1.Concepts for FEVISTIK|Pidilite Industries ltd.|Lokus Design
Pvt Ltd, Pune|20 March 2006
2.
Client Brief: The new 3gm variant
New price point: For lower consumption or usage
Targeted for Kids: smaller activities, projects, scrapbook,
albums, etc.
Branding surface to be large for retail display
Simple mechanism
Optimum usage of material and components
3. The Process Identify > Integrate > Innovate >
Translate > Maximize 4. Identify> Integrate > Innovate
> Translate > Maximize 5. What is a hobby? A time to relax, a
time to have fun Something to show as a feat Explore, Express,
personal FUN What are Ideas? Personal creative aspirations getting
a suggested form WOW Lets do it! Wait till you see this 6.
Available Glue Sticks 7. Key Ideas: How do the kids do their craft
work? Fun Comfortably and intuitively Play: Use the most natural
& comfortableaction 8. Fun: Explorations: Touch & Feel They
see & do things differently 9. Key Ideas: How are they using
their craft products? The Kid has to adapt to the product The Fun
is Lost Entire attention is diverted towards how to use the glue
stick, rather than the craft Plan Un-comfortable and non-intuitive
way of using the product Open, align, apply & paste 10. Key
Ideas: How is the glue stick used? 11. Then why should kids use
products in a forced way 12. Natural Action The Fun way Semi
circular motion to paint, apply, scribble, etc. Usage of entire
palm to grip rather than the pinch grip (typically used for holding
a pen) 13. Identify >Integrate> Innovate > Translate >
Maximize 14.
The Product Experience
The product should be handy and intuitive or natural to
use
The product should suit the activity
Fit the Product to the user and not the User to the
Product
Rotate the central yellow knob pushing the glue out
Use it in semi circular actions
Cap Knob Cap Glue 17. Mechanism As the center rotor(shown in
yellow)turns anticlockwise with respect to the outer case(shown in
blue),the glue is radially pushed out wards The outer case and the
rotor are concentricThe relative movement between them will move
the glueDetails Cap Glue 18. Identify > Integrate > Innovate
>Translate>Maximize 19. The product comprises offour
components : two halves of the outer case, the cap and the center
rotor integrated with the piston All the components can be
vertically assembled with the cap coming from the side Details 20.
Details Top Half Knob Cap Bottom Half 21. Cap Top Half Bottom Half
Knob Details 22. Details Cap Top Half Bottom Half Knob
