DECEMBER 2016

PKE stands for Professional Knowledge Empowerment, indicating a company that considers the professional growth as an essential added value for the development of the individual and the community.PKE is a DS Medigroup company established in order to manage the database of professions and creating profiled communities on the Web.

Its parent company, active for 40 years in Italy in the healthcare industry, has made the most important innovations in the database management and health sector since 1994. With the advent of internet, PKE has created the most important communities of connected healthcare.

MAIN ACTIVITIES

Collection and management of: personal data of health care professionals enrolled in Orders and Albi, personal data of the operators of public and private organisations active in health care.

Community building and networking among themselves and towards their target audience. Specifically the creation of electronic platforms for obtaining consent to the privacy and delivery of unique keys which govern access to services and professionalising contents.

Consultancy in the evaluation of the correct treatment of data against the requirements set by current regulations. Advice to other companies involved in the certification for the evaluation of business management systems and

processes with specific reference to the safety regulations (Data Protection) and Privacy Policy (Data Privacy). Advising public and private entities on the digital identity problems, administrative transparency, anti-corruption rules,

tendering and procurement rules, the consulting includes: the design and implementation of information systems to manage them.

Advising the CRM companies to complete, thanks to the profiling, the transition to the CEM (Customer Experience Management).

PKE also specialises in creating web-guides to support the people in the choice of the most appropriate healthcare professional according to their needs.

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COMPANY SCHEME

Database of all health professionals.

Globally, over 1,250,000 professionals encoded, complete with personal data, social security numbers and information on profession, registration with professional boards and councils, specialties obtained and professional activities. In addition to these, there are the approximately 300,000 professionals in the field (including administrative workers, the senior management of national, regional, provincial and municipal authorities, employees of pharmaceutical and medical device companies, other health-related fields, etc.)

All the health facilities in the country, the national, regional, provincial and municipal authorities, pharmacies and other health retailers.

European project for the internationalization (Europe) of the

methodology for data processing and the platforms created.

Subset of ATLANTESANITÀ that includes workers who have completed the login form online.

Through WELFARELINK we manage two important processes in cooperation with FEDERSANITÀ ANCI:• Certification of access to intranet

bodies (regions, local health authorities, hospitals) for the management of administrative transparency

• Communication between the authorities and the territory

European project for the internationalization (Europe) of the methodology for processing data related to the online community.

Guide to oncology diagnosis and therapy for the general public.Initiative implemented with the Ministry of Health, the Institute of Health and patient organisations:Functional model to be extended to all therapeutic fields.

TECHNOLOGICAL ASSETS

Citizenso Provide validated scientific information on the treatment centres for each disease (see the Oncoguida model)

Doctors and Healthcare Workers (over 40 professions)

o Manage information and mandatory scientific training (CME)o Protect access to websites reserved for health professionals (EU Law and Law 219)o Provide a marketplace for work and professional activitieso Market products and services

Institutions (Government, Ministry of Health and Social Affairs, Universities, Organisations representing the health professions)o Coordinate and aggregate the information tools to: plan health spending, analyse disease patterns, manage health planning

in terms of costs and resources

Companieso Pharmaceutical, Food (nutraceuticals), Medical Devices:

• Manage medical and scientific information through digital media (eDetailing) to be more widely available at a lower cost;

• Provide the tools for the organisation of commercial networks for businesses (CRM and REP).

o Insurance, Banking, Telecommunications and Public Utilities:• Manage the promotion of policies, banking and financial services, telecommunications proposals relating to the

technology assets;• Managing the professional risk centre in order to properly charge for insurance policies according to the risk associated

with the activities of the health professionals.

Accredited by the Ministry of Health and Welfare Accredited by the Institute of Health, AGENAS and the CNR Affiliated with FEDERSANITÀ ANCI Accredited by FISM (Italian Federation of Scientific and Medical Associations) Agreements with trade unions for the medical professions (FIMMG, CIMO, etc.)

TARGET OF ASSETS

RELATIONAL ASSETS

Medilogy Srl was founded in 2010 with the scientific endorsement of Federsanità, CNR, Duodecim and Dialogue on Drugs. Its mission is to connect doctors, nurses and patients, through ICT, in an online health model that changes, based on cooperation and sharing of information and processes of care.

In detail, it designs and creates innovative solutions for online health consisting of software and ICT services for primary care, local health authorities, hospitals and regions, thanks to intense innovative activity carried out with the cooperation of important research and scientific organisations and associations in the industry.

Medilogy is the flagship of our group because it has traced out the line of strategic development of eHealth in Italy, building the public Cloud of health data and involving FIMMG, the largest union of general practitioners, to bring the patients data online.

The Medirec project is a comprehensive suite of scalable solutions depending on the User size, with no limits of accessibility (computer, tablet, smartphone, etc.).

The suite includes:

MEDIREC: innovative clinical platform in cloud technology for the management of chronic illness and disease networks; MEDIDSS: Clinical decision support service that brings Evidence Based Medicine to the point of care, contextualising it

according to the patient's parameters; MEDIDRUG and MEDIRISK: tools for pharmacological risk analysis and to aid correct drug prescription: interactions, side effects,

dosages in patients with renal or hepatic failure, and during pregnancy or breastfeeding.

Users of the solutions are: local health authorities, hospitals, new forms of association in General Practice (AFT), pharmaceutical companies that promote the adoption of innovative drugs and make them available both for experimentation and for PDTA management (electronic systems with which centres of excellence dialogue regarding the patient data using a hub & spoke model).

Accredited by the Ministry of Health Accredited by the Institute of Health Affiliated with FEDERSANITÀ ANCI Accredited by FISM (Italian Federation of Scientific and Medical Associations) Agreements with trade unions for the medical professions (FIMMG, CIMO, etc.)

TECHNOLOGICAL ASSETS

RELATIONAL ASSETS

Medical and science publisher with a major publishing catalogue created on traditional media and digital platforms (eBooks). Consulting firm to the health institutions (ministries, regions, local health authorities, scientific associations), it offers medical marketing consultancy to pharmaceutical and medical device companies.

It undertakes scientific communication, especially digital, for various bodies and oversees scientific information (using the WELFARELINK online community) on behalf of the major pharmaceutical companies.

ECM training provider (accredited). SICS participates 50%. Publisher of Quotidiano Sanità. The digital newspaper sent to more than 500,000 health

professionals, which, from July 2015, is complete with 21 weekly regional editions; Publisher of the Italian edition of Popular Science; Publisher of 24 digital smart magazines on major disease areas; Publisher of the Nutri & Previeni (Nourish & Prevent) project (launched on 25/6/2015 at EXPO 2015 and now

on sale in newsagents monthly); Global communication project on issues regarding nutrition consisting of:

o Magazine for the general public on newsstands,o Digital magazine via APP,o Digital communication project reserved for doctors, pharmacists and nutritionists (newsletter),o Web channel ,o Paid services for the general public and nutritionists .

Proprietary platforms for web communication Proprietary platforms for the creation and delivery of

continuing medical education (CME) Proprietary platforms for the creation and distribution

of eBooks on the market stores

Accredited by the Ministry of Health and Welfare Accredited by the Institute of Health, AGENAS and the CNR Affiliated with FEDERSANITÀ ANCI Accredited by FISM (Italian Federation of Scientific and Medical

Associations) Agreements with trade unions for the medical professions

(FIMMG, CIMO, etc.) Provider to the leading pharmaceutical companies operating in

Italy

RELATIONAL ASSETSTECHNOLOGICAL ASSETS