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Platform Overview Case Studies / Themes White-Label + Pricing
PLATFORM SUMMARY
Contact Us: [email protected] http://www.mindsumo.com/innovate/start
What is MindSumo?
Insights & Innovation from Millennials & Gen Z
We use online projects called “challenges” to help you and your clients discover concepts, insights, trends, and break-through ideas.
COMMUNITY MEMBERS 360,000+
SOLUTIONS SUBMITTED 200,000+
PROJECTS HOSTED 1500+
Challenge Details Duration: Flexible (up to 4 weeks) Use Cases: - Survey/rapid response - Co-creation - Concepts/mockups - Ideation/brainstorming
How Does it Work?
Send us a few sentences about a topic and we’ll create a draft challenge Once you review and approve, we send the challenge to relevant participants Participants have 7 -30 days to tackle the project depending on your project timeline
We help review and rate the top submissions, and we award prizes to high performers
All solutions are stored and are exportable on your MindSumo dashboard which also provides tools and reports for deeper analysis
SCOPE
LAUNCH
SOLVE
JUDGE
ACT
See more detail about this process: http://www.mindsumo.com/process
User Benefits
Cash Prizes Over $6.9M awarded
to top users
Job Opportunities
Some challenge hosts hire top performers
Experience Build resume with real-world projects
When the Laboratory for Innovation Science at Harvard had people who
solve problems on crowdsourcing platforms rate how relevant the problem
they addressed was to their own field of specialization, they found that
“the further the problem was from the solver's expertise, the more likely
they were to solve it.”
The value of using MindSumo’s community of problem solvers
MindSumo has worked with nearly 100 Fortune 500 brands to launch challenges
CPG TECHNOLOGY AUTO RETAIL BANKING
Expertise in Auto & Manufacturing
Ken Durand VP Innovation – Internet of Things
Every day we struggle with more things to do than time to get the job done. By engaging the knowledgeable MindSumo community, we gathered new ideas that we may never have
considered on our own.
CHALLENGE BRIEF:
Inrecentyears,thenumberofyoungconsumersbuyingcarsanddrivingingeneralhasdeclinedsignificantly.Therearemanyreasonsforthisdecline,includingbutnotlimitedto:1.Affordability-manyyoungpeoplecan’taffordthepurchaseandmaintenancecosts2.Location-Carsarelesspracticalformanyurbandwellers3.Alternatives-Publictransit,ride-sharingservices,andotherpopularalternativeshavereplaceddrivingformanyyoungpeople4.Technology–Youtharelikelytospendtimeandmoneyonsmartphones,tablets,laptopsthatprovideanalternativeformofentertainment,engagementandconnecting.
Weareinterestedinfiguringoutwaystomakevehiclesmoreappealingforthoseatastageoflifewherebuyingacarisanoption.REQUESTED DELIVERABLES:
1)Whatisthebiggestchallengethatpreventsayoungeraudiencefromconnectingwithcarcompanies?2)Proposeawaytomakevehicleownership/drivingyourowncarmoreappealingandattainableforyoungpeople.Yoursolutioncanincludegeneralvehiclefeaturesthatyoungpeoplemaywanttoseeinvehiclestomakethemmoreappealing,branding/marketingideas,orbusinessmodelchangestomakedriving&carownershipseemmoreattractive.3)Whydoyouthinkyoursolutionwillworkwithyoungerdrivers?Explainhowitwillhelptriggerthedesiretoownavehicleand/ordriveforthistargetpopulation.
Toyota
Make vehicle ownership more attractive to Millennials
ABOUT:
RESULTS:
SPEED: 30 Days ENGAGEMENT: 171 Participants DIVERSITY: 78 Universities VISIBILITY: 2808 Page Views
5 Concepts Pursued
CHALLENGE BRIEF:
Theideaoftheautonomousvehicleisnotnew,butactualvehicleswithself-drivingcapabilitiesarejustbeingdesignedandtested.Variouscompaniesareworkingonmakingtheirconceptsintorealityandconsumerswilllikelybeabletopurchasefullyself-drivingcarswithinthenext10years.Anycarmanufacturerthatisseriouslycommittedtodevelopinganautonomouscarmustensurethattheexperienceofself-drivingcarsconformstoapassengers’needsanddesires.Already,weexpectmuchmorethanjustsafetyandreliabilityfromourvehicles–ourvehiclesneedtobestylish,connected,powerfulandefficientallatthesametime.Whatnewexpectationswillcometobewhenthecarscandrivethemselves?REQUESTED DELIVERABLES:
Assumingthetechnologybehindself-drivingcarswillbesafeandeffective,affordableformostbuyers,availableonavarietyofmodels,largeandsmall,writeadetailedanswertothefollowing:
1. Willcustomerswanttobuyautonomouscarsandbedrivenaroundinsteadofdrivingthemselves?Whyorwhynot?Whatwillhelporhinderacceptanceofsuchvehicles?
