and Public Relations

Department brings transparency in administration

and develop goodwill and cooperation between

the people and the Government headed by the

Hon’ble Chief Minister Puratchi Thalaivi Amma

who has the virtues of fearlessness, noble birth,

protection of subjects, wisdom and perserverance

as said in Thirukkural,

4 5

“Success is not a destination; It is a continuous journey”


PRESS RELEASE SECTION

Press Release Section is an important

section of the department of Information and

Public Relations which functions 24 hours a day

on all 365 days.

The Press Release Section releases the

announcements, achievements, press releases

and press notes of the Hon’ble Chief Minister and

Hon’ble Ministers, information on Government

welfare schemes, development works,

Government sponsored programmes and related

photographs to the print and electronic media.

They are sent to hundreds of Media houses in

order to reach out to the public, instantaneously.

Acquires the houses of great leaders,maintains them and constructs memorialsto honour them.

It imparts training to students in the artof film making to produce technically

qualified film professionals

“Wealth will ask and find the way to him Who has unshaken enthusiasm”

Productivity will find its own way to the

person of unfailing energy. With these words of

Thiruvalluvar in mind the Hon’ble Chief Minister

Puratchi Thalaivi Amma works tirelessly to take

Tamil Nadu to the forefront of development. The

department of Information and Public Relations

works with alacrity to take the announcements,

policies, schemes and achievements of Hon’ble

Chief Minister Puratchi Thalaivi Amma to the

people.

6 7

JOURNALISTS’ WELFARE

JOURNALISTS’ PENSION

As per the order of the Hon’ble Chief Minister

of Tamil Nadu the monthly Pension was enhanced

from Rs.5,000/- to Rs.6,000/-from 14.09.2011 is

given to retired journalists in indigent

circumstances who had served for 20 years.

Government orders for pension have been issued

to 13 retired journalists during 2012-2013. Pension

has been sanctioned to 122 journalists so far under

this scheme.

Enhancement of DCRG limit from Rs.1.00 lakh

to Rs.2.00 lakh for Retired Press Reporters and

the ceiling limit of annual income from Rs.1.20

lakh to Rs.2.00 lakh, for grant of Journalist

Pension.

JOURNALISTS’ FAMILY PENSION

The Hon’ble Chief Minister, having the

This Section also organizes the press

conferences of the Hon’ble Chief Minister and

Hon’ble Ministers. Important press releases

containing Government announcements are sent

to District Information and Public Relations Offices

so that the media in the districts also publish

them. This Section makes all the necessary

arrangements for the media to gather news about

the functions attended by Hon’ble Ministers,

Secretaries and Collectors and during VIP visits.

Besides, news and photographs of the

Government functions and other programmes in

the districts attended by Hon’ble Ministers are

received by this section through the Information

and Public Relations Offices concerned and are

sent to the Media at the headquarters, by this

section.

8 9

JOURNALISTS’ MEDICAL WELFARE FUND

Rs.1 crore has been allocated for this fund

and it has been deposited with Tamil Nadu Power

Finance and Infrastructure Development

Corporation. A maximum sum of Rs.50,000/- is

given from the interest amount, to a journalist in

service, who suffers from serious illness, for

medical treatment.

GOVERNMENT RENTAL HOUSING SCHEME FOR

JOURNALISTS

Tamil Nadu Housing Board is allotting rental

quarters to journalists under special category.

HOUSE SITES FOR JOURNALISTS

Under this scheme, journalists are provided

with house sites at concessional rates in the

districts through the Department of Revenue.

MEDIA ACCREDITATION CARDS

Media Accreditation Cards are provided every

year to media personnel working in newspapers /

welfare of the families of the deceased journalists

in mind, had enhanced the Journalists’ Family

Pension to Rs.3,000/- and a Government Order in

this regard was issued on 14.09.2011. The

enhanced Journalists’ Family Pension is being

given now.

JOURNALISTS’ FAMILY BENEFIT FUND

Journalists’ Family Benefit Fund is being

given from the Chief Minister’s Public Relief Fund

to families of journalists who happen to die while

serving as Editor/Sub-Editor/Reporter/

Photographer/Proof-Reader. The amount being

paid are as follows:

No. of years served Family Benefit Fund

5 Rs. 50,000/-

10 Rs.1,00,000/-

15 Rs.1,50,000/-

20 Rs.2,00,000/-

10 11

and United News of India are received in the

following places for 24 hours throughout the year:

a) Raj Bhavanb) Hon’ble Chief Minister’s residence

c) Press Release Section, Secretariat

MEDIA CENTRE IN THE SECRETARIAT

A Media Centre was established and was

inaugurated by the Hon’ble Chief Minister on

12.10.2012 to facilitate the media personnel to

send their news and photographs to their

concerns immediately. News items, Photographs

and video clippings are sent to media houses

immediately for publicity.

The Press Releases, Press Notes and

photographs released to the media in the

headquarters are also sent to district PROs from

the Media Centre, and necessary action is taken

to get them published in the district dailies.

television channels/news agencies on the

recommendation of the Press Accreditation

Committee constituted by the Government.

PRESS PASS CARDS

Press Pass Cards are issued to journalists

of periodicals on the recommendation of the Press

Pass Recommendation Committee, constituted by

the Government.

FREE BUS PASSES TO JOURNALISTS

Bus passes are issued to Government

accredited journalists, on their request, every year,

to travel at no cost in Government Transport

Corporation buses to collect news. This

department reimburses the expenses to the

Transport Corporations.

NEWS AGENCIES

The news released by Press Trust of India

12 13

“The mentality of respecting the labour has to be cultivated in our country.”


PHOTO SECTION

Colour photographs are taken with digital

cameras and sent from the Secretariat by e-mail

to about 200 media organizations instantaneously.

Further, photographs of important functions are

sent immediately to the media from the function

site itself by using laptops with internet facility.

75,108 negatives of rare photographs have

been digitally scanned with suitable titles and

preserved for easy retrieval at a cost of Rs. 13.25

lakhs. The remaining negative films are being

scanned with an allocation of Rs.25.89 lakhs.

To enable the public to see the photographs

of functions honoured by the Hon’ble Chief Minister

The district PROs send the details of publication

of these news items in their districts everyday to

the Media Centre at the Secretariat.

Details regarding the publication of Press

Releases, Press Notes and Photographs with

regard to Hon’ble Chief Minister, in the district

dailies are compiled and a report is submitted

everyday to the Government. The Media Centre

plays an important role in ensuring the publication

of Government news in district dailies.

14 15

“ The duty of the people welfareGovernment is to frame schemesand implement them for elevatingthe people who voted for change.”


REFERENCE SECTION

The Reference Section brings to the notice

of the Government the important news items

published in newspapers and periodicals.

This section consolidates the news clippings

from dailies, periodicals and upcountry newspapers

and submits them daily for the perusal of the

Hon’ble Chief Minister. News clippings are also

submitted to the Hon’ble Ministers, Chief Secretary

and Secretaries to Government for perusal and

necessary action. In addition to this, important

news items on various Government departments

instantaneously, they are screened with captions

in two large LED digital television screens with

internet connections, fixed near the VIP lifts of

the Main building of the Secretariat and Namakkal

Kavignar Maaligai.

