Slide 1

PLM in HitechFY11 H2

Ben Lin

Copyright 2009, Oracle and / or its affiliates. All rights reserved. 1B2BPart/BOMCADCopyright 2009, Oracle and / or its affiliates. All rights reserved. 2AgendaProduct update Competitor statusBig deals- PTC/ UGS/Dassault win-back and Agile Install base upsellingOther information- Quoting notes for BI and EC moduleCopyright 2009, Oracle and / or its affiliates. All rights reserved. 3

New themeOracle Product Value Chain Solution

ConceptDesignPrototypeReleaseServiceEoLProductionSalesAgile

eCommerceCRM

CRM

Order MgmtData Pool

TransportationMfg

Service

ERP/FINDesign/CADOracle Product MDM(Product Hub)Oracle Agile AIA Design to Release PIPOracle MDM PIPOracle Agile Business IntelligenceOracle Agile Product Portfolio ManagementOracle Agile Product CollaborationOracle Agile Engineering Collaboration/CAD Integrations Oracle Agile Product Quality ManagementOracle Agile Product Governance and ComplianceOracle Agile Product Cost ManagementOracle Product Data QualityAgileEnterprise PLM

SourcingCopyright 2009, Oracle and / or its affiliates. All rights reserved. Q3/Q4 FY09Q2 FY10Q3 FY10Q1 FY10Agile PLM Product UpdateAgile PLM BI 3.1 (Cost and Risk Analysis)AIA Agile-PIM-EBS 12.1.1AIA Agile-SAP Customer Needs MgmtAutovue 20.0

Agile PLM 9.3 Web 2.0 Usability Improvements,SoA PLM Backbone,300+ EnhancementsAgile-JDE PIPAgile-EBS Variant PIPConfigurator Integration

Agile PLM for Process (Prodika) 6.0 Traceability and Compliance,Integrated Formula and Label Development,Rapid DeploymentAgile PLM4P-EBS PIPAgile-JDE World PIP PLM BI 4.0 (on 11g)Agile PLM for Process 6.1Innovation StrategyDesign WorkspaceCNM V2Agile PLM 9.3.2

Delivered Planned Agile PLM 9.3.1 Variant ManagemnetConformia Integration,Complex Document Management100+ Module Enhancements/UI Changes/Web ServicesAgile-Primavera IntegrationAgile-CAD Integration Enhancements

Agile BI 3.2 Product Program AnalyticsCY10Q4 FY10 CY2011-12Product Data QualitySilver Creek SolutionCopyright 2009, Oracle and / or its affiliates. All rights reserved. 5AgileAgile PLM 9.3 June 2009Agile PLM 9.3.1 Q4 FY10 (May)Agile PLM BI 3.1 May 2009Agile PLM BI 3.2 Q4 FY10 (April)Agile PLM4P 6.0 Q1 FY10 (July)Agile PLM4P 6.1 Q4 FY10 (May)Autovue 20 December 2009

VCPVCP 12.1.1 April 2009APCC 11.5.10 backward compatibility May 2009Demantra 7.3 July 2009VCP 12.1.2 Sept 2009Demantra 7.3.1 Dec 2009VCP 12.1.3 Dec 2009

OTMOTM 6.0 March 2009OTM 6.0 CU1 December 2009Global Trade Mngmt 1.0 December 2009Mobile Comms 1.0 March 2010OTM 6.5 Early FY2011

Fusion EdgeMfg Operations Center 2.0 April 2009Mfg Operations Center 2.1 May 2009Mfg Operations Center 2.2 September 2009OPSM 1.0 November 2009Customer Needs Management 1.0 February 2010Mfg Operations Center 2.3 May 2010OPSM 2.0 May 2010

IntegrationsJDE-VCP integration May 2009JDE-Agile integration Q1 FY10 (June)Hyperion-Demantra integration July 2009Peoplesoft-Demantra integration November 2009EBS-OPSM integration November 2009SAP-VCP integration February 2010EBS-Agile PLM4P integration May 2010JDE-MOC integration May 2010JDE-OPSM integration May 2010Siebel-Service Parts Planning integration Early FY2011Product Design Variant ManagementIntegrated mgt of design to Sales Variant Management

Why use PVM Customized product requirment Define and rules in as early as possible. Create, analyze and update variation instances. Free of license, internal configuration ready to use

