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8/17/2019 Pinterest Planning Calendar
1/18
Pinterestplanning calenda
8/17/2019 Pinterest Planning Calendar
2/18
Plan to reach your audiencesat the best times with the best content
Pinners are 2x more likely to
celebrate events compared to
general population2
2x
70%of Pinners take action on Pins1
of Pinners plan for holidays atleast 60 days out (21% higherthan general population) 2
45%
Gifts Decor party
"ids parenting !ood drin#
sing Pinner signals! "e identified 6 important caprevalent for most events and holidays
#ource$ ill"ard &ro"n Pinterest #tudy1 ' P intere
8/17/2019 Pinterest Planning Calendar
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Pinterests planning cycle istypically 2 & 4 months long
'onths before e(ent 4 months 2 months
+,ashion typically sees *-% of pinning.planning in
25%of all Pinning happens in the
2/- months range for all genres but fashion+
75%
8/17/2019 Pinterest Planning Calendar
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)anuary
*onsider winter tra(el+ Pins focusing on sno" trips and beaches
, n c r e a s i n g
a c t i ( i t y
-uper .owl
ecor party
,ood drink,ashionair beauty
/ew ears
ecor party
,ood drink,ashionair beauty
Golden Globes
ecor party
,ood drink,ashionair beauty
1alentines Day
3ifts
ecor party,ood drink,ashionair beauty
Prom,ood drink,ashionair beauty
aster ecor party,ood drink,ashion4ids parentingair beauty
!esti(al-eason
,ashionair beauty
*onsider -pring cleaning+ Pins focusing on cleaning and organi5ation ideas
P e a #
a c t i (
i t y
'arch 'adness,ood drink
'arch 'adnessecor party,ood drink
8/17/2019 Pinterest Planning Calendar
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*onsider outdoor fun+ Pins around outdoor adventures plans
!ebruary
*onsider -pring .rea#+ Pins focusing on fitness
3scars
ecor party,ood drink,ashionair beauty
aster
ecor party,ood drink,ashion4ids parentingair beauty
-t Patric#s Day
ecor party,ood drink,ashionair beauty
1alentines Day
3iftsecor party,ood drink,ashionair beauty
'ardi Gras
,ood drink
"entuc#y Derby,ood drink,ashion
!esti(al-eason
,ashionair beauty
-ummer tra(el,ashion4ids parentingair beauty
Prom
,ood drink,ashionair beauty
"entuc#y Derby
,ood drink,ashion
-ummer ra(el
,ashion4ids parentingair beauty
, n c r e a s i n g
a c t i ( i t y
P e a #
a c t i (
i t y
8/17/2019 Pinterest Planning Calendar
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'arch
*onsider food drin# topics for 'ardi Gras+ specially 4ing cake and &eignet bites
aster
ecor party,ood drink,ashion4ids parentingair beauty
-t Patric#sDay
ecor party,ood drink,ashionair beauty
'arch 'adness
ecor party,ood drink
Prom
,ood drink,ashionair beauty
"entuc#yDerby
,ood drink,ashion
*inco de 'ayoecor party,ood drink
'others Day3iftsecor party,ood drink
'emorial Dayecor party,ood drink
Graduation,ashion
!esti(al-eason
air beauty
*onsider outdoor fun+ Pins focusing on gardening , n c r e a s i n g
a c t i ( i t
y
P e a #
a c t i (
i t y
8/17/2019 Pinterest Planning Calendar
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6pril
*onsider festi(al season specially Pins focusing on bohemian braids and hippie fashion
)uly 4thecor party,ood drinkair beauty,ashion
'emorial Dayecor party,ood drink
!athers Day3iftsecor party,ashion
Graduation3iftsecor party,ashionair beauty
*onsider weddings+ Pins focusing on anything gifts! fashion and decor
, n c r e a s i n g
a c t i ( i t
y
P e a #
a c t i (
i t y
*inco de 'ayo
ecor party,ood drink,ashion
'others Day
3iftsecor party,ood drink
Prom
,ood drink,ashionair beauty
"entuc#y Derby
,ood drink,ashion
8/17/2019 Pinterest Planning Calendar
8/18
'ay
*onsider -ummer fashion+ Pins focusing on bathing suits and beach fashion
'others Day
3iftsecor party,ood drink
)uly 4th
ecor party,ood drink,ashionair beauty
!athers Day
3iftsecor party,ood drink4ids parenting
*inco de 'ayo
ecor party,ood drink,ashion
'emorial Day
ecor party,ood drink
"entuc#y Derby,ood drink,ashion
Graduation3iftsecor party,ashion
.ac# to schoolecor party,ood drink,ashion4ids parentingair beauty
*onsider "entuc#y Derby+ specially Pins focusing on hats! cocktails! and pie
.ac# to collegeecor party,ood drink,ashion4ids parentingair beauty
, n c r e a s i n g
a c t i ( i t
y
P e a #
a c t i (
i t y
8/17/2019 Pinterest Planning Calendar
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)une
*onsider .aby -hower ideas+ Pins focusing on gifts! decor! fashion! hair beauty
!athers Day
3ifts
ecor party,ood drink4ids parenting
Graduation
3ifts
ecor party,ashion
-ummer tra(el
,ashion
4ids parentingair beauty
)uly 4th
ecor party
,ood drink,ashionair beauty
.ac# to college
ecor party,ood drink,ashion4ids parentingair beauty