2. Howwillthetypicaldriverusetheirautonomouscar?Whatwouldthecarownerdowhilenot-driving?Wouldtheyeverwanttodriveitthemselves?
3. Howwouldthischangetheoccupant’slife,includingwherepeopleliveandwork?
Yourideasshouldalsoassume:regulationswillbeimplementedtomakeautonomousvehicleslegal;peoplewillcontinuetoliveintraditionalhousing(willnotliveintheircars);autonomousfunctionalitywillbeoptionaloncars,andmostofitcouldbeswitchedoff,ifsodesired.
Toyota
Take the autonomous car to the next level
ABOUT:
RESULTS:
SPEED: 29 Days ENGAGEMENT: 171 Participants DIVERSITY: 90 Universities VISIBILITY: 3003 Page Views
4 Concepts Pursued
CHALLENGE BRIEF:
Ascarsbecomemoreadvancedandtechnologybecomesmoreintegratedintothedrivingexperience,webelievethisopensupopportunitiesforpersonalizationbetweencaranddriver.
REQUESTED DELIVERABLES:
1)Ifyoucouldpickthreewaystopersonalizeyourvehicle(fromatechnologystandpoint)whatwouldyouchoose?2)Foreachofthethreepersonalizationelementsyouchoose,explainhowyouthinkitwillchangeorimproveinteractionswithyourvehicle.Criteria:WeareNOTinterestedincustomizationideasonphysicalvehicleparts(accessories,tires,colors,trimoptions,etc.)Pleasefocusonsolutionsthatareaccomplishedthroughtechnology.
GM - OnStar
How would you use technology to personalize your vehicle?
ABOUT:
RESULTS:
SPEED: 29 Days ENGAGEMENT: 316 Participants DIVERSITY: 182 Universities VISIBILITY: 4953 Page Views
7 Concepts Pursued
CHALLENGE BRIEF:
Measuringwatercleanlinessonanongoingbasisisexpensive,timeconsuming,andinefficient.Thisstrugglehasgivenrisetomanylocalizednon-profitorganizationsthathavetakenupthechallengeofwatermonitoringtopreservetheirwayoflifebothnowandforfuturegenerations.Inmostcases,thisnetworkofvolunteersengagesinmanualwatergatheringandtestingtechniquesthatare(atbest)slow,costly,andinefficient.OneoftheseexemplaryorganizationsistheChattahoocheeRiverkeeper,locatedinAtlanta,Georgia.TheChattahoocheeRiverBasinalonesupportsthedrinkingwaterandhealthofalmost5millionpeople,includingmetropolitanAtlanta.NowEricssonandtheChattahoocheeRiverkeeperwantstudentstotojointhemtobuildamoresustainableenvironmentforfuturegenerations.
REQUESTED DELIVERABLES:
Proposeacreativeideausingsensortechnologytoremotelymeasurewaterqualitycontinuouslyinaspecificlocation.Ericssonhastheexpertisetoconnect,secure,andtransportdataacrossawirelessnetworktothecloud.Whattheyneedarestudentideasfordevicesthatwillcostnomorethan$200tocreatethatcangatherandreportrelevantwaterqualitydataonaperpetualbasis.Pleasesuggestawaytomeasureanycombinationofthefollowing:Conductivity,Temperature,pHlevel,Turbidity,Dissolvedoxygen,Opticalbrighteners,Nitrates
Ericsson
Keep rivers clean with a water-measuring sensor
ABOUT:
RESULTS:
SPEED: 42 Days ENGAGEMENT: 52 Participants DIVERSITY: 18 Universities VISIBILITY: 5478 Page Views
2 Concepts Pursued (One In Use Today!)
CHALLENGE BRIEF: OlPejetahas110endangeredrhinospreadacross90,000acresaswellasanumberofotherendangeredspecies.Protectingandgrowingthenumbersoftheseanimalsoversuchawidearearepresentsamajorlogisticalchallenge.Whetheritbepreventingpoaching,orsimplymonitoringpopulations,currentsolutionsarehighlymanpowerintensiveandrisky.
Thereareanumberoftrackingtechnologiesoutthere,includingUHFtagsinrhinohornandothersuchtransmitterbasedtechniquesbutmostsharethesamechallenges:
1.Druggingtheanimalforattachmentwhichisdangerous2.Findinganeffectivewaytoactuallyattachthesensorsothatitremainsattached3.Usingachip/sensorsystemwithanacceptablerangesoastoeasilycoverawidearea4.Batterieslast1-2yearsandrequireconstantreplacementandanimaldruggingREQUESTED DELIVERABLES:
Basic:Createanalgorithmthatautomaticallyrecognizethesignatureofalife-form(animalorhuman)and‘bracketit’onauserinterfacefortheoperatortoview/review.
