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INTERNSHIP REPORT ON
PICK N PAY SUPER MARKET
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2 Acknowledgement
I am thankful to ALMIGHTY ALLAH, theBenevolent and the most Merciful whose nameis a source of courage and Whose remembranceprovides me energies to complete all the tasksassigned to me. May ALLAH show His Bountiesand Mercies upon the Holy Prophet HazratMuhammad S.A.W, I am grateful to theauthorities for providing opportunity to me to
seek knowledge and learn from the experiencedand well-qualified professionals. I am especiallythankful to Mr. Naveede Siddique (ManagingDirector) of Pick n Pay supermarket. I am alsothankful to Mr. Umar Afaq (Buying Manager),Mr. Fahad Dar (Finance Manager) and Mr.Shahid Khan (Sales Manager). I also express mygratitude to Mr. Naseer Haider and all my
Friends who supported and help me incompletion of this report.
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Table of Contents
Mission and Vision......07
5.1 Introduction.. ..07
5.2 Overview of the organization.....07
5.2.1 Brief History....07
5.2.2 Nature of Organization.....09
5.2.3 Business Volume...09
5.2.4 Products/Services... .....................10
5.2.5 PESTL Analysis..11
5.2.6 Contribution Toward Economic Devlp. 12
5.3 Organizational Structure..13
5.3.1 Organizational Hierarical Chart..13
5.3.2 Number of Empolyees..14
5.3.3 Main Offices.15
5.3.4 Introduction of Departments...15
5.3.5 Comments on Organizational structure...15
5.4 Internees Work..16
5.4.1 Introduction of Internees Office .16
5.4.2 Detail of Supervisors.16
5.4.3 Weekly Time Table.17
5.4.4 Detail Description of Dep .22
5.4.5 Detail Description of Activities of Dep ..23
5.4.6 Detail Description of Task Assigned.31
5.4.7 Summary of learning..32
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5.4.7.1 Skills and Qualifications...33
5.4.7.2 Responsibilities Assigned to me ...35
5.4.7.3 Internship Influence on Future Career Plan... .35
5.4.7.4 Correlation with Classroom Knowledge ..36
6. Conclusions of the report.37
6.1 Summary of Key Conclusion .37
6.2 General Observation About the Sector ..37
6.3 SWOT Analysis.....38
7 Recommendations..40
8 References....41
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4. Executive SummaryIn 2007 after the inauguration of Pace Gujrat, July 2007 the company started its
business in Gujrat city with the same name Pick n Pay Supermarket. At starting
this branch only deals with grocery items but after some time the Pick n Pay
Gujrat becomes the leading store of the Gujrat city and it servers the customer inalmost all kind of consumer goods like grocery, household, crockery and also
stationeries items. Pick n Pay basically is a services providing and merchandising
organization. It deals with consumer products likes Grocery, Crockery, Sports,Stuff and toys, CD & DVDs, Stationers, Cosmetics etc and also providing credit
shopping and free home delivery services. I also did the PESTL analysis of the
company in which I have explained the political, economic, social, technological
and legal impact on the company. Pick n Pay key objective is to provide all
consumer products at one place and Pick n Pay successfully doing it. Pick n Paynow become a Leading supermarket of Pakistan and Gujrat city as well. During my
internship period I have worked in different department of Pick n Pay super
market for example sales department, purchasing department and finance
department where I learnt how to make prepare balance sheet incomestatement cash flow etc during my job I have learnt a lot of skills and abilities like
team work, work in stressful environment, time management, communication
skills, public relation self confidence, I.T skills etc. which will help me in future
during my job period I have also learnt how to deal with customer. I have also
done the swot analysis of the Pick n pay super market by which I have learnt theopportunities and threat in the market for this company. And also I become to
know what are the weakness and strength for the company. After taking the swot
analysis I have given some suggestions to the company.
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5. Main Body of the Report
Vision
To enable the whole World to provide for themselves while aspiring to improve their
lives and contribute to their communities.
Mission Our mission is two-fold:
To enhance and develop skills. To support projects that encourages entrepreneurship, self-reliance and provides
employment opportunities .
5.1 Introduction:
It is the requirement of the university to do internship in a well-known organization to
learn some about practical working in organizations and it is also important to
implement the theoretical knowledge which is learnt in the classroom. The requirement
of the internship is to work for at least six weeks in any organization where you can
implement your theoretical work. If a student has desire to learn then he can get a lot of
good things out of this internship period. For this activity I selected Pick n Pay
Supermarket Pace Gujrat. This internship has really helps me a lot to reshape my
skills and abilities as a management student.
5.2 Overview of The organization
5.2.1 Brief History
Pick n Pays extraction can be traced back to principles handed down to Raymond Ackerman when he was a commerce student at the University of Cape Town. Hislecturer, Professor WH Hutt, believed implicitly in the principle of consumer power, and
his words, treat the customer like a queen and she will make you a king, made alasting impression on the young student.The Companys task is consumerism, which in simple terms, means to understand andsatisfy customers needs by selling quality products at competitive prices, and providingwell-mannered service in stores that are well located and pleasing to shop in. Inaddition, a policy of refunding goods without question has enabled Pick n Pay toestablish long-standing customer relationships, and has finally lead to an extremely
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reliable customer base. Pick n Pays history is proof that the philosophy of consumerpower is not simply a platitude. The Pick n Pay Group is one of Africas largest andmost consistently successful retailers of food, general merchandise and clothing.
Today, the Pick n Pay Group has a total of 750 stores, made up of Hypermarkets,
Supermarkets and Family Stores (which are authorized stores). Pick n Pay employsover 32 000. In 1967, Pick n Pay was founded as a family controlled business with foursmall stores in the Western Cape. Focused on food, clothing and general merchandise,the Pick n Pay Group is managed through two divisions 1: Pick n Pay Retail Divisionand the 2: Group Enterprises Division. Each division has its own management board.
In USA Pick n Pay started its business in 1885. In a very short time the company hasexpand its business in different USA states like New Jersey, Chicago, New York etc.
