Photographer The Make Money With Your Camera …ifpo.net/2011.winter.pdfPhotographer TODAY'S Should Y ou WORK FOR BAR TER To Support Your Business?To Support Your Business? page 8

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Should YouWORK FOR BARTERTo Support Your Business? page 8

The Make Money With Your Camera Magazine

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www.ifpo.netwww.ifpo.netUSPRESSCORPS.ORG page 12USPRESSCORPS.ORG

Winter 2011

I shoot world class eventsin Malaysia ... page 9

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6 Up To Date Credentials Are KeyBy Rex Winterton

7 IFPO Helped Me Get the ShotBy Bryan Hugg

8 Will Work For...Barter?By Chris Kessler

9 I Shoot World Class EventsBy Danish Ravi Krishnasamy

15 How To Protect Your Rights and PhotosBy Vonda H. Blackburn, Editor

19 IFPO Hall of Fame23 Book Reviews25 Photos That Sell Again and Again

By Vonda H. Blackburn

28 Blurring Motion For the Right EffectBy Chris Kessler

31 Insight Into Getting PublishedBy Dennis Hodges

36 I Focus on Nature and Get PublishedBy John Redue

48 Press Photographer’s Code of EthicsOn Assignment

6 The Nobel Peace Prize 2009 CeremonyBy Alexander Olsen

13 At the Foot of the StageBy Arthur Wiegman and Robert NardelliSports Up CloseBy Rafael Rodriguez and Mohammad Khursheed

16 National NewsBy Nancy Ford

21 Sports and EntertainmentBy Luis Blanco

44 Queens DayBy Arthur Wiegman

48 The Changing of the GuardBy Marcella Mirande-Ketcham

WINTER 2011 ISSUE

Today’s Photographer International AMERICAN IMAGE PRESS

6495 SHALLOWFORD ROAD

LEWISVILLE, NC 27023(336) 945-9867 FAX (336) 468-1899

Today’s Photographer Magazine is published by American Image Press in

Lewisville, NC 27023. Send advertising and editorial correspondence to:

Today’s Photographer Magazine, P.O. Box 42, Hamptonvil le, NC 27020-

0042 USA. Subscription is free to IFPO members. Please send change of

address forms as well as subscription correspondence to Today’s Photograph -

er Magazine, P.O. Box 42, Hamptonville, NC 27020-0042 USA. Allow at

least six weeks for the change of address to become effective. COPYRIGHT

AMERICAN IMAGE, INC., ALL RIGHTS RESERVED.

COMPLETE IFPO PROGRAM DIRECTORY PAGE 17

Publisher: Jack M. GallimoreEditor in Chief: Vonda H. Blackburn

Editorial: Cass KerringtonRay Bream

Operations Staff: Annette BlackburnEloise BrinegarDebbie Cofer

Editors at large: Dennis HodgesKendall K. Krebs

MAGAZINE STAFF

IFPO CORRESPONDENT PHOTOGRAPHERS

Luis Garcia, San Diego, CARobert Hall, Tijeras, NM Nancy Ford, Beaver, WVBecky Harrison Huller, Brantley, ALDennis Hodges, Kansas City, MO Robert Marks, Bethesda, MDIlya Moshenskiy, Redmond, WARobert Scott, Port St. Lucie, FLRoscoe Farmer, San Francisco, CA

Volume 25, Number 2

C o n t e n t s

IFPO PHOTOGRAPHERS PUBLISHED IN THIS ISSUE

ON THE COVER FORMULA ONE MALAYSIAN GRAND PRIX 2010

BY DANISH RAVI KRISHNASAMY

Mail Preference: On occasion subscriber namesand addresses are made available to carefullyscreened companies whose products or serviceswe feel may be of interest to readers. To beexcluded from these mailings, contact us via oneof the following:

Mail: PO Box 42, Hamptonville, NC 27020-0042FAX: 336-468-1899

Phone 336-945-9867

Flowers, cats and puppies will be

just as appealing and valuable in 5 to

10 years as they are now. An invento -

ry of excellent nature images can

work for you again and again -- even

into retirement!John Redue

ON ASSIGNMENT: I COV-ERED MY 4TH NOBELPRIZE CEREMONY IN

2009 ALEXANDER OLSEN, IFPO USPRESSCORPS.ORG

I FOCUS ON NATURE ... AND GET

PUBLISHED AGAIN AND AGAIN...PAGE 36

PHOTO ©2010 JOHN REDUE

Luis Blanco, Hialeah, FLAnthony Ciampa, Sahuarita, AZThomas Curley, Hudson, NYDanuté Féderas, Lafayette, CA Nancy Ford, Beaver, WVOstelinda Guncet, Miami, FLManley Harris, Falling Water, WVDennis Hodges, Kansas City, MOBryan Huff, Selmer, TN

Chris Kessler, Beaver, UTDanis Ravi Krishnasamy, MalaysiaMohammad Kursheed, Austin, TXJack Lagomarsino, Milford, PAFrank Maffucci, Swartswood, NJMarcella Mirande-Ketcham, BocaRaton, FLCinderella Morff, Lohman, MOClaudia Murray, Jamestown, NC

Robert Nardelli, Mt. Kisco, NYAlexander Olsen, Rena, NorwayJohn Redue, Port Townsend, WARafael Rodriguez, Bayaman, PRBobby Samuels, Lancaster, CATerry Sweatman, Col.Springs, COArthur Wiegman, The NetherlandsJames Walsh, Alden, MIRex Winterton, St. George, UT

Assignments Now 34Editorial Submission Guidelines 27Glamour Elite Program 41IFPO Bronze Hard Cards 32IFPO Business Cards 5 & 42IFPO Business Forms 2IFPO Distributor Program 43IFPO Hard Membership Cards 46IFPO Home Page Program 20IFPO Homeland Defender Program 42

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I FPO P ro g r am G u ide

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I really have done lots of neat things

since I joined IFPO on April 25, 1990

and enrolled in the press program.

Each season of every year presents an

array of exciting events to be covered.

I admit that living within a couple of

hours drive from Las Vegas may offer

a wider variety of opportunities than

many other areas. However, I believe

that almost anyone anywhere who is

willing to drive two hours could find

equally interesting events to cover.

Each year in January I cover the

Miss America contest in Las Vegas. I

spend several days with the girls to get

to know them behind the scenes before

I shoot the final night spectