PlaceIQ Syndicated Audience Handbook

PlaceIQ Syndicated Audience HandbookQ2 2021

PlaceIQ Audiences

Since the places we visit help define who we are, PlaceIQ uses mobile location data to create and segment granular yet scalable audiences for easy activation. Our audiences are designed to optimize visitation to your key locations, while retaining the highest level of audience fidelity.

Location is the biggest indicator of intent. Just think about it…

Are your consumers more likely to be in-market for

a car if they visit an auto brand’s website, or if they

visit a dealership lot?

Are shoppers more likely to spend at your store if

they search for the nearest mall, or actually show up

at one?

Are travelers more likely to stay at a business hotel

if they search for flights online, or if they visit the

same airport every week?

Explore PlaceIQ's location-based audiences to discover new and

innovative ways to reach high-value consumers. Reach out to our team

at [email protected] for assistance in selecting key audiences for your

business, or to inquire about custom audiences.

2 | PlaceIQ Syndicated Audience Handbook

mailto:sales%40placeiq.com?subject=

Table Of Contents

Social Distancing Audiences Household Reemergence Audiences....................................................................................................4

Category Reemergence Audiences.......................................................................................................5

Click & Collect Audiences.......................................................................................................................6

Recapture & Retain Pre- and Post-Pandemic Audiences.................................................................7

Category Audiences Automotive.............................................................................................................................................10

Dining.......................................................................................................................................................11

Entertainment........................................................................................................................................13

Finance....................................................................................................................................................14

Retail........................................................................................................................................................15

Travel.......................................................................................................................................................19

Behavioral Audiences Lifestage & Lifestyle..............................................................................................................................21

Shop-By...................................................................................................................................................22

Smart Market Area................................................................................................................................23

Lapsed Visitors.......................................................................................................................................24

Holiday Audiences................................................................................................................................26

Demographic Audiences Demographics........................................................................................................................................27

Carrier & Device Audiences...............................................................................................................28

Live-By Audiences................................................................................................................................29

B2B Audiences......................................................................................................................................30


Social Distancing Audiences

COVID-19 Reemergence AudiencesWhen the desire to venture out (or how safe it is to do so) varies greatly from region to region, how can marketers deliver efficient and effective campaigns at scale?

To help marketers optimize critical advertising dollars to the specific areas where it will have the most impact, PlaceIQ has built programmatic audiences to help manage this complexity for you. To do so, we analyzed behaviors year-over-year to build three degrees of reemerging audiences based on their observed rate of out-of-home visitation.

Household Reemergence AudiencesStrictly IsolatingCautiously ReemergingReemerged

Use these audiences to help focus messaging and minimize waste.

QSR EXAMPLE:

• Message Strictly Isolating segments to promote contactless delivery

• Reach Cautiously Reemerging segments with a drive-thru promotion

• Entice the Reemerged to come try a new special on the menu


Social Distancing Audiences Cont.

Category Reemergence AudiencesSince social distancing began, PlaceIQ has monitored the ongoing shifts in reemergence in various categories - detailing the complex nature of auto, the quick return of fast food, and the fluctuations in entertainment, travel and retail for our users. With these complexities in mind, we created the below category-level audiences available in High, Medium, and Low Activity segments. Using these audiences, marketers can filter campaign targeting to limit delivery to devices where category-level visitation meets your business objectives.

AUTOAutomotive DealershipsAutomotive Dealerships: LuxuryAutomotive Dealerships: Motorcycles

B2BWorkplaces

DININGBuffetsCasual RestaurantsCoffee ShopsFast Casual RestaurantsQSR Restaurants (Fast Food)

EDUCATIONColleges and Universities

ENTERTAINMENTAthletic Recreation (Sports)Entertainment Venues

Family-Centric Entertainment Movie TheatersNature and OutdoorsNightlife

FINANCIAL SERVICESBanks

RETAILArts and CraftsAuto Parts Stores & Service CentersBeauty SupplyBig Box StoresCell Phone StoresClothing and AccessoriesDepartment StoresElectronics StoresFurniture and DecorGas and ConvenienceGeneral StoresHealth and Beauty

Home ImprovementMoving and StorageOffice Supply and ShippingPet StoresPharmaciesReal Estate AgenciesShopping MallsSporting Goods Stores

TRAVELAirportsCar RentalsCost Conscious HotelsHotelsLuxury HotelsPremium HotelsTransit Hubs (Bus, Train and Ferry)Truck Rentals

Use these audiences to meet your business goals. For example:

• A brand focused on fresh food delivery can target their efforts to counties where grocery or dining visitation is currently low

• A retailer looking to drive people to their store can reach shoppers in counties where mall visitation has returned to high activity



Click & Collect AudiencesLocation data can help reveal recent changes in your customer’s behavior, such as adjustments in frequency, day of week, or duration. Segmentation based on visit duration allows you to understand if your customers are shopping in store, or seeking contactless options - and message accordingly. Use these audiences from PlaceIQ to reach relevant customers with a message that delivers on your campaign goals.

