Plymouth on the RoanokeWhat characteristics of Plymouth could be used to attract tourists to

the area?

Plymouth has history

Water Street prior to 1917 USS Albemarle Replica

Plymouth has Natural Resources

Plymouth has Recreation

Plymouth has Lodging

Promotional Mix

• Describe the promotional mix in the travel, tourism, and recreation industry.– Promotional mix: The combination of advertising,

sales promotion, personal selling, merchandising, public relations, and publicity used by hospitality and travel businesses for a particular time period.

– The purpose of promotion is to inform, persuade, and remind customers.

Marketing Plymouth as a Tourist Destination

• Create a merchandising tool for a hospitality, travel, or recreational business or organization of your choice in Plymouth.

• Contact the business or organization to determine their needs and obtain their input on your proposal

• Specify the length of time the tool would be used and the desired outcome.

Merchandising Tools

Any item that persuades customers to purchase a product

• Brochures• Magazine Ads• Billboard Ads• Television Ads• Radio Ads

CATEGORY 4 3 2 1

Quality of Work Provides work of the highest quality.

Provides high quality work. Provides work that occasionally needs to be checked/redone by other group members to ensure quality.

Provides work that usually needs to be checked/redone by others to ensure quality.

Explained Activities/Attractions for potential tourist

Clearly explained the activities available including details of admission, opening/closing hours.

Clearly explained the activities with some mention of prices or hours.

Mentioned the activities with minimal description.

Mentioned the activities with no description or details.

Problem-solving when planning the marketing tool

Actively looks for and suggests solutions to problems.

Refines solutions suggested by others.

Does not suggest or refine solutions, but is willing to try out solutions suggested by others.

Does not try to solve problems or help others solve problems. Lets others do the work or leaves the work undone.

Preparedness

Brings needed materials to class and is always ready to work.

Almost always brings needed materials to class and is ready to work.

Almost always brings needed materials but sometimes needs to settle down and get to work

Often forgets needed materials or is rarely ready to get to work.

Attitude (In relation to the client)

Always has a positive attitude about the task(s).

Often has a positive attitude about the task(s).

Usually has a positive attitude about the task(s).

Often has a positive attitude about the task(s).

Campaign/Product Students create an original, accurate and interesting product that adequately addresses the issue

Students create an accurate product that adequately addresses the issue.

Students create an accurate product but it does not adequately address the issue.

The product is not accurate.

Client's Evaluation Student receives a "4" and substantial praise from the client.

Student receives a "3" and praise from the client.

Student receives a "2" and suggestions for areas that they could improve.

Student receives a "1" and the client points out areas that were missing from the project.

Unit 4 Project – Marketing Plymouth as a Tourist Destination