Planning an advertLucia Siliprandi

THE ADVERT

WHAT IS IT?

It’s an announcement composed of text and

images in a newspaper, magazine, on television,

or on a poster, about something such as a

product, event, or job.

Link: http://www.ipvalle.it/comesifa/pagpubb.htm

Internet• Basically Internet has changed advertising what works what is expected

• There are a lot more options with the web, such as

ads interrupting streaming videospop-up ads

radio-like announcements on Spotify or Pandora for example

The elements of an advertHeadline

Body copy

Logo

Visual

Pay off or slogan

the text indicating the nature of the article below it

the main text

The graphic mark or symbol

Image

Summarizes the positioning of the company or of the product

Link: http://www.ipvalle.it/comesifa/pagpubb.htm

Advertising campaignWe have different steps

1. Briefing process

2. Info and data research

3. copy strategy, ar advertising strategy

4. Budget setting

5. Media selection

6. Feedback

BRIEFIt is a document confirming understanding between a

client and an advertising agency on

• Objectives of an advertising campaign• Identification of the targeted audience

• Strategies to be adopted in reaching the audience• The timeframe of the campaign• Budget total estimated costs

MEDIA PLANNIG

Which one (s) ???• Press• Radio• TV• Cinema• Outdoor poster• AND..

Media planning

SOCIAL MEDIAWHICH ONE (S) ???

YouTube Google

FacebookPop-ups on apps

And so on …………….

…………….…………………….And so on …