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Perfectly
Pinterest forPROFITS
NOT TO BE DISTRIBUTED WWW,JENALIAT.COM
Perfectly Pinterest for Profits
Module 5: Creating Content
Now that you KNOW who you are speaking to when you create content, let's
dive in.
How frequently are you currently creating content?
BE HONEST WITH YOURSELF.
You HAVE to keep your Pinterest account ACTIVE and you want YOUR content
being seen as much as possible.
If you are looking for profits, you need to be creating content, at least once a
week and getting it up on Pinterest.
YOU know your business, you can create the content.
“Stop writing about everything. So many brands create content
and try to cover everything, instead of focusing on the core niche
that they can position themselves as an expert around. No one
cares about your special recipe... Find your niche, and then go even
more niche.”
Now that you are clear on your ideal client, you can work
on creating content that specifically speaks to them, what
will meet their needs and fulfill their desires.
-Joe Pulizzi
NOT TO BE DISTRIBUTED WWW,JENALIAT.COM
Perfectly Pinterest for Profits
Module 5: Creating Content
As you already know, keywords are KING on Pinterest. So let's make
a keyword bank for YOUR business.
You will want to have a spreadsheet to keep up with these since you
will be adding to them and creating different lists for different
topics you cover regularly.
I have a template to get you started!
TEMPLATE LINK
Make sure you save a copy before editing!
Use this to make it quick and easy to insert your base keywords into
your pin descriptions.
Keep building on it for the topics your discuss regularly so you can
add in post specific keywords quickly as well.
NOT TO BE DISTRIBUTED WWW,JENALIAT.COM
Perfectly Pinterest for Profits
Module 5: Creating Content
CALL TO ACTION
You can put a call to action directly on your pin image, like this:
By letting pinners quickly see they
can get a FREE CHECKLIST, it is
prompting them to LEAVE Pinterest
and get the checklist form her
website, which is a content upgrade
they when they provide their email
address.
The call to action can also be in the
pin description.
Click here to read a great article
about the psychology behind CTA
and examples!
NOT TO BE DISTRIBUTED WWW,JENALIAT.COM
Perfectly Pinterest for ProfitsModule 5: Creating Content
This is where we get down to the profits.
Pinterest is sending traffic to your website, but you HAVE to capture
those leads in order for it to convert to PROFITS.
You have to start cultivating those relationships, nurturing them and
then letting them know what you have to offer them.
On the next page, I have created a template for your to brainstorm
content upgrades or freebies you can make to go along with your
blog posts.
EXAMPLES OF CONTENT UPGRADES:
a cheat sheet
a checklist
a resource list
a video related to the topic discussed
a printable
a quick start guide
an ebook
templates
free trial of services
a mini course
swipe files
CONTENT UPGRADES AND OPT-INS
NOT TO BE DISTRIBUTED WWW,JENALIAT.COM
Perfectly Pinterest for Profits
Module 5: Creating Content
BLOG POST TITLES CONTENT UPGRADE IDEAS
CONTENT UPGRADES AND OPT-INS