A scanner, two Multi purpose copier

machines, two computers and one printer have

been procured for the Photo Section and are

being used.

16 17

“Success is assured, if any work is performed with total involvement.”


MEMORIALS

The Government has constructed

Memorials in honour of the great freedom

fighters who sacrificed their lives for the freedom

of the country and the Tamil savants who

dedicated their lives for the linguistic rights and

development of Tamil language, so that the

younger generation is inspired to commit

themselves to a path of noble ideals. The

Department of Information and Public

Relations, has constructed 55 Memorials,

3 Arangams, 5 Commemoration Pillars and

maintains them.

are scanned and sent to their respective

Secretaries through email every morning.

Important Tamil and English newspapers are

preserved for future reference. They would be

available to the Hon’ble Chief Minister, Hon’ble

Ministers and Secretaries to Government for

reference whenever needed.

As ordered by the Hon’ble Chief Minister,

digitalization of the old news papers, paper

clippings under various headings viz,

announcements, speeches, interviews of the

Hon’ble Chief Minister, welfare schemes,

achievements, Government Orders, Editorials,

stories/essays, reviews/criticisms, statements of

various leaders etc is being done at an estimate

of Rs.75.00 lakhs.

18 19

S.No. MEMORIAL PLACE

8 Perunthalaivar Thirumalai Salai,Kamarajar Ninaivu Thiyagaraya Nagar,Illam Chennai

9 Valluvar Kottam Nungambakkam,Chennai

10 Mozhippor Thiyagigal Sardar VallabhaiManimandapam Patel Salai, Guindy,

Chennai

11 Thiyagigal Sardar VallabhaiManimandapam Patel Salai Guindy,

Chennai

12 Rettamalai Sardar VallabhaiSeenivasan Patel Salai, Guindy,Manimandapam Chennai

13 Kanniyathendral Doms Salai,Quaid-e-Milleth Near TamilnaduMuhammad Ismail Electricity Board,Manimandapam Chennai

14 Perarignar Anna Chinna Kanchipuram,Ninaivu Illam Kanchipuram

district

15 Thiruppur Kumaran Thiruppur,Memorial Thiruppur district

MEMORIALS


1 Perarignar Marina Beach,Anna Memorial Kamarajar Salai,and Museum Chennai

2 Bharat Ratna Marina Beach,Dr.MGR Memorial Kamarajar Salai,and Museum Chennai

3 Perunthalaivar Sardar VallabhaiKamarajar Memorial Patel Salai, Guindy,

Chennai

4 Periyavar Sardar VallabhaiM.Bhakthavatchalam Patel Salai, Guindy,Memorial Chennai

5 Gandhi Mandapam Sardar VallabhaiPatel Salai, Guindy,Chennai

6 Mootharignar Rajaji Sardar VallabhaiMemorial Patel Salai, Guindy,

Chennai

7 Mahakavi Bharathiyar ThulasingamNinaivu Illam Perumal Koil Street,

Triplicane,Chennai

20 21


25 Thillaiyadi Valliammai Thillaiyadi,Memorial Nagapattinam

district

26 Thamizh Thatha Uthamathanapuram,Dr. U.Ve.Sa.Ninaivu Thiruvarur districtIllam

27 Thiyagi P. Srinivasa Rao Thiruthuraipoondi,Memorial Thiruvarur District

28 Kaviarasu Kannadasan Karaikudi,Manimandapam Sivagangai district

29 Thavathiru Kundrakudi Kundrakudi,Adigalar Sivagangai districtManimandapam

30 Maruthupandiar Tiruppattur,Memorial Sivagangai district

31 Thiyaga Seelar Kakkan Thumbaipatti,Manimandapam Madurai district

32 Thiyagi Viswanathadas Thirumangalam,Ninaivu Illam Madurai district

33 Parithimarkalaignar Vilacheri,Ninaivu Illam Madurai district

34 Mozhignayiru Sathamangalam,Devaneya Pavaanar Madurai districtManimandapam


16 “Rationalist Poet” Udumalaipettai,Udumalai Thiruppur districtNarayanakaviManimandapam

17 Thanthai Periyar Vaikkom, KottayamMemorial district, Kerala State

18 Periyar - Erode,Anna Memorial Erode district

19 Dheeran Odanilai, Arachalur,Chinnamalai Erode districtManimandapam

20 Mootharignar Rajaji Thorapalli,Ninaivu Illam Krishnagiri district

21 Vallal Adhiyaman Dharmapuri,Kottam Dharmapuri district

22 Namakkal Kavignar Namakkal,Ramalingam Pillai Namakkal districtNinaivu Illam

23 Va.Ve. Subramaniya Varahaneri,Iyer Memorial Thiruchirapalli

district

24 Pattukkottai Pattukkottai,Kalyanasundaram Thanjavur districtManimandapam

22 23


43 Umarupulavar Memorial Ettayapuram,Thoothukudi district

44 Kappalottiya Tirunelveli,Thamizhan Tirunelveli districtV.O.C. Manimandapam

45 Poolithevan Memorial NerkattumsevalTirunelveli district

46 Tamil Scholar Caldwell Idayangudi,Memorial Tirunelveli district

47 Pothuvudaimai Veerar Nagercoil,P. Jeevanandam KanniyakumariManimandapam district

48 Gandhi Memorial Kanniyakumari

49 Perunthalaivar Kanniyakumari,Kamarajar KanniyakumariManimandapam district

50 Sathavathani Idalaakudi, Kottar,Seiguthambi Pavalar KanniyakumariNinaivu Mandapam district

51 Muthumandapam Vellore,(in memory of Vellore districtVikrama Raja Singan,the last Tamil King ofSri Lanka)


35 Perunthalaivar Virudhunagar,Kamarajar VirudhunagarNinavu Illam district

36 Perunthalaivar Virudhunagar,Kamarajar Birth VirudhunagarCentenary districtManimandapam

37 Mahakavi Bharathiyar Ettayapuram,Manimandapam Thoothukudi district

38 Mahakavi Bharathiyar Ettayapuram,Illam Thoothukudi district

39 Kappalottiya Ottapidaram,Thamizhan Thoothukudi districtV.O.ChidambaranarIllam

40 Veeran Kattalangulam,Azhagumuthukone Thoothukudi districtManimandapam

41 Freedom Fighter Gavarnagiri,Veeran Sundaralingam Thoothukudi districtMemorial

42 Freedom Fighter Vallanadu,Veeran Vellayathevan Thoothukudi districtMemorial

24 25

(C) COMMEMORATION PILLARS

S.No. COMMEMORATION PLACEPILLAR

1 Quit India Movement’s Gandhi MandapamGolden Jubilee Premises, SardarCommemoration Pillar Vallabhai Patel

Salai, Guindy,Chennai

2 Golden Jubilee of Near War Memorial,Independence Kamarajar Salai,Commemoration Pillar Chennai.

3 Golden Jubilee of Near Gandhi Statue,Republic Kamarajar Salai,Commemoration Pillar Chennai

4 Sepoy Mutiny Vellore,Commemoration Pillar Vellore district

5 Perunthalaivar Virudhunagar,Kamarajar Centenary VirudhunagarCelebrations district

Commemoration Pillar


52 Thiyagi Subramaniya Papparapatti,Siva Memorial Dharmapuri District

53 Tamizhisai Moovar Sirkazhi,Manimandapam Nagapattinam

District

54 Freedom Fighter Viruppatchi,Gopala Naicker Dindigul DistrictManimandapam

55 Omanthur Omanthur,Ramasamy Reddiar Villupuram DistrictManimandapam

(B) ARANGAMS

S.No. ARANGAM PLACE

1 Rajaji Hall OmanthurarGovt. Estate,Anna Salai, Chennai

2 Anna Kalai Arangam Vellore,Vellore district

3 Mahamaham Kalai Kumbakonam,Arangam Thanjavur district

26 27

Bharat Ratna Dr. MGR was inaugurated by theHon’ble Chief Minister Puratchi Thalaivi Ammaon 9.12.2012.

