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Campaign design created by Chie Hosaka, illustrator and Ness Wood, graphic designer
National Poetry Day is the annual mass celebration on the first Thursday of October that encourages all to enjoy, discover and share poetry. As the artform’s most visible moment, it showcases the many ways poetry adds value to society. This year National Poetry Day falls on Thursday 1st October.
The Day is fun, it starts conversations, it encourages love of language - and best of all, it’s open to absolutely everyone to join in, quietly or noisily, in rewarding and enjoyable ways. We make it easy for people to take part by choosing an annual theme, and this year the theme is Vision.
Each year we commission beautiful designs around the theme and make them available to participants as downloads, badges, posters, bookmarks and displays. The designs, by illustrator Chie Hosaka and graphic designer Ness Wood, are free to print off and very popular. We also send out hard copies of posters, via libraries and schools: demand always exceeds supply.
23,000 resources were downloaded from our site in 2019. Assuming each is used in a classroom of 30, they reached 690,000 students. Our 13,000 mailing list subscribers turn to us for poems, and for recommendations for good poetry reads - and listens. We source poetry on the NPD theme, by commissioning new work from the National Poetry Day Ambassadors - 27 poets with experience of working with schools - and by clearing permission for great poems by less-known authors from a wide range of backgrounds.
National Poetry Day is supported by great literature and literacy partners. We grow support for poetry from third parties, including the BBC, Waterstones, the Booksellers Association and Gardners Books.
www.nationalpoetryday.co.uk
Poetry book sales
We are noticing upwards sales trends [for poetry] and enjoy seeing the innovative ways in which it is delivered. Our partnership with National Poetry Day is geared towards generating awareness and growing the reach of this important genre.
Nigel WymanHead of Business Development, Gardners Books
• 18% increase in poetry sales in NPD week 2019 over 2018.• Poetry sales up by 40% over the last five years.• 41% of buyers were aged 13 to 22.
Neilsen BookScan
8.83m 9.71m10.94m
12.30m 12.35m
2016 2017 2018 20192015
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Neilsen BookScan
2019
Vol
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nds)
Jan DecOct0
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Feb Mar Apr May Jun Jul Aug Sep Nov
NPD’s 25th anniversaryHow the UK celebrated
195k
700SCHOOLS RECEIVEDFREE POSTER PACKS
150LIBRARIES RECEIVEDFREE POSTER PACKS
WITH POETRY GET-TOGETHERS
CARE HOMES & SCHOOLS SIGNED UP TO POETRY TOGETHER CELEBRATIONS
BY WRITING & SHARING POEMS
200
POETRY POSTCARDS INLANGUAGES OF THE UKDISTRIBUTED NATIONWIDE
RESOURCE DOWNLOADS FROM NPD WEBSITE
EVENTS LISTEDON NPD MAP300+
PEOPLE ATTENDED NPDEVENTS AROUND THE UK25k
BY ENJOYING PERFORMANCES
YOUTUBE VIEWS FOR#SPEAKYOURTRUTHPOEM30k
4m LISTENS TO 13 NEW #HOMETRUTHS POEMS ON BBC LOCAL RADIO
72k UNIQUE VIEWS TO WEBSITEON NATIONAL POETRY DAY
HRH PRINCE OF WALES SHARED AFAVOURITE POEM ON BBC RADIO 2
#NATIONALPOETRYDAYTOP GLOBAL TREND TOPIC ON TWITTER ON THE DAY
NUMBER OF VISITS TO WEBSITE MAR/OCT
DIGITAL ENGAGEMENT
2016 2017 2018 2019
12.4k16.5k 18.5k
60kFOLLOWERSON TWITTER
13kSUBSCRIBERS TONPD NEWSLETTER
100m ESTIMATED REACH
13kMEDIA/SOCIALMENTIONS
23k
2016 2017 2018 2019200k
400k
600k