DINING CategoryCasual Restaurants > Dine InCasual Restaurants > Pick UpCoffee Shops > Dine InCoffee Shops > Pick UpFast Casual > Dine InFast Casual > Pick UpQSR (Fast Food) > Dine InQSR (Fast Food) > Pick Up

Meal TimesBreakfast > Dine InBreakfast > Pick UpLunch > Dine InLunch > Pick UpDinner > Dine InDinner > Pick Up

RETAIL CategoryArts and Crafts > Click and Collect

ShoppersArts and Crafts > In Store ShoppersAuto Parts Stores & Service Centers >

Click and Collect ShoppersAuto Parts Stores & Service Centers >

In Store ShoppersBig Box > Click and Collect ShoppersBig Box > In Store Shoppers

Cell Phone Stores> Click and Collect Shoppers

Cell Phone Stores > In Store ShoppersClothing Stores > Click and Collect

ShoppersClothing Stores > In Store ShoppersDepartment Stores> Click and Collect

ShoppersDepartment Stores > In Store ShoppersDollar and Discount Stores > Click and

Collect ShoppersDollar and Discount Stores > In Store

ShoppersElectronics > Click and Collect ShoppersElectronics > In Store ShoppersErrands > Click and Collect ShoppersErrands > In Store ShoppersFlorists > Click and Collect ShoppersFlorists > In Store ShoppersFurniture and Decor > Click and Collect

ShoppersFurniture and Decor > In Store ShoppersGolf Stores > Click and Collect ShoppersGolf Stores > In Store ShoppersGrocery > Click and Collect ShoppersGrocery > In Store ShoppersHardware > Click and Collect ShoppersHardware > In Store ShoppersHome Goods > Click and Collect

Shoppers

Home Goods > In Store ShoppersLiquor Stores > Click and Collect

ShoppersLiquor Stores > In Store ShoppersLuxury Retail > Click and Collect

ShoppersLuxury Retail > In Store ShoppersOffice Supply > Click and Collect

ShoppersOffice Supply > In Store ShoppersOutlet Shopping Malls > Click and

Collect ShoppersOutlet Shopping Malls > In Store

ShoppersPet Stores > Click and Collect ShoppersPet Stores > In Store ShoppersPharmacies > Click and Collect ShoppersPharmacies > In Store ShoppersShoe Stores > Click and Collect ShoppersShoe Stores > In Store ShoppersShopping Malls > Click and Collect

ShoppersShopping Malls > In Store ShoppersSporting Goods > Click and Collect

ShoppersSporting Goods > In Store ShoppersToy Stores > Click and Collect ShoppersToy Stores > In Store Shoppers



Recapture & Retain Pre- and Post-Pandemic AudiencesWe know that location data can serve as a proxy for current demand, revealing shifts in consumer patterns and preferences. Using recent and historical data, PlaceIQ has created audiences that capture a different type of demand — pre- and post-pandemic — so you can reach audiences ready to return, and keep the new visitors you’ve captured along the way.

RECAPTURE PRE-PANDEMIC AUDIENCES

Categorical AudiencesAirport Terminals VisitorsArts & Crafts Stores VisitorsAuto Parts Stores & Service Centers

VisitorsBars VisitorsBeauty Supply VisitorsBig Box Stores VisitorsBookstores VisitorsBuffet Restaurants VisitorsCasinos VisitorsCasual Restaurants VisitorsCell Phones Stores VisitorsCoffee Shops Visitors

Commercial Airports VisitorsCost Conscious Hotels VisitorsDepartment Stores VisitorsDollar and Discount Stores VisitorsFast Casual Restaurants VisitorsFurniture and Decor VisitorsGrocery Stores VisitorsGyms VisitorsHardware Stores VisitorsHealth & Beauty VisitorsHome Improvement VisitorsHotels VisitorsLuxury Hotels Visitors

Movie Theaters VisitorsNightlife VisitorsOffice Supply Stores VisitorsOutlet Shopping Malls VisitorsPet Stores VisitorsPharmacies VisitorsQSR Restaurants VisitorsShopping Malls VisitorsSporting Goods Stores VisitorsTheme Parks VisitorsTransit Hubs (Bus, Train, and Ferry) Video Games Stores Visitors

Brand-Centric AudiencesAIRPORT TERMINALS AlaskaAllegiantAmericanDeltaFrontierHawaiianJetBlueSouthwestSpirit

UnitedVirginWestjet

BEAUTY STORES Sephora Ulta Beauty

BIG BOX STORES Costco Meijer

Sams Club Target Walmart

CASUAL RESTAURANTS Cracker Barrel Pizza Hut

CELL PHONES STORESVerizon



COFFEE SHOPSDunkin DonutsStarbucks

DEPARTMENT STORES Kohls Macys Nordstrom Saks Fifth Avenue

FAST CASUAL RESTAURANTSPanera Bread

FURNITURE & DECOR STORES Mattress Firm

GENERAL STORESDollar GeneralFamily Dollar

GROCERY STORESAlbertsonsGiant FoodHarris TeeterKrogerLidl

PublixSafewaySproutsStop and ShopTrader JoesWakefernWalmart Neighborhood MarketWhole Foods

HARDWARE STORESAce HardwareHome DepotLowes

HEALTH & BEAUTY STORESSupercuts

HOME IMPROVEMENT STORESPPG PaintsSherwin WilliamsHome DepotLowes

OFFICE SUPPLY STORESThe UPS Store

PET STORESPet Supplies PlusPetsmart

PHARMACIES CVS Pharmacy Walgreens

QUICK SERVICE RESTAURANTSArby'sChick Fil ADomino's PizzaJamba Juice

SPORTING GOODS STORESBass Pro ShopsDicks Sporting Goods

THEME PARKS Disney WorldDisneylandSeaworld EntertainmentSix FlagsUniversal

VIDEO GAMES STORESGamestop

RETAIN POST-PANDEMIC AUDIENCES

Categorical AudiencesArts & Crafts Stores Visitors Auto Parts Stores & Service Centers

