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Plant-based Nutrition For
Healthy Ageing:How PepsiCo Is Striving To Meet The
Health-Conscious Needs Of Evolving
Consumers
The views expressed in this report are those of the author and do not necessarily represent position or policy of PepsiCo, Inc.
PepsiCo R&D | Technology Ventures | Alliance Management
Siow Ying Tan, Ph.D.
Agenda
Want Briefs
Nutrition Criteria
Why Plant
Nutrition?Overview
PepsiCo is a global food and beverage powerhouse.
Our broad range of more than 3,000 delicious products offers consumers
convenient, nutritious and affordable options in nearly every country around the world.
Who PEP Is?
Brands
22billion-dollar
brands
Performance
~$63 billionrevenue
Scale
>200 countries
& territories
People
More than 250,000employees
G L O B A L F O O D & B E V E R A G E S
PEP Has A Strong Portfolio Of Iconic Brands…
PEP Brands Have Leading Global Positions In Attractive Categories…
Linking Consumer Drivers Leads To Demand Driven Growth
Demand Divides into 4 Distinct Clusters Which Frame the Landscape
PEP Focused On Solutions Across The Value Chain
W I N N I N G w i t h P U R P O S E
How does PEP stay relevant to the changing and ageing consumer?
Portfolio Transformations Via Acquisitions And Innovations
Want Briefs
Nutrition Criteria
Why Plant
Nutrition?Overview
ME
GA
TR
EN
DS
• Provide portfolio of
healthier choices (positive
ingredients)
• Simplify list of ingredients
and processes
• Expand from mainstream
to premium segments
• Address needs of new
comers to consuming class
IMP
LIC
AT
ION
S
• Transparency
& sustainability
• Role of brands
• Provide balance between
convenience and health
• Availability in right
packaging/channels
Increasing women
participation in the workforce
& wealth
Aging populations Income bifurcation Rise of millennials
In The Midst Of Global Demographic Changes
Vegetables
Grains
Sources Of Plant Nutrition Are Defined As:
Legumes & PulsesNuts
Sea Vegetables & AlgaeFruit
Spices
LIV
ING
DO
RM
AN
T*
*Emergent narratives around these dormant food groups seem to be about enlivening or activating
Fungi(technically not
photosynthesizing but
nutritionally and
texturally critical to new
plant based eating)
Herbs
All photosynthesizing food sources (living or dormant) that convert light
energy into nutritional food sources; Exception of fungi
The World Trending Toward Plant
12
Exclusive AnimalReducer/Avoider
Exclusive Plant Increaser Both ReducingAnimal/Increasing Plant
Neither ReducingAnimal/Increasing Plant*
Globally, most people are taking part in the trend towards plant. Majority says they
are increasing plant and/or decreasing animal and half are doing both.
Avoid
Animal
No Change in
PlantIncreasing
Plant
No Change in
Animal
Reduce
Animal
Increasing
Plant
No Change in
Plant
No Change in
Animal
*Those who are neither reducing animal consumption nor increasing plant consumption were screened out of the
study and are not included in the remainder of the report analysis.
Most Are Both Increasing Plant and Reducing Animal
Australia Brazil China India Mexico Russia Sweden UK USA
Both Increasing Plant and Reducing/Avoiding Animal Exclusive Plant IncreasersExclusive Animal Reducers/Avoiders
*Those who are neither reducing animal consumption nor increasing plant consumption were screened out of the
study and are not included in the remainder of the report analysis.
Plant Is Not A Fleeting Trend
Two-thirds of those that are both increasing plant AND reducing animal view this
way of eating as permanent.
Exclusive AnimalReducers/Avoiders
Exclusive PlantIncreasers
Both IncreasingPlant/Reducing
Animal
It may not last I’m just exploring
I’m going to try it for a while and see
how I feel about it
I’m hoping it’s permanent, but
I’m not sure yet if I will keep it up
I know it’s permanent
• How do you view your current diet? (Select One)
But They Aren’t “Vegetarian”
In most countries, less than 10% call themselves “vegetarians.”
• Do you consider yourself a “vegetarian”?
Australia Brazil China India Mexico Russia Sweden UK USA
Yes, I consider myself a "vegetarian" No, I use another word to describe my diet
No, there’s no label for it, just my preferred choice of eating No, I regularly eat meat
It’s A Dietary Choice, Not A Label
Identifies as Vegetarian Vegan/Vegetarian(Based onBehavior)
Even though 16% of respondents in the study are Vegetarian, based on
traditional definitions only 10% would call themselves Vegetarian. A large
portion just don’t have a label.
Do you consider yourself a vegetarian?
Total
Yes 10%
No, I use another word to
describe my diet3%
No, there’s no label for it, just
my preferred choice of eating39%
No, I regularly eat meat 47%
• Do you consider yourself a “vegetarian”?
Under 40 Most Likely To Choose Plant
Choose foods with added plant-based healthyingredients
Choose beverages with added plant-based healthyingredients
Choose supplements because they contain plant-based healthy ingredients (e.g., omegas from flaxinstead of fish, protein from soy instead of whey)
Total 18-29 30-39 40-49 50-65
It’s younger consumers who are most likely to choose foods, beverages and
supplements with added plant.
• How often do you do each of the following?
Foods And Snacks Garner Most Demand For Added Plant
18
• It is important to have added plant in Food, Snacks, Beverages or Supplements?
But there is a high level of interest for added plant in beverages and
supplements as well.
Foods Snacks Beverages Supplements
Total 18-29 30-39 40-49 50-65
What’s Driving The Trend Towards Plant
The three primary drivers behind choosing Plant are those who want Daily
Living benefits like energy, digestive health and clean eating; Health related
benefits like heart health and immunity; and Socially driven benefits like
sustainable ingredients and environment.
HealthHeart health
Prevents illness
Builds strong bones
Live longer
Skin health
Daily LivingHealthier product
Avoid toxic chemicals
Energy
Digestion
Clean eating/Safer
SocialSustainable ingredients
Lifestyle preference
Environment
Animal treatment
Influence of family/peers
• Please rate the importance of each of the following in driving your plant-based food/beverage choices.
How Plant Compares To Animal
20
Most shoppers don’t feel Plant provides that many benefits over animal products.
Health is the primary beneficial area of Plant with just over half saying it’s healthier,
but less than one-third or fewer view plant as better than animal on other factors like
nutrition, quality, freshness, and particularly taste.
Healthier Safer Chemical
Free
More
nutritious
Fresher Better
Quality
Worth a
premium
Better
Tasting
53
%
36
%
30
%17
%
• For each of the following words or phrases, please check each one that
you feel applies to plant-based foods/beverages
Why Not More Plant?Why Continue to Use
Animal?
#1
Taste and Enjoyment
#2
Too Expensive
#3
Availability
#1
Taste
#2
Protein
#3
Key Ingredients (Iron,
Protein, B Vitamins)
• Which of the following are the main things that keep you from using plant-based foods/beverages more often • Please rate how important each of the following are for keeping some animal-based products in your diet
Want Briefs
Nutrition Criteria
Why Plant
Nutrition?Overview
PEP Nutrition Criteria
The PepsiCo Nutrition Criteria for each category includes ranges that are applied to products based
on dietary consumption patterns, food safety and other factors as evaluated by our product
development teams. Most products are expected to meet entry criteria for each category while our
Everyday Nutrition products are held to higher standards and other products are categorized as
indulgent and evaluated for renovation opportunities.
Our criteria are comparable with those from the WHO and The Healthy Choice standards.
*Beverages Category (for PepsiCo criterion assuming 1cc liquid weighs 1g)
**Snacks Category (for PepsiCo criterion assuming typical serving size of 28g serving)
***Based on 2,000kcal diet = 22g per day of sat fat
Added Sugars 10% of total energy contribution Total sugars ≤ 4.5g/100g* 0g - 7g/100ml*
Sodium < 5g salt (equals < 1.966g sodium) ≤ 400mg / 100g** 1.0mg - 1.6 mg/kcal**
Saturated Fat < 10% of total energy contribution*** ≤ 6.0g/ 100g** 0.8g- 1.7 g/100 kcal**
What Is Included In The PEP Nutrition Criteria (PNC)?
Nutrition guidelines covers all beverage, snacks and nutrition
brands.
• The criteria that apply to our nutrition brands include both Nutrients to Limit
and specific guidelines for Food Groups and Nutrients to Encourage.
For our snack and beverage brands we have specific guardrails for nutrients
to limit.
A set of criteria specifically for foods and beverages was developed for
children.
https://www.pepsico.com/docs/album/a-z-topics-policies/pepsico-nutrition-criteria.pdf
The PNC for each category includes:
• Standards for Nutrients to Limit – Nutrients that have been well-established as dietary
factors that can contribute to the risk of certain non-communicable diseases, when
consumed in excess. They include: o Saturated Fat o Trans Fat o Sodium o Added Sugars
• Standards for Food Groups to Encourage – Food groups that have been well-
established as contributing to healthier diets. They include: o Fruits o Vegetables o Whole Grains o Low Fat Dairy o Nuts o Seeds o
Legumes/Pulses
• Standards for Nutrients to Encourage – Nutrients that have been identified as being
commonly under-consumed in a given population. They can vary by market or region,
and are often called “shortfall nutrients.” Depending on population needs, they can include: o Iron o Fiber o Specific Vitamins and/or Minerals
such as Calcium or Potassium
https://www.pepsico.com/docs/album/a-z-topics-policies/pepsico-nutrition-criteria.pdf
PEP Portfolio Of Snacks, Beverages And Nutrition Brands
Was Divided Into 20 Categories…
PEP Site Lists Category Examples…
https://www.pepsico.com/docs/album/a-z-topics-policies/pepsico-nutrition-criteria.pdf
Want Briefs
Nutrition Criteria
Why Plant
Nutrition?Overview
PEP Seeking Plant Nutrition Tech via NINESIGHTS Gallery
https://ninesights.ninesigma.com/servlet/hype/IMT?userAction=Browse&documentId=40f9584aadd206fe5c2e43f49ff55dd8&tem
plateName=&documentTableId=1008809492095619862
Questions?Siow Ying Tan
The views expressed in this report are those of the author and do not necessarily represent position or policy of PepsiCo, Inc.
