The 4C Marketing Model for Gamechangers

CLARITY Planning & Preparation to

develop a high-impact campaign

CONTENT Presentation & Production to

create your high-impact videos

COMMUNITY Publication & Promotion to

unite the passionate believers

CONVERSION Performance & Profit to

enrol more a-grade clients

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Stop chasing butterflies… Grow a garden and let them come to you

5. STRATEGY

4. LOGISTICS

3. PEOPLE

2. OBJECTIVES

1. PURPOSE

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1. PURPOSE What is the primary purpose of the community?

The purpose of the community is to advance that cause or support this movement…

Who is already running a similar community? What are they doing well? What would you do better or differently? Do you need to start a community or can you achieve your purposes by joining a community?

2. OBJECTIVES What are your specific objectives for the community? What’s in it for you… What’s in it for them...

3. PEOPLE Who is the community for?

Describe your people specifically enough that visitors will know straight away if they belong there or not. • We believe… • We stand for… • We love…  

What is the culture you want to create and how will you cultivate that culture? How will you protect your community from unwelcome participation? (eg. spammers, trolls and haters)

4. LOGISTICS What logistics do you have to consider?

When will your community meet? • Time & Date

How frequently will your community meet? • Weekly/Monthly

Where does your group meet? • Online: (Facebook group) • Face to face: (meetup.com)

Do you need catering or furniture in your venue?

5. STRATEGY What is your community strategy?

Where does this community fit into my business model? • It’s a community for prospects • It’s a community for clients • It’s a community for...

Is there an attendance fee or free to attend? Is there a membership fee or is it free to join?

How will you promote your community • Personal Audiences • Partner Audiences • Platform Audiences

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Personal Audience (Free)

Partner Audience (Reciprocal)

Platform Audience (Paid)

3 Audiences Attraction Model

Here’s four ways I can support you to have far greater IMPACT, INFLUENCE & INCOME in 2019

Get more guides, templates, blueprints and maps that we use every day to build brands for our private clients (and to grow our own brands too). These are all valuable resources that you can use in your business today to get real results fast.

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Attend My Free Marketing Masterclass

Patrick JR Woodcraft Marketing Strategist for Gamechangers

Since 2010 I’ve recruited, trained and managed international marketing & sales teams and lead

them to generate millions of dollars in new revenue for our high-profile clients.

Now I design and produce high-impact campaigns for Gamechangers Like you who are committed to being a change for good and paving the way to a

brighter future for generations to come.

PatrickWoodcraft.com

I got you fam