pmi-projectmanagementandsocialconnections-052110-100521151418-phpapp02

8/7/2019 pmi-projectmanagementandsocialconnections-052110-100521151418-phpapp02

http://slidepdf.com/reader/full/pmi-projectmanagementandsocialconnections-052110-100521151418-phpapp02 1/34

Project Managementin a Web 3.0 World

Leveraging new social media relationship tools in

project management

Project Management Institute Madison Chapter | May 21, 2010

1© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved



Who is Wendy Soucie?


48,000

results to

choose from



With the Internet comes a new reality

"The corporate homepage at Dell.com is not really the corporate

homepage. The homepage today is Google.“

Bob Pearson, Dell's man in charge of social media strategy


It took radio 38 years to reach 50 million users;

It took Facebook 2 years to reach 50 million users.



Social Media Defined

“Web-based technologies that shift focus from

content to conversation, from publishing to

interacting, and

…Technologies and practices embedded in a

web of relationships”

• Patti Anklam

© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 4



Moving towards Social Business

Web 2.0

Intro of webapplications onthe Internet

Enterprise 2.0

Use of emerging software

between companies SocialBusiness

Businessdesignedaround sociality

and social toolsin reaction tothe social web

Stowe Boyd


Patti Anklam http://www.byeday.net/weblog/networkblog.html




Our entire buying process has changed

We need to realign our business process



© Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 7

More ways to connect to each other

Source: HubSpot



“If you want to collaborate well with others

you have to understand what kind of state

others are in.”Christian Keysers, Brain Researcher




The Challenge

• Friend Response: The “silo

mentality”―people naturally form safetribes with close colleagues and work wellwithin these

•Foe Response: Automatic foe responseincreases with people when the scenariolooks like :

– From different cultures

– People unlikely to meet at all

– Short timelines

– Variety of decision processes




Why is face to face so important?

• It provide a direct experience of another’s

intent

So communicating and understanding in-

person

…is better than video,

…which is better than the telephone,

…which is better than email, etc.



Reduce “foe” response

• Dedicate social time through – Informal meetings

– Collaborative workspace

– Video introductions

– Share personal aspects of themselves via stories,

– Share photos

– Connect on social networking sites


Companies that encourage “water-cooler conversations”

exhibit greater productivityGallup Organization Study





Project management – more than

timelines and tasks?

• The social side of a project is the mostchallenging job.

• You don’t put products together, you are notan administrator

• The more you know about all your players in a

project the better you can play your own role.• The more socially engaged you are the more

influence you have, the better yourunderstanding

• Social relationships are more important thentechnical competency for two simple reasons: – Always somebody else to balance your lack of knowledge – People feel better when they know someone cares


Wikipedia-commons



Product Support

Base software product supportApplication Support

Support application that has been implemented by the project team

14

Teams Involved• Sales Team

– Finds a customer that needs the a solution, sell the project, sets expectations

• Project Team – Implements project to provide results – ideally with same results promised by sales

• Customer’s Teams – Operations, Continuous Improvement, Quality, Maintenance, Corporate

• Steering Team – Executive sponsorship from the customer and vendor

© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved

Development TeamSupports project team to ensure product meets the requirements

Marketing TeamValidate market research and develop success story



Industry Application Project WorkFlow

Marketing Team Delivery TeamDevelopment

TeamSupport TeamSales Team

Sales Opportunity

IdentifiedMAP-URS defined

(S/PS)

Gap Analysiscompleted against

Application

Standard

Functional SpecDeveloped

URS

Gap

Anal

FRS/

GAP

TouchPoint

Software Design

Spec Developed

SDS

ApplicationDevelopment and

Implementation

As BuildDocs

Customer

AcceptanceTesting

Next Release ofProduct

Customer

ApplicationSupport

Ind Appl Components

SuccessStory

H a n d O f f

Customer Team (Touch Points throughout the Project)

15

Industry Applications Project Work Flow

© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved



Social Media in Project Management

• What is true for sales, marketing, customerservice is even more important in projectmanagement – Listening and learning

– Building great and relevant connections

– Understanding others and being understood

– Know when you demand too much or too littlebecause you know players on some social level

• Get a holistic understanding of the people inyour project – ability to manage them in all situations.