Tamilisai Moovar Manimandapam built at a costof Rs.1.51 crores in Sirkazhi, Freedom Fighter

MEMORIALS UNDER CONSTRUCTION

S. MEMORIAL ESTI- STATUSNo. MATE

RS.

1 Thiyagi Vanchinathan 50.00 The constructionManimandapam, lakhs is in progress.Sengottai, Work will beTirunelveli district completed soon

2 Freedom fighter Ondy 49.00 The constructionveeran Manimandapam, lakhs is in progress.palayamkottai, Work will beTirunelveli district completed soon

3 Marshal Nesamani 48.70 The constructionManimandapam lakhs is in progress.Nagerkoil,Kanniyakumari district

4 Pattukottai Alagirisamy, 58.00 Re-Tender called forMemorial, lakhs by PWDThanjavur district

As ordered by the Hon’ble Chief MinisterPuratchi Thalaivi Amma, Perarignar AnnaMemorial and Bharat Ratna Dr.MGR Memoriallocated in chennai, were renovated at a costof Rs.8.90 crores. The renovated memorial of

28 29

WORKS IN PROGRESS

The beautification of the Gandhi mandapamcampus is being carried out at a cost of Rs.11.62crores.

Action has been taken for the creation of newposts for the maintenance of MahamahamKalaiarangam, Kumbakonam and eight newManimandapams which are being constructed.

Works being carried out for Construction ofMemorials for Sindhanai Chirpi Singaravelar andself respect leader Jeevarathinam at a costRs.2.38 crores in Chennai.

Works being carried out to install the statueof Mozhippor Thiyagi Chidambaranathan atKaliyakkavilai, Kanniyakumari District at a costof Rs.8.50 lakhs.

Works being carried out for the installation ofthe statue of Mozhippor Thiyagi KeezhapaluvurChinnasamy in Tiruchirapalli, at a cost ofRs.8.79 lakhs.

Work in progress for renovation of KamarajarIllam in Chennai and KamarajarManimandapam in Kanniyakumari, at a cost ofRs.62.00 lakhs.

Gopala Naicker Manimandapam built inVirupatchi at a cost of Rs.69.00 lakhs wereinaugurated by Hon’ble Chief Minister on20.02.2013.

Former Chief Minister Omanthur RamasamiReddiyar Manimandapam built in Omanthurat a cost of Rs.69.00 lakhs and Renovatedand Modernised Mahamagam Kalaiyarangamat a cost of Rs.63.00 lakhs were inauguratedby Hon’ble Chief Minister on 20.02.2013.

Hon’ble Chief Minister inaugurated ThiyagiSubramaniya Siva Memorial at Papparappatti,Dharmapuri District on 18.07.2011 built at acost of Rs.40.00 lakhs.

In order to give protection to Perarignar AnnaMemorial and Bharat Ratna Dr.MGR Memorial,15 security personnel have been posted andclose circuit Televisions (CCTV) have beeninstalled at an estimate of Rs.11.90 lakhs.

Ramps have been constructed in 25 Memorialsat a cost of Rs.39.56 lakhs, in order to helpthe disabled persons to visit these memorials.

Refurbishment of Mahatma Gandhi statuelocated on Marina Beach, at a cost of Rs.11.95lakhs.

30 31

Works have been started for installing a statuein memory of Kavimani Desiga Vinayagam Pillaiat Suseendram in Kanniyakumari district, at acost of Rs.10.80 lakhs.

Preliminary works started to build a newAuditorium and State Information Centre at acost of Rs.63.00 crores in the OmanthurarGovernment estate in Chennai.

New Auditorium and State Information Centre

Work in progress for constructing a memorialat a cost of Rs.60.00 lakhs in memory ofFreedom Fighter Thiyagi Dheeran Chinnamalaiin Sangagiri, Salem district

Work in progress for constructing a memorialin memory of Thiyagi Sankaralinganar inVirudhunagar, at a cost of Rs.77.00 lakhs.

Works have been started to construct amemorial in memory of Veeramangai VeluNachiyar in Sivaganga district at a cost ofRs.60.00 lakhs.

Veeramangai Velu Nachiyar Manimandapam

On 09.04.2013, Hon’ble Chief Ministerannounced a Manimandapam for VeerapandiyaKattabomman at Kayathar.

32 33

FUNCTIONS ORGANIZED IN CHENNAI

S.No. DATE FUNCTIONS

1 January 17 Birthday of BharatRatna Dr.MGR

2 January 23 Birthday of NetajiSubash Chandra Bose

3 January 30 Death Anniversary ofMahathma Gandhi

4 February 18 Birthday of Sindhanaichirpi Singaravelar

5 April 14 Birthday of Dr.Ambedkar

6 April 17 Birthday of FreedomFighter DheeranChinnamalai

7 April 25 ‘Chitra Pournami’ inmemory of “Kannagi thesymbol of chastity

8 April 27 Birthday of Sir PittyThiyagarayar

9 April 29 Birthday of PaventharBharathidasan

“Constructive thoughts should be the watch word in any deed.”


GOVERNMENT FUNCTIONS

The Government of Tamil Nadu celebrates

the birthdays and observes the death

anniversaries of Freedom fighters who dedicated

their lives for the freedom of the country and

Tamil savants who rendered yeoman service to

Tamil language to educate the public about their

greatness and sacrifices. On these occasions, His

Excellency the Governor, Hon’ble Chief Minister,

Hon’ble Ministers and other dignitaries pay floral

tributes to the portraits kept near their statues.

