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Visual art students need an educational app that explores an artists interesting history that is modeled after a middle and high schools curriculum.
Defining the Problem
“When I view art it’s an immersive experience.”
“I like getting specific information for my immediate need.”
“I’m overwhelmed with other art apps and how the content is provided to me.”
Interviews
Easy to Read
A convient way
Enjoy the feeling
information in bite sized chunks
to visit a museum while getting credit towards a class.
of created their own art.
Want a digital platform for easy learning
Creates Art Want to visit museums for credit.
Wants easy to read information in bit sized chunks
100%60% 70%
80%
807060
%%%
Findings at a glance
People generally like art and history. They
have all created “art” even thought they
might not think it wasn’t art at the time.
They all seemed to say a similar things; art
and history are the paring of the visual and
historical aspects of learning. “Art and history are the paring of the visual and historical aspects of learning.”
Key points from the findings
Key points from the findings
There is to much information and no
an easy way for students to synthesize
the data the are learning in class.
“I need a convenient was to have information deliv-ered that is easy to read, accurate, and factual.”
I’m looking for an inexpensive way to continue learning about art and art history, but want this information provided on a platform that is quick, accurate and easy to read.
HOW CAN STUDENTS LEARN THE PLAIN LANGUAGE VERSION ABOUT ART AND ART HISTORY?
Redefining the Problem
Most apps are overloaded with unnecessary information that isn’t geared to a learn-ing curriculum and focused on providing the user with an overwhelming experience.
Competitive Analysis
Mobile app Plain Language Images with text Curriculum Specific Assoicated Cost
Art Enthusiast
Occupation Highschool student Location Washington, DC
Primary GoalI need quick, accurate information that is easy to read on my mobile phone, and I want to be able to immerse myself in the online learning experience.
Tech Savvy
Desired learning Platforms
Frustrations• Not having accurate information• I have to click too many links to reach the infor-
mation I’m looking for.• To much information to sift through and not be-
ing able to synthesize the data for my particular needs and convince.
Needs• I want smaller, esily digestible pieces of art and
art history. • As a mobile user, I want the website to display
properly on my phone so that I can read it.• I would like to see at least 3 images realted to the
artist being researched.
John Tate
Age: 16
Smart Phone – Friendly Experience
Accurate and Factual bite sized pieces of information
Immersive Experience
Sharing on Social media
Slightly important
Slightly important
Neutral
Neutral
Moderatelyimportant
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Veryimportant
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Extremelyimportant
Extremelyimportant
Not at all
Not at all
Lowimportance
Lowimportance
Slightly important
Neutral Moderatelyimportant
Veryimportant
Extremelyimportant
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Lowimportance
Slightly important
Neutral Moderatelyimportant
Veryimportant
Extremelyimportant
Not at all
Lowimportance
“I need an app that will be accurate, factaul, and in plain language, so I can focus on learning.”
Expert
Digital devices usedSmartphone
Card Sort and Site Map
FindingsThe results were a bit different than my site map but user’s still produced groupings similar to my hypothesis.
Paper PrototypingFEEDBACK
Ease of useUsers found ease of use with the flow of the pages.
Added NavigationNeeded a way to navigate to the home page.
Required Search FunctionWanted a search option that would be suggestive.
Wire Frame #1
“Ugia comnim atem estium aut mi, se pa sam, utem eos debitatem lam voluptae volorrum laborum est occum faccum into doloreius, sequo bla coriost, quae nisi ut vit aut mosa atistota ati aut licabo. Et quassed ionseque ab iuntis mi, ut”
—Name
Start
Atrist
Terms
Museums
Art Mediums
Art Styles
Joseph AlbersOne est, officip sundese dignis es re velia audi
conIqui aspit, si accabor.
ContemporariesOne est, officip, sundese dignis es
StyleOne est, officip, sundese dignis es
Joseph AlbersOne est, officip sundese dignis es re velia audi
conIqui aspit, si accabor.
ContemporariesOne est, officip, sundese dignis es
StyleOne est, officip, sundese dignis es
Artist
Terms
Museums
Art Mediums
Art Styles
Joseph AlbersOne est, officip sundese dignis es re velia audi conIqui aspit, si accabor.
Thomas AnshutzOne est, officip sundese dignis es re velia audi conIqui aspit, si accabor.
Diane ArbusOne est, officip sundese dignis es re velia audi conIqui aspit, si accabor.
Giuesppe ArcimboldoOne est, officip sundese dignis es re velia audi conIqui aspit, si accabor.
Jean ArpOne est, officip sundese dignis es re velia audi conIqui aspit, si accabor.
Landing Page1. Rotating image with artist quote.2. Start button
Home Page1. Main Category button
Artist Page1. Artist in alpha order
Specific Artist Page1. Artist Bio2. 3 images related to artist being taught3. Links to their contemporaries4. Links to their Style practiced
Menu option1. Repeats images and links from home page
1
2
1
1 11
2
3
4
WireframingFEEDBACK Ease of use
Very similar to the paper prototype, users found it easy of use.
Back ButtonTesters didn’t like not having an option to navigate back to the previous page.
Better use of linksThroughout every page, testers wanted a home button.
Location optionOn the artist pages, testers wanted to have links to a Goo-gle map where they could see the art.
HIGH FIDELITYWireframing
Tester’s were pleased with the layout, and navigation from page-to-to.
Main point, was to ensure users had convenient access to home page, menu, and search buttons.
Don’t make assumptions for a solution based on your personal experiences.
The original idea evolves MANY TIMES with MANY ITERATIONS throughout the process.
TEST, TEST, TEST early and often. Ensure you don’t help tester’s through the process.
Lessons Learned