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    WesthillPloiesti

    ROMANIA

    A development by

    A development by

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    Welcome to WesthillPloiestiWesthillPloiesti is designed to bring the ultimate Westerndestination experience to the new Romanian consumer.As Romania grows in wealth and sophistication, the opportunityfor retail increases. WesthillPloiesti is a modern destinationthat combines leading-edge design with retail, dining and

    leisure facilities. Built to the highest European standards withsustainable materials, the centre comprises three fl oors plusa secure car park. The space is designed to create a naturalprogression through the shops to the dining and leisurezones above.

    A developer funded marketing budget has been allocatedfor WesthillPloiestis launch and ongoing publicity.

    at a glance

    59,000 sqm of retail space Major International and National anchors 1 million catchment within an hours drive Leading-edge design from award-

    winning international architects Multiplex cinema Bowling alley

    Food court Multi-storey car park with direct access

    to all levels of the centre

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    Ploeisti is situated within one of the most economically developedcounties of Romania, benefiting strongly from the short distanceto the capital, Bucharest. Although there is no available offi cialdata on the disposable incomes of Ploiestis population, it isestimated that Ploiestis inhabitants earn at least 10%-20%more than the county average, due to the citys high concentrationof foreign investments and its skilled labour force.

    Ploiesti attracts much foreign direct investment; the biggestinternational companies include Coca Cola, Unilever, Timken,

    Holcim, Johnson Controls, Interbrew, Calsonic Kansei, LukOil,Saint-Gobain and Yazaki.

    Unemployment levels are lower than the national average andincome levels are also infl ated by supplementary income fromRomanians economically active abroad.

    Income and investment

    Ploiesti economic overview

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    SupermarketsConvenience goods is Ploiestis most established retailsector, involving major international players such asCarrefour, Kaufl, Metro, Selgros, Billa, Interex, Mega

    Image, Profi and Penny Market. Further developmentprojects now in the pipeline include another hypermarketfrom Kaufl and three Plus discount units.

    The high streetHigh street retail is concentrated downtown in

    Ploiesti City along Republicii Blvd where all of the citysimportant national and international retail chains areconcentrated. The prime shopping area is fully let,and competition for space means rents are high.

    Ploiestis shopping centre market is currentlyunderdeveloped, with just one major development.

    Many international retailers are expected toenter the Romanian market in the near future.

    Shopping centresPloiestis shopping centre market is currently underdeveloped,with just one major development, Grand Center. The scheme,located in the downtown area of Ploiesti, is the former state-

    owned department store of the city, and has a letting areaof around 15,000m. Other developments include the smalldowntown Mercur Shopping Center, small galleries withreduced local impact and two medium-size unrefurbishedold-style centres.

    Ploiesti market reviewRetaillandscape

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    Bucharest

    RomaniaPloiesti

    Targoviste

    Buzu

    Slobozia

    Ialomita

    Brila

    Buzu

    Prahova

    s

    Dmbovita

    IlfovE81

    E85

    E60

    A1

    ALTEXM

    EDIA

    GALAXY

    MAYR

    MELNH

    OFF

    MOBEXPE

    RT

    CARREFOU

    R PEU

    GEOT

    SKODA

    METRO

    PRAKTIK

    ER

    RENA

    ULT

    Westhill Site

    BUCHAREST

    PLOIESTI

    BRASOV

    BUZAU

    DN1

    B

    DN1

    DN1

    Ploiesti is the administrative city of Prahova County, located in thesouthern part of Romania, approximately 50km from Bucharest.

    With a registered population of 250,000 inhabitants (Census 2006),Ploiesti is Romanias ninth largest city and ranks second in southernRomania, after Bucharest, as a commercial and cultural centre.

    Its relatively youthful population (a higher than average proportionof 15-59 year olds) and even gender split (47% male 53% female)categorise it as a dynamic city.Prahova County is Romanias most populated county with1 million people (Census 2006). It also has the highest countydensity in Romania of 176 inhabitants per km evenly distributed

    between urban and rural areas.

    The city ranks second in southernRomania, after Bucharest, as acommercial and cultural centre.

    Our chosen location

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    WesthillPloiestitimeline

    Applications for statutory permits April 2008Construction commencement June 2008Centre opening June 2010

    Retail areaRetail area (sqm)

    Main retail/F&B 36,230Furniture store 3,200Supermarket 5,060Leisure 9,685Food court/Restaurants 4,060External retail 570Overall total 58,805

    Spaces

    Multi-storey car park 2,400

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    WesthillPloiesti ground level fl oor plan

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    WesthillPloiesti fi rst level fl oor plan

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    WesthillPloiesti second level fl oor plan

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    Professional services

    Design DevelopmentRecognised as one ofthe largest architectural

    practices in the UK,Benoy enjoy aninternational, award-winning reputation, theyhave international officesin Hong Kong, Abu Dhabiand the UK and employ

    over 300 staff. Theirbest-known UKdevelopments includeBluewater and theBirmingham Bullring.Benoy are involved ina range of projects

    in Eastern Europe,including Romania,Poland, Ukraine,Slovakia, Bulgaria,

    Turkey, Lithuaniaand Russia.

    Cost ManagementGleeds has over120 years experience

    in the property andconstruction industryand currently employsover 1,500 people in48 offi ces across 5continents, makingthem one of the worlds

    leading managementand constructionconsultants.

    Letting Agent andAsset ManagementCushman and Wakefield

    are leading real estateadvisors. They assistclients in every stage ofthe real estate process,representing them inbuying, selling, financing,leasing, managing and

    valuing of assets, andproviding strategicplanning and research,portfolio analysis, siteselection and spacelocation, among manyother advisory services.

    Letting AgentKing Sturge LLP, basedin London, is one of the

    largest internationalproperty consultantsin Europe (52 offi ces in17 countries), with acomprehensive networkof over 165 whollyowned and associated

    offi ces throughout theworld, including AsiaPacifi c and North

    America. With over3,800 staff throughoutthese offi ces, KingSturge covers property

    and related services inthe commercial marketincluding industrial,offi ce and retail &leisure sectors.

    EngineersWSP Group plc isa global business

    providing managementand consultancyservices to the builtand natural environmentwith over 8,000 staffoperating in over 100offi ces around the

    world. WSP operatesas a specialist in theproperty, environmental,transportation andinfrastructure sectorsproviding a full rangeof services from

    planning through todesign, implementationand maintenance.

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    King SturgeBen Binns

    T +40 (0) 213 115 444M +40 (0) 744 474 [email protected]

    Mark ManneringT +40 (0) 213 115 444M +40 (0) 745 984 [email protected]

    Cushman & WakefieldRamona Dirlea

    T +40 (0) 214 080 300M +40 (0) 752 136 [email protected]

    Andrei BirsanT +40 (0) 214 080 300M +40 (0) 745 122 [email protected]

    Westhill RomaniaAndrei PanculescuT +40 (0) 21 310 42 [email protected]

    Westhill UKMinesh Sheta

    T +44 (0) 20 7491 7533

    WesthillPloiesti contactswww.westhilluk.com/ploiesti.htmlFor further information, please contact one of our joint sole agents: Developed by:

    The accuracy of any description, dimensions,

    references to condition, necessary permissions foruse and occupation and other details contained herein

    is not guaranteed and is for general guidance only

    and prospective purchasers or tenants must not rely

    on them as statements of fact of representations and

    must satisfy themselves as to their accuracy. Neither

    Westhill nor any of its employees or representatives

    have any authority to make or give any representation

    or warranty or enter into any contract whatever in

    relation to WesthillPloiesti. Rents quoted in these

    particulars may be subject to VAT in addition. The

    reference to any mechanical or electrical equipment

    or other facilities at the Property shall not constitute a

    representation (unless otherwise stated) as to its state

    or condition or that it is capable or fulfilling its intended

    function. Prospective tenants/ purchasers should

    satisfy themselves as to the fitness of such equipmentfor their requirements.

    May 2008