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Podcasting. Shel Holtz, ABC. What is podcasting?. Audio file “Show” format Time-shifted: Subscription-enabled through RSS Detachable Accompanied by “show notes”. Some background. Introduced in August 2004 Enabled by two elements: RSS enclosures (Dave Winer) - PowerPoint PPT Presentation
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PodcastingPodcastingShel Holtz, ABCShel Holtz, ABC
What is podcasting?
Audio file“Show” formatTime-shifted:
Subscription-enabled through RSSDetachableAccompanied by “show notes”
Audio file“Show” formatTime-shifted:
Subscription-enabled through RSSDetachableAccompanied by “show notes”
Some background Introduced in August 2004Enabled by two elements:
RSS enclosures (Dave Winer)Podcatching software (Adam Curry)
Initially one podcast:“Daily Source Code” with Adam Curry
Today: 8,000 podcasts, 6 million listenersMainstream media is podcasting July 2005:
Apple adds podcast support to iTunes
Introduced in August 2004Enabled by two elements:
RSS enclosures (Dave Winer)Podcatching software (Adam Curry)
Initially one podcast:“Daily Source Code” with Adam Curry
Today: 8,000 podcasts, 6 million listenersMainstream media is podcasting July 2005:
Apple adds podcast support to iTunes
What makes podcasts desirable?
Listen while doing something elseTime-shifted content
(Think TiVo for audio content)Narrowcasted audiences (the long tail)Detached from the computerAlternative contentUnregulated content
Listen while doing something elseTime-shifted content
(Think TiVo for audio content)Narrowcasted audiences (the long tail)Detached from the computerAlternative contentUnregulated content
About FIRStarted 01/03/05Mondays and ThursdaysListener-drivenFocuses on “the intersection” of
PR/communications and online technology
Finding and subscribingto podcasts
Finding and subscribingto podcasts
Producing Podcasts
Producing Podcasts
What businesses are podcasting?The Walt Disney
CompanyGeneral MotorsPurinaVirgin AtlanticOracle
The Walt Disney Company
General MotorsPurinaVirgin AtlanticOracle
TV Guide Jupiter ResearchMacromediaBMC Software iPressRoom
TV Guide Jupiter ResearchMacromediaBMC Software iPressRoom
The technology bit
The bare minimumA USB microphone (about $9)Recording / editing software (free)
Audacity (Mac and Windows)http://audacity.sourcefourge.net
The bare minimumA USB microphone (about $9)Recording / editing software (free)
Audacity (Mac and Windows)http://audacity.sourcefourge.net
The technology bitModerate setup: My rig
Mixer (Mackie) -- $300Condenser microphone (Audio Technica) -- $300Microphone stand -- $35Pop screen -- $25Condenser – (PreSonus) $100Backup recording device (iRiver) -- $149Commercial recording / editing software
DSP Quattro -- $149
Moderate setup: My rigMixer (Mackie) -- $300Condenser microphone (Audio Technica) -- $300Microphone stand -- $35Pop screen -- $25Condenser – (PreSonus) $100Backup recording device (iRiver) -- $149Commercial recording / editing software
DSP Quattro -- $149
ID3 tagsA tagging format for MP3 filesMetadata includes:
TitleArtistAlbumTrack
View them in playersPC (iTunes, etc.)Digital devices (iPod, etc.)
A tagging format for MP3 filesMetadata includes:
TitleArtistAlbumTrack
View them in playersPC (iTunes, etc.)Digital devices (iPod, etc.)
Upload the fileFTPAutomated processes
LibSyn (Liberated Syndication)
Update your RSS feed
Automatic if you use a blogSimple software to use if you don’t
Automatic if you use a blogSimple software to use if you don’t
Link to your feed
Market your podcast
Get listedDrive traffic to the podcast siteProduce promos
Get listedDrive traffic to the podcast siteProduce promos
Co-hosts and interviewsUse Skype (http://www.skype.com)Free, high-quality Voice over InternetSupports conference callsRecording requirement:
Complex “Virtual Audio Cables” setup, orHotRecorder (http://www.hotrecorder.com), orUse a mixer
Use Skype (http://www.skype.com)Free, high-quality Voice over InternetSupports conference callsRecording requirement:
Complex “Virtual Audio Cables” setup, orHotRecorder (http://www.hotrecorder.com), orUse a mixer
BusinessPodcasting
BusinessPodcasting
The communications roleStrategize the podcast
AudienceGoal(s)Focus
Find a host or hostsDevelop a formatDraft agendasCoaching
Strategize the podcastAudienceGoal(s)Focus
Find a host or hostsDevelop a formatDraft agendasCoaching
Potential uses
Corporate news updatesProduct-focused contentCustomer-focused content
Corporate news updatesProduct-focused contentCustomer-focused content
Podcasts on intranets
Corporate news updatesContent for the sales staffSpeeches and meetingsMarketplace updatesFeature material (interviews, analysis)
Corporate news updatesContent for the sales staffSpeeches and meetingsMarketplace updatesFeature material (interviews, analysis)
Read more
Hands-onWe’re all going to participate in a
podcast!
Shel Holtz, ABCHoltz Communication + TechnologyWeb: www.holtz.comBlog: blog.holtz.comPodcast: www.forimmediaterelease.bizE-mail: [email protected]: 415-367-3820 (US)
020-7171-5582 (UK)
Shel Holtz, ABCHoltz Communication + TechnologyWeb: www.holtz.comBlog: blog.holtz.comPodcast: www.forimmediaterelease.bizE-mail: [email protected]: 415-367-3820 (US)
020-7171-5582 (UK)