VisitorsBeauty Supply VisitorsBig Box Stores VisitorsBookstores VisitorsCell Phones Stores VisitorsCoffee Shops Visitors

Department Stores VisitorsDollar and Discount Stores VisitorsFast Casual Restaurants VisitorsFurniture and Decor VisitorsGrocery Stores VisitorsHardware Stores VisitorsHealth & Beauty VisitorsHome Improvement Visitors

Nature & Outdoors VisitorsOffice Supply Stores VisitorsPet Stores VisitorsPharmacies VisitorsQSR Restaurants VisitorsSporting Goods Stores VisitorsVideo Games Stores Visitors



Brand-Centric AudiencesBEAUTY STORESSephoraUlta Beauty

BIG BOX STORESCostcoMeijerSams ClubTarget Walmart

CASUAL RESTAURANTS Cracker Barrel Pizza Hut

CELL PHONE STORESVerizon

COFFEE SHOPSDunkin DonutsStarbucks

DEPARTMENT STORES Kohls Macys Nordstrom Saks Fifth Avenue

DOLLAR & DISCOUNT STORESDollar GeneralFamily Dollar

FAST CASUAL RESTAURANTSPanera Bread

FURNITURE & DECOR STORES Mattress Firm

GROCERY STORESAlbertsonsGiant FoodHarris TeeterKrogerLidlPublixSafewaySproutsStop and ShopTrader JoesWakefernWalmart Neighborhood MarketWhole Foods

HARDWARE STORESAce HardwareHome DepotLowes

HEALTH & BEAUTY STORESSupercuts

HOME IMPROVEMENT STORESPPG Paints

Sherwin WilliamsHome DepotLowes

OFFICE SUPPLY STORESThe UPS Store

PET STORESPet Supplies PlusPetsmart

PHARMACIES CVS Pharmacy Walgreens

QUICK SERVICE RESTAURANTSArby'sChick Fil ADomino's PizzaJamba Juice

SPORTING GOODS STORESBass Pro ShopsDicks Sporting Goods

VIDEO GAMES STORESGamestop


Automotive Audiences

Real-World Dealership VisitationPlaceIQ’s automotive audiences consist of consumers that are truly in-market for a vehicle: millions of unique users that have physically visited an automotive dealership lot. These audiences are built using observed, real-world data and can be segmented by lookback periods and frequency.

Categorical AudiencesAsian Dealership VisitorsAuto Parts Store Visitors Auto Service Center VisitorsBig 3 Dealership VisitorsDealership Visitors (ALL)

Domestic Dealership VisitorsEuropean Dealership VisitorsForeign Dealership VisitorsLuxury Dealership Visitors Luxury Domestic Dealership Visitors

Luxury Foreign Dealership Visitors Non-luxury Dealership Visitors Non-luxury Domestic Dealership Visitors Non-luxury Foreign Dealership Visitors Truck Dealership Visitors

Brand-Centric AudiencesAUTO PARTS & SERVICE CENTERSAdvance Auto PartsAutoZoneBig O TiresCarquest*Discount Tire StoresFirestoneGerber CollisionsGrease MonkeyJiffy LubeMeinekeMidasMonro*NAPA Auto PartsO’Reilly Auto PartsPep BoysTire ProsValvoline

COMMUTERS (HOME TO WORK)Short Distance (<3 miles)Medium Distance (3–30 miles)Long Distance (30+ miles)

DEALERSHIPSAcuraAudiBMWBuickCarMaxCadillacChevroletChryslerDodgeFerrari*FiatFiat GroupFordGMCHarley Davidson HondaHyundaiInfinitiJaguarJeepKia

Lamborghini*Land RoverLexusLincolnMazdaMercedesMiniMitsubishi*NissanPorscheRAMSubaruToyotaVolkswagenVolvo

MISCELLANEOUSTesla Supercharger Stations

Custom AudiencesSpecific auto dealership audiences can be provided on a custom basis.

10 | PlaceIQ Syndicated Audience Handbook*Audience is available upon request. Please contact your PlaceIQ representative to have the audience provisioned

Dining Audiences

Real-World Dining BehaviorsPlaceIQ’s dining audiences consist of consumers that have been observed at a restaurant: millions of unique users ranging from those that have enjoyed dinner at a casual establishment to those that pick up a convenient bite at a QSR’s drive through. Dining audiences can be segmented by breakfast, lunch, dinner, lookback and frequency.

