“I always thought my husband and I would enjoy our golden years together. So when Melvin began to lose his fight with pancreatic cancer, I was faced with a reality I was completely unprepared for. It was entirely new territory for me. I didn’t know the first thing about planning a funeral…”

June R.

PLANNING A FUNERAL IS NOT AN EASY TASK64% OF CONSUMERS HAVE NEVER PLANNED A

FUNERAL*

• Planning involves:– The pressure of costly decisions

during an emotional time– The exposure to a high-pressure

sales environment in the funeral home

– Many details to attend to – during a time when you want to be focused on your loved ones

“There is a lot of research, the planning, and negotiating when you plan a funeral …when all I wanted to do is spend time with my family.”

Jacqueline B*Artisan Research & Communication Inc., Survey March 2012.

Have you ever planned a funeral?

RESEARCH:*CONSUMERS NEED HELP WITH FUNERAL

PLANNING

• 91% Have no funeral plan

• 88% “Preplanning would significantly reduce pain and hardship for my family”

• 57% Seek help from a funeral planner

There are many good reasons to Preplan…There are many good reasons to Preplan…

*Artisan Research & Communication Inc., Survey March 2012.

FUNERALS ARE EXPENSIVE

• Average Traditional Funeral = $10,000+

• Average Memorial Service = $5,000 - $10,000

• #1 Consumer Concern related to funerals

“Not being able to afford it”*

There are no good reasons not to Preplan…Preplanning is part of life…

*Artisan Research & Communication Inc., Survey March 2012.

PLANNING AHEAD WITH EVEREST FOR FINAL ARRANGEMENTS ALLOWS YOU

TO…

1. Protect your loved ones’ rights to control their decisions

2. Reduce their emotional stress3. Eliminate leaving a financial

burden for your loved ones4. Avoid being locked into a

particular funeral home or facing a high-pressure sales environment

It’s the smart thing to do!

INTRODUCING A SMART, AFFORDABLE WAY TO PLAN FOR THE

INEVITABLE

• Introducing Everest– An independent consumer

advocate – Provides the information YOU

need to make the most informed decisions about all funeral related issues

– Puts YOUR wishes into action

20 million people across North America

access Everest services

EVEREST SERVICES INCLUDE:

• 24 x 7 INDEPENDENT ADVISOR ASSISTANCE– To discuss funeral planning issues

• PRICEFINDER RESEARCH REPORTS– The only nationwide database of funeral home prices– Detailed, local funeral home price comparisons

• ONLINE PLANNING TOOLS– Include:

• Personal Profile• 10-Key Decisions Planner• “My Wishes” Planning Guide• Reference Guide

Our independent advisors will support you and your family

throughout the funeral process

Everest is not a funeral home and does not sell funeral, burial, or cremation services.

EVEREST SERVICES INCLUDE:

• AT-NEED FAMILY SUPPORT

– Family Assistance & Plan Implementation• Communicate the client’s Personal Funeral Plan to

the funeral home; removing the family from a sales-focused environment

• Provide 24 hour assistance throughout the funeral process

– Negotiation Assistance• Gather pricing information and present to the family

in an easy-to-read format• Negotiate funeral service pricing with local funeral

homes• Help the family compare prices of caskets and other

products at the time of death

With Everest your loved ones receive the gift of protection

EVEREST Services included at no additional cost with whole life insurance from Western Life

“I didn’t know the first thing about planning a funeral, but Everest took care of me.

Considering his death was the most difficult thing I’ve been through, Everest was a phenomenal experience.”

June R.

Thank You