Pi Us Prospectus 2011

7/31/2019 Pi Us Prospectus 2011

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C O URSE IN PRO FESSIO N A L PHO TO G RA PHY


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WELCOME

elcome to the Professional Photography Course

provided by The Photography Institute.

This course has been designed to provide you with:

The professional skills and knowledge required to become a freelance photographereither as a full or part-time career, as a profitable sideline or as an exciting newhobby.

The knowledge and skills to gain entry-level employment as a freelance photographerin mainstream media. This is accomplished by helping you to build a valuable portfolioof photographic material which is usually the determining factor in being offeredmainstream media employment.

The course is provided online. You study at home, in your own time and at your ownpace. Online education is becoming the preferred method of study for people all aroundthe world because it is easy, cost effective and most of all; you can fit your study around

your lifestyle.

We offer the most thorough online course in photography that is available anywherein the world, using the very latest online learning techniques; our course brings youeverything you need to achieve the success you want.

You will find the modules easy to follow with no formal examinations necessary.Only basic computer skills are required, and you will find the assignments fun and

interactive.

Your course is self-paced and if you wish, you may take longer than the scheduled 24weeks to complete your course. If necessary, you may take up to a year to finish yourcourse studies.

SPORTS

PHOTOGRAP

HY


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This is a new cutting-edge photography coursewritten and directed by some of the best workingphotographers in their field. The aim of the course isto provide with the knowledge and skills required for a

career as a professional freelance photographer. Thisis an up to date and massively comprehensive coursecovering every aspect of freelance photography.

The Professional Photography Course is deliveredonline and consists of 12 modules and 12 interactiveassignments. The normal time required to complete thecourse is 24 weeks. During this time you will be tutored

in all aspects of professional photography by GeorgeSeper, one of the top freelance photographers around.

His vast wealth of accumulated knowledge is providedto you together with the ways to apply this knowledgeto the areas of photography that most interest you.

ABOUT OUR COURSE The business of freelance photography is not just aboutaward-winning images. It can also be about the rightpicture at the right time. Newspapers, magazines andwebsites, worldwide are constantly on the lookout fornew and interesting material. The opportunities areenormous and always growing.

The many thousands of magazine titles, booksand newspapers worldwide are the freelancephotographers main market. But this is not to mentionall the metropolitan newspapers, regional newspapers,community newspapers, corporate publications,websites and a host of other possible markets.

This is a course written by working professional photo-graphers at the top of their field. This course is notabout theory. It is about equipping you with the real-world tools and information you will need to become aprofessional freelance photographer and to be paid foryour efforts.

F

ASHIONPHO

TOGRAPHY


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WHAT PUBLISHERS REQUIRE

In every area of publishing you will see potential workfor the freelance photographer. The ProfessionalPhotography Course shows you how to handle all of

these assignments and more . . .

General Magazine & Newspaper Photography Fashion Photography Travel & Resort Photography Sports Photography Portraiture, Children & Pet Photography Wedding Photography Show business & Entertainment Photography

Food & Wine Photography Still Life & Product Photography Interior & Architectural Photography Glamour & Nude Photography Black & White Photography

8 GOOD REASONS TO BECOME

A FREELANCE PHOTOGRAPHER

1. You are your own boss. As a freelance

photographer youll enjoy an independence rarelyexperienced in other professions.

2. Your source material is endless.

3. You can specialize in your passions.

4. You can work from home. Your essential tools are

your cameras.

5. Your hours are flexible. Freelance photography issomething you can do part-time. Unless you are outon assignment you can work from home, at the timesthat best suit you.

6. A hobby can become a career. You can turn any

interest you have into profit by being published. Turnyour hobby into a money-making pursuit.

7. You can enjoy the benefits of a highly paid career.

8. Many areas of photography enable you to travelextensively and get paid for it at the same time.

F

REELANCEN

EWSPAPER

&

MAGAZINEPHOTOGRAP

HY


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There are four special benefits to this course:

1. The Professional Photography Course does not

only focus on the theory of freelance photography,it focuses on the practical aspects of photography,getting published and being paid for your efforts.

2. The course is unique in its up-to-date content.

3. The principles of freelance photography are similarthe world over. However, this course has an extremefocus on the geographical market in which you

intend to operate. You are provided with an in-depthknowledge of this media market and what it requirestoday.

4. This course is written by one of the worlds leadingprofessional photographers currently working as afreelance photographer.

This course has also been designed for studentswith little or no experience in photography. In fact,we encourage beginner photographers. Why? Simplybecause the worlds media constantly needs newmaterial and new talent.

Your work, your skills, your hobbies and interests areeven greater avenues to freelance success. Readers

want to share your photographic experiences andspecialist knowledge.

WHAT IS SPECIAL ABOUT THIS COURSE

FOOD

PHOTOGRAPHY


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So, whats required of you to become a professionalfreelance photographer capable of handling anyand all assignments?

he requirements are simple:

1. n nterest n p otograp y.

2. Ambition and enthusiasm.iti t i

3. The willingness to learn.

If you have these qualities The Photography Institutewill provide you with the knowledge and skills toensure your success.

There are no rules to being a freelance photographer.You dont have to be gifted. You need no specializedskill or qualification. In fact your success reliesalmost entirely on knowing how to go about it.Well show you how.

All newspapers and magazines rely on contributionsfrom freelance photographers. However, as youlldiscover, the need for your photography skillsdoesnt end here. There is a range of other lucrativefreelance work to be obtained.

WHATS REQUIRED ON YOUR PART?

MUSIC&ENT

ERTAINMENT

PHOTOGRAP

HY


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Almost everywhere you look, you will see a potential

job for the freelance photographer. Some of these

opportun t es nc u e:

Metropolitan & Regional newspapers

Consumer & Trade magazines

Periodicals

Websites

Corporate publications

Weddings

Sporting Events

Show business & EntertainmentAdvertising

Newsletters

Brochures

oto rar es

As youll discover, there are literally hundreds of profitable

freelance photography opportunities to be had.

By the time you complete this course, you will have an

intimate knowledge of all aspects of freelance photography.

This goes far beyond simply taking a picture. It also means

developing your ideas through to the important business

side of marketing your professional skills and being paid for

your efforts.

Whats more, youll be learning about the industry fromthe inside, benefiting from the accumulated knowledge of

one of todays most successful freelance photographers.

Remember, like yourself, every one of these professionals

was once a complete beginner.

WHERE THE JOBS ARE

TRAVE

L&RESORT

PHO

TOGRAPHY


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PROFESSIONAL PHOTOGRAPHY COURSE OUTLINE

MODULE ONECAMERAS & LENSES

Introduction to the Professional PhotographyCourse

About the Author The Small Format SLR The Medium Format Camera The Large Format Camera Small & Medium Format SLR Features Lens Faults Spherical Aberration Chromatic Aberration Barrel & Pincushion Distortion Flare & Vignetting Lens Types Specialty Lenses & Attachments Caring For Your Camera & Lenses Practical Lens Choices

MODULE TWOSHUTTERS, APERTURE, ISO & THEIRRELATIONSHIPS

The Shutter Shutter Types Stops F/Stops The Aperture / Shutter Speed Relationship Reciprocity Depth of Field Circles of Confusion Sharpness Depth of Field Scale Hyperfocal Distance The Depth of Field Preview Button Depth of Field & the View Camera Digital Sensors & the View Camera SLR Shooting Modes Putting it all Together Previsualization

INTERIOR &

ARCHITECTURALPHOTOGRAPHY


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MODULE THREEEXPOSURE & METERING

Light Meters Hand Held Meters Average Reflective Metering Spot Metering

Incident Metering In Camera Light Meters ISO & Exposure Compensation Control Shutter Speed, Aperture, ISO Relationship The 18% Gray Card Dynamic Range & a Metering Method The Stepped Grayscale Test

Zone System Basics Building Your Own Zone Ruler Metering Colors and Other Tips Some Final Thoughts on Metering

MODULE FOURTHE FILM & DIG ITAL PROCESS

A Brief History of the Photographic Process A Timeline for the Development of Photography Development & Construction of Photographic Film Panchromatic Film

The Wet Process Color Film Processing Pushing (Lightening) Pulling (Darkening) Films D Log E Curve Digital Image Capture CCD & CMOC Compared

Tri-Linear Array Scanning Backs Film vs. Digital Greens Digital D Log E Curve In Camera Filters & Sharpening The Histogram In Camera Controls & What to Do With Them

CORPORATE &MARKETINGPHOTOGRAPHY


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MODULE FIVELIGHT & COLOR

The Color Spectrum Color Temperature Early Color Theory Development Maxwells Triangle and Modern Color Theory

Additive and Subtractive Color Systems The CIE and LAB Color Photographic Filters Useful Filters in the Digital World The Mired Scale Wratten Filters The Color Temperature Meter

Digital White Balance Seeing Like a Camera Some Useful Tricks Previsualization Setting Shadow and Highlights Black and White The Red Channel in RGB

The Blue Channel in RGB The L Channel in Lab

MODULE SIXLIGHTING

About Light The Sun Color The Quality of Light

I love Daylight

Artificial Light Sources Lighting Outdoors Lighting People and Small Moveable Objects Fill in Flash Mirrors Scrims

Reflectors Backlighting

The Worlds Best Lighting The Daylight Look Indoors Tungsten Lights Bouncing Lights Balancing Flash and Daylight

Flash Duration Portrait Lighting Unisex General Portraiture Lighting Scheme The Vanity Index Lighting Men and Women

SPECIALOCCASIONSPHOTOGRAPHY


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MODULE SEVENHOW TO TAKE BETTER PHOTOS

The Big Question Commercial Reality Travel Photography Photojournalism Magazine Photography Advertising Photography Educate Yourself A Process for Photographing Objects A Mental Shooting Checklist Thinking like A Lens Previsualizing

Color Management in Camera

The Cameras Preview Tools Working Tethered The Photoshop Trap Sticking to a Subject Be Honest With Yourself Be Realistic

A Word on Plagiarism A Cut-Out Portfolio A Style to Call Your Own

MODULE EIGHTEQUIPMENT & SOFTWARE

Camera Choices Format Size The Small Format Camera System The Medium Format Camera System

The Large Format Camera System Questions and Considerations Buying vs. Hiring Which Lenses Do I Need Old Film Lenses in a Digital World Where Is the Technology Going? Lighting Equipment

Studio Flash Units Which Brand Should I Buy Portability Tungsten Lighting Second Hand Gear Computers & Monitors The Calibration Device

Data Storage The Graphics Tablet Capture Software

PORTRAITURE& BEAUTYPHOTOGRAPHY

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MODULE NINERETOUCHING , RESOLUTION & PRINTING

Photoshop & Other Retouching Software The Interesting Issue of DPI & PPI Image SizeHow Big is Big Enough? Output Devices & Resolution Requirements Dot Gain Working in RGB Gamma Gamut The CMYK Workspace Bit Depth Color Channels in Photoshop

File Formats for Digital Imaging & Printing

File Formats for Print Bound Images Working with 16 Bit Files HDR for High Contrast Images Photoshop Toolbox Quick masking Photoshops Densitometer

Adjustment Layers Sharpening My Sharpening Methodology Camera Raw Image Adjustment Basics Photoshop Lightroom 3 Image Adjustment Basics Do Your Prints Look Like the Screen Image? Calibrate the Whole Shebang

MODULE TENTHE STUDIO

The Photographers Studio Do I Need a Studio Hiring a Studio Sharing Living In How Big a Studio Do I Need The Perils of Working from Home The Joys of Working from Home The Wedding and Portrait Studio The Question of Daylight Ceiling Heights

Colors and Decorating

The Studio Floor Poly Boards Must Haves Bus and Train Routes Parking Security

Hiring Out your Precious Studio Start Small Where to Begin

WILDLIFEPHOTOGRAPHY


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MODULE ELEVENHOW TO CONSTRUCT A PROFESSIONALPORTFOLIO

Where to Begin Selecting a Specialty Area Fashion & Beauty Portraiture Weddings & Family Nudes & Glamour Photojournalism Travel & Resort Food Product & Still Life Architecture & Interiors Industrial & Corporate Cars The Photographers Assistant Career Path Suggestions Try to Get a Look at Other Photographers Work Look at the Portfolios of Stylists to get Ideas

How to Find the Right People to Schmooze

Talk to Photo Agents Be Ruthless Dont Dilute the Portfolio Is One Folio Enough Get Other Opinions Think About Your Presentation This is Where to Spend Money Wisely

Some Ideas on Marketing Tools

MODULE TWELVEPHOTO AGENTS, PICTURE AGENCIES -HOW TO GET WORKAND KEEP IT

The Photographers Agent The Role of the Agent The Photographers / Agent Relationship How to Find a Photo Agent

Avoid Mixed Agencies If You Can Be Totally Prepared For Your Interview Fees & Charges Agency Politics Dont Argue! Photo Libraries and Picture Agencies in a Nutshell The Copyright Issue How to Submit Images Be Organized Do Your Homework Write Down Names in the Lift Sell Yourself! Going it Alone Befriend the Art Buyer A Final Word

PHOTOJOURNALISM

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THE INSTITUTE

The Photography Institute offers you the most advanced and comprehensive onlinesolution to learning available today. Online education has quickly become the preferredmethod of study for people around the world, who are looking for additional skills to

enable them to make more money, start successful careers, turn a favourite interestinto something more rewarding or accomplish a personal quest for self-improvement.

Learn in your own time, in your own home and at your own pace.

Whilst distance learning programs have been available from a variety of providers forsome time, it is the interaction and immediacy of the web, which has revolutionizedmodern study methodology.

Our commitment to providing the highest quality training program has resulted inunique teaching and student support systems, which produce unparalleled results. Inshort, our students consistently produce higher quality work and achieve higher levelsof proficiency, in a shorter period of time, than other teaching methods can provide.The continuing achievements of our students and the professional recognition andexternal validation of our programs is a testimony to the high quality of our courses.

The Professional Photography Course offers you, the most advanced alternative toa conventional classroom, for the training of freelance photography. We offer the most

thorough home study course in photography that is available anywhere in the world,using the very latest online learning techniques.

Our course brings you everything you need to achieve the success you want.

Although some conventional schools run photographic correspondence courses asa sideline, we have specialized in teaching photography solely by the home studymethod, online using the internet. The days of corresponding via video or audio tapes,CDs, DVDs or paperwork through the mail is over. Our methodology gives the studentfast access to his or her tutor via email, enabling a student teacher relationship thatis as close to sharing a conventional classroom as possible.

For those who are interested in complete online training, we have the solution to yourneeds. Discover your true potential now by taking the next step - enroll today andfurther your education with online distance learning.

The Photography Institute, your partner to a better future.

GAIN THELATESTINSIGHTS FROMTHE FINESTINDUSTRYPROFESSIONALS


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MEET OUR SPECIALIZED TEAM

The Photog raphy Institute s tea m o f qua lified professionals are here to guide you through your diploma course, revealing the secrets that havebrought them success along with their wealth of experience and talent to give you the confidenc e to tackle a ll of the m ed ia industrys c hallenges.

All our tutors are current working professionals, hand-pickedfor their own professional success and their ability to pass onwhat they know.

Please regard your relationship with your tutor as a partnership.Its your tutors job to assess your assignments, develop yourphotographic skills and techniques and work with you everystep of the way.

Within a short time you will have the knowledge and skillsrequired to take great images, turn them into finished piecesand successfully sell what you have created.............................

At all times throughout the course you have regular onlineaccess to your tutor and student support to develop ideas andmaterial relating specifically to the areas of freelance photo-graphy that most interest you.

This one-to-one association with a media professional who hasbeen especially chosen to help your career objectives is one ofthe great benefits of this course.

THE TUTORS

The Photography Institute

1750 Montgomery Street, 1st Floor

San Francisco, CA 94111

General Enquiries:[email protected]

Student Support:[email protected]

Administration:[email protected]

www.thephotographyinstitute.com

CONTACT DETAILS

With this close tutor mentorship, you will feel like your tutor isin the same room as you, and all this can be achieved from thecomfort of your own home. That is the beauty of our course,

you can study when you like and at your own pace.

The Professional Photography Course is all about makingmoney doing what you enjoy. Each week, publishers buythousands of images from freelance photographers.

Why are these photographers successful? Because they knowhow to go about it!

At the outset, it is important to understand that this courseis not simply about the theory of photography. Its also aboutbeing published and paid for your photographic work .

Virtually all newspapers and magazines rely heavily, if notexclusively, on freelance photographers. With the thousandsof images editors need for their stories, why not give freelancephotography a go!

GE

ORGE

SEP

ER

MA

TTHEW

EVANS

STE

VEN

VO

TE

DA

VID

GO

LDMAN

GA

RY

WA

LLIS

Documents

Pi Us Prospectus 2011