PLAN OF ACTION

CREATIVE INDUSTRIES CLUSTER

Agenda

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1st Workshop results

CI overview, inventory & strategy

Key activities

Timeline of events

Cluster governance

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1st Workshop

Results

Workshop results

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ConclusionsHigh interest from 51 expert participants from the creative sector (representedareas). 3-hour group collaboration workshop to establish a first draft action plan with common needsand expectations.

Generic actions

Sensitize and inform

Encourage collaboration

Increase visibility and access.

Increase entrepreneurial skills.

Act as intermediateexpert for the Government, instit. and prof. chambers.

18th January at the 1535° Creative Hub, Differdange

Workshop results

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(ranked by importance)

Bi-annual cross sectorevent

Creative hubs

Pool of experts

Sector analysis

Price list (hourly rates)

Summary of themes

Digital platform

Unique voice

Export

Try and error mind set

Education

Label creation

Analysed needs (based on 51 participants)

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CreativeIndustries

Overview,inventory & strategy

Creative Industries

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Overview (2014 stats)

CI Jobs: 6,600.

Companies: 2,249.

Self-employed: 1,000 (14.8%).

Employed: 5,600.

Employment rate (national): 1.7%.

Turnover (EUR million): 902,4.

Added value (EUR million): 389,5.

Creative Industries

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Marketing and communication

Literature

Digital media and media publishing

Performing arts

Music

12 branches:

Architecture (engineering/ urbanism)

Crafts and manufacturing

Visual arts

Film and audiovisual

Design

Fashion design

Gaming

Inventory

Creative Industries Cluster

Members

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Creative Industries Cluster

Members

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Creative Industries Cluster

Members

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Elise Comrie

Raymond J-M Petit

Creative Industries Cluster

Supporting members

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Creative Industries Cluster

Social Media (July 2017)

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https://www.facebook.com/luxembourgcreativeindustries/ - 655 likes

https://www.linkedin.com/groups/13529983 - 122 members

90 members

Creative Industries Cluster

Federations and associations

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Design

Design Luxembourg

Design Friends

IDAA

Literature

Groupement des Bibliothécaires

CNL

Film

CNA

Film Fund

LARS

ULPA

FilmakademieTheatre

Theatre.lu

ASPRO

Music

Music LX

FLAC

UGDA

Architecture

OAI

LUCA

DaVinci ASBL

Marketing/ Communication

Adada

Almac

Espaces Pub ASBL

MarkCom

Gaming

APSI

Visual Arts

CAL

LAC

AAPL

Creative Industries 2017

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Creative IndustriesStages and tasks brokendown in yearly quartersfor 2017.

01

02

03

04

Check Market research, sector overview, benchmarks and plan of action.

Implement

Key startegies

Networking Event

Platform launch

Preliminary analysis

Workshop

Cluster launch

Define

Cluster Strategy

Priorities

Key activities

Priorities

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Online platformProject brief detaillingthe functionality of the platform and its end users (creatives, clients, admin). Idea: Open-source solution.

ExportDevelop an international visibility for the CreativeIndustries. Analysis: who isconcerned?Idea: Choose a city as a test field to deploy the first export actions. Coaching in internationalisation. Possible trainings : "How to export“.

1 2 3

Self-employed statusIndependant creativesoften struggle with: - financial issues (tax

return/VAT/social security) due to irregular earnings.

- Legal issues (business licence/specificdiploma).

Idea: Adaptations in line with fluctuation of revenues. Valorisation des acquis d’expérience (VAE).

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Key Objectives

Promotion: A strong instrument for the promotion of creative skills on a national and international level.

Catalogue/database: CI actors, listed by profession/competence and creative branch.

Offer and demand: An attractive environment for professional exchange, job search, product exhibitions and event/call announcements.

Sharing information: Central gathering of information (newsletter) related to CI.

Share competences and knowledge between creatives.

Free for all creatives.

1. Online platformKey activities 2017

Key StrategyCreate a comprehensive online catalogue of the Luxembourgian creative industries, improve national and international visibility, encourage networking and professional exchange, foster job and business opportunities.

Key Activities 2017 J F M A M J J A S O N D

(Best practice) Research similar platforms.Write project brief. Steerco specs approval.

Tender: Number of companies involved in tender process depends on estimated cost. Possible need for marchés publics.

Q&A meetings with companies.

Development and test: Beta Phase

Event: Launch platform. Promote the platform to cluster members and CI.