How would you use Xeesm

to gain insights and productivity

© Copyright 2009 Wendy SoucieConsulting LLC - All Rights Reserved

17



Xeesm Social Business Applications




Product Overview

• Xeesm/Engage! – Turns a static website into a social destination

– Lead generation system

• Xeesm/Flights! –

Social Relationship Manager – For sales, marketing, product management,

service…

• Xeesm/Edge! – Social CRM

– People focused customer engagement system

• MyXeesm (free) – A free tool to manage your social presence

– Social address book




Xeesm


• Team members add

their own

information

• They favorite

others on the team

• It is easy to find the

places your team is

social

•

Access to all appsbut limited in free

version



Xeesm/Flights!™

• Custom processes

• Fast connections

• More efficient visits

• Universal

• Silo Buster

21© Copyright 2009 Wendy SoucieConsulting LLC - All Rights Reserved



Xeesm/Flights!™

• Social RelationshipMgmt

• Tracking engagements

• Setting milestones

• Following a process

• Showing progress

• Seeing results




© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved23






Survey

• Who’s on social media sites


25



Social Media Starters


26



© Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved27

Social media business strategy

Goal16,000 ft

Strategy

Tools



5 Rules for social media

• Listen

• Network

•

Contribute• Participate

• Be a trust agent

It takes time to do all this.




This is you on Social Media


Manuel Lime | Social Visualization project



What you can do later today

• Take your current project and find your team

on the social web

• Allocate 20 minutes in the morning to just

visit their profiles

• You will know more, and faster, about your

project team than ever before

• Use the management tools that work for you




Q + A




Strategic Alliances

• Wendy Soucie Consulting

– www.wendysoucie.com• Founder/Principal

• Integrated Alliances• Regional Executive Director – WI

•

End Result Marketing – www.endresultmarketing.com

• Social Media Strategist

• Social Media Academy• Certified Social Media Consultant

• Founding Gold Member and Alumni

• Black Diamond Consultant

• Xeesm Business Partner - Wisconsin

© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved32



33

We provide:

Technical Product Expertise

Manufacturing experience

Social media assessments

Marketing best practices

Thought leadership strategies

Social media building blocks

Training on tools and strategyImplementation help and coaching

Network . Contribute . Participate© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved

Social web links: http://xeesm.com/wendysoucie

b

http://xeesm.com/wendysoucie

http://xeesm.com/wendysoucie



About Xeequa

Xeesm is a brand of Xeequa Corp. Xeequa is a social business application provider helping

business teams to create a better customer experience for their market.

Xeequa solutions are delivered as Internet based software service (SaaS), focusing on

small medium enterprises. Xeequa has representation in the US, Europe, Asia and

Australia. More info on http://xeesm.com http://xeeurl.com and http://xeequa.com

or +1 (650) 384-0057.

The privately held company is based in Palo Alto, California.

© 2009 Xeequa Corp. All rights reserved. Xeesm™, Xeequa™, and the Xeequa logo are either trademarks or registeredtrademarks of Xeequa Corp. All other company names and product names may be trademarks or registered trademarks of theirrespective companies or owners.

All materials contained herein are the property of each respective company identified on such materials, and may only be used,copied or distributed with the express written permission of each respective company.

Xeequa Corp. | 228 Hamilton Ave. | Palo Alto, CA 94301 | (650) 384-0057 | [email protected] | www.xeesm.com

Please comment on our Facebook page, LinkedIn Group or Blog or tweet

about your thoughts (650) 384-0057http://xeesm.com

Xeesm.com/Xeesm


http://xeesm.com/

http://xeeurl.com/

http://xeequa.com/

mailto:[email protected]

http://www.xeequa.com/

http://xeesm.com/

http://xeesm.com/

http://www.xeequa.com/

mailto:[email protected]

http://xeequa.com/

http://xeeurl.com/

http://xeesm.com/

Documents

pmi-projectmanagementandsocialconnections-052110-100521151418-phpapp02