Brand-Centric AudiencesBUFFETSGolden CorralHometown Buffet*Old Country BuffetRyan’s*

CASUAL RESTAURANTSApplebee’sBeef O'Brady’sBen and JerrysBig BoyBob EvansBonefish GrillBuffalo Wild WingsCalifornia Pizza KitchenCarrabba’s Italian GrillCheesecake FactoryChili’sChuck E Cheese**Cicis PizzaCorner Bakery Cracker Barrel

Dave and Buster’sDenny’sFirst WatchFriendly’s Fuddruckers’sHooter’s Huddle HouseIHOPJoe’s Crab ShackLittle CaesarsLonghorn SteakhouseMarble Slab CreameryO’Charley’s Olive GardenOn the Border Mexican Grill*Outback SteakhousePerkin’s Restaurant*PF Chang’s Pizza HutQuaker Steak and Lube*Red Lobster**

Red RobinRomano’s Macaroni Grill*Ruby Tuesday**Steak N ShakeThe Original Pancake HouseTexas RoadhouseT.G.I. Friday’s Uno Chicago Grill*Waffle House

COFFEE SHOPSDunkin DonutsStarbucksPeet’s Tim Horton’s

FAST CASUAL RESTAURANTSBaja FreshBlaze PizzaBoston MarketChipotleCold Stone Creamery*

Categorical AudiencesDiners (ALL)Breakfast VisitorsCoffee Shop VisitorsLunch VisitorsDinner Visitors

Buffet Restaurant VisitorsCasual Dining VisitorsCasual Breakfast VisitorsCasual Lunch VisitorsCasual Dinner Visitors

Fast Casual VisitorsQSR VisitorsQSR Breakfast VisitorsQSR Lunch VisitorsQSR Dinner Visitors


*Audience is available upon request. Please contact your PlaceIQ representative to have the audience provisioned

**Not available in the ODC public data marketplace (BKM) but can be requested and provisioned via the private data marketplace (PDM)

Dining Audiences Cont.

Culver’sDickeys Barbecue Pit*Firehouse SubsJason’s DeliJimmy John’sMenchies*MOD Pizza*Moe’s Southwest GrillNoodles and CompanyPanda ExpressPanera BreadPapa MurphysPei Wei Asian DinerPieologyPotbellyQdobaShake ShackSmashburgerWingstopZaxby’sZoe’s Kitchen

QUICK SERVICE RESTAURANTSA & WArby’sBaskin RobbinsBlimpie*Burger KingBojangle’sCaptain D’sCarl’s JrCheckersChick-fil-AChurch’s ChickenDairy QueenDel TacoDomino’s PizzaEl Pollo LocoFazoli’s Five GuysGreen BurritoHardee’sHungry Howie’sIn-N-Out Burger

Jack in the BoxJamba JuiceJersey MikeKentucky Fried ChickenKrispy KremeKrystal Burger Long John Silver’s McDonald’sPapa John’sPopeyes Louisiana KitchenQuiznosRally’sSchlotzsky’sSonicSubwayTaco BellTaco John’sWendy’sWhataburgerWhite Castle

Custom AudiencesAudiences for specific restaurant chains can be created along with drive-by audiences on a custom basis.




Entertainment Audiences

Real-World Recreation HabitsPlaceIQ’s entertainment audiences consist of consumers that demonstrate their passions in the real world: millions of unique users that have physically visited an entertainment venue. The observed recreation habits of consumers are powerful indicators of preferences and can be further segmented by lookback and frequency of visit.

Categorical AudiencesEntertainment Visitors (ALL)Aquarium VisitorsAthletic Recreation VisitorsBar Visitors**Beaches VisitorsCasino Visitors**Climbing Gym VisitorsCollege Basketball Arena VisitorsCollege Football Stadium VisitorsConcert Venue VisitorsCultural Venue VisitorsDog Park VisitorsDrive-In Movie Theaters

Golf Course VisitorsGym VisitorsHorse Racing Track Visitors**MLB Stadium VisitorsMovie Theater VisitorsMovie Theater Weekday VisitorsMovie Theater Weekend VisitorsMuseum VisitorsNASCAR Track VisitorsNational Park VisitorsNature and Outdoors VisitorsNBA Arena VisitorsNFL Stadium Visitors

NHL Arena VisitorsNightlife VisitorsOutdoorsy VisitorsPark & Garden VisitorsProfessional Sports Venue VisitorsRacetrack VisitorsSki Area VisitorsTennis Facility VisitorsTheme Park VisitorsWater Park VisitorsYoga Studio VisitorsZoo Visitors

Brand-Centric AudiencesBOWLING ALLEYS AMF

GYMS24 Hour FitnessAnytime FitnessCore Power YogaEquinoxF45Fitness 19LA FitnessLifetime FitnessOrange Theory FitnessPlanet Fitness

Snap FitnessTown SportsUFC GymWorld Gym

MOVIE THEATERSAMC TheatersCinemark TheatersIndependent Movie TheatersRegal Cinemas

THEME PARKSDisney Parks and HotelsSeaWorld Entertainment

Six FlagsUniversal Studios

Custom AudiencesSpecific entertainment audiences atthe brand level can be provided on acustom basis.

13 | PlaceIQ Syndicated Audience Handbook**Not available in the ODC public data marketplace (BKM) but can be requested and provisioned via the private data marketplace (PDM).

Finance Audiences

Real-World Bank VisitationPlaceIQ’s financial audiences consist of consumers that are seriously involved with their finances: so much so that they’ve been observed visiting a bank in the real world. These are the consumers that move beyond online banking, segmented by lookback and frequency of visit.

Categorical AudiencesBank Visitors (ALL)

Brand-Centric AudiencesBank of AmericaBranch Banking and Trust (BB&T) Capital OneCharles SchwabChase BankCitibank

Fifth Third BankHSBC Bank*Key BankPNCRegions BankSunTrust

TD BankUS BankWells Fargo

Custom AudiencesSpecific bank chains provided on a custom basis.


Retail Audiences

Real-World Shopping BehaviorsPlaceIQ’s retail audiences consist of consumers that have been observed shopping in the physical world: millions of unique users ranging from those that visit the grocery store to those that are shopping at clothing retailers, segmented by lookback and frequency of visit.

