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South Africa • Zambia • Tanzania
In partnership…
Planting trees, growing food, educating active citizens and (re)connecting people with the planet across Southern Africa.
Join the Treevolution.
CONTENTSWho We Are ………………………………………………………. 1
Why Trees ………………………………………………………… 2
What is our impact ……………..……………………………….. 3
5 Ways to Get Involved …….………………………………….... 4
1) Donating and Gifting ……………………..…...……………… 5
2) Gifting a Tree Ring …………………..………...……………… 6
3) Fundraise for Us ………………………....………………….... 7
4) Pledge Partnerships …………………..…………………….... 8
5) Come Planting with your Group ……..……………………... 9
Return on Investment ………………………………………….... 10
Frequently Asked Questions ………………………………….... 11
Contact Us ……………………………………………………….. 12
WHO WE AREGreenpop is an award-winning non-profit organisation on a mission to (re)connect people with our planet. We plant trees, grow food, educate people and have fun doing it!
We work on urban greening, reforestation, and food growing projects, and educate people through practical workshops. Greenpop was founded in 2010 and has since planted over 70 000 trees at schools and other urban sites as well as forests and farms across South Africa, Zambia and Tanzania.
Our Awards➔ Levi’s Pioneer Nation Award, 2014➔ Without Borders Award, Under 35 Mavericks Awards, 2014➔ People Planet Profit Award, Under 35 Mavericks Awards, 2014➔ 1st Place in the Greenest Enterprise Category, Western Cape
Government Entrepreneur of the Year Awards, 2013
Our Credentials➔ BBBEE Level 4➔ Verified as a Socio Economic Development Beneficiary with
contribution recognition of 100%➔ NPO Number: 151-411 NPO➔ PBO Number: 930050622
WHY TREESForests cover one third of the earth's land mass and perform vital functions around the world. They play a key role in our battle against climate change, feed our rivers, help to regulate the impact of storms and floods, harbor biologically-diverse ecosystems, and provide shelter, jobs and security for forest-dependent populations.
Within our cities, urban forests purify the air and ground water, regulate temperatures, provide shade, and encourage pride of place.
Despite all of these priceless benefits, we are destroying the very forests we need to survive. In addition, we have become disconnected from nature - our beautiful planet and only home.
But it's not too late. By activating people from all walks of life to (re)connect with nature, plant trees and get active for our planet, Greenpop is helping to pave the road toward a greener future.
WHAT IS OUR IMPACT
Urban Greening ProgrammeThe aim is to empower local communities to improve their environmental and social landscapes by using tree planting as a tool for active citizenship, environmental stewardship and learning.
Planting trees does not just have environmental benefits, but that it also generates a number of social and economic benefits:
● General community upliftment through the various social and economical benefits that are linked to urban greening,
● Environmental education by teaching the beneficiaries about the importance of trees and assisting them in taking ownership of them and
● Feeding children at schools and crèches by planting fruit trees, where conditions are suitable.
The programme addresses and improves the lack of green spaces in underprivileged neighbourhoods, a lack of education on environmental issues and self-sustainability, and a lack of job opportunities in the green space.
Reforestation ProgrammeThe aim is to reforest these forests and increase biodiversity, while spreading awareness about the forests and the need to preserve them.
Greenpop has a unique model for engaging in highly important ecological restoration work, which seeks to:
● Mitigate the damage being done to our indigenous forests of South Africa
● Source most of the trees from small suppliers and empower local economies
● Partner with established organisations, trusts and individuals
The knock on effects of our reforestation work has significant ecological and sociological impacts, from restoring watersheds and removing invasive alien vegetation to job creation and skills development.
5 WAYS TO GET INVOLVED
We love robust, creative and mutually-beneficial partnerships. Rather than taking a one-size-fits-all approach, we like to develop unique relationships that best serve our partners and our mission.
1. Make a monthly or once-off donation or Gift2. Purchase a Tree Ring that symbolises a Tree3. Fundraise for Greenpop by starting a project and mobilising your network 4. Get your company to make a Tree pledge according to their business
performance5. Organise your team, family or group of friends to for a Greenpop Plant Day
1) DONATING & GIFTING
Contribute to our projects in a way that suits you.
Make a Donation
Give any amount through our quick and easy online donation platform:● Once off● Monthly
Green your Gifts
Give trees as gifts to your staff or clients. You can do this in two ways:
Sponsor trees (ZAR 120) on our online TREE GIFTING platform and receive a personalised PDF certificate to email or print (on recycled paper!) and give to your recipient.
A tree is ideal as a festive season thank you gift for clients or a way to acknowledge your top achievers.
2) GIFTING A TREE RING
Purchase a Greenpop bamboo Tree Ring for ZAR 140
Each represents a real tree and includes GPS coordinates of the reforestation project where the tree is planted.
Tree Rings make perfect welcome gifts favours for corporate events (much better than pens!).
POD Camps Bay gives each of their hotel guests a Tree Ring upon arrival as a gift.
3) FUNDRAISE FOR US
Start a fundraising project for Greenpop and rally your employees or customers to raise money for tree planting and eco-education projects across Southern Africa.
Choose your goal, set up your project using our easy online platform, GivenGain and get creative to activate your network.