34 35

S.No DATE FUNCTIONS

19 September 17 Birthday ofThanthai Periyar

20 September 29 Birthday of formerMayor Sivaraj

21 October 2 Birthday of MahathmaGandhi

22 October 30 Birthday of PasumponMuthuramalinga Thevar

23 November 8 Birthday ofVeeramamunivar

24 November 14 Birthday of PanditJawaharlal Nehru

25 November 23 Birthday of KavignarSuratha

26 December 10 Birthday of MootharignarRajaji

27 December 11 Birthday of Mahakavi

Bharathiyar

S.No DATE FUNCTIONS

10 June 5 Birthday ofKanniyathendralQuaid-e-MillethMuhammad Ismail

11 June 24 Birthday of KaviarasuKannadasan

12 July 7 Birthday of RettamalaiSeenivasan

13 July 15 Birthday ofPerunthalaivar

Kamarajar

14 July 17 ‘Thiyagigal Dhinam’ Thiyagi Arya alias Bhashiyam

15 July 17 Thiyagi Sankaralinganar

16 July 17 Thiyagi Shenbagaraman

17 September 5 Birthday of KappalottiyaThamizhanV.O. Chidambaranar

18 September 15 Birthday ofPerarignar Anna

36 37

S. DATE FUNCTIONS PLACENo.

7 July 6 Birthday of Vilacheri,Tamil scholar MaduraiParithimar districtkalaignar

8 July 11 Birthday of Veeran Kovilpatti,Azhagumuthukone Thoothukudi

district

9 July 31 Birthday of Kanniya-Sathavathani kumariSeiguthambi districtPavalar

10 August Valvil Ori Festival Kollimalai,2 & 3 Namakkal

district

11 August 3 Death anniversary Odanilai,(Aadi 18) of Dheeran Archalur,

Chinnamalai Erode district

12 September Birthday of Ottapidaram,5 Kappalottiya Thoothukudi

Thamizhan districtV.O.Chidambaranar

13 September Birthday of Erode district 15 Perarignar Anna

FUNCTIONS ORGANIZED IN DISTRICTS

S. DATE FUNCTIONS PLACE

No.

1 March 30 Birthday of Ramanatha-Rebel puramMuthuramalinga districtSethupathi

2 April 16 Birthday of Veeran Gavarnagiri,Sundaralingam Thoothukudi

district

3 May 10 Birthday of PanchalankurichiVeerapandiya ThoothukudiKattabomman district

4 May 23 Birthday of TiruchirapalliPerumpidugu districtMutharaiyar

5 June 16 Birthday of Thirumangalam,Thiyagi MaduraiViswanathadas district

6 June 18 Birthday of Tumbaippatti,Thiyaga near Melur,Seelar kakkan Madurai district

38 39

Hon’ble Chief Minister paying floral tributes to

the portrait of Puratchi Thalaivar Dr. MGR

S.No. DATE FUNCTIONS PLACE

14 September Birthday of Erode district 17 Thanthai Periyar

15 October Birthday of All districts 2 Mahathma Gandhi

16 October Birthday of Papparapatti, 4 Thiyagi Dharamapuri

Subramanya Siva district

17 October Death anniversary Tirupattur, 24 of Marudhu- Sivagangai

pandiyar district

18 October Birthday of Pasumpon, 30 Pasumpon Ramanatha-

Muthuramalinga puram districtThevar

19 December Birthday of Thorapalli, 10 Mootharignar Krishnagiri

Rajaji district

20 December Birthday of Ettayapuram, 11 Mahakavi Thoothukudi

Bharathiyar district

40 41

“My thoughts and deeds always centre around the people”.

ADVERTISEMENT

The Department of Information and Public

Relations releases advertisements on Government

achievements, policies, schemes and welfare

measures. It also publishes advertisements on

tenders for development and other works.

The release of all the advertisements of

Government Departments, Boards, Universities,

Corporations and Undertakings are centralized

through this Department. The advertisements are

released based on their importance, the target

group and the target area.


42 43

information about the tenders of the Government

under the provisions of the Tamil Nadu

Transparency in Tenders Act 1998 and the

Tamil Nadu Transparency in Tender Rules 2000

framed thereunder.

The State Tender Bulletins are also published

in the Government website www.tn.gov.in. The

tender advertisements released from

headquarters are released in State Tender Bulletin

and those at District level are released in District

Tender Bulletins. Decisions taken on the tenders

by the department concerned are also published

in these bulletins.

Advertisements are also released in Indian

Trade Journals based on the importance of the

advertisement.

TENDER ADVERTISEMENTS

Tender advertisements are released

through the National Informatics Centre, on the

Government website www.tn.gov.in, so that these

advertisements reach the public. Tender forms

can be downloaded free of cost from the website

www.tenders.tn.gov.in.

As the tender advertisements are released

in newspapers as well, transparency in Government

administration is ensured. It facilitates

participation by all eligible persons in Government

tenders.

TENDER BULLETINS

The State and the District Tender Bulletins

are released every week giving detailed

44 45

2 Second Prize - A Cheque for Rs.1 lakh,a Memento and a certificate

3 Third Prize - A Cheque for Rs.75,000/-,a Memento and a certificate

4 Special Prize - A Cheque for Rs.75,000/-,

a Memento and a certificate

Another special prize comprising of a cheque

for Rs.1.25 lakhs, along with a memento and a

certificate is awarded to a Tamil film which

portrays the dignity of women.

A five sovereign gold pendant, a memento

and a certificate are presented to the best actors,

actresses and technicians. Awards are also given

to best Dubbing Artists (both male and female),

best Character Artists (both male and female),

best comedy artists (both male and female).

Action is being taken to present film awards

for the years 2009 and 2010.

“People who do not trust themselves will never trust anyone else. Those who trust themselves, alone will succeed in life.”


FILM AWARDS, SUBSIDY& SMALL SCREEN AWARDS

Film Awards

The Government of Tamil Nadu, presents

Film Awards to the best Tamil feature films, best

actors, best actresses and technicians to

encourage the Tamil Film Industry. The

Government constitutes a committee to select

these best feature films, best artistes and

technicians.

The following awards are presented every

year to the best films selected by this Committee :

1 First Prize - A Cheque for Rs.2 lakhs,a Memento and a certificate

46 47

Tamil films and every selected film is granted a

subsidy of Rs.7.00 lakhs.

Action is being taken to give film subsidies

for the years 2007,2008,2009 and 2010.

SMALL SCREEN AWARDS

The artistes appearing in television

programmes are also honoured. Small Screen

Awards are presented every year to Best Tele

Serial, actors, actresses and technicians too.

1 Best Mega Serial- A cheque for Rs.2 lakhs,First Prize a memento and a

certificate

2 Best Mega Serial- A cheque for Rs.1 lakh,Second Prize a memento and a

certificate3 Best Weekly Serial - A cheque for Rs.1 lakh,

a memento and acertificate

Besides, 3 sovereign gold pendant, a

memento and a certificate are presented every

year to the Best Story Writer, Best screenplay

VETERAN AWARDS

Veteran awards are presented in the name

of Arignar Anna, Kalaivanar N.S. Krishnan,

Thiyagaraja Bhagavathar, Raja Sandow, Makkal

Thilagam MGR, Kavignar Kannadasan and Nadigar

Thilagam Sivaji Ganesan who left indelible

impressions through their writing / acting skills,

in the history of Tamil Film Industry.

Each of the Veteran Awardees are presented

with a five sovereign gold pendant and a

memento.

GOVERNMENT FILM SUBSIDY

The Government of Tamil Nadu grants

subsidy to quality low-budget Tamil films with

social commitment. A Selection Committee is

constituted by the Government to select quality

48 49

“If we think constructively and act withhope,we can achieve success even inadversity”.


CINE WORKERS WELFARE BOARD

Members of 41 Associations of Tamil film

industry are eligible for membership of the Tamil

Nadu Cine Workers Welfare Board. 18,000

members have been enrolled, till date.