Categorical AudiencesRetail Store Visitors (ALL)Big Box Store Visitors Cellular Phone Store VisitorsClothing Store Visitors Convenience Store Visitors Department Store Visitors Discount Store VisitorsElectronics Store VisitorsErrands Store Visitors

Florist VisitorsFurniture Store VisitorsGas Station VisitorsGeneral Store Visitors Golf Store Visitors Grocery Store VisitorsHardware Store VisitorsHome Goods Store VisitorsLiquor Store Visitors*

Luxury Store Visitors Mall VisitorsOffice Supply VisitorsOutlet Mall VisitorsPet Store VisitorsPharmacy VisitorsShoe Store VisitorsSports Store Visitors Toy Store Visitors

Brand-Centric AudiencesARTS & CRAFTS STORESHobby LobbyJo Ann FabricsMichaels*Paper Source*

BEAUTY STORESSephoraUlta Beauty

BIG BOX STORESBJs WholesaleBig LotsCostcoKmartMeijerSam’s Club*Target

Walmart

BOOKSTORESBarnes and NobleHalf Price Books

CELL PHONE STORESAT&T SprintT-MobileVerizon

CHILDREN’S STORESBuy Buy Baby

CLOTHING STORESAnn TaylorBurlington Coat Factory

Carter’s*David’s BridalJoS. A. Bank*Lane Bryant*Men’s Warehouse*Old NavyThe Gap Urban Outfitters

DEPARTMENT STORESBeallsBelk BloomingdalesDillardsKohl’sLord and TaylorMacy’s




Neiman MarcusNordstromNordstrom RackSaks Fifth AvenueSaks Off FifthSearsShopko*Stage

DISCOUNT STORESMarshallsTJ Maxx

ELECTRONIC STORESApple StoresBest BuyRadioShack

FURNITURE & DECOR STORESAaronsAshley FurnitureAt HomeCost Plus World Market*Crate and BarrelEthan AllenHaverty’sHomeGoodsIkeaLa-Z-BoyPier 1Pottery BarnRaymour and Flannigan Restoration HardwareRooms To GoSleep NumberSlumberlandSur La Table*Value CityWest Elm

Williams-Sonoma

GAS & CONVENIENCE STORES767-ElevenAllsup’sAMPMArcoBPCasey’sChevronCircleKCitgoConcoco Corner StorePhillips 66ExxonEZ MartGulfKum & Go*Kwik ShopKwiktripLoaf N JugLove’sMarathonMurphyPilot Flying JQuickChek*Quik Stop*Quik TripRacetracSheetzShellSpeedwayStripes*Sunoco*ValeroTA (Travel Centers of America)*Turkey Hill*

Wawa

GENERAL STORESAlbertson’s99 Cents Only Store*Dollar GeneralDollar TreeFive Below*Family DollarFred’sOllie’s*

GOLF STORESEdwin WattsGolf GalaxyGolfsmith

GROCERY STORESAholdAldi Bi LoBig YDillon’s Food Stores*Food Lion*Fred MeyerFry’s Giant FoodGrocery Outlet*HannafordHarris TeeterHebHy VeeKing Sooper’s SupermarketKrogerLidlPathmark*Piggly WigglyPrice ChopperPublix

Retail Audiences Cont.





Raley’sRalph’s SafewaySchnuck’sSproutsStop and ShopTom ThumbTop’s Friendly MarketsTrader JoesShop RiteVons*Walmart Neighborhood Market Wegman’s Weis MarketsWhole FoodsWinn Dixie

HEALTH & BEAUTY STORESFantastic Sams*Great Clips*Hair Cuttery*Palm Beach TanSally Beauty*Sport Clips*Supercuts*

HARDWARE STORESAce HardwareHarbor Freight ToolsHome DepotLowesLumber LiquidatorsMenard’sNorthern Tool And EquipmentSears HardwareTrue Value

HOME GOODS STORESBed Bath and Beyond

Buy Buy BabyMattress Firm

HOME IMPROVEMENT STORESCarpet One*Dunn Edwards Paints*Kelly Moore Paints*PPG Paints*Sherwin-Williams

JEWELRY & WATCH STORESJared

LIQUOR STORES**ABC Fine Wine and SpiritsBevmoSpecsTotal Wine

MALLS CONTAINING EACH STORE AdidasApple StoresAT & TBanana Republic Barnes and Noble Bath and Body WorksBed Bath and BeyondBest Buy BloomingdalesDick’s Sporting Goods Dillard’sEB Games*Express*Foot LockerForever 21Game Stop*GapGNC*J Crew

Kohl’s Lady Foot LockerMacy’s Neiman MarcusNordstromOld Navy RadioShackRoss Dress for LessSearsSonySprintVerizonVictoria’s SecretWilliams Sonoma*

OFFICE SUPPLY STORESOffice DepotOffice MaxStaples

PET STORESCamp Bow Wow Pet SupermarketPet Supplies PlusPet ValuPetcoPetSmart

PHARMACIESCVS PharmacyRite AidWalgreens

SHOE STORESClarksDesigner Shoe Warehouse*Famous Footwear*Shoe Carnival*





Custom AudiencesAudiences for specific retailers can be created along with drive-by audiences on a custom basis.