Intermediate:Distinguishbetweenhumanandanimallifeforms.
Advanced:Taketheintermediatelevelastepfurtherandbeabletoidentifyspecificspecies.Tostartwithwewouldwanttofocusonelephantandrhinos.
Ol Pejeta Conservancy
Track endangered rhinos with an algorithmic visual tracking system
ABOUT:
RESULTS:
SPEED: 68 Days ENGAGEMENT: 129 Participants DIVERSITY: 82 Universities VISIBILITY: 9256 Page Views
1 Concept Pursued
CHALLENGE BRIEF:
Thelaststepofdeliveriesareoftenthemostdifficultlogistically."Lastmile"deliveryvansareusedtogetaparcelfromitsdistributionfacilitytoitsrecipient.Loadingandunloadingitemsfromthevansisthemostdifficultandinefficientpartofthedeliveryprocess.Itemscanshiftaroundcausingdamageandmakeitharderfordeliverypersonstofindtherightitemsattheappropriatestops.Unloadingdisorganizeditemsintrafficandonnarrowstreetscanbetimeconsuminganddangerous.We'relookingforideastoimprovetheorganizationsystemsinsidethe"lastmile"deliveryvans.We'reinterestedinhearingyourideasforshelves,drawers,boxes,numericalsystems,clevertechniquesforloading/unloadingorwhateverideayouthinkcanmakelastmiledeliveryvansmoreefficient.REQUESTED DELIVERABLES:
1.Abriefexplanationanddiagramforupto3stylesofsystems(e.g.drawers/containers/shelves,etc.)thatyouwouldutilizeinavantoholdshipmentssafelyandefficiently.2.Arationaleastowhyyoursystemisthemostefficientmethodofstorage.Considerloading,transportationandunloadingoftheshipments,whichcouldincludefragileitems.
Anonymous Manufacturer
Design an intelligent cargo management system for vans
ABOUT:
RESULTS:
SPEED: 27 Days ENGAGEMENT: 110 Participants DIVERSITY: 83 Universities VISIBILITY: 6099 Page Views
4 Concepts Pursued
CHALLENGE BRIEF:
JohnDeeremanufacturesanumberofdifferenttypesofconstructionequipment.Twooftheseyouhaveprobablyseenbefore-backhoesandexcavators.Astheirnamesuggests,thesemachinesareusedfordiggingholesandmovingmaterial.Intheircurrentforms,theyarecapableoflittlemore.Herearesomevideostohelpyougetmoreacquaintedwiththem:Backhoevideo,ExcavatorvideoHowever,wewantthesemachinestodomore.Lotsmore.Weareinterestedinwhatthesemachinescoulddoiftheywereautomatedwithrobotics(nohumanoperatornecessary)andoutfittedwithnew,never-before-seentools.Couldtheybeturnedintoautomatedbricklayers?Ormobileoilderricks?Whatusefulandamazingapplicationscanyouinvent?Wearelookingforoutsidetheboxideas!Don’tbegeneric,anddon’tbeafraidtogowild.
REQUESTED DELIVERABLES: 1) ProposeanewuseforanExcavatororaBackhoetypemachineassumingitisrobotic(doesnot
requirehumanoperationandhasprecisepositioningandrepeatability)andnolongerhasthebucketattachment.Instead,replacethebucketwithsomethingnewandmoreuseful.
2) Explainhowthemachinecouldperformthenewuseevenbetterifithadconnectivitytooneormoreofthefollowing:othermachines,mobiledevices,theinternet,GPS.
3) Describewhatchangesoradditionstothemachinewouldbeneededfortheproposeduse.4) Ifapplicable,attachasketchorimageshowingwhatyourrevampedbackhoe/excavatorwould
looklike.Forexample,iftheexcavatorbucketneedstobereplacedwithagrippingmechanism,thenreflectthatinyoursketch.