Members of this board and their families

are eligible for the following benefits:

S. Welfare Schemes AmountNo (Rs)

1 Financial assistance in the event of 1,00,000/-(a) Death due to accident

(b) Disability due to accident 10,000 to1,00,000/-

writer, Best Dialogue Writer, Best Director, Best

Cinematographer, Best Editor, Best Hero, Best

Heroine, Best Character Artist (male and female),

Best Villain (both male and female), Best Child

Artist, Best Music Director, Best Dubbing Artist

(male and female) and Best Special Effects

Technician.

A cheque for Rs.1 lakh, a memento and a

certificate are given every year to Best Achiever

of the year and Best Lifetime Achiever.

Action is being taken to present Small Screen

Awards for the years 2009 and 2010.

The Government of Tamil Nadu gave a grant

of Rs.50.00 lakhs for the conduct of 10th Chennai

International Film Festival organised between

12.12.2012 and 20.12.2012.

50 51


5 Marriage Assistance 2,000/-

6 Maternity Assistance 6,000/-

7 Abortion / D&C 3,000/-

8 Reimbursement for spectacles 500/-

9 Monthly Pension for senior citizens 400/-

Last year, the Hon’ble Chief Minister has

allocated a sum of Rs.49,12,314/- (Rupees Forty

nine lakhs twelve thousand three hundred and

fourteen only) for giving assistance and for the

functioning of the Cine Workers Welfare Board.

Applications from members of Cine Workers

Welfare Board seeking various assistances

have been processed and a total sum of

Rs.11,78,250/- (Rupees Eleven lakhs seventy eight

thousand two hundred and fifty only) have been

sanctioned for 429 members.

The Government have issued orders

nominating Hon’ble Minister for Information and


2 Financial assistance in the event ofNatural Death 15,000/-

3 Financial assistance for Funeral 2,000/-

4 Financial Assistance for Education

(a) Girl children Studying 10th std 1,000/-

(b) Students who passed 10th std 1,000/-

(c) Girls studying 12th std 1,500/-

Students who passed 12th std 1,500/-

(d) Under Graduate students 1,500/-

Under Graduate students with hostelfacilities 1,750/-

(e) Post Graduate students 2,000/-

Post Graduate students with hostelfacilities 3,000/-

(f) Technical Education students 2,000/-

Technical Education studentswith Hostel facilities 4,000/-

(g) Technical Post Graduate students 4,000/-

Technical Post Graduate studentswith Hostel facilities 6,000/-

(h) Students studying ITI / Polytechnic 1,000/-

I.T.I / Poly Technic Course with hostelfacilities 1,200/-

52 53

“If we listen to differing views andanalyse them on a particularsubject, we can deliver goods to alarge number of population”


TAMIL NADU FILMS DIVISION

NEWS COVERAGES

Tamil Nadu Films Division covers all

Government functions participated by the Hon’ble

Chief Minister and Hon’ble Ministers throughout

Tamil Nadu and releases them in the form of video

news magazines throughout the State.

35 mm FILM NEWS REEL

Video News Magazines are compiled with

10 minutes duration and transferred into 35 mm

film. After obtaining the Censor Certificate from

the Central Board of Film Certification, 147 prints

Special Implementation as Chairman, Director of

Information and Public Relations as Member

Secretary along with following members as below:

S. Non-Officials Officials

No. (Tvl)

1. K. Balachandar Information SecretaryProducer / Director

2. R.V. Udhayakumar Finance SecretaryProducer / Director

3. P. Vasu, Director Revenue Secretary

4. Lyagath Alikhan Labour and EmploymentScreen Player Writer Secretary

5. Ebragim Routher Commissioner,Producer Commercial Tax

6. Mohan Gandhi Raman Home (Cinema)DeputyProducer / Director Secretary

7. Ramarajan Labour CommissionerActor /Producer /Director

8. T.K. Kala Commissioner, LandActress / Singer Administration

9. L.R. EswariSinger

This Cine Workers Welfare Board will peruse

the applications and select the beneficiaries.

54 55

2 Ammavum Annai Thamizhum

3 Denguvai Ozhippom - part I

4 Ungalal Naan (Independence Day 2012)

5 Denguvai Ozhippom - part II

6 Penny Cuick

7 Vithiai Maatriya vithi

8 Oru Kaiezhuthu MaariyathuThalaiezhuthu (11 Jingles)

Qube Digital Technology

With the technological advancement

present day films are screened in theatres through

satellites and Qube Digital Technology as times

have changed from the use of projector with

carbon sticks. More than 60% of the theatres in

Tamil Nadu have been upgraded to the Qube

Technology. Since Video magazines of Tamil Nadu

Films Division were produced in 35 mm films so

are taken in 35 mm film. It is released through

the Films Division, Government of India,

Chennai and Madurai Branches to all the theatres

in Tamil Nadu.

VIDEO NEWS MAGAZINES

Tamil Nadu Films Division produces Video

News Magazines in C.D format containing the

programmes of important welfare schemes,

announcements and development activities of the

Government. These Video News Magazines are

sent to all the District Information and Public

Relations Offices for field publicity through video

vans in places where people gather in large

numbers. Video News Magazines produced are

as belows :

1 One year of Achievements - Hundredyears leap forward

56 57

“Education alone will not be enoughfor progress in life. Hard work andself confidence are essential. Weshould have the prudence andcapacity to utilize the opportunitythat comes in our way.”


MGR GOVERNMENT FILM ANDTELEVISION TRAINING INSTITUTE

MGR Government Film and Television

Training Institute is an advanced Technical

Training Institute imparting Film Techniques and

aesthetics of Film and Television Production and

Allied Subjects and Film Appreciation.

It is one of the three major institutes in

India. The other two are Film and TV Institute of

India, Pune, and Sathyajit Ray Film and Television

Institute, Kolkata.

far, it was impossible to screen them in theatres

having Qube Digital Technology. Starting from the

“Thane Relief measures” video magazine Hard

Discs are being supplied to enable screening Films

Division films in all theatres equiped wih Qube

Technology. Through this, the 100% screening of

Tamil Nadu Films Division Newsreels in all theatres

in Tamil Nadu has been ensured, paving the way

for the message of Hon’ble Chief Minister’s

functions, Welfare assistance and Government

schemes to reach the people.

58 59

fees of Rs.1,500/- and Development fees of

Rs.2,000/- are collected from the students.

Financial Support For Students

Final year students from different branches

form 14 units and each units is trained to

produce short films. The Government have raised

the reimbursement of cost for the production of

Students Diploma Films from Rs.8,000/- to

Rs.15,000/- per film.

Short Film Award

The Government of Tamil Nadu appreciates

and encourages the students by presenting an

award titled “MGR Government Film and Television

Training Institute Award” which consists of One

Sovereign Gold Medal, Cash Award of Rs.5,000/-

This Institute is run by the Government of

Tamil Nadu and is functioning under the

administrative control of the Director of

Information and Public Relations.

DIPLOMA COURSES

All the Diploma Courses offered in the

Institute are approved by the All India Council of

Technical Education (AICTE), New Delhi.

