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WHAT
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THE PARTY IN THE GARDEN IS ONE OF THE MOST TALKED-ABOUT ANNUAL EVENTS IN NEW YORK CITY. CO-CHAIRED BY MARIE-JOSÉE KRAVIS, PAULA CROWN, JILL KRAUS, MICHAEL LYNNE AND MIMI HAAS, THIS EVENT HONORS REMARKABLE INDIVIDUALS EACH YEAR. PAST HONOREES INCLUDE SUCH NOTABLE NEW YORKERS AS SARAH JESSICA PARKER, JOAN TISCH, KITTY CARLISLE HART, AND DAVID ROCKEFELLER AND MOST RECENTLY JO CAROLE AND RONALD LAUDER. THE EVENING BEGINS WITH COCKTAILS, FOLLOWED BY AN SIT-DOWN SUPPER AND CONCLUDES WITH A LIVELY AFTER-PARTY FOR OVER 1,000 GUESTS IN THE ROCKEFELLER SCULPTURE GARDEN. IN 2011, KANYE WEST AND SPECIAL GUEST JAY-Z HEADLINED THE EVENT. PAST PERFORMER INCLUDE THE YEAH YEAH YEAHS, M.I.A., ESTELLE, AND JOHN LEGEND. ATTENDEES INCLUDE MUSEUM TRUSTEES, AND OTHER VIPS FROM THE WORLDS OF ART, FASHION, FILM, AND FINANCE.Tuesday, May 22, 20127:00 P.M. COCKTAIL RECEPTION8:00 P.M. DINNER 9:00 P.M. AFTER-PARTY THE MUSEUM OF MODERN ART
PARTY IN THE GARDEN
YEAH YEAH YEAHS
KANYE WEST & JAY-Z
THE W
ALK
MEN
GANG GANG DANCE
M.I.A
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ESTELLE
MOMA AUDIENCE DEMOGRAPHICS• 3 MILLION VISITORS ANNUALLY• 150,000+ MEMBERS• MEAN HOUSEHOLD INCOME: $140,000 • MEAN AGE: 40 YEARS • 46% UNDER 35 YEARS • 51% FEMALE• 19% FULL-TIME STUDENTS • 89% COLLEGE GRAD (AMONG NON-CURRENT STUDENTS) • 38% SINGLE (NEVER MARRIED); 10% SEP/DIV/WIDOWED • 41% MARRIED; 10% PARTNERED • 65% INTERNATIONAL
PERFORMANCE DETAILS• PERFORMANCE OCCURS DURING AFTER PARTY• APPROXIMATELY 30-45 MINUTE SET AT 10 P.M.• DJs OPEN AND CLOSE AFTER PARTY• TICKETS ARE $150/PERSON FOR AFTER PARTY• INVITATIONS ARE SENT TO A LIST, BUT EVENT IS OPEN TO THE PUBLIC• SALES ARE EXPECTED TO BE IN THE 1,500 PERSON RANGE
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MAY 11, 2011
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MAY 12, 2011
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MAY 30, 2010
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MAY 26, 2010