Fundraising Ideas
➔ Put together a fundraising office party➔ Run a 10km as a team➔ Set up a friendly competition between your teams,
departments, or branches➔ Have an office dress up day and take donations➔ Offer a prize for the employee or customer who raises the most➔ Set a team goal based on a company milestone or holiday➔ Institute a tardy jar and collect funds from late comers➔ Get your team to donate their coffee budget for a week
These campaigns can be unique to your company and goals. Contact us for further details.
4) PLEDGE PARTNERSHIPS
Sign a pledge to become an official partner and donate on an ongoing basis. Your partnership could include:
➔ Donating to Greenpop’s projects based on your monthly sales or a set monthly amount. Houdt donates a tree for every 10 products they sell.
➔ Giving your clients the option to add a tree to their bill. Dongola Guest House give their guests the option to sponsor a tree at checkout.
➔ Sponsoring educational workshops on a variety of topics for disadvantaged groups. Entrepreneurs Organisation sponsored an urban farming workshop for a group of teens from Ons Plek girls home.
➔ Giving gifts in kind. The Poleyard provides stakes for the all of the trees in our Cape Town Urban Greening Programme.
➔ Supporting our ongoing operational costs to help us keep the lights on and direct more funds to our projects.
5) COME PLANTING
Join us on a tree planting day with your group or team.
Get your hands dirty, make a positive impact in an underprivileged community, and work together with children to green their school, nursery, or community centre. It’s a rewarding and fun experience!
Plant Day TreeEach Tree cost includes an indigenous tree, compost, mulch, stakes, tools used to plant the tree at the beneficiary site.
Guidance and Mentorship CostExpert facilitation and coordination of the Group Plant Day, motivational eco-educational talks on sustainability, a certificate with GPS coordinates of your trees, as well as bamboo tree rings for each attendee to commemorate the plant day.
Plant Day Monitoring and Evaluation There is a careful selection of the site, preparation and logistics, environmental education on the day, ongoing training with beneficiary staff and a two year monitoring & support programme.
ZAR 120
ZAR 150
ZAR 2 500
RETURN ON INVESTMENT
Money does grow on trees! Every ZAR 1 invested in tree planting can yield ZAR 2 to ZAR 5 in economic returns. It’s a solid investment; trees in urban and forest settings provide some of the most valuable ecosystem services in the world. As for education, it’s the best investment there is for the future of our country and planet!
In addition to the above incredible returns, working with Greenpop will also allow you to reap the returns below:
● As an official corporate partner, you will be presented with an annual contribution certificate and reporting on all projects funded. Additionally, you will have access to a full library of logos, photos and videos to utilise in showcasing your partnership with Greenpop.
● The Greenpop Foundation is a registered non-profit (NPO) and public benefit organisation (PBO) that issues donation receipts and a Section 18A Certificate at the end of the tax year to be used in your tax returns.
○ SARS PBO Number: 930050622○ Social Development NPO Number: 151-411 NPO
● Greenpop has more than 75% black beneficiaries and is verified as a Socio Economic Development Beneficiary with contribution recognition of 100%. A company can thus claim the full value of their contributions to Socio-Economic Development (SED) spend.
● Your company can participate in Enterprise Development by contributing to Greenpop’s Eco-education Hub where we hold workshops on urban agriculture, eco-enterprise and other topics to support and up-skill beneficiaries to become financially independent in the future. Skills development contributions can be added to your company's Enterprise Development or Skills Development programme thereby earning points for these codes of your score card.
FAQs pg 1GENERAL
Q: How much does it cost to sponsor 1 tree to be planted? A: ZAR 120 for a tree
Q: Can I choose where my trees are planted?A: Our team uses careful discretion in choosing the sites where we plant trees so unfortunately we cannot accept requests for trees to be planted in specific locations. We ask that you trust our judgment in determining where your funds go and promise that we will ensure they go towards projects for communities that really need them.
Q: Can I only donate funds for trees?A: Trees are how we started and very central to what we do, but we strongly believe in a holistic approach and also look for funding for our education and food growing programmes.
Q: Is my donation tax deductible? A: Yes. Greenpop Foundation is a non-profit (NPO) and public benefit organisation (PBO) that can issue a section 18A certificate at the end of the tax year to be used in your tax returns.
GROUP PLANT DAYS
Q: Can I select a site / beneficiary for my planting day?A: You can nominate site which you feel is in need of trees by completing this form. However, Greenpop maintains the right to select the final site / beneficiary for your planting day at our discretion.
Q: Can I have a plant day on any date I choose?A: Please give us at least two week's notice to booking your group plant day. We try to be as flexible as possible but we are usually working with schools and community centres so we need to work within their schedules and availability.
Q: How many people can I bring on a group plant day?A: Maximum amount of people at one site is 30 people, but there is no limit to how many sites or separate plant days you would like to book. Minimum amount of people is 10 people. You can still book for less people, but the minimum invoicing fee is 10 people.
Q: How long is a group plant day?A: Usually 4 hours. Typically, we start at 9am and finish around 1pm.
CONTACT US
FOLLOW US. For partnership inquiries, contact:
Nicola LawrenceFundraising [email protected]
Greenpop
5th Floor, Jaga House, 61 Wale StreetBo Kaap, Cape Town, 8000
t: +27 (0) 21 461 9265
greenpoptreevolution
@greenpopsa
@greenpopsa
www.greenpop.org