Any degree will be a pre-requisite

qualification for admission in Screenplay and

Direction Course and for the other courses, a pass

in Higher Secondary is the qualification. Fourteen

students are admitted in each discipline.

Notification for admission to courses is

published in leading Tamil and English newspapers

and admissions commence in July of every

academic year. Tuition fees of Rs.15,000/-, Special

60 61

Under Part II schemes of 2012-2013, the

Government has sanctioned Rs.3.00 lakhs to

conduct National Seminar for the benefit of

students. A photo copier costing Rs.60,000 and

a minibus with 30 KVA Generator costing

Rs.15.00 lakhs have been purchased.

and a memento to the Best Director, Best

Cinematographer, Best Editor, Best Sound

Recordist and Best Film Processor of the Short

Films produced.

Financial Support for Film Festival

The Government also sanctions a sum of

Rs.75,000/- per annum to enable students to send

their short films to National and International

film festivals.

Animation Course

As per the orders of the Hon’ble Chief

Minister a new course Animation and Motion

Picture Visual Effects will be started at an

estimate of Rs. 9.50 Crores during the academic

year 2013-2014.

The Preview theatre in the Institute is being

renovated at a cost of Rs.99 lakhs.

62 63

CINEMA, VIDEO AND CABLE

TELEVISION NETWORKS

Film industry is one of the major industries

in Tamil Nadu and Tamil Nadu is the largest

producer of Films in India in Tamil, Malayalam,

Telugu, Kannada and Hindi. Viewing of movies in

Cinema theatres is an important mode of

entertainment for persons in lower and middle

income groups. Government have, therefore, been

extending concession to encourage growth of

variety and quality in the film industry.

In Tamil Nadu, 1046 number of Cinema

Theatres are functioning under the following

categories:-

SL. Category NumberNo. of Theatres

1. Permanent Cinema Theatres 1002

(including Multiplex Theatres)

2. Semi-Permanent Cinema Theatres 23

3. Touring Cinema Theatres 16

4. Open Air Cinema Theatres 5

Total 1046

To regulate the cinema industry, the

Government had enacted the Tamil Nadu Cinemas

(Regulation) Act 1955. This Act provides for grant

of licences to private individuals for exhibition of

films in cinema houses. As per the provisions of

the Act, the Collector is the Licensing Authority

in the districts and in respect of Chennai, the

Commissioner of Police is the Licensing

Authority. The Joint Commissioner of Land

As against cowardice which makesus slump, only the courage to facechallenges will make us live.”


64 65

Administration is the Appelate Authority and the

Government is the Revisional Authority against

the decision of the Appellate Authority. Apart from

the above act, the Tamil Nadu Cinema (Regula-

tion) Rules’ 1957 were framed to provide proper

maintenance of cinema theatres, including struc-

tural soundness of buildings with basic ameni-

ties etc. Last year, the Government regulated

the screening of films which are likely to cause

breach of peace in the State by invoking section

7 of the Tamil Nadu Cinemas (Regulation) Act,

1955.

CABLE TELEVISION NETWORK SYSTEM:-

The Cable Television Network Regulation)

Act’ 1995 (Central Act), regulates the Cable

Television Network all over India. As per the

amended Cable Television Network (Regulation)

Act of 2011 (No.21/2011), District Magistrates,

Sub-Divisional Magistrates and all Police

Commissioners have been designated as

Authorised Officers to take action against

offending Cable Television Operators for

contravening section 3, 4A, 5,6,8 & 9 (or) 10 of

the Act. Accordingly, the Government have issued

notification. The Commissioner of Police in

respect of Chennai, Trichy, Tirunelveli, Madurai,

Salem and Coimbatore cities, the Collectors of

the District concerned and in respect of other areas

the Sub-Divisional Officers in their respective local

limits of police jurisdiction have been authorized

to take action against offending the Cable Television

Networks (Regulation) Act’ 1995. Further, the

Government have issued instructions to all the

District Collectors / Commissioner of Police /

66 67

Superintendent of Police for strict action against

the offenders who violates the above said act.

VIDEO ACT AND RULES

The Tamil Nadu Exhibition of Films on

Television Screen through Video Cassette

Recorders and Cable Television Network

(Regulation) Act’ 1984, regulates the exhibition

of films on television screen through Video

Cassette Recorder (VCR) in the State. This Act

provides for the grant of license to the individuals

for exhibition of films on television screen through

Video Cassette Recorder (VCR) and for running

Video Libraries. The respective District Collectors

/ Commissioner of Police, Chennai acts as the

Licensing Authorities.

VIDEO PIRACY CELL

The Video Piracy Cell, Crime Branch, C.I.D.,

Tamil Nadu is functioning under the direct control

of the Additional Director-General of Police

(Crime), Chennai. He is assisted by 1

Superintendent of Police and 1 Deputy

Superintendent of Police at the State level. There

are twelve units functioning at Chennai (2), St.

Thomas Mount, Vellore, Salem, Coimbatore, Trichy,

Cuddalore, Madurai, Dindigul, Virudhunagar and

Tirunelveli in the State. Each unit consisting of 1

Inspector of Police, 1 Sub-Inspector of Police and

minimum of 6 Grade-I Police Constables. The

service of this cell is also being utilized to check

the violations relating to the Copy Right Act /

Information Technology Act 2000. The details of

cases registered, number of accused and the value

68 69

2004 1151 1206 12,06,43,647/- 53

2005 813 950 9,44,55,557/- 13

2006 1153 1193 19,00,04,502/- 10

2007 1844 1866 17,38,74,360/- 9

2008 1968 1955 1,72,23,401/- 17

2009 2204 2201 8,32,59,759/- 31

2010 2690 2664 14,38,31,530/- 34

2011 2665 2648 10,78,74,745/- 9

2012 2858 2838 14,36,05,175/- 2

of properties seized etc., by the Video Piracy Cell

from the year 2004 to 2012 are as follows:-

CASES REGISTERED BY THE VIDEO PIRACYCELL FROM THE YEAR 2004 TO 2012

Yea

r

No

. of

case

sre

gis

tere

d b

yth

e V

ideo

Pir

acy

Cel

l

No.

of o

ffen

ceco

mm

itte

d b

yth

e C

able

TV

oper

ato

rs b

yvi

olat

ing

th

eru

les

and

reg

ula

tion

s

Val

ue

ofpr

oper

ties

seiz

ed b

y th

eV

ideo

Pir

acy

Cel

l (R

s.)

No.

of

accu

sed

inth

ese

case

s

Apart from this, the offenders are also

booked under the Goondas Act, Tamil Nadu Act

14/1982. During 2011-12, 19 persons and 2012-

2013, 13 persons were detained under the

Goondas Act, Tamil Nadu Act 14/1982 for offences

relating to Video Piracy.

70 71

assistance, detailed write ups on development of

schemes in the Districts, success stories of the

beneficiaries and Government Orders of Public

importance are published in Tamil Arasu magazine.

Articles on women’s welfare, healthcare, medicine,

blood donation, AIDS awareness, Government

schemes, Tamil literature, short stories and poems

are also published in Tamil Arasu. It is published

both in Tamil and English every month.