John Deere
Develop ideas for “connected” robotic construction equipment
ABOUT:
RESULTS:
SPEED: 29 Days ENGAGEMENT: 47 Participants DIVERSITY: 40 Universities VISIBILITY: 3161 Page Views
3 Concepts Pursued
CHALLENGE BRIEF:
Theinternetofthingsisexpectedtoconnect28billion‘things’by2020.Theconnectedcaraswellastheconnectedhomewillbetwoofthekeyareaswithhighimpact.Mercedes-Benzhassomeofthemostadvancedconnectedvehiclesonthemarketandcould,atanygiventime,collecthundredsofdatapointsaboutthecar,thedriver,andthecontext/surroundings.Thisvarietyofuniquedata,ifconnectedwiththedriver’shome,couldenabledozensofnewservicesandusecases.REQUESTED DELIVERABLES:
Lookatyourcarandhome–whataresomeofthethingsyouwishyourcarknewaboutyourhome,orwhatthingsdoyouwishyourcarcouldcontrolatyourhome?Or,possiblytheotherwayaround,whatinformationaboutthecarwouldbevaluabletoyourhome?Wheredoesthecar’sdatahaveaclearadvantageoverthesmartphone?Canyouthinkofusecaseswhereusingthein-carcontrolsareadvantageous,superior,orprovidemoreeaseofusethanexecutingasimilartaskonasmartphone(besidesminimizingdriverdistraction)?Describeavaluableusecase(orcases)wherethecarandhomecancommunicatewithoneanothertoimprovethelifeofthedriverorpassenger.Useasmuchdetailaspossible(3paragraphminimum).Focusonusecasesthatareuniquetothevehicle.
Mercedes Benz
Imagine new use cases where car and home work together
ABOUT:
RESULTS:
SPEED: 28 Days ENGAGEMENT: 371 Participants DIVERSITY: 228 Universities VISIBILITY: 10141 Page Views
11 Concepts Pursued
Submission Examples Depending on the deliverables you choose, participants might submit:
http://www.mindsumo.com/sample/text http://www.mindsumo.com/sample/mockups
http://www.mindsumo.com/sample/renderings http://www.mindsumo.com/sample/video
TEXT & CODE MOCKUPS
RENDERINGS VIDEO
White Label Highlights Our White-Label is the perfect solution if you want to crowdsource new innovation from your own employee network, or if you want to tap into communities outside of MindSumo’s user base. Engage Any Community Access our 330K Millennials or engage employees, partners, startups, etc.
Customize Portal Branding Launch your challenges from your own portal using custom URLs. No competing with other active challenges on the platform!
Launch Unlimited Challenges Take advantage of the highest enterprise option to get unlimited challenges for your team.
PACKAGE PRICING
One Challenge Two-Pack Three-Pack Five-Pack
$10,000 $17,500 $24,000 $37,500
WHAT YOU GET Community: Access MindSumo’s diverse community of 360,000+ users
Platform: Leverage a real-time dashboard to review, analyze, and export results
Incentives: MindSumo automatically handles the rewards for top participants
IP Ownership: You retain ownership of IP from all challenge submissions
Expert Consultation: Full consulting services for challenge creation, editing, and launch strategy
Distribution Boost: Broadcast to MindSumo users and strategic partners in our weekly newsletter
Reviewing Support: We pre-screen submissions to help you quickly find the best insights and ideas
WHITE LABEL (additional $3,500 per challenge)
- Engage your own community with challenges (employees, customers, partners) - Create your own branded challenge pages hosted on custom URLs
SUBSCRIPTION PRICING Enterprise Basic
Enterprise Premium
License Fee One-time payment $50,000 $65,000 Challenge Fee Paid per-challenge (unlimited per year) $2,300 $2,500
White Label
Custom Audiences Launch challenges for your employees, clients, partners, etc. Custom URLs & Landing Pages Personalize landing pages and URLs to create a more branded challenge experience
x ✔
Community: Access MindSumo’s diverse community of 360,000 users ✔ ✔ Platform, Rewards, IP: Real-time dashboard to analyze results. MindSumo pays rewards, you keep IP. ✔ ✔ Expert Consultation: Full consulting services for challenge creation, editing, and launch strategy ✔ ✔ Distribution Boost: Broadcast your challenge in MindSumo’s weekly newsletter ✔ ✔ Expert Review Support: We pre-screen submissions to help you quickly find the best insights and ideas ✔ ✔
Satisfied Clients
9.2 out of 10 is our customers’ average satisfaction rating Quality Outcomes
34% of crowd submissions are given quality ratings of 8/10 or higher Repeat Users
72% of clients launch additional challenges after their first experience.
ROI for MindSumo
Alex Cohen – Chief Commercial Specialist @ Compass
“In a matter of a few short days we received over 140 detailed MindSumo submissions, for which participants are paid a small fee by MindSumo. The responses are provocative, original, thoughtful, and
often quite detailed. And the minimal cost to our team of this innovative study would shock you!"
Take a step towards tackling that project!
Share a few sentences on a topic and we’ll make a draft challenge in 2 business days. No obligation to launch! Visit http://www.mindsumo.com/innovate/start