*onsider .ac# to college+ specially Pins focusing on dorm decor! and packing lists
.ac# to school
ecor party,ashion4ids parentingair beauty
, n c r e a s i n g
a c t i ( i t
y
P e a #
a c t i (
i t y
!s
,
8/17/2019 Pinterest Planning Calendar
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)uly
*onsider -ummer tra(el+ specially Pins focusing on summer date ideas the perfect beach house
.ac# to college
ecor party
,ood drink,ashion4ids parentingair beauty
-ummer tra(el
,ashion
4ids parentingair beauty
.ac# to school
ecor party
,ashion4ids parentingair beauty
*hristmas
3iftsecor party,ood drink,ashion4ids parentingair beauty
$alloween
ecor party,ood drink,ashion4ids parentingair beauty
*onsider $alloween+ specially Pins focusing on :; costumes
)uly 4th
ecor party
,ood drink,ashionair beauty
, n c r e a s i n g
a c t i ( i t
y
P e a #
a c t i (
i t y
8/17/2019 Pinterest Planning Calendar
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6ugust
*onsider .ac# to school+ specially Pins focusing on "eekly meal planning
.ac# to college
ecor party
,ood drink,ashion4ids parentingair beauty
.ac# to school
ecor party
,ashion4ids parentingair beauty
han#sgi(ing
ecor party,ood drink4ids parenting
.lac# !riday
3ifts,ashionair beauty
$alloween
ecor party,ood drink,ashion4ids parentingair beauty
*hristmas
3iftsecor party,ood drink,ashion4ids parentingair beauty
*onsider /! /*66 football+ Pins focusing on food drink! decor and fashion , n c r e a s i n g
a c t i ( i t
y
P e a #
a c t i (
i t y
8/17/2019 Pinterest Planning Calendar
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-eptember
*onsider 8inter tra(el+ Pins focusing on sno" and packing lists
.lac# !riday
3ifts,ashionair beauty
*hristmas
3iftsecor party,ood drink,ashion4ids parentingair beauty
han#sgi(ing
ecor party,ood drink4ids parenting
$alloween
ecor party,ood drink,ashion4ids parentingair beauty
.ac# to college
ecor party
,ood drink,ashion4ids parentingair beauty
.ac# to school
ecor party
,ashion4ids parentingair beauty
*onsider $alloween+ specially Pins focusing on pumpkin carving
, n c r e a s i n g
a c t i ( i t y
P e a #
a c t i (
i t y
8/17/2019 Pinterest Planning Calendar
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3ctober
*onsider -pring cleaning+ Pins focusing on decluttering
han#sgi(ing
ecor party
,ood drink4ids parenting
.lac# !riday
3ifts
,ashionair beauty
*hristmas
3ifts
ecor party,ood drink,ashion4ids parentingair beauty
$alloween
ecor party
,ood drink,ashion4ids parentingair beauty
/ew ears
ecor party,ood drink,ashionair beauty
*onsider 'ardi Gras+
8/17/2019 Pinterest Planning Calendar
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/o(ember
*onsider $oliday tra(el+ Pins focusing on beach destinations
.lac# !riday
3ifts
,ashionair beauty
*hristmas
3ifts
ecor party,ood drink,ashion4ids parentingair beauty
han#sgi(ing
ecor party
,ood drink4ids parenting
1alentines Day
3iftsecor party,ood drink,ashionair beauty
/ew ears
ecor party,ood drink,ashionair beauty
-uper .owl
ecor party,ood drink
*onsider /ew ears+ specially Pins focusing on decor fashion , n c r e a s i n g
a c t i ( i t y
P e a #
a c t i (
i t y
-uper .owl
ecor party,ood drink,ashionair beauty
8/17/2019 Pinterest Planning Calendar
15/18
December
*onsider flu remedies+ Pins focusing on the best "ays to stay healthy or kick a "inter cold or flu
/ew ears
ecor party
,ood drink,ashionair beauty
*hristmas
3ifts
ecor party,ood drink,ashion4ids parentingair beauty
1alentines Day
3iftsecor party,ood drink,ashionair beauty
-uper .owl
ecor party
*onsider resolutions+ Pins focusing on ne" resolutions especially around healthy foods fitness
-uper .owl
ecor party,ood drink,ashionair beauty
'ardi Gras
ecor party,ood drink,ashion
, n c r e a s i n g
a c t i ( i t y
P e a #
a c t i (
i t y
8/17/2019 Pinterest Planning Calendar
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opics related by category (olum
(ent otal Pinners otal Pins (ent otal Pinners
Golden Globes 2m 4m Graduation 97m
-uper .owl 97m 5:m 'emorial Day 7m
1alentine;s Day 2:m 200m !athers Day 95m
3scars 2m 4m 4th of )uly 94m
'ardi Gras 5m :m .ac# to -chool 94m
'arch 'adness 7m 2=m .ac# to *ollege 24m
-t Patric#;s Day 5m 92m $alloween 27m
aster 24m 94=m han#sgi(ing 27m
Prom 20m 959m .lac# !riday 92m
"entuc#y Derby 9m =m *hristmas 4>m
*inco de 'ayo 5m 90m /ew ears 2>m
8/17/2019 Pinterest Planning Calendar
17/18
(ent > months 5 months 4 months = months 2 month 9 month
Golden Globes
-uper .owl
'ardi Gras
1alentine;s Day
3scars
aster
-t Patric#;s Day
'arch 'adness
Prom
"entuc#y Derby
*inco de 'ayo
'others Day
(ent strategy planning Increasing activity Peak activit
8/17/2019 Pinterest Planning Calendar
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