Registration process for creative actors.

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2. ExportKey activities 2017

Key Objectives

In-depth analysis of existing creative actors already successfully exporting.

Identify synergies and cooperation potential between outlets such as the Chambre of Commerce/LTIOs/ Luxembourgian Embassies and explore the training and coaching opportunities currently on offer.

Identify potential creative actors ready for export and shoulder them in the process.

Setup B2B matchmaking events, promote CI and the export initiative via presence at fairs/ festivals/ trade missions.

Trade missions (i.e. Berlin/Cannes/Wallonie/ Lithuania/ Japan, others tbd).

Key StrategyImprove international visibility and foster business growth by means of exporting creative products and services. Involve the press.Set up a roadshow.

Key Activities 2017 J F M A M J J A S O N D

Setup 1st workshop (who/what/where). Define scope, region and tools.

• Setup meetings: Luxinnovation market intelligence, Office du Ducroire, Ministry of Economy, MAE.

• Find successful export actors. Best practice case studies.

• Consolidate existing training opps. • Steerco feedback

Initiate actions based on interested parties. Set-up training opportunities.

Identify & communicate opportunities for CI participation in export training.

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3. Self-employed statusKey activities 2017

Key Objectives

Improve cash flow problems for independent creative actors linked to irregular income and social security payments.

Case study of current situation and analysis who the key interlocutors are.

Seek advice and set-up meetings with Chambre des Métiers, Chambre of Commerce, Ministry of Economy, CCSS, Ministry of Culture.

Organise round table with CI actors and governmental institutions.

Set-up working group to develop this project.

Create new entrepreneur status.

Key StrategyCreate a unique self-employed status together with governmental institutions.

Key Activities 2017 J F M A M J J A S O N D

Define list of CI actors and government institutions implicated in the process (who). Define the missing link by investigating existing status throughout 12 branches (Guichet Unique).

Invite CI actors to round table.

Prepare workshop

- Prepare project brief with specific case studies.- Steerco feedback.

Workshop to understand and define common problems between sub-groups. Prioritize key aspects (i.e. financial issues/business permit/etc.)

Meetings with key actors

Timeline 2017

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January

May

18/01/171st Workshop1535° Differdange

31/01/17Kick-off eventOfficial cluster launch

02/05/17Cluster Managerin office/ build up network structure/ research action plan/ benchmarks

Platform launch

Cluster strategy Finalised

31stAUG

July September October November December

IPILEvent participation

Sonic VisionEvent participation

Embassy Eventin LUX. TBC

PlatformMeet candidates

PlatformProject brief 1st draftSteerco inputTender

AugustJune

SteercoMeeting

SteercoMeeting

VisitMin. CULT.

VisitMin. ECO

17/08/17Event1st networking event

BenchmarkMeet Twist Cluster (Liège)

TargetLCIC100Members

Additional suggested actions

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Other

Physical platform: Empty building to fostercreative exchange and organise fora and conferences.

Nation wide campaign(s) valorising creativity.

Nation branding project (Documentary: 200).

LTAM: collaborations and exchange.

Newsletter. In a first instance Luxinnovation will launch a general cluster newsletter. At a later stage a tailor-made newsletter might make sense.

Problem solving. Monthly meetings in order to discuss and prepare important subjects: export, independant status, intellectual property, etc... Panel of max. 12 people.

Belong!

- Events inviting cluster members and other interested parties.

- Flagship event representative for the whole creative industries sector.

- Monthly panels

Governance

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The current steering committee (groupe de travail), composed of

Tania Brugnoni (1535° Differdange),Anna Loporcaro (MUDAM), Vincent Hieff (Ministry of Economy), Olivier Zephir (Technoport), Jan Glas (Lecturer/ Design Expert),

will act as the provisional Advisory Board of the Cluster until the end of 2017. A permanent Cluster Board with a balanced public/ private sectorrepresentation will be formed after that date.

Provisional structure

Thank you!

www.luxinnovation.lu

www.linkedin.com/company/luxinnovation-gie

www.facebook.com/Luxinnovation.Making.Innovation.Happen

www.twitter.com/Luxinnovation

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Marc LISCluster Manager CreativeIndustries

LUXINNOVATION GIE5, avenue des Hauts-FourneauxL-4362 Esch-sur-Alzette

T (+352) 43 62 63 - 681

M (+352) 621 778 305marc.lis@luxinnovation.lu