SPECIALTY STORESGuitar CenterParty CitySotheby’sTractor Supply Company

SPORTING GOODS STORESAcademy Bass Pro Shops

Big 5 Sporting GoodsCabela’sDick’s Sporting GoodsGander OutdoorsREI

VITAMIN STORESGNC

AILING RETAIL STORESConquest shoppers who used to shop at stores that have recently closed, like Sears or Kmart. Reach consumers and get them through your doors before they have a chance to form a new brand preference. PlaceIQ built these audiences by observing retailers that announce mass store closings.

AudiencesClosed Sears locationsClosed Kmart locations




Real-World Travel BehaviorsPlaceIQ’s travel audiences consist of consumers that have been observed traveling – at airports, in airline terminals, and staying at their favorite hotels: millions of unique users segmented by lookback and frequency of visitation.

Categorical AudiencesTravelers (ALL)Business TravelersCommercial Airport VisitorsCommuter Train Station VisitorsCost Conscious Hotel Visitors

Cruise Ship Port VisitorsFerry Station VisitorsHotel Visitors Intercity Train Station Visitors Large Hub Airport Visitors

Light Rail Station VisitorsLuxury Hotel VisitorsPremium Hotel VisitorsTourist Destination Visitors

Brand-Centric AudiencesAIRPORTSATL*BOS*BWI*CLT*DCA*DEN*DFW*DTW*EWRFLL*IADIAH*JFKLAS*LAX*LGA*MCO*MDW*MIAMSP*ORD*

PDX*PHL*PHX*SAN*SEASFO*SLC*TPA*

AIRPORT TERMINALSAlaskaAllegiantAmericanDelta*Frontier*HawaiianJetBlueSouthwestSpiritUnitedVirgin*WestJet

CAR RENTALSAvisBudgetBudget TruckEnterprisePenske Truck**U-Haul Truck

HOTELS (PARENT & CHILD BRANDS)Aloft*Andaz*Ascend*Autograph CollectionBaymont Inn and Suites*Best Western*Best Western Plus*Best Western PremierCandlewood SuitesChoice Comfort Inn*Choice Quality*Country Inn and SuitesClarion*

Travel Audiences




Comfort SuitesCourtyard by MarriottCrowne PlazaDays Inn*Doubletree by Hilton*Econo LodgeElement*Embassy Suites Fairfield Inn and SuitesFour Points by Sheraton*Gaylord Hotels*Grand Hyatt*Hampton Inn & SuitesHawthorn Suites by WyndhamHilton Garden InnHilton Hotels and ResortsHoliday InnHoliday Inn ExpressHome 2 Suites**Homewood Suites by HiltonHotel Indigo*

Howard Johnson*Hyatt House*Hyatt Place*Hyatt RegencyHyatt Residence Club Intercontinental HotelsJW Marriott*Kimpton HotelsKnight’s Inn*La QuintaLe Meridien*Mainstay SuitesMarriott HotelsMicrotel Inn and Suites**Motel6*Omni HotelsRadissonRamada Hotels*Red Roof Inn*Renaissance HotelsResidence Inn*

Ritz CarltonRodeway Inn*SheratonSleep Inn*Spring Hill SuitesStaybridge SuitesSuburban*Super 8*St RegisThe Luxury CollectionTowne Place SuitesTravelodgeW Hotels*Waldorf Astoria Hotels and ResortsWestin*Wingate by Wyndham*Wyndham Garden*Wyndham Grand*Wyndham Hotels*

Custom AudiencesSpecific airport terminals and hotel chains provided on a custom basis.

Travel Audiences Cont.




Real-World PersonasPlaceIQ's Lifestage and Lifestyle audiences capitalize on our unique data assets and analytics capabilities. By understanding consumer demographics and pairing them with offline trends and behaviors, we have created a curated set of audiences that delivers high-value and creative segments for marketers in retail, travel, dining, and more.

AudiencesActive and Healthy LivingActive Family Entertainment and Thrill

SeekersBudget TravelersBulk Retail and Warehouse ShoppersCaffeine and Coffee EnthusiastsChief Household OfficerChildless and Carefree Urban MillennialsCollege StudentsCollege TravelersDate Night (Entertainment & Dining)Early Bird ShopperseSports EnthusiastseSports Event Visitors and GamersFamily Friendly Restaurant Visitors

Fast Food and Convenience DiningGym Fanatics and Heavy EatersHoliday TravelersHotel Loyalist TravelersIn Market for New Mobile DeviceLeisure TravelersLow Cost Discount PurchasersLuxury Sports EnthusiastsNew Apartment and Home ShoppersNightlife and Late Eaters (Casual & Fast

Food)Nightlife Enthusiast Retail ShoppersOnline ShoppersParty GoersPet Owners

Pickup Truck EnthusiastsRecent MoverRetail Shopping EnthusiastsSports Car and Luxury Auto EnthusiastsSports EnthusiastsSports Tailgaters and Season Ticket

HoldersSummer Family Vacationers and

RoadtrippersThanksgiving and Christmas Holiday

Season TravelersWeekend Warriors (Entertainment &

Retail)Working Class and Blue Collar Families

Lifestage & Lifestyle Audiences


Shop-By Audiences

Real-World Shopping BehaviorsShop-By Audiences are a new and unique audience type that capture devices shopping at retailers near other key locations like your own stores, or those of a competitive retailer. Syndicated audiences include devices seen shopping within 5km of the primary location in the last seven days. For example: the Shop-By Macy's audience will deliver all devices seen shopping at retailers near a Macy's within the last week. Custom lookback periods and shopping radii are available upon request.

