Company NameRiders for Health

IndustryOther Community, Social and Personal Service Activities

URLwww.riders.org

Number of CRM Users15

Business ChallengesSome info here

SolutionMaximizer Enterprise 9 CRM SQL

Business Benefits One central database

for all information 100% reliability Increased efficiency

in managing Day of Champion ticket sales

Significant time saving when sending monthly email newsletter

Ability to track all events, plus grant and sponsorship applications

Quick and easy in-depth searches

How a Pain Free Implementation Left Pink Telecom Sitting Pretty

Company background

“Avrion provided the ideal Business Partner, interacting with Pink in a patient and informed manner. Their staff have always been both knowledgeable and approachable and ultimately delivered the CRM package we required”

- Ian McNamara, Administration Director, Pink Telecom

Pink Telecommunications PLC is one of the UK’s best known and longest established independent telecommunication resellers. Established since 1983, Pink has helped thousands of satisfied customers by providing Voice and Data networks ideally suited

to their requirements and pride themselves on providing unparalleled levels of service within its sector. They aim to back their flexible billing platform and cheaper calls with an unrivalled level of professional account management in the industry’s ultimate installation experience.

Company NamePink Telecommunications PLC

IndustryTelecommunications

URLwww.pinktelecom.co.uk

Business Benefits Visibility across sales,

marketing and customer service with live reporting

Centralised, easy to use system

Able to send targeted, customised mail shots to customers simply and effectively

Every stage of the sales cycle is recorded and measured

Management track performance and output, which has paid dividends to the business’ bottom line

Much simpler system for Pink Telecom’s IT staff to maintain

www.avrion.co.uk

No such thing as plug and play

When Pink Telecom was looking at overhauling its CRM infrastructure, Administration Director, Ian McNamara, reviewed a range of CRM products and invited avrion to discuss Pink Telecom’s specific requirements. Ian realised that for the CRM infrastructure to work for Pink Telecom, he needed to look beyond functionality and consider whether the implementation would fit with Pink Telecom’s business requirements as not all businesses are the same. It was the strength of avrion’s consultancy that made Pink Telecom ultimately chose its recommendation.

Consolidate to accumulate

As a leading telecoms reseller, Pink Telecom deals with a large number of sales calls, leads and inbound customer services enquiries. Like many technology businesses success depends largely on its sales performance, so having a centralised sales tool for its teams to populate efficiently is integral to business success. The key issues facing Pink Telecom were how to better monitor sales and pipeline performance and how it would integrate its e-shot and market-base data systems. There was also the question of combining its existing sales and marketing databases, including Excel Spreadsheets, into a coherent and malleable database.

With the advance in CRM systems it has become easier to merge all sales activity from opportunity logging to e-mail marketing campaigns in one system. Pink Telecom approached avrion to look at how it could take advantage of a consolidated CRM system. Following avrion’s advice they worked together to implement the CRM solution as a training database so that its sales team could get to grips with the new functionality and make any recommendations for fine-tuning the set up before it went live. Reports were extracted and analysed to ensure that they gave meaningful insights for Senior Management to fine tune the sales and marketing operations. Once all the testing had been completed, the system was rolled out to staff in September 2004.

Administration Director Ian McNamara has seen many improvements since the system went live. “The benefits of having visibility across all its sales teams helps keep track of performance and has paid dividends to our business’s bottom line” he said. “The centralised system also means that IT administration is now easier and more efficient. Most of all, Pink Telecom’s sales teams now see the benefit of a single CRM system where they capture every stage of the sales cycle from a response to a trade advert right through to a six figure close”.

Company NamePink Telecommunications PLC

IndustryTelecommunications

URLwww.pinktelecom.co.uk

Business Benefits Visibility across sales,

marketing and customer service with live reporting

Centralised, easy to use system

Able to send targeted, customised mail shots to customers simply and effectively

Every stage of the sales cycle is recorded and measured

Management track performance and output, which has paid dividends to the business’ bottom line

Much simpler system for Pink Telecom’s IT staff to maintain

www.avrion.co.uk

“We needed to bring together our various sales and marketing databases into a single, malleable and coherent system and avrion delivered exactly what was needed to achieve that objective.”

- Ian McNamara, Administration Director, Pink Telecom

Why Avrion?

With avrion, you will attain a prospect and customer management system that can make your business more efficient. We support you in line with your business needs, so that you gain a robust, cost-effective solution.

We are clear about how we work as team, with our suppliers and with you, our clients. We only recommend CRM applications that we have evaluated and approve of.  Assisted by our avrion client care process, our teams deliver the right results across a wide variety of industries and organisations. Our avrion client care process has been designed so that the work is as simple and painless as possible for you ensuring our responses are perfectly aligned to the complexity of your needs, making certain that nothing is overlooked and that every CRM solution is a success.

Please visit our web site (www.avrion.co.uk) to understand more about how we work, and why we are consistently recognised as a leader in our industry.