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Character design on billboards incites us to consume
and as street art, to join the revolution. It appears as
well-intentioned animation on our mobile phone dis-
plays and is a constant, if annoying companion to
hours spent at the computer.
character design
Characters are everywhere: Theyre taking over the
advertising, art, media, internet and urban landscapesacross the globe . . .
As consume-promoting branding or its subversive
inversion, loveable kitsch or urban art, Hello Kitty or
Obey Giant, Emiliy the Strange or Takashi
Murakamis DOB - character representation, abstract
and reduced to the essentials, has redefined the
aesthetic standards of visual communication world-
wide.
Free at last from the restraints of narrative or culturalcontext, the contemporary character has gained full
independence, reliant only upon its visual strengths
and powers of communication.
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pictoplasma history
www.pictoplasma.com
Pictoplasmas online archives form the heart of an
ever-growing community of artists, designers and
an interested audience, which deals with the visua-
lisation of characters and figures. With often as
many as 70,000 hits per day, it is proof to the over-
whelming interest in stylish, fresh and daring con-
temporary character art.
pictoplasma publications
Pictoplasma 1 & 2, published by the Berlin based
publishing house Die Gestalten Verlag, deliver a
first ever documentation of modern character
design. Both high quality compilations of cutting
edge character visualisations, techniques and styles
have become instant bestsellers and are referred to
as the new and old testament of contemporary cha-
racter art.
pictoplasma exhibitions
Shows, installations and exhibitions like this one
at the Future Is Now Galerie in New York, are the
living proof that you can create a true global net-
work, which branches out into the palpable world
of objects.
The pictoplasma project began in 1999 as an
extensive inventory, collection and archive of con-
temporary character design.
Through the countless images collected in its archi-
ves, publications and exhibitions, pictoplasma
examines the vast array of possibilities characters
offer as signs of an independent graphical langua-ge. By playfully sampling and remixing visual
codes, these characters evade established pictori-
al norms, confronting the viewer head on, emotio-
nally and regardless of cultural background.
chickpages: Fabulous? Amazing? Nifty? Brilliant? Smashing?
Ugh. Sometimes, mere words are so inadequate. This is one of
those times.
jackpotradio: It all started for me with the Pictoplasma book: a
symphony of pop culture graphic design. My friend let me take a
peak and I was hooked: hello kitty, japanimation, underground fly-
ers, and plenty of retro-modernity. Hip, hop, and happening, the
Pictoplasma book is a must have for all those serious in the art of
our zeitgeist. And the Pictoplasma sitewell that is where themagic started. ...
Artezine, Robert Sievert: There is an attractive modernism to
this volume. It is totally twenty first century in its cooled down car-
toon imagery and presentation.
Idana: ...there is real dedication and passion here.
Yahoo! Picks: Traditionalists may scoff, but the technique, imagi-
nation, and emotion rendered here surely rival older paint-based
genres.
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Whether graphic design, illustration, animation, street
or fine art - the emphasis is NOT on the limits of style
or format, but on the shared dedication to a character-
driven language.
Lectures, panel discussions and workshops will provi-
de in-depth examination of the global movement of
contemporary character design. More than 20 style-
setting yet stylistically diverse artists and designers will
talk about the meaning of characters in their work, pro-
vide insights into their production methods and engage
in open discussion rounds.
With an extensive accompanying program of exhibiti-
ons, performances, film screenings, parties and VJ
sessions, the pictoplasma conference offers you aninspirational overview of the very latest trends in cha-
racter design and an ideal opportunity to explore the
best of Berlin.
pictoplasma conference
From October 28th - 30th, Berlin will stage the first-ever
conference on contemporary character design and art
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So far pictoplasma has been mapping out the territory
of character visualization through its archives and
publications. Now at last, the conference offers the
opportunity for the pioneers, creators, newcomers and
enthusiasts to go offline and meet in the flesh!
For the very first time, the pictoplasma conference
brings together an international scene of artists, desi-
gners and agencies, offering a unique forum for all
those working with or interested in the visualization and
application of character design.
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Furi Furi, Japan
what a happy life & death
www.furifuri.com
Established in 1998, 'Furi Furi Company' ("shaking, swin-
ging") is a design team based in Tokyo that has expanded
worldwide. Furi Furi covers every aspect of design from con-
sulting and planning to media promotions, combining theirunique Manga aesthetics with a generous helping of adult
madness.
Their famous characters break through all language barriers
and appeal to a broad audience, not only within pop culture.
Well-respected right across the board, in merchandising,
advertising, toy design and other media, their ability to style
japanimation characters with amazing precision and inner
logic, emotion and motivation, has secured them a key role in
the creation of computer game characters, be it for Sega,
Nintendo or Sony.
Rinzen, Australia
Creating Collaboratively
www.rinzen.com
Australian design group Rinzen is perhaps best known for the
collaborative approach of its five members and their RMX
project, which brings artists from around the world together in
spontaneous collaboration. In a visual version of Chinese
whispers, images are passed on from one player to the next
and evolve and mutate as their individual elements are high-
lighted, discarded, erased or re-used.
Rinzen will introduce their new project RMXtoy, which takes
the concept into the third dimension with an intensive charac-
ter design remix involving character and toy designers, illust-
rators and artists. A series of initial character designs will be
progressively remixed, resulting in a sequence of characters
which morph, chop and change, mixing techniques and sty-
les. Ultimately, the remixed character designs will find new
directions that no individual designer would chance upon.
Franois Chalet, SwitzerlandMinimalism with soul
www.francoischalet.ch
In his graphic work Chalet creates an expanding universe of
minimal, often abstract characters, all based on a very tight
geometric framework. Although he references a clear, almost
archaic formal language, his characters radiate charm and
loveable emotion.
In his VJ performances, Franois Chalet makes his growing
family of characters dance in real-time to the music. As the
performance progresses, the characters are carried along on
a spontaneous narrative.
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speakers
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Genevieve Gaukler, France
psychedelic simplicity with attitude
www.g2works.com
Genevieve Gauckler has had a highly successful career with
strong links to electro culture. She started out designing
album covers for F Communications, before working on
videos and animation with Kuntzel and Deygas. In 1999, sheturned her attention to interactive design, joined the Boo.com
start-up and worked with Me Company. On her return to
France, she worked as an independent graphic designer,
developing her own style in art, illustration and character
design. Shes also a member of the Pleix group, a collective
of French graphic designers, 3D artists and musicians.
Genevieve Gauckler has a distinct taste for simple, colorful
shapes. Her world is amusing, optimistic, lively, happy, sur-
prising and offbeat.
Gary Baseman, USA
genius and stupidity smudged beyond recognition
www.garybaseman.com
Gary Baseman won three Emmy Awards and a BAFTA for his
creation of Disneys critically acclaimed television series
Teachers Pet, which has just been turned into a feature film.
He describes his own work as where the line between geni-
us and stupidity has been smudged beyond recognition.
His diverse exposure includes illustration for everything fromthe New York Times and Readers Digest to the popular
Cranium board game. His paintings are part of the permanent
collection at the National Portrait Gallery in Washington, DC
and the Museum of Modern Art in Rome, and he has recent-
ly designed toys for Critterbox and Sony Japan.
Philip Hunt, UKCharacter animation
www.studioaka.co.uk
As creative director of the London-based animation studio
Studio aka, Philip Hunt was the driving force behind many
of the most interesting and stylistically groundbreaking
European animation campaigns.
Truly the creative sum of its parts, Studio aka has a talent
base of thirty directors, artists, technical and production staff,
and has created exceptional and award-winning works in ani-
mation, garnering both BAFTA, D&AD, and BTA awards alon-
gside an Oscar nomination, and continuously pushing theboundaries of commercial animation wherever possible.
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Christian Montenegro, Argentina
pop visuals meet the Genesis
www.christianmontenegro.com.ar
Alongside teaching Morphology at the Buenos Aires
University for graphic design, young and very up-coming
artist Christian Montenegro has worked as a freelance illust-
rator for international publications and campaigns. His newbook, published by Berlins Die Gestalten Verlag, has literally
redesigned the Bible, including stories of creation, Adam and
Eve, Noahs ark, the Tower of Babel and Sodom and
Gomorrah.
While Montenegros designs have more in common with the
emotions of Expressionism and the texture of woodblock
prints, their distinctly contemporary feel gives them a stylish
cutting-edge appeal.
Were hoping his talk will give us a long-awaited glimpse of
how he actually makes these fantastic creations.
Derrick Hodgson / MadReal, Canada
Victims of the mass mania
www.madreal.com
Derrick Hodson describes his style as a fusion of imagery
absorbed while growing up on the family farm and living now
in an urban setting.
His paintings and drawings are depictions of monochrome
mass mania, complex social spaces crowded with familiar
and mutated characters.
Aesthetically combining aspects of cartoon, graffiti and con-
temporary design to produce his own illustrative style, he
uses repetition of his characters to illustrate ideas of techno-
logical advancement and its consequences.
James Marshall / DALEK, USAtransforming rapidly by drawing the same thing repeatedly
www.dalekart.com
For many artists, inspiration comes from experiences they
had when they were young children. For DALEK, these expe-
riences were nothing short of traumatic. Somewhere between
head injuries and Space Monkeys, DALEK found time to
become a respected graffiti artist and work extensively in the
skateboard industry.
For me, character design is the new figure study... it is taking
the figure and looking at it in all new ways. Parodying it, con-
torting it, exaggerating it and looking beyond it.
For all of us that grew up in a world of cartoons and comicimagery it seems only natural for us to explore the figure in
this manner.
speakers
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DOMA Collective, Argentina/USA
Understanding the world as a big lab helps to detect
the reaction to each action
www.doma.tv
Violence, control, public surveillance, mass media, hi- tech,
consumption, mega corporations, etc. All this put together
creates a huge information chaos and audiovisual pollution.DOMA, a group of Argentine artists who started in the Street-
Art scene in 1998, work with all these elements, adding a
dash of irony into the mix.
As their work has progressed through urban installations,
guerilla art and absurd campaigns, DOMA has created
various concepts and characters which gradually evolved to
come alive in the animations, motion graphics, films and VJ
performances which have become the groups main focus
today.Situated in Buenos Aires and Miami, they divide their
time between art projects and commercial work for clients
such as Latin MTV, Disney or Fox.
Friends With You, USA
A new generation of stuffed animals and the vanguard of a
growing underground toy movement
www.friendswithyou.com
Welcome to Friends With You. The friends have magic
powers never seen before, and are improving lives one per-
son at a time. Share your wishes and desires with your new
friends and watch, as everything you ever dreamed of beco-
mes reality! Welcome friends into your heart and home and
start living better TODAY!
Sam Borkson and Arturo Sandoval combined forces in 2002
and have been slowly spreading their art around the globe
ever since. Originally the Friends With You characters ventu-
red into the world as hand-sewn plush dolls that provide
magic and mayhem for their owners; now they have expan-
ded to modular wooden toys, public art installations, motion
pictures and more. This artist group was created with one
basic concept in mind and that is to become Friends With
You.
The London Police, The NetherlandsGet up wherever and whenever possible
www.thelondonpolice.com
The London Police is an artist collective based in Amsterdam,
Holland. They have been working together for over 4 years to
bring their Street Art to cities all round the world, and they
have been pretty successful - chances are that there is a TLP
graffiti right next to your front door...
They operate as a crew and employ an array of tools and
media - spray and bucket paint, rollers, posters, markers and
stickers.
By establishing an easily recognizable basic character with a
bold, graphic line-quality and reduced palette, The LondonPolice has pushed Urban Art a huge step away from graffiti
tagging towards logo-like communication and CI design.
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Boris Hoppek, Spain & Germany
Characters as therapy?
www.borishoppek.de
Hello, Im Boris, son of Horst and Heidi Hoppek. Ive been
living in Barcelona for one year and Im happy.
Boris Hoppek doesnt say much but this seems to be becau-
se hes working all the time. He creates characters and crea-tures, which he recycles in a continual process of variation, as
dolls, installations, animation and graffiti. As de:bug writes,
his Kukluxklan, bimbos, cannibals and Hitler figures are ...for
everybody to love, all the time and everywhere...
And to spare him the torture of giving a one-hour talk, we
asked him to stage a live overhead projector battle against
Neasden Control Centre.
Neasden Control Centre, UK
interesting handwriting thats great even when it sucks
www.neasdencontrolcentre.com
Formed in 2000, Neasden Control Centre is a multi discipli-
ned studio based in London UK. They work with and for indi-
viduals and companies worldwide on exhibitions, commissi-
ons and mish mash.
(Nobody quite knows exactly what an overhead projector
battle is yet, but were all convinced its something great.)
Gob Squad, UK & Germany
Pixel to@st and tea!
www.gobsquad.com
Gob Squad is a group of artists who have been workingcollectively with performance, installation and media since
1994. In their performance/installation To@ster, the digital
age meets the low-tech sensibility of Gob Squads patented
To@ster technology. Large-scale images of famous/infamous
people are rendered using hundreds of slices of rare, medi-
um and burnt toast each piece a pixel in a crunchy, delicious
mosaic. Some of the people who have been immortalised in
toast so far, are The Queen Mother, on the occasion of her
100th birthday; Red Army Faction terrorist, Ulrike Meinhof;
and artist Joseph Beuys. For the pictoplasma conference
they will to@st a very special portrait
During the creation of the image, the artists will host a verypolite debate on whether it is possible to capture ones per-
sonality in an image. Tea will be served.
presentations
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The accompanying design exhibition characters at war!
will enable visitors to meet the elite of international cha-
racter design literally eye-to-eye.
From Astroboy to Daleks Space Monkey: Hundreds of all
time favorites and shiny newcomers from the flat-faced
world of comics, graffiti and merchandising are pushing
through to the third dimension!
exhibition
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A classical war painting comes to life in a cut-throat com-
petition of consumer icons and brutally violated copy-
rights!
And behind the foot soldiers of this enormous anthropo-
morphic army are none other than the heroes of the inter-
national design scene: Buero Destruct, Phunk Studio,
Snowcat, Fawn Gehweiler, Furi Furi, Francois Chalet,
ESM, ACNE, James Marschall, ShagArt, Mari-chan,
unit9, Jim Avignon and many, many more...
Characters at war! is funded by the German Federal Cultural Foundation
The loveliest, cutest, and strangest characters stand tall
as life-size cardboard stand-up soldiers arranged in agigantic walkthrough battlefield installation!
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Pictoplasma design and animation screening program
The international design and animation program is organized in
cooperation with pictoplasma and offers an overview of interna-
tional animations, short films and motion graphics, focussing on
stylish and fresh character-driven visuals and narratives.
Witness as daring, stylish, cool and surprising character design
re-enters the world of animation!!!
and more...
PictoGadgets
The event location will host a special conference shop offering a
fine selection of design publications, related products and other
amazingly funky stuff.
Partys and VJ presentations
As soon as dawn sets in, not only the fassade of the conference
locations glass pavilion will be missused to backproject a fusion
of mooving urban art and animated graphic visuals.
On the 3 conference days youll be able to choose between
screening lounges, billard sessions, partys, live performances
and VJ presentations.
pictoplasma workshops
The creation of characters, logos and recognition values
automatically grants basic copyrights to their creators. A cozy
consulting hour with your own private lawyer for copyright and
media rights will provide detailed insight into the mechanics of
merchandising, the current situation of license dealing and
explain the international copyright regulations.
If you think youre well looked after, youre damn right! Under
the careing wing of the crme de la crme of cuddly plush toys
you can finish off uncountable buttons, miles of thread, several
borrowed sowing machines and a lot of professional expertise to
turn a pillow into a friend!
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LoveAblan
StudioSoi
DomaColl.
BorisHoppek
MDRL
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Berlin - despite the never-ending economic recession - is still clinging
to its reputation as Europes most happening city for art and culture.
Starting right at Berlins central focus point, the Karl Marx Allee is
Europes Cold War boulevard and an impressive example of monu-
mental Stalinist architecture.
The Kino International combines the spartan charms of Bauhaus
design with a flourish of classy socialist decor - even back in the GDR
days, it was the official East German showpiece movie-theater.
The Cafe Moskau is just across the street. A former gentlemens club
for Russian generals, it is now enjoying a stylish comeback as a
magnet for Berlins club and party scene.
Located directly at Alexanderplatz are the endless bookshelves of
what used to be the biggest bookshop of East Germany. Today the
Zentralbuero uses the empty sales rooms as a project space and
exhibition show room.
This architectural Moderneast ensemble is a perfect host for all the
lectures, panel discussions, film screenings, exhibitions, workshops,
lounging and parties that make up the pictoplasma conference.Cafe Moskau
Kino International
Zentralbuero
location
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If you are interested in featuring, supporting or sponsoring the event please contact:
conferencePeter Thaler & Lars Denicke
Torstrasse 102
10119 Berlin - Germany
phone.: + 49 (0)30 247 216 48
fax.: + 49 (0)30 280 998 76
> http://www.pictoplasma.com
Press inquiries please contact Guido Mbius:> [email protected]
US Press inquiries please contact Love Ablan:
General inquiries on the pictoplasma project:
Credits:
Curation and organization by pictoplasma
Production support by Club Transmediale
Exhibition coordination by Laura Schleussner
Animation screening curated by Anna Henckel-Donnersmark
Translations by Lucy Powell
Website by x-new-media.com & Klitsche.de
Graphics by jutojo
The pictoplasma conference 2004
is funded by the Hauptstadtkulturfonds
contact
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