AudiencesAUTO PARTS & SERVICE CENTERSAutozoneJiffy LubeOreilly Auto Parts

BEAUTY STORESUlta Beauty

BIG BOX STORESCostcoMeijerSams ClubTargetWalmart

CELL PHONE STORESAT&TSprintT-MobileVerizon Wireless

CLOTHING STORESLane Bryant

DEPARTMENT STORESBloomingdalesKohlsMacys

Neiman MarcusNordstrom RackSaks Fifth AvenueSears

DISCOUNT STORESTJ Maxx

ELECTRONICS STORESBest Buy

FURNITURE & DECOR STORESMattress Firm

GAS & CONVENIENCE STORES7 ElevenChevronCircle K

GENERAL STORESDollar GeneralFamily Dollar

GROCERY STORESAlbertsonsHebHy VeeKroger

PublixSafewayTrader JoesWalmart Neighborhood MarketWhole Foods

HOME IMPROVEMENT STORESAce HardwareHome DepotLowesSherwin Williams

PET STORESPetsmart

PHARMACIESCVS PharmacyRite AidWalgreens


Smart Market Area Audiences

Smart Market Area AudiencesAs creatures of habit, consumer’s daily routines seldom change — from grabbing coffee near where they live every morning, to eating lunch at the same places near the office, to going to the gym every evening at 6pm, consumer’s routines are repetitive. PlaceIQ has created a new way of market area targeting, tailored around your brand’s locations and consumer’s daily routines.

Smart Market Areas are now available for these brands, enabling you to target devices that live, work or regularly drive by each brand’s locations:

7 Eleven locationsAlbertson’s locationsAMPM locationsArby’s locationsBank Of America locationsBi Lo locationsBig Lots locationsBJs Wholesale locationsBP locationsBranch Banking Trust Company Burger King locationsCapital One locationsCasey’s locationsChase locationsChevron locationsChick-fil-A locationsChipotle locationsCitibank locationsCircleK locationsCorner Store locationsCostco locationsCVS Pharmacy locationsDollar General locationsDollarTree locationsDomino’s Pizza locationsDunkin Donuts locations

Exxon locationsFamily Dollar locationsFifth Third Bank locationsGiant Food Stores locationsHeb locationsHSBC locationsHy Vee locationsKey Bank locationsKFC locationsKmart locationsKohls locationsKroger locationsLidl locationsMacy’s locationsMarathon locationsMarshalls locationsMcDonald’s locationsMeijer locationsNordstrom locationsPanda Express locationsPanera Bread locationsPapa John’s locationsPeet’s locationsPNC locationsPopeyes Louisiana Kitchen locationsPublix locations

Qdoba locationsRegions Bank locations*Rite Aid locationsSafeway locationsSam’s Club locationsShell locationsStarbucks locationsSubway locationsSunoco locationsSuntrust locationsTaco Bell locationsTarget locationsTD Bank locations*Tim Horton’s locations**TJ Maxx locationsTrader Joe’s locationsUS Bank locationsValero locationsWalgreens locationsWalmart locationsWalmart Neighborhood Market locationsWells Fargo locationsWendy’s locationsWhole Foods locations




Lapsed Visitors

Real-World Consumer TrendsLapsed visitation doesn't mean that your customers are out of touch. It is an opportunity to reach out and re-engage visitors who haven’t been to your locations recently, and tell them about relevant information. Entice them to come back for new products, deals and offerings, referral benefits, new locations or changes, and more.

AudiencesDININGArby'sBaja FreshBuffalo Wild WingsChick-fil-AChipotleCicis PizzaDomino's PizzaDunkin' DonutsKentucky Fried ChickenMcDonald'sMoe's Southwest GrillPanera BreadPizza HutPopeyes Louisiana KitchenShake ShackSmashburgerSonicStarbucksSubwayTaco BellTGIFridays

FINANCIAL SERVICESBank of AmericaCapital OneCitibankSuntrust

RETAIL7 ElevenAlbertsonsAldiAMPMApple StoresAshleyAutozoneBass Pro ShopsBed Bath & BeyondBest BuyBig O TiresBJ's WholesaleBloomingdalesBPBuy Buy BabyCostcoCVS PharmacyDavid's BridalDick's Sporting GoodsDollar GeneralFirestoneGameStopGrease MonkeyHobby LobbyHome DepotJ. Crew

KmartKohl'sKrogerLidlLord & TaylorLowe'sMacy'sMarshallsMattress FirmMeijerMeinekeMidasMonroNeiman MarcusNordstromNordstrom RackOffice DepotO'Reilly Auto PartsPep BoysPet Supplies PlusPet ValuePetsmartPublixRaymour FlaniganRite AidRoss Dress for LessSafeway


Lapsed Visitors Cont.

Saks Fifth AvenueSaks Off FifthSam's ClubSearsSephoraShopRiteSleep Number

SprintTargetTJ MaxxUlta BeautyVerizonWalgreensWalmart

Walmart Neighborhood MarketWhole Foods

TRAVELPenske TruckUhaul Truck

Custom AudiencesSpecific brands and locations provided on a custom basis.


Holiday Audiences

Holiday Targeted AudiencesWith an understanding of different consumer journeys and patterns, PlaceIQ’s Holiday Audiences channel years of historical data to help connect brands with consumers based on their seasonal shopping behaviors.