As ordered by Hon’ble Chief Ministers,

Tamilarasu (English) which was published as

quarterly is being published as monthly from

July2012.

SPECIAL PUBLICATIONS

Special Publications containing speeches of

Hon’ble Chief Minister, both in Tamil and English,

are published and sent to districts for distribution

to the public. Apart form this, special publications

“It is a well known fact that a just andhonest society will prosper quickly.Such a society will be economicallysound and happy.”


TAMIL ARASU

Tamil Arasu magazine serves as a print

medium of the Government, disseminating

information about various schemes, welfare

activities and achievements of the Government

of Tamil Nadu.

Speeches of His Excellency the Governor,

speeches and announcements of the Hon’ble Chief

Minister, speeches and announcements of the

Hon’ble Ministers, achievements of the

Government of Tamil Nadu, welfare schemes and

their implementation, Government welfare

72 73

portraying the biographies of leaders and other

great personalities, posters, pamphlets, Mini

Telephone directory, invitation cards for

Government functions and brochures on the

developmental activities are also printed at Tamil

Arasu Press. Further, applications and forms

relating to other sections of this department are

also printed here.

A BOUQUET OF ACHIEVEMENTS

Maatram Thantha Makkalukku yetram TharumArasin Saadhanaigal

The present Government’s department-wise

achievements in 100 days were compiled and

printed as a special publication under the caption

“Maatram Thantha Makkalukku yetram Tharum

Arasin 100 Naal Saadhanaigal”.

Likewise, the one year achievements of this

Government, department-wise were also compiled

and published both in Tamil and in English. The

Tamil edition came under the caption “Nooraandu

Pesum Oraandu Saadhanigal” and the English

edition “One Year of Achievements Hundred Years

Leap Forward”.

One year Achievements Hundred Years Leap

Forward

74 75

The Success Stories of the Beneficiaries ofPuratchi Thalaivi Amma’s Welfare Schemes

Puratchi Thalaivi Ammavin AmudhaMozhigal-1 (Tamil)

Speech delivered by Hon’ble Chief Minister atthe National Council Meeting of CII on 5.7.2011

Hon’ble Chief Minister’s reply to the discussionson the motion of thanks to His Excellency theGovernor’s address in the Legislative Assembly(8.2.2013).

Presidental Address of the Hon’ble ChiefMinister at the release of Vision Tamil Nadu2023 document in Chennai on 22.3.2012.

Speech delivered by Hon’ble Chief Ministerduring the meeting with the Deputy Chairman,Union Planning Commission for finalization ofAnnual Plan 2012-2013 for Tamil Nadu at NewDelhi on 4.6.2012.

Puratchi Thalaivi Amma’s Inspiring SpeechesPart – I (Tamil and English)

Puratchi Thalaivi Amma’s Inspiring SpeechesPart – II

Puratchi Thalaivi Amma Photos - Coffee TableBook

Meendum Valarchi Pathayil Tamil Nadu

OTHER SPECIAL PUBLICATIONS

76 77

NEW BUILDING FOR TAMIL ARASU

The Hon’ble Chief Minister has issued orders

for construction of a new building with adequate

space at Taramani at a cost of Rs.5.83 crores for

Tamil Arasu Office and the Printing Press which

now function at the Government Stationery and

Printing Department premises at Anna Salai,

Chennai.

CTP MACHINE (COMPUTER TO PLATE)

The Hon’ble Chief Minister has also ordered

the purchase of a CTP (Computer to Plate) machine

at a cost of Rs.90 lakhs for modernising the Tamil

Arasu printing press.

TAMIL ARASU SUBSCRIBERS

The total number of subscribers to the Tamil

and English editions of Tamil Arasu is 71,073.

This includes 59,029 life subscribers.

Speech delivered by Hon’ble Chief Minister ofTamil Nadu at the 7th meeting of the CauveryRiver Authority held on 19.9.2012 at New Delhi.

Tamil Nadu emerging as the destination ofchoice for investment – The Hon’ble ChiefMinister Speech – 12 MoU Signing, Chennai on5.11.2012

Cauvery River Water Issue

Vidhiyai Matriya Vidhi (Hon’ble Chief Minister’sSpeeches under rule 110)

Speeches of Hon’ble Chief Minister Minister ofTamil Nadu Selvi J Jayalalithaa in theconference of the Collectors and Police Officers(December 17 - 19.12.2012). (English andTamil)

Speech delivered by Selvi J Jayalalithaa Hon’bleChief Minister of Tamil Nadu during the 57th

meeting of the National Development Council

at New Delhi on 27.12.2012.

78 79

these Government exhibitions, apart from learning

about the welfare schemes, also enjoys the

amusement activities.

Central and State Government

Departments, public sector undertakings and

private concerns take part in these exhibitions.

The Government Exhibitions apart from creating

awareness among the people regarding

Government schemes and achievements and

entertaining the general public also provide

employment opportunities. Various cultural

programmes are being organized in the exhibitions

which benefit artistes who live in impoverished

conditions.

Government exhibitions are organised every

year in Coimbatore, Madurai, Salem, and were

organized once in two years in Vellore and

Tirunelveli. Presently exhibitions are organised

“If the challenges are identified anda decision made to face themboldly, the ways and means willbecome visible on its own.


EXHIBITIONS

“Every one should get everything and

there should be no need for any need”

In accordance to the high thoughts of

Hon’ble Chief Minister Puratchi Thalaivi Amma,

the Government is implementing various schemes

for the welfare of the people. The Exhibition wing

of the Information and Public Relations

Department exhibits these welfare schemes so

that even people living in remote parts of Tamil

Nadu are able to understand the welfare schemes,

through Government exhibitions. People visiting

80 81

every year in Vellore, Tirunelveli, Thanjavur,

Tiruchirapalli, Tiruvannamalai and Thoothukkudi.

Best pavilions of the Government

departments are awarded prizes. So far, 143

Government Exhibitions have been organized by

the Information and Public Relations Department

and a sum of Rs.29.51 crores has been earned as

profit for the Government.

Details of Revenue and Visitors from 26

Government Exhibitions in last 6 years :

Revenue - Rs.11.30 crores

Visitors - 17,82,404

82 83

The Information and Public Relations

Department participates in the pageantry

procession at the Republic Day Celebrations in

Chennai and New Delhi every year. This

department co-ordinates the procession of the

pageantry of floats in the Republic Day

Celebrations in Chennai. With the backdrop of

Fort St.George, where from the Hon’ble Chief

Minister rules the State of Tamil Nadu

Implementing the schemes for the welfare of the

people and the majestic portrayal of the

REPUBLIC DAY PAGEANTRY PROCESSIONPRIVATE EXHIBITIONS

The department of Information and Public

Relations frames rules and regulations for the

conduct of private exhibitions for the benefit and

recreation of the public and grants permission

for holding private exhibitions on the

recommendations of the District Collectors

concerned.

ANNUAL FLOWER FESTIVAL AT NEW DELHI

Every year this Department represents

Government of Tamil Nadu in the Annual Flower

Festival (Phool Walon-Ki-Saire) organized for the

promotion of National Integration and Religious

Harmony in New Delhi. Tamil Nadu bagged the

first prize in the flower festival held during 2011

and November 2012.