To sell more PC license and upgradeCopyright 2009, Oracle and / or its affiliates. All rights reserved. 666Key Message: Extend Planning to After Market Service Parts . Present planning insights in a more usable/consumable way via a better user interface with analytic type informationAPCC enables you to Make supply chain decisions based on real-time predictive insightsSeamlessly integrate analytics and supply chain planning from a variety of sourcesEasily define and evaluate alternate supply chain business scenarios to insure that you make the best decisionsAPCC gives you easy access to critical supply chain performance data and metrics, allowing you to speed identification of potential problems and accelerate the evaluation and selection of appropriate mitigating business strategies and actions. APCC enables you to get real-time predictive insight and pro-actively implement corrective actions to mitigate impacts on key business metricsImplementation Approach: compatible with 11i10 and 12/12.1 requires a planning instance makes no sense to install alone as it provides analytics for the other Oracle planning applications of which you need at least one.First sale to Deacero, headquartered in Mexico, is one of the largest wire producers in the world with over 50 years of experience. Deacero has a multitude of products for agricultural, commercial, industrial and residential use. Win against SAP. Sale included almost full planning suite:Demantra Demand Management / Demantra Real Time S&OP / Advanced Supply Chain Planning / Constraint Based Optimization / Advanced Planning Command Center / OTM

MFG.ProcurementEngineeringSales EngineeringSales CRMPMCustomer Needs ManagementCapturing and Managing voice of customerProduct Components

Transm.G-89Central ControlEnergystorageHousingShifterBatteryFlywheelOption 1Opt. 2

Requirements/ETO quoteProduct PlanIdeas

Why use CNM

Documentable requirement recordsEasy to Collaborate internally and externally on ideas and corresponding concept BOM.Connect the Requirements process to the Design and Estimating ProcessTarget it for Product Managers, Marketing users, sales and even customers to provide ideas and feedback

Copyright 2009, Oracle and / or its affiliates. All rights reserved. 7Modify to show ETO flow going on in this scenario----Oracle Product Data Quality Acquisition of Silver Creek solutionWhy use CNM Oracle PDQ Solution: Integrated capability to data from any source to any targetStand alone product to speed-up PLM/ERP implemenation Quality Governance Data Steward DashboardStandardize - from any format, structured or unstructuredMatch & Merge business and semantic rulesRepurpose transform to meet external system requirementsException Management Validation & RemediationEnrich from internal or external dataSemantic Recognition Contextual understanding & learning

Agile PLMEBSSAPOthersGDSN

Users

SiebelEBSSAP

Agile/PIM

GDSN

Custom Apps

Copyright 2009, Oracle and / or its affiliates. All rights reserved. 8Competitor Status/ Comparison Oracle PTCUGSDassaultSales (8+1); SC (1)Name account (2); Non name (4); South TW (2)Sales (3 for TW and partial GC);SC (1)n.a.(7 total in TW)

; ///partnerOC(1);AIC (7); RJ (5);Ares(2.5);Accenture(1)PTC (6-8);HP (3);IBM(?)UGS(2 for GC); Freelancers (?); Ahope(2)-Oracle ;-- / product roadmap

- -CAD -Good relationship to user (RD)-

-- (partner)-/ -CAD -/-; -ProE auditing issue--?--/-/

Copyright 2009, Oracle and / or its affiliates. All rights reserved. 9Competitor Winback- PTCPTC : -CAD(PDMLink),part/Bom (ERP) - project (Project Link) - project (Project Link ) -

Trigger point - Part/Bom - (Winchill upgrade ) -

10Copyright 2009, Oracle and / or its affiliates. All rights reserved. Contact/ Engage

TB Verified

Copyright 2009, Oracle and / or its affiliates. All rights reserved. 11Outcome and PlanFY11 opportunities: TPV(Q3), Chicony Power(Q4)Working on/ potential: Asus; Accoton Plan:Done all the listed customers with field sales support in Q3Packing a replacement solution from TPV case Specific workshop (estimated in Q3/Q4) after first win with program promotionSeek Winchill consultants / users into our resource poor for CAD domain requirements (now only partner ITTS has one)

12Copyright 2009, Oracle and / or its affiliates. All rights reserved. Competitor Winback- UGS; DassaultUGS - Atos acquisition effect :please check your accounts using UGS - Get the customer information from IBMer (previous UG sales)Dassault - Develop / Leverage partner Genesis in

13Copyright 2009, Oracle and / or its affiliates. All rights reserved. Focus 2. Install base14CustomersRevenueCurrent ReleaseModulesConcurrent UserName UserMaint Exp DatMaint. StatusCustomer (Chinese)Application product Out of MAChicony100M - 1B8.5PC, PPM45202006/8/31NoSAPIAC100M - 2B9.2.1PC, PPM,PQM80402006/5/31NoSAPCareer100M - 3B9PC, PPM25

2004/6/31NoEBSCPT100M - 4B9PC, PPM50152007/12/31NoSAPWistron 100M - 5B8.5PC202003NoSAPPromate100M - 6B9PC, PPMnanaNaNoNoneAOpen 100M - 7B8PC28152004NoEBSUpselling Acer>1B9.3PC, PPM530SupportEBS/SCM/APSFoxlink (Cheng Uei)>1B9.2.2.2PC, PCM, PPM, PQM, PG&C, EC5036SupportSCM/EBSQuanta Computer Inc.>1B9.2.2PC, PPM, PG&C, 70050SupportNoneUMEC (Universal Microelectonics Co., Ltd.)>1B9.2PC, PPM, PQM1013SupportEBSUSI Taiwan Plant Board >1B9.2PC, PPM, PQM, PG&C2050SupportSAPADLink100M - 1B9.0PC, PPM PQMSupportMSAdvantech100M - 1B9.2.1.6PC, PPM, PQM8050SupportSAP/O CRMAltek100M - 1B9.2.2.2PC, PPM, PQM395SupportNoneCopyright 2009, Oracle and / or its affiliates. All rights reserved. Cont.15CustomersRevenueCurrent ReleaseModulesConcurrent UserName UserMaint Exp DatMaint. StatusCustomer (Chinese)Application product Arima Comm100M - 1B9.2.2.1PC, PG&C, PPM, PQM2515Support EBSD-LINK100M - 1B9.2.2PC,PPM3542SupportJDEKYE Systems100M - 1B9.0PC, PPM7056SupportJDEQuanta Storage100M - 1B9.2.2.1PC25SupportSAPRichTek100M - 1B9.2.2PC, PPM, PQM2015SupportEBSSercomm100M - 1B9.2.2PC, PPM, PQM4025SupportNone Winstar Display Co., Ltd.100M - 1B9.2.2PC, PPM, PQM, PG&C30SupportNone AIPTEK International< 100M9.2PC20SupportEBSCAMEO< 100M9.2.2.3PC, PPM35SupportNoneICP< 100M9.2.2PC, PPM, PQM40SupportEBS/APSInventec Besta Co., Ltd< 100M9.2.1.2PC, PPM, PQMSupportNoneMotoTech< 100M9.2.2.1PC, PPM9SupportMSMustek Systems< 100M9.2PC, PPMSupportEBSZylux Acoustic< 100M9.0PC, PPM, PQM15SupportNoneEverlight Electronics Co., Ltd.100M - 1B9.2.2PC, PG&C70SupportSAPThermaltake Technology Co., Ltd.< 100M

9.2.2.1PC, PPM, AutoVue50SupportEBSU-Media Communications, Inc< 100M

9.2.2PC25SupportEBSAmtran100M - 1B9.3PC,PPM,Autovue50SupportEBSAction Items:User day for new trend (CNM,PVM,BI in Q3) Update the issue of the current system and usage surveyAdd-on promotion program with partner

Copyright 2009, Oracle and / or its affiliates. All rights reserved. Something you need to know for QuoteAgile modulesPrerequisiteRemarkEngineering CollaborationProduct CollaborationMCAD ConnectorEngineering CollaborationECAD Connector Engineering CollaborationPLM DatamartProduct CollaborationPLM BIPLM Datamart, Product Collaboration, BusinessIntelligence Suite Enterprise Edition Plus, and Business Intelligence Suite EnterpriseEdition Plus (Option): Data Integrator.Customer Need ManagementProduct Collaboration, orUCMFor attachment storageMaterial and Equipment Management for PharmaceuticalsProduct CollaborationRecipe Management for PharmaceuticalsMaterial and Equipment for Pharmaceuticals

Copyright 2009, Oracle and / or its affiliates. All rights reserved. 17

Copyright 2009, Oracle and / or its affiliates. All rights reserved. 17