Audiences4th of JulyBlack FridayChristmasEasterFather’s DayHoliday ParticipantsHoliday Shoppers

Labor DayMemorial DayMarch Madness Martin Luther King Jr. DayMother’s DayNFL DraftPresident’s Day

Spring BreakSt. Patrick’s DaySuper BowlTax Services Valentines Day


Demographics

Demographics AttributesPlaceIQ’s demo audiences consist of profiles of consumers in our database including their age, household type, race/ethnicity, language, amongst other important socio-demographic information.

AudiencesAGEAge 18–20Age 21–24Age 25–34Age 35–44Age 45–54Age 55–64Age 65+

CHILDREN IN THE HOMEToddler in HomeElementary School Student in HomeMiddle School Student in HomeHigh School Student in HomeCollege Student in Home

DWELLINGMulti Unit DwellingSingle Unit DwellingHomeowners

EDUCATION LEVELAssociate’s DegreeBachelor’s DegreeHigh School Graduate (High School Grad,

GED, or Alternative)Master’s Degree or Higher (Master’s,

Professional, or Doctorate)

GENDERFemaleMale

HOUSEHOLD INCOME$0–$25K$25K–$50K$50K–$75K$75K–$100K$100K–$200K$200K+

HOUSEHOLD SIZE1 Person Household2 Person Household3–4 Person Household5–7 Person Household8+ person household

HOUSEHOLD TYPENuclear FamilySingle ParentYoung ProfessionalYoung RoommatesSpouses

LANGUAGESpanish Language SpeakersBilingual Spanish Speakers

OCCUPATIONSBlue CollarBusiness & FinanceEducation Executive Full Time Student

HomemakerHourly EmployeeInsuranceLaw EnforcementLegalMedicalMiddle ManagementNew JobPhysicianPublic SectorReal EstateRetiredSalesSmall Business OwnerTechnologyWhite Collar

PROPERTY TYPEMobile HomeApartment or Condo

RACE & ETHNICITY**African AmericanAsianCaucasianHispanic

27 | PlaceIQ Syndicated Audience Handbook**Not available in the ODC public data marketplace (BKM) but can be requested and provisioned via the private data marketplace (PDM). Not available in The Trade Desk or Display & Video 360.

Carrier & Device Audiences

Mobile Device AttributesWith an understanding of device and carrier information, marketers can use these segments to deliver relevant upgrade and competitive messaging.

AudiencesCARRIERAT&TCricket WirelessMetroPCS (Metro)SprintT-MobileUS CellularVerizon

PHONE MANUFACTURERAppleApple iPhone

Apple iPadGoogleGoogle PixelLGLG G SeriesLG K SeriesLG Q SeriesLG Stylo SeriesMotorolaMotorola E SeriesMotorola G SeriesMotorola Z Series

OnePlusSamsungSamsung Galaxy ASamsung Galaxy JSamsung Galaxy SSamsung Galaxy TabSamsung Note


Live-By Audiences

AudiencesDININGArby'sBaja FreshChick-fil-AChiptoleCicis PizzaDomino's PizzaDunkin' DonutsKentucky Fried ChickenMcDonald'sMoe's Southwest GrillPanera BreadPizza HutPopeyes Louisiana KitchenShake Shack

SmashburgerSonicStarbucksSubwayTaco BellTGIFridays

RETAILAlbertsons Aldi CostcoCVS PharmacyHome DepotKrogerLidl

MeijerPet Supplies PlusPetsmartPublixSafewayShopRiteRite AidTargetWalgreensWalmartWalmart Neighborhood MarketWhole Foods

Residential Dwell AttributesDuring a time of social distancing, consumers are staying closer to home than ever. While many work remotely, no longer commute into to a secondary frequent location, and limit travel, our habits have shifted. Live-By Audiences allow you to optimize spend and reach with an active, focused audience.

Custom AudiencesSpecific brands and locations provided on a custom basis.


B2B Audiences

Real-World B2B AudiencesLooking to reach B2B customers? Leverage location data to define audiences based on their “dwell time” at various businesses — signifying their place of employment. Audiences can be segmented by industry, employee size, annual revenue, and more.

Corporate HQ AudiencesCOMPANY AGE0–2 Years2–5 Years6–10 Years*10+ Years*

COMPANY REVENUE$100–500MM$500MM+

COMPANY SIZE100–500 Employees500–1,000 Employees

1,000–5,000 Employees5,000+ Employees

COMPANY TYPEWhite Collar

INDUSTRYAdvertising/Finance/Insurance/

Business ServicesAgricultureAutoConstruction/Real EstateDining

Electronics*Energy/UtilitiesEntertainmentGrocery/Food/BeverageIndustrial Goods*ManufacturingMedia/Internet/TelecomMedical/Healthcare/PharmaceuticalsRetailSoftwareTransportationTravel

B2B audiences are available upon request. Please contact your PlaceIQ representative to have them provisioned.


What’s Next?Want to learn more about what PlaceIQ can do for you? Have questions about our audiences? Please contact your PlaceIQ sales representative.

[email protected]

PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better decisions by marketers, analysts, and publishers through powerful, location-based consumer insights, real-world measurement, and attribution. With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI and applying insights that drive intelligent marketing and successful business outcomes.

© PlaceIQ 2021

Documents

PlaceIQ Syndicated Audience Handbook