84 85

achievements of the State Government. The

Government earns revenue through these

exhibitions besides providing employment

opportunities to thousands of people.

PHOTO EXHIBITIONS

As ordered by the Hon’ble Chief Minister,

Block level mini exhibitions are being organized

in each district in order to disseminate information

on the Government’s welfare schemes and

achievements among the people. A sum of

Rs.10,000/- was allocated to each district.

Photo exhibitions were conducted in all 32 disticts

during the financial year 2012-2013 and 3,41,240

people visited and were benefited.

Small multimedia Publicity campaigs are also

organised during Collector’s Mass Contact

Programme.

Hon’ble Chief Minister, the float of the Information

and Public Relations Department received the

second prize for the best display of Government

schemes in the Republic Day Celebrations held

in 2013. The float of this department received

the first prize in the Republic Day celebrations

held in 2012.

INDIA TOURIST – INDUSTRIAL TRADE FAIR

This Department participates in the All India

Tourist and Industrial Trade Fair (Island Grounds)

in Chennai every year where the policies, activities

and achievements of the Government with

photographs and models are displayed.

INDIA INTERNATIONAL TRADE FAIR,

NEW DELHI

This department also participates every year

in India International Trade Fair, New Delhi

displaying the policies, activities and

86 87

visited. In the second stage, in the financial year

2012-2013, Mini Exhibitions were held in 89

Panchayat Unions. 4,42,310 people visited. Steps

are being taken to hold such Mini Exhibitions in

other Panchayat Unions in the next financial year.

PHOTO EXHIBITIONS CONDUCTED DURINGFESTIVALS

S.No FESTIVALS DISTRICT

1 Summer festival - Yercaud, Salemflower show

2 Fruit show Sims park, TheNilgiris

3 Chandirasudeswarar Hosur, Krishnagiritemple Car festival

4 Mango exhibition Krishnagiri5 Vavupali exhibition Kuzhithurai,

Kanniyakumari6 Summer festival Elagiri, Vellore7 Saral festival Kutralam,

Tirunelveli8 Summer festival Javvadu hills,

Tiruvannamalai

Hon’ble Chief Minister has ordered to

conduct Mini Exhibitions in 385 Panchayat Unions

in 31 districts except Chennai in order to create

an awareness about the Welfare Schemes and

Achievements among the people. A sum of

Rs.38.50 lakhs was allocated at Rs.10,000 per

Panchayat Union. In the first stage, in the

financial year 2011-2012, Mini Exhibitions were

held in 97 Panchayat Unions. 4,02,100 people

MINI EXHIBITIONS IN BLOCK LEVEL

88 89

“A calm sea will never make a goodsailor. Only a stormy sea proves achallenge to a sailor. If hesuccessfully sails through thestorm, he will become a goodsailor”


DISTRICT INFORMATION ANDPUBLIC RELATIONS OFFICES

The Information and Public Relations Offices

in all the 32 districts form a vital part of the

Information and Public Relations Department. The

District Information and Public Relations Officers

disseminate information relating to the welfare

schemes and activities of the Government besides

creating awareness among the people through

print and electronic media.

The district Information and Public Relations

Offices play major roles in the department of

S.No FESTIVALS DISTRICT

9 Karthikai Deepa Tiruvannamalaithiruvizha

10 Sundaramahalingam Saduragirimalai,temple festival Madurai

11 Valvil Ori vizha Kollimalai,Namakkal

12 Summer festival Kalvarayan Hills ,Villupuram

13 Punitha Annai Velankanni,Arokkiya Matha Nagapattinamfestival

14 Arulmigu Tiruthani,Subramaniyaswamy Tiruvallurtemple Aadikiruthikkai festival

15 Panimaya Matha ThoothukudiKoil festival

16 Gurunatha swamy Anthiyur, Erodefestival

90 91

Channels, Government functions, multi-media

campaigns and mini-exhibitions besides

maintaining memorials. With a view to facilitate

the work of the Information and Public Relations

Officers in the districts, the district offices have

been upgraded with modern communication

equipments.

New vehicles

The Hon’ble Chief Minister Puratchi Thalaivi

Amma handed over 14 new vehicles viz, 7 Tempo

Gama Jeeps, 5 Tempo Traveller Video Vans and

2 Motor Cycles purchased at an estimate of

Rs.79.57 lakhs for the office of the I & PRO in

districts and headquarters, at Secretariat on

12.10.2012.

Information and Public Relations. Apart from

publicising the details of Government schemes

and achievements, the District Information and

Public Relations Officers create awareness among

the public so that the benefits of Government

schemes reach fully to the beneficiaries. With a

view to facilitate the work of the Information and

Public Relations Officers in the districts, the district

offices have been sanctioned Rs.27.00 lakhs for

furniture, Rs.23.40 lakhs for Machines and

Equipments and Rs.4.05 lakhs for Computer

related items. Action is being taken for the

purchase of the above items.

The District Information and Public Relation

Officers release Government press releases and

photographs to media, organize video shows in

places where people throng in large numbers, press

conferences and publicity through local cable TV

92 93

of the State Information Centre, Tamil and English

daily newspapers and periodicals are kept for the

public to read. Many readers make use of this

facility every day.

Periodicals and newspapers are preserved

for future reference by the Government. Reference

materials are provided to Hon’ble Ministers and

officials as and when required. Notes for

Government functions organised by the

department of Information and Public Relations

are also given. Necessary reference books are

also made available to Tamil Arasu for information.

REGISTRATION OF BOOKS

The Director of Information and Public

Relations is the Registrar of Books as per the

Newspapers and Books Registration Act, 1867.

Two copies of all the books published every year

are received from publishers and registered in

this office.

INFORMATION CENTRES

Information Centres are functioning in

Chennai, Madurai, Tiruchirapalli, Thanjavur,

Coimbatore and New Delhi. Books, newspapers

and periodicals are made available in these

Information Centres for the use of school and

college students, teachers and research scholars.

STATE INFORMATION CENTRE

The State Information Centre, which was

located in Omanthurar Government Estate,

Chennai has been shifted to the first floor of

Bharathiyar Illam, Triplicane. A library and a

reading room are functioning in this Centre.

Books on various subjects such as history,

biographies of leaders, children’s books, science,

politics, etc. are available. Proceedings of the

Tamil Nadu Legislative Assembly, publications of

the Assembly and Government publications are

available here for reference. In the reading room

94 95

of Information and Public Relations will continue

to act as a bridge between the Government and

the people.

K.T. RajenthrabhalajiMinister for Information and

Special Programmes Implementation

CONCLUSION

“ I have a vision to take Tamil Nadu to‘Numero Uno’ position in everyaspect.”

“I consider the progress of TamilNadu and the people of Tamil Naduas my own progress. keeping this inmind, I will continue to work.”


With this principle in mind, the Hon’ble Chief

Minister Puratchi Thalaivi Amma is implementing

exemplary Schemes for the welfare of the people.

The Information and Public Relations Department

will continue to take the schemes and

announcements of Hon’ble Chief Minister Puratchi

Thalaivi Amma to the people with devotion,

dedication and determination. The Department

96AN

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64

Documents

Policy Note 2013-2014