After the success in USA the company decided to move their business into many othercountries. In 1996 the company opened its 1 st branch in Lahore city, Pakistan. The
company started its 1 st branch with the name Pick n Pay Supermarket in Pace MM AlamRoad Lahore. After the successful business in Pakistan the company opened its 2 otherbranches one in Lahore city Wallton area and the other in Karachi city. In 2007 after theinauguration of Pace Gujrat, July 2007 the company started its business in Gujrat citywith the same name Pick n Pay Supermarket. At starting this branch only deals withgrocery items but after some time the Pick n Pay Gujrat becomes the leading store ofthe Gujrat city and it servers the customer in almost all kind of consumer goods likegrocery, household, crockery and also stationeries items. Now 75 employs are workingin Gujrats branch of Pick n Pay and it Possess 25 million of financial budget.
In Pakistan over the past 15 years, significant changes have also taken place withinPick n Pay. These changes are based on a firm belief that our capacity to achieveservice excellence is directly proportional to our capacity to establish an environment ofself-esteem, respect and freedom amongst every employee in our company.
Core principles
The Core principles that form Pick n Pay's business activities include:
Maintaining long-lasting values, in spite of business practices changing with time. Developing respect for individuals, not as a strategic advantage, but because it is
morally correct. Acknowledging the difference between timeless principles and daily business
activities.Sticking to values even if this shows to put us at a competitive disadvantage
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The four legs of the table:
The four legs of the table principle follows a simple analogy: The business isfundamentally likened to a table supported by 4 legs, on top of which the consumer is
positioned. Each leg is required to be equally strong so that the table may remainbalanced and upright. The four legs comprise:
Administration Merchandise Promotion and social responsibility People
Each part is equally important to the success and continued sustainability of thebusiness. Each requires, and continues to receive, equal focus and management hold.
5.2.2 Nature of the organization
Pick n Pay basically is a services providing and merchandising organization. It dealswith consumer products likes Grocery, Crockery, Sports, Stuff and toys, CD & DVDs,Stationers, Cosmetics etc and also providing credit shopping and free home deliveryservices. Pick n Pay also providing fruits, vegetables and meat. Pick n Pay keyobjective is to provide all consumer products at one place and Pick n Pay successfullydoing it. Pick n Pay now become a Leading supermarket of Pakistan and Gujrat city aswell.
5.2.3 Business volume, reward honors & success stories etc during last 5 years:
At beginning the company started its business in Pakistan with a single Branch inLahore At MM Alam Road, Pace. Staring volume of financial capital was 30 millions.Now a day the company has its 5 supermarket 2, 2, 1, Lahore, Karachi and Gujratrespectively. There are more than 500 employs are working in all 5 branches ofPakistan and more than 75 employs in Gujrats branch. Total business financial capitalof Pick n Pay is 150 millions and 28 millions of Gujrat branch now. The company givesallowances bonuses and promotions in the employs positions to motivate its employs.The employs are promoted to higher position because of their hard working skills andgives bonuses and allowances to them to increase their motivation level and to enhancetheir loyalty for the company. Because of delivering superior services and satisfyingconsumer need the Pick n Pay become a leading supermarket brand of Pakistan &Gujrats dominant consumer products supermarket.
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5.2.4 Products/Services lines :
The Pick n Pay Supermarket Gujarat is providing different kind of services andconsumer products and these consumer products are further divided in to differentcategories like Grocery, Confectionary, Frozen, Household, Health & Beauty, Toys,
Sport s, Cosmetics, Crockery, Baby Care, Garments, CD & DVDs, Jewelry and Tastyetc.
Grocery:
These are the products which are used on daily bases by the customers these productsincludes flour, sugar, tea, drinks, ketchups, beans, pickles, sauces, biscuits etc.
Confectionary :
These are the products which are mostly used by children in these products bubbles,
candies, toffees, lollypops and other baby products included.
Toys :
In toys baby & children playing products are included such as guns, cars, dolls, motorbikes, building blocks and many other kind of children toys.
Frozen:
Frozen products are those products which can not preserve at normal temperaturethese products includes frozen chicken, frozen beef, frozen meat, frozen fish, kebabs,
nuggets, chicken tempura, frozen vegetables and so many other frozen products.Household:
This category includes the products which are used in the course of housekeeping orpersonal routine. These products include tubs, irons, toasters and microwave etc.
Music Gallery :
It includes all kind of Bollywood, Lollywood and Hollywood movies and songs collectionin CD & DVDs and all type of computer software CDs & DVDs are available in this
gallery of Pick n pay.Sports:
In sports section of Pick n Pay Supermarket includes all type of playing things like bats,balls, rackets, shuttles, hockey, playing boards, luddos, skating boards, basket balls,footballs and much more which is related to the sports.
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Pick n Pay stores revenue is decreasing because this is dealing in consumer products,and consumers are using these products repeatedly. The interest rate is currently 15-16 % which is also affecting investment patterns and asa result affecting the industry.The employment rate in the country is also not satisfactory. The prices of raw materials
are also increasing.SOCIO- CULTURAL FACTORS
It includes the demographic characteristics of consumers such as age, gender, race,preferences and tastes that affect an organization. These socio cultural factors might bethe opportunity or threat for an organization.The consumers are demanding new and innovative products.The people are mostly living in villages that are mostly illiterate and have a significantrole in a countrys economic dev elopment.The culture of Pakistan is not supportive for such superstores as more population
belongs to lower class.
Technological Factors
It includes that how technology is affecting the industry in a country. As the technological advancement changed the scenario of shopping in all over theworld but in Pakistan technological level is very specially in small cities like gujrat.People do not accept easily that kind of advancement due to lack of general knowledgeabout technology.There is a trend of bargaining during each kind of product purchasing. people are afraidof fixed computerized prices. A lot of people also don't trust on computerized system,thats why pick n Pay's sales are low in this area.Energy crises is also a huge problem now a days in Pakistan thats why Pick n Payarranged some substitutes like generators and ups to run their operations to meet thestandards it is also a cost consuming as well as time consuming.
Legal Factors
Taxes are imposed on imported goods which is affecting the consumer productsindustry.The government has imposed restriction on all shopping malls and super stores to closetheir shops till 8O, clock. It has an affect on the revenue because people of cities like todo shopping in night
5.2.6 Contribution of organization toward economic development :
The Pick n pay company is playing an important role in Pakistans development. It isalso providing air to economic and social sectors. It is contributing to reduce
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unemployment in Pakistan. It gives equal opportunities to male and female for job. It ispaying taxes and enhancing the revenue of economic sector of Pakistan. It is providingconsumer products and in this way the company solving the customer problems byfulfilling their needs. Before it there was no such type of supermarket in Pakistan, thePick n pay management took initiative and give a different and unique path to themarket to serve the customer and fulfilling their need.
5.3 Organizational Structure:
5.3.1 Organizational Hierarchy Chart :
Managing Directors
Finance Manager
Sales Manager
Supervisor
Buying Manager
Sales Persons
Operational Manager
Assistant BuyingManager
Assistant Finance
Manager
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5.3.2 Number of employees
Note: This figure includes all employs of only Gujrat branch of Pick n Pay Supermarket.
Board of Directors05
General Manager01
Operational Manager01
Buying Manager01
Sales Manager
01 Accounts Manager
01
Supervisors05
Sales Persons55
Watchmen
05Sweepers
02
There are 5 Board of Directors, Mr. Waseem Afzal, Mr. Irfan Khan, Mr. Haji Azam Tariq,Mr. Bilal, and Mr. Tahir who have the owner of Pick n Pay Supermarket Gujrat.
Mr. Naveed Siddique is the managing director of pick n Pay supermarket Gujrat branchwho Lead and control all the activities of this branch. All the operations Includes buyingand selling operations are under taken by Operational Manager, Mr. Syed Asif Shah.Mr. Umer Afaq is performing all buying activities under the supervision of OperationalManager. Mr. Fahad Dar is performing the role of Accounts Manager and controlling theall financial jobs. There are also 5 supervisors who are controlling and leading the salespersons. In other employees, 5 security persons supervised by retired army officer.There are also 2 sweepers in the Pick n Pay to keep it neat and clean
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5.3.3 Main Offices:
As the above I have mentioned that the Pick n Pay is the South African company andhead office of the company is in Cape Town South Africa. Company has its countrybase main or head offices like in USA the main offices in New York, New Jersey and
Chicago cities. In Pakistan the head office of the company is, in Lahore. Sub offices arein Lahore, Karachi and Gujrat as well.
5.3.4 Introduction of all departments
Pick n Pay Company has all business departments like Human Resource, Finance,Marketing and Selling etc. but in Pakistan only Finance, Marketing, Buying and sellingdepartment s are working. In Pick n Pay Gujrat financial buying and selling departmentsare doing their jobs. The financial department is controlled by Finance Manager Mr.Fahad Dar and other employees who are working in this department are Assistant
Finance Manager Mr. Shahid khan and Data Entry Operators Mr. Zoam Yousaf & Mr.Qamar Iqbal. In buying department all the activities are performed under the supervisionof Buying Manager Mr. Umer Afaq. Other employees of buying department are Mr.Raheel Shehzad who is the Assistant Buying Manager. Mr.Attat Ali and Qasim Buttperforming the activity of saleman. Mr. Abdul Salam is the warehouses incharge andMr. Abdul Aziz, Faizan Ali are performing their jobs as the assistants of warehouseincharge. All selling activities are take place under the supervision of sales manager.Mr. Muhammad Azeem. There are also five supervisors and fifty five sales personsincluded in this department to perform selling activities.
5.3.5 Comments on Organizational structure
An Organizational Structure shows the roles of employees of an Organization and to
determine who has to do what task, which is responsible for what, objectives to be
achieved, who is to report to whom and to remove the obstacles for performance
caused by ambiguity of job assignment as well as to make easy decision- making and
communication networks reflecting and sustaining organization objectives. The
organizational structure should be helpful & according to the management
requirements. Employees know clearly that to whom they should report.
I personally feel some lacks in hierarchical structure of Pick n pay Pace Gujrat.
There is no Marketing Department in this branch which is a core department of
any business and plays a key role to earn revenue.
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There is no Human Resource Department in Pick n Pay Gujrat and due to this I
think that the employs do not posses their positions according to their skills &
abilities.
There is no proper succession planning and training activities which have to be
done so for.
The hierarchal levels are not very much interactive and helpful.
I have found that Selling department is overfull with employees.
5.4 Internee work
5.4.1 Introduction of Internees Office
I have to work in Pick n Pay super market Gujrat branch. The office of this branch is
located in the basement of Pace G.T road Gujrat.
5.4.2 Details of Supervisors
There are 5 supervisors in the organization here is the name:
1. Waseem
2. Noman
3. Azeem
4. Arshad
5. Amir
Waseem is the senior supervisor he has a lot of experience of his job because he
has done his job in 1 year in Sams mart and in Aleena centre he has the capabilities
of handling the problem and dealing with customer. His duty to make the demand of
the stock and check the salesman either he is working his own job correctly or not if
not then tell him how to deal with customer how to influence the customer. Main duty
of the supervisor is to lead the salesmen and achieve the goal of the organization.
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.5.4.3 Weekly timetables
Selling Department 1 st Week
Date Day Activity
10-02-2014 Monday
It was my 1st day of my internship in Pick n Pay
Supermarket Gujrat and my 1 st job experience day.
In that day I meet The Managing Director, other
Managers, supervisor and other staff members or
sub ordinates, MD introduce my self to all employs
and vise versa. Simply it was the orientation day in
Pick n Pay for me.
11-02-2014 Tuesday In the second day my supervisor Mr. Waseem Afzal
told me about the overall working which have to be
done in selling Department.
12-02- 2014 Wednesday I discussed with my supervisor about the selling
activities which are being perform in selling
department, organization and its products.
13-02-2014 Thursday The supervisor give a briefing about the behavior,
attitude and other norms in which way I should
behave with our customers. .
14-02-2014 Friday At this day my supervisor stands me to watch the
activities of till operator. It was my training days that
how the till is operate (till is the computer which is
use to generate the bills of customers)..
15-02-2014 Saturday A task was assigned to my supervisor to operate
the till and deals with customers. It was the day full
of confusion.
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2 nd Week
Date Day Activity
17-02-2014 Monday This was also a day to operate the till. Now I got some
experience so I quite normal at this day and easily deal
with to the customers. At the end my Supervisor was
very happy to see my performance.
18-02-2014 Tuesday Assignment was given to me to marketize the new
products to the customers and other sales persons telling
products use, features and precautions.
19-02-2014 Wednesday He gave me sale reports of different dates and told methat how to analyze the sales reports and how I can get
the different distinctive or specific categorys sales.
20-02-2014 Thursday It was my testing day, my supervisor take a test about
the previous day job that how to analyze the sale reports
and how we can calculate the specific categorys sales.
21-02-2014 Friday My supervisor told me about the working of Sellingdepartment in the office and the activities perform by
them.
22-02-2014 Saturday It was my last day in selling department and I have to
know about office work in this department.
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Purchasing Department 3 rd Week
Date Day Activity
24-02-2014 Monday It was my 1st day in the Purchasing Department in Pick n
Pay Supermarket Gujrat. In that day I just get
introduction about the activities which are to be perform
in this department.
25-02-2014 Tuesday My supervisor Mr. Raheel was asked to arrange the list
of Suppliers who are being work with Pick n Pay
Supermarket.
26-02-2014 Wednesday My supervisor brief me about the products in which Pickn Pay deals its business.
27-02-2014 Thursday At this day I have to learn that what products are being
purchases by which supplier.
28-02-201 Friday My supervisor told me about the purchase order list
which is come from the selling department.
01-03-2014 Saturday Independence day leave.
4th Week
Date Day Activity
03-03-2014 Monday At this day I with my Supervisor deal with our some
suppliers jointly. Give orders to our suppliers of thoseproducts in which Pick n pay facing shortage.
04-03-2014 Tuesday This was the day in which I deal lonely with our suppliers
and gives some orders to them to maintain the inventory
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level of Pick n Pay Supermarket Gujrat.
05-03-2014 Wednesday My supervisor told me about daily exception report and
how to update it.
06-03-2014 Thursday It was the days full of knowledge for me because on this
day I have to leant that how generate purchase order
lists and goods receiving notes. I have also learnt about
the goods refund notes also which is generate for the
products which are expired or damage and need to
return to back to the Suppliers.
07-03-2014 Friday At this day I performed previous day activities because I
have learnt a lot related to my class work knowledge.
08-03-2014 Saturday It was the last day in this department and my Supervisor
told me about the monthly report of this department
which include all the activities which are performed in the
purchasing department like total purchases, number of
free units which we are received , all the products which
return back to the suppliers and their prices also.
Accounts Department 5th Week
Date Day Activity
10-032014 Monday It was my 1 s day in accounts department. My Manager
introduced me to the other employs of this department.
11-03-2014 Tuesday My Supervisor Mr. Zoam Yousaf told me about the
activities which are performed in this department.
12-03-2014 Wednesday It was the day at which I work a little on daily payments.
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which are being performed in Pick n Pay Supermarket
Gujrat.
5.4.4 Detail description of the departments
Pick n Pay Company has all business departments like Human Resource, Finance,Marketing and Selling etc. but in Pakistan only Finance, Marketing, Buying and sellingdepartment s are working. In Pick n Pay Gujrat financial buying and selling departmentsare doing their jobs.
Sales Department
The sale department includes the activities like marketing of products, distribution ofproducts, providing services like free home delivery credit card shopping etc Marketizethe new products to the customers and other sales persons telling products us e,features and precautions. Generate the daily sale report and quantity order reports.Operate the till and deals with customers. Give services like home delivery credit cardshopping etc.
Accounts Department
The financial department is controlled by Finance Manager Mr. Fahad Dar and otheremployees who are working in this department are Assistant Finance Manager Mr.Shahid khan and Data Entry Operators Mr. Zoam Yousaf & Mr. Qamar Iqbal. Theactivities which are performed in this department are: Finance department deals withdaily sale report, daily banking report, monthly cash flow, balance sheet and salary ofthe employees. Finance department also made the payment of the suppliers and madecheck and balance in cash.
Balance Sheet
It is the statement which shows all debit and credit accounts about the Pick n Paysupplier. The payment which have been done to the suppliers and shows the remainingbalance of the suppliers
Income statement :
I have also analyzed the monthly income statement of Pick n Pay which shows themonthly profit and loss.
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Cash Flow
At the end of month I have made cash flow which shows the monthly purchasing and
sales of the Pick n Pay store in term of cash
.Bank Reconciliation :
At the end of day I have made sale report as well as bank reconciliation the net cashwhich deposited in Pick n pay bank account.
Purchasing Department
In buying department all the activities are performed under the supervision of BuyingManager Mr. Umer Afaq. Other employees of buying department are Mr. RaheelShehzad who is the Assistant Buying Manager.
Purchasing department deals with suppliers. There are 3 types of the supplier onewhich is on cash base the second is on monthly sale base and the third one is thatwhich gives the stock on credit bases. There are different types of report that aregenerated in sale department like Purchase order report, Goods Receiving notes, goodsreturn forward report and monthly purchasing report etc
5.4.5 Detail Description of Activities of Department
Sale Department
The sale department includes the activities like marketing of products, distribution ofproducts, providing services like free home delivery credit card shopping etc Marketizethe new products to the cust omers and other sales persons telling products use,features and precautions. Generate the daily sale report and quantity order reports.Operate the till and deals with customers. Give services like home delivery credit cardshopping etc.
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Sales report (gujrat)Friday, October 01, 2010# DEPARTMENT RETAIL % COST MARGIN %
1 GROCERY 39,133 35.81% 35,622 3,511 8.97%2 CONFECTIONERY 557 0.51% 500 57 10.23 DAIRY 3,492 3.20% 3,001 491 14.04 FROZEN 6,911 6.32% 5,904 1,007 14.55 HOUSE HOLD 6,525 5.97% 5,122 1,403 21.506 HEALTH & BEAUTY 10,992 10.06% 9,591 1,401 12.757 CALLING CARDS 3,600 3.29% 3,508 92 2.568 Garments (own) - 0.00% 0 - #D
LOCAL SUB TOTAL 71,210 65.16% 63,248 7,962 11.1
9 TOBBACO (own) 1,391 1.27% 1,066 325 23.10 BABY CARE (own) 699 0.64% 620 79 11.311 TOYS 2,150 1.97% 1,570 580 26.912 IMP. CONFACTIONARY 3,213 2.94% 2,591 622 19.313 IMP. HEALTH & BEAUTY 10,414 9.53% 7,986 2,428 23.314 IMP. HOUSE HOLD 135 0.12% 96 39 28.815 IMP. DAIRY 16 0.01% 14 2 12.16 IMP. GROCERY 7,715 7.06% 6,628 1,087 14.09
IMPORTED SUB TOTAL 25,733 23.55% 20,571 5,162 20.0
17 COSMETICS 1,050 0.96% 12% 12618 JEWELRY 1,330 1.22% 25% 33319 BABY CARE (Inyat) 3,105 2.84% 20% 62120 Garments 640 0.59% 12% 7721 GREETING CARDS (Hallmark) - 0.00% 20% -22 Cd 965 0.88% 20% 19323 Stuff & Decrotion 320 0.29% 20% 6424 Stationers 1,680 1.54% -25 SPORTS 1,285 1.18% 10% 12926 Tasty 1,350 1.24% 15% 203
27Hand made Decorationitems - 0.00%
28 A & F TOYS 620 0.57% 15% 93
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LICENSEES SUB TOTAL 12,345 11.30% 14.88% 1,837
GRAND TOTAL 109,288 83,819 14,961TOTAL CUSTOMER 453
AVERAGE SPENDING 241unit sold
Sales (Excluding Licencees) 96,943 excl. licensees 2,095Cost of Sales (83,819) Licencees 119
Margin 13,124 13.54% Total units 2,214
Customer Discount 526 0.48%
Margin After Discount 12,598 13.00% -Licensees Margin 1,837 14.88%
Net Margin 14,43513.21%
This is the sale report of one day every section individually shows the sale of thatdepartment. first column shows the retail second column shows the cost of thatdepartment items third column shows how much our margin is and fourth column showsthe our net margin.
At the end of report first shows the licenses total sale licenses are those person whomwe have paid the sale of the per month then in the next step the grand total of the salein which our licenses and our own sales included then the report shows the cost of sale.
And at the end our net margin comes on daily sale bases.
At the left side one column which shows unit sold of licenses and our own units .
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Net S' Mkt Sales 109,288
Credit/Debit CardsSales (13,003)
Till Check (Under)/Over (10)
Discount (526)
tasty cr shoping (1,738)
naveed sb (774)
umer sb (574)
Qamar (574)
Raheel (574)
floor staff adv 11 person 224 each (2,464)---
-
Cash Available mCB 89,051
At the end of day Rs. 109288 is our grand sale then we subtract credit cards amountbecause it will comes directly in the bank. Then we subtract till under/ over which meansat the end of the day if our cash is greater than the sale report then it is added and if thetotal cash is less than the sale it will minus from the cash. Then we added the discountof our total sale. And at the next step we subtract our employees credit shopping. Thusat the end of the day our available cash is Rs. 89051 which is available for banking.
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Purchasing Department
Purchasing department deals with suppliers. There are 3 types of the supplier one
which is on cash base the second is on monthly sale base and the third one is thatwhich gives the stock on credit bases. There are different types of report that aregenerated in sale department like Purchase order report, Goods Receiving notes, goodsreturn forward report and monthly purchasing report etc
Finance Department
Finance department deals with daily sale report, daily banking report, monthly cashflow, balance sheet and salary of the employees. Finance department also made thepayment of the suppliers and made check and balance in cash.
~ Cash F l ow ~
(Rs.) (Rs.) (Rs.)
Receipts:
Cash S ales: 397,951
Cr.card Recovery --GRT -
Total Receipts ------------------------------------------------> 397,951
Payments
C reditors
Suppliers Payments--LHR (MCB) -Suppliers cashPayments--GRt 98,414Suppliers Cheque Payments- 60,695
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-GRT 159,109
O ther
-Cr Shoping
Tasty 4,628Petty cash 950naveed shah crshoping -Cr Shoping/adv.Employees 2,361
-
Total Payments -----------------------------------------------------> 167,048
Movement MCB A/C# 0333415671000168 ---------------------------------------> 230,903Bank Reconciliations : 29-Oct
[MCB A/C # 0333415671000168]--GRT
Balance as per Bank 3,110,098Add: Bank Charges -Add: uncredited cheques -
Less: unpresented cheques (508,091)Bal As per our books (G/L ) (Opening
Bal.) 2,602,007
Closing Balance M CB A/C # 0333415671000168 GRT -----------> 2,832,910
Balance Sheet
It is the statement which shows all debit and credit accounts about the Pick n Paysupplier. The payment which have been done to the suppliers and shows the remainingbalance of the suppliers
Income statement :
I have also analyzed the monthly income statement of Pick n Pay which shows themonthly profit and loss.
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Cash Flow
At the end of month I have made cash flow which shows the monthly purchasing and
sales of the Pick n Pay store in term of cash
.Bank Reconciliation :
At the end of day I have made sale report as well as bank reconciliation the net cashwhich deposited in Pick n pay bank account.
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licensees Payments
Sr. # Description
AZHAR ABBAS(Cosmo & U.Grmts) U.Garments Cosmetics Total
Sales 30,412 71,025 101,437
Less: Margin 12 % (3,649) (8,523) (12,172)
ADV (7,347) (7,347)
Salaries (5,500) (5,500)
Net Payable 55,155 76,418
Mubashir Imran (Cosmetics ) cosmetics jewelry Total
Sales - 56,475 56,475
Less: Margin 10 % cosmetics, 25% jewelry - (14,119) (14,119)
Less: Salaries (5,500) (5,500)
Advance (3,120) (3,120)
-
Net Payable - 33,736 33,736
Inyat (Babycare ) Gujrat Total
Sales - 66,420 66,420
Less: Margin 20 % - (13,284) (13,284)
Less: Salaries - (5,500) (5,500)
Net Payable - 47,636 47,636
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Licensees
Licensees are those suppliers which give us goods on monthly sale bases and pay uscertain percentage of the sale.
5.4.6 Detail Description of Task Assigned To Me
During my internship period I have worked in different department of Pick n Pay supermarket for example sales department, purchasing department and finance departmentnow I am going to explain the activities which I performed in these departmentsseparately.
Sales Department
In the sale department of Pick n Pay Supermarket Gujrat I have discussed with my
supervisor about the selling activities which are being perform in selling department
.The supervisor give a briefing about the behavior, attitude and other norms in which
way I should behave with our customers. My supervisor stands me to watch the
activities of till operator. It was my training day that how the till is operate (till is the
computer which is use to generate the bills of customers). A task was assigned to me
from my supervisor to operate the till and deals with customers. At the end my
Supervisor was very happy to see my performance. Next day the Assignment was given
to me to is to marketize the new products to the customers and other sales persons
telling products use, features and precautions. He gave me sale reports of different
dates and told me that how to analyze the sales reports and how I can get the different
distinctive or specific categorys sales . My supervisor told me about the working of
Selling department in the office and the activities perform by them like generation of
daily sale report and quantity order report etc.
Purchasing Department
In the Purchasing Department in pick n pay Supermarket Gujrat, I just get introductionabout the activities which are to be perform in this department. My supervisor Mr.
Raheel was asked to arrange the list of Suppliers who are being work with Pick n Pay
Supermarket My supervisor brief me about the products in which Pick n Pay deals its
business I have to learn that what products are being purchases by which supplier. My
supervisor told me about the purchase order list which is come from the selling
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department. I with my Supervisor deal with our some suppliers jointly. I make the
demand of the products and give orders to our suppliers in which Pick n pay facing
shortage. My supervisor told me about daily exception report and how to update it. It
was the days full of knowledge for me because on this day I have to learnt that how
generate purchase order lists and goods receiving notes. I have also learnt about the
goods return forward report which is generated for the products which are expired or
damage and need to return to back to the Suppliers. Next day of the purchasing
department my Supervisor told me about the monthly report of this department which
include all the activities which are performed in the purchasing department like total
purchases, number of free units which we are received, all the products which return
back to the suppliers and their prices also.
Finance Department
In accounts department I prepare the payments which are due. I have also made the
daily sale report and made the banking cash. Mr. Zoam told me about the monthly
financial statements which are necessary for the annual statements like cash flow, bank
reconciliation and income statements etc. I also work on the monthly sale report which
is very helpful for me for my career. On the Next day I work on the annually financial
statements like sale reports, balance sheet, cash flow, bank reconciliation and income
statements etc I have also made the monthly salary of the employees.
5.4.7 Summary of learning:
My internship has not only enabled me to work in a true professional environment but ithas also helped me to tighten my grip over accounts and various types of reports aswell. As a part of pick n pay team I was also able to work with database; as a result myIT skills has rise high.
Reaching office in time was key requirement during internship and outcome was betterdisciplined personality. As a part of daily work I have to deal with various typecostumers; some of them differs in language and culture and come from differentsocieties; hence this platform has helped me to have better understating of people andsome of their requirements
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5.4.7.1 Skills and Qualifications
Time Management Skills
There are specific rules and regulations about timings of employees. I learned regularity
and they also give a time frame for the completion of tasks tome so it enhanced my time
management ability. As my practical experience of working over there shows that we
have to submit daily tasks & assignments in office timings.
Developing Customer Relations
As the nature of Pick n Pay it deals with the consumer products it is necessary to build
strong relations with customers and to retain them It is very important these days to deal
with customers in a polite and humble way and make long term relations with thembecause customer is the king for whom all activities are done. The surroundings areas
of Pick n Pay are rural areas and people are illiterate so I feet much difficulty to deal
with them so it increased the ability to bear bad behavior of other in my personality.
Better dealing with customers shows that you are having concerns for your customers.
Customers even sometimes use harsh words so you should be able to deal with them in
such a way that you can attain and retain customers.
Working under Stressful Environment
1 st time in my life I have worked in any organization so it was full of stress to work in
organization. There are times when uncertain changes occur in macro and micro
environment. So, it is needed to give performance under stress. I have learned a lot
during my internship in Pick n Pay Supermarket that how to avoid uncertain situations
and work under stress and pressure.
Working under Unstructured Situations:
Pick n Pay is company which deals directly to the customers so it routine that one are
two critical problems occurred. So I also learned to manage and work when
unstructured events o problems occur. As during my internship period there was clash
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between management and employees. I learned that for the completion of projects and
monthly reports some time have to work under pressure and unstructured situations.
I.T Skills
Pick n Pay has its own database system. I worked on this database as well as on excel
and word for the preparation of different reports. It enhances my technical skills too..
Team Work Abilities
I learned a lot to work in groups and teams. It enhances the effectiveness, efficiency
and finally I learned its importance in completing the overall objectives and goals of
organization. It enhances my abilities to work with team of diverse backgrounds. During
my internship I worked on different tasks with groups and we were asked to submit ourwork on due time..
Self Confidence
Working in Pick n Pay a well established organization gives me a lot of confidence to
work with different peoples. It improves my communication skills and also gives me a
confidence to share my own ideas and point of views.
Discussion skills
My manager & supervisor discussed with me during my internship on different issues
and reports that gave me a lot of confidence and learning. In Pick n Pay I have also
solve many different problems with my capabilities.
Report making skill
I have developed the ability to make report after doing internship in Pick n Pay because
the report is a compulsory part after internship; I tried hard to make my report at up to
the mark of my University requirement.
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5.4.7.2 Responsibilities Assigned to me
Generate Report/GRN :
In my internship I have generated GRN report which means that when the good is
reached at pick n Pay I have generate the GRN to the supplier which means that wehave received the goods of same amount according to the invoice.
Goods Return Forward/ GRF
I have also made Good return forward which means the stocks which is near to expiryor damaged pieces. It is returned to the supplier and amount is deducted from itspayment or we have exchange the stock.
Make Purchase Order Form/P.O
P.O means Purchase order form it is the computer generated form which shows that allthe goods which are received from the supplier are entered in our inventory correctly ofthe same amount.
Balance Sheet
It is the statement which shows all debit and credit accounts about the Pick n Paysupplier. The payment which have been done to the suppliers and shows the remainingbalance of the suppliers
Income statement :
I have also analyzed the monthly income statement of Pick n Pay which shows themonthly profit and loss.
Cash Flow
At the end of month I have made cash flow which shows the monthly purchasing and
sales of the Pick n Pay store in term of cash
.Bank Reconciliation :
At the end of day I have made sale report as well as bank reconciliation the net cashwhich deposited in Pick n pay bank account.
5.4.7.3 Internship Influence on Future Career Plan
Every organization has its own rules & regulations, culture, norms values, systems etc.
Before joining any organization we should have an over view related practical work.
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Mainly I learned how much practical life is related to the theory. I can say that my
internship influenced me and be a helping hand for my future career a lot.
I have got a lot of experience of practical work, real work environment, stressful working
environment, and working with diverse customers when I was being deal withcustomers, following managers orders, completing projects and tasks, handling
problems & conflicts in organization Above all to locate myself in such a competitive
world and it also give me a lot of space to improve myself in different aspects that can
help me in my future career when I will enter to the practical life. (Like working in teams
and under pressure)I have also assessed my self during internship period so that I can
cover the lacks and gaps of my management skills which will ultimately help me a lot in
future. Through my internship period I have gone through a lot of experiences which will
helps me a lot that how to behave, react, cope and manage under such situations in
future. The world is becoming global village so after internship at Pick n Pay I have
learned how to keep myself in such competitive environment in future.
5.4.7.4 Correlation with classroom knowledge
As far as my experience of internship shows that there is a correlation betweenclassroom knowledge and internship activities done in an organization.
The correlation depends on the type of organization in which you did internship.Thedegree of correlation varies from organization to organization depending upon itsprocedures. The tasks and assignments were given during internship period so, is thecase with classroom knowledge.We have taught a lot about customer relationshipmarketing and management but in practical the implementation is not up to the mark. Ihave also made financial statements like cash flow income statement balance sheetbank reconciliation etc which are related to our classroom study and I have alsomarketised different new products to the customers as well as the other sale person,which are available first time in market and told them about the qualities, usage andfeature of those products which is also related our marketing knowledge which I havelearnt in classroom. I have also supervised the employees and lead them to achievetheir tasks which are assigned by the manager and this activity is related to mymanagement knowledge .
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6. Conclusions of the report
6.1 Summary of Key Conclusion
It is the requirement of the MBA degree so I choose the Pick n Pay market because I
like customer. During my internship I have gain many practical experiences. Throughout my internship period I have also learnt some skills and abilities which will surelyhelpful in my future career. Pick n Pay store is providing the imported as well as localproducts with some delightful services for example free home delivery for regularcustomer, special discounts and credit card shoping for all the customers. I haveobserved some strength in the Pick n Pay Supermarket that it is a powerful retail brand.It has a reputation for value for money, convenience and a wide range of products all inone store.Pick n Pay Supermarket has grown substantially over recent years, and hasexperienced global expansion (for example it is working in South Africa, USA, Pakistan).The company has a core competence involving its use of information technology tosupport its international logistics system. For example, it can see how individual
products are performing country-wide, store-by-store at a glance. A focused strategy isin place for human resource management and development. People are key to Pick nPays business and it invests time and money in training people, and retaining adeveloping them. In Gujrat the Pick n Pay has no strong competitor. In Gujrat Pick nPay has fantastic location on the GT Road in Pace shopping mall. In my internshipperiod I have found a lot of weaknesses which are not good for super market. Pick npay is the World's wide grocery retailer and control of its empire, could leave it weak insome areas due to the huge span of control. Pick n Pay sell products across manysectors (such as clothing, food, stationary, cosmetics), it may not have the flexibility ofsome of its more focused competitors. Pick n Pay Supermarket Gujrat has no Marketingdepartment and due to this reason it can not marketize it self to all its markets
customers. The Pick n Pay Supermarket Gujrat also working with out Human Resourcedepartment and because of this there is no succession planning & training activitiesperform in this branch. Pick n Pay suffering high turn over rate because the lack ofHuman Resource department. There are also some opportunities for the pick n paymarket to overcome their weaknesses. New locations and store types offer Pick n PaySupermarket opportunities to exploit market development. In Gujrat there is a hugevolume customer market so that the Pick n Pay Supermarket has great opportunity toearn profit by advertising the Pick n Pay Supermarket
6.2 General Observation about the Sector
I have selected the Pick n Pay super market for my internship. I worked 6 weeks in thisorganization. The pick n pay is doing business in consumer products like grocery,cosmetics, dairy, confectionary etc. The super market business is still in its introductionstage. It needs time to grow. The sector of super market is mostly like in big cities wherethe purchasing power of consumer is high.
This sector is still in its growing stage it contributes a lot towards the economicdevelopment. The competition is rapidly increasing in this sector. But the government is
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not supporting r for the development of this sector. The taxes have been increasedwhich creates a very bad impact on this sector. This sector is still attacked by the localtrader and marketer which are dealing in the same product. The competition is verytough but it still facing the problem. Government imposes a lot of restriction on thatsector for example closing time 8 p.m. which is the great loss of the super markets. Andincreased in taxes also effect the sale of the markets.
I would like to say that if the government takes keen interest in this sector then it willplay a great role in our economy.
6.3 SWOT Analysis
A SWOT Analysis is conducted by the company so that company is able to positionitself to take advantage of different opportunities in the market and to keep away from orminimize market threats. In doing so, the organization attempts to emphasize its
strengths and moderate the impact of weaknesses. The analysis is also useful foruncovering strengths that have not been fully utilized and in identifying weaknesses thatcan be corrected. Matching information about the environment with the organization'scapabilities enables management to formulate realistic strategies for attaining its goals.
Nature of Competition
There is no skimpy competitor of Pick n Pay but with the growth of business in Gujrat isrivalry increasing of grocery stores. There are more than 25 grocery stores in the marketin which some are strong competitors of Pick n Pay. For example Wah Wah superstore, Smas Mart, Al-Fajar shoping mall etc. So the competition is rising day by day inthis field.
Strengths
Pick n Pay Supermarket is a powerful retail brand. It has a reputation for valuefor money, convenience and a wide range of products all in one store.
Pick n Pay Supermarket has grown substantially over recent years, and hasexperienced global expansion (for example it is working in South Africa, USA,Pakistan).
The company has a core competence involving its use of information technology
to support its international logistics system. For example, it can see howindividual products are performing country-wide, store-by-store at a glance.
A focused strategy is in place for human resource management anddevelopment. People are key to Pick n Pays business and it invests time andmoney in training people, and retaining a developing them.
In Gujrat the Pick n Pay has no strong competitor. In Gujrat Pick n Pay has fantastic location on the GT Road in Pace shopping
mall.
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Weaknesses
Pick n pay is the World's wide grocery retailer and control of its empire, couldleave it weak in some areas due to the huge span of control.
Pick n Pay sell products across many sectors (such as clothing, food, stationary,
cosmetics), it may not have the flexibility of some of its more focusedcompetitors. Pick n Pay Supermarket Gujrat has no Marketing department and due to this
reason it can not marketize it self to all its markets customers. The Pick n Pay Supermarket Gujrat also working with out Human Resource
department and because of this there is no succession planning & trainingactivities perform in this branch.
Pick n Pay suffering high turn over rate because the lack of Human Resourcedepartment.
Opportunities
To take over, merge with, or form strategic alliances with other retailers, focusingon some other cities such as Islamabad, Murree and Gujranwala etc.
The stores are currently only trade in a relatively small number of cities.Therefore there are tremendous opportunities for future business in expandingconsumer markets, such as Islamabad, Murree and Gujranwala etc.
New locations and store types offer Pick n Pay Supermarket opportunities toexploit market development.
In Gujrat there is a huge volume customer market so that the Pick n PaySupermarket has great opportunity to earn profit by advertising the Pick n PaySupermarket.
Threats
Being the leading Supermarket means that you are the target of competition,locally.
Being a global retailer means that Pick n Pay is exposed to political problems inthe countries in which it is being operates.
The cost of producing many consumer products tends to have fallen because oflower manufacturing costs. Manufacturing cost has fallen due to outsourcing tolow-cost regions of the World. This has lead to price competition, resulting inprice deflation in some ranges. Intense price competition is also another threatfor the Pick n Pay.
In Pakistan due to inflation the prices of consumer products rises day by day anddue to this reason the purchasing power of customers going down and Pick npay Supermarket suffering decrease in its annually profit.
Due to increase taxes on imported goods the prices of imported products alsoraise and the customers of imported products decreasing day by day.
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7 Recommendations
The Pick n Pay Supermarket financial results show a clear picture of its outstanding
performance over the last two years but it is not enough there are number of issues that
need to be soled in order to enhance its performance and also to effectively face thechallenges set by the globalization and rapidly changing economic environment in
Pakistan. On the basis of my observations & experience I have place some
recommendations, suggestions and conclusions list down as under.
I observe in my internship period in Pick n Pay Supermarket Gujrat that there is
poor staffing, some of the departments like buying and selling departments are
over loaded with employs and some like Marketing and Human Resources
Departments ev en dont have the number necessary to run the company ineffective way.
Customer services should be improved, that will help to improve customer
satisfaction and it will increase the profit.
Pick n Pay Supermarket should develop its marketing strategies as currently very
few people know about the products & services offered by Pick n Pay. It should
install billboards and also be used print like news paper & pamphlets and
electronic like radio etc Medias.
The supervisor & specially sales persons attitude and behavior towards work
and customers must be improved as due to staff competition every individual
customer is vital.
Increase service offering at competitive and affordable rates like online shopping.
Working environment should be improved by introducing good corporate culture
in the organization so the employee satisfaction can be achieved, which results
in low employee turnover.
Coordination among the different departments of Pick n Pay Supermarket should
be improved by introducing new practices through which department interact with
each other properly. So they work together to achieve more customer and
increase customer loyalty to achieve the organizational goals.
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Marketing Strategies should be built and implemented by using proper market
information, so that good strategies lead towards accomplishment of
organizational goal efficiently & effectively.
Pick n Pay Supermarket should also need to provide online credit shopping
services which can be helpful to increasing its market size.
Pick n Pay Supermarket should also opened small stores so the new segments
can be explored and targeted to increase market size.
As the Pick n pay Supermarket has become the leading Supermarket in Gujrat
city and to main this position it should focus to control turn over rate by providing
more facilities and motivate their employees to their work and organizational
loyalty.
8 References
www.google.com
www.wikipedia.com
www.picknpay.sa.com
Weekly business magazines
Broachers of Pick n Pay Supermarket Pace, Gujrat.
http://www.google.com/http://www.google.com/http://www.wikipedia.com/http://www.wikipedia.com/http://www.picknpay.sa.com/http://www.picknpay.sa.com/http://www.picknpay.sa.com/http://www.wikipedia.com/http://www.google.com/