Point of Sale Displays- How to design a effective

window display for your store

Studies show that the maximum decision making involved in making a purchase of any given

item is visual. Therefore years of research and development has gone into food decor, office

presentations, window displays, etc. How do you create an effective window display?

Maximum number of people who walk into your store already has made up an opinion

based on the name and logo of tour store, the point of sale displays, the offer provided,

etc. Therefore make sure your window display is in sync with the theme of your store.

Never overcrowd the display by putting up everything you sell. Understand the

importance of space and mater in design.

If you have certain offers or sale in queue, make sure to display that to customers.

Make sure the lighting you have arranged is going well with the display and theme of the

store. Unflattering lights can ruin a well designed display in seconds.

To get in touch with experts who specialise in this field, visit http://www.gpsgroup.com.au/.