Pole star Water

THB 80,000THB 80,000

Honoka ItoHonoka Ito

55000107025500010702

Pole star limited company was founded and registered as a trade operation, which operates and sells bottled water ‘pole star’ on Nov 5 1992

Pole star limited company was founded and registered as a trade operation, which operates and sells bottled water ‘pole star’ on Nov 5 1992

Product: TWO-WAY PET BOTTLE 950cc (40Baht)

- wrapped tightly sealed around the lid to put off cleaning and prevent contamination in the bottled water

- ISO 9001 on August 24 2010

Background

Primary -Various restaurants that are not inside shopping malls - Various restaurants at different university’s cafeteria Secondary - People from gender, male and female around the age of 18-40 from lower middle class up to upper class - Both single and married - SOCIETALLY CONSIOUS ACHIEVERS Inner peace and environment more important than

financial success

Target Audience

Brand Name: Pole star Water Product: TWO-WAY PET BOTTLE 950cc (40Baht) - wrapped tightly sealed around the lid to put off

cleaning -Cheaper Price but expensive quality Website: http://polestarwater.com Telephone Number: 053-804-926 Logo Picture

Key Communications

Provide more customer with better alternative with good quality water and cheaper price

Alternative to help promote environmental-care Targets customers from middle class to lower

class because the population of this group is larger

Encourage people to reduce garbage but what they get in return is quality water that also cleans their body

PR Objectives

Command to customers’ interests in TWO-WAY PET BOTTLE

Appeal for TWO-WAY PET BOTTLE as one of environment friendly products

Make warm feelings for TWO-WAY PET BOTTLE

Appeal good for health not only good for environment

PR Strategy

Target Press

Health Magazines Ex)Women’s Health, Men’s Health,,,

Health websites Ex)Health.com,,,

Target Press

Environmental-friendly Magazines Ex)Environment,,,,

Environmental-friendly websites Ex)Environmental Science & Technology

Local Magazines in Chiang Mai Ex) City Life,,,,,

Local Newspapers in Chiang Mai Ex) Chiang Mai mail, Chiang Mai Post

Target Press

Offer sample term for 1 month to 100 various restaurants in Chiang Mai

Distribute stickers to customer Set up interview Special seminar for students by

environmentalist Offer free water service in events held by

citizen Essay contest related to environment

sustainability

PR Ideas

PR IDEAS RATIONALE TARGET MEDIA COST

Interview for nutritionist

Ensure to good quality water

MagazineBlog

3,000THB

Interview for environmentalist

Make sure how it is important to help environment

Magazine(especially Environmental Magazine)

3,000THB

PR Ideas

Restaurants: Stickers MK, OISHI group,,,, Schools: Special Seminar Payap University, Lanna International School Marathon Event: water service ChiangMai Marathon Publisher: Essay contest City Life, Chiangmai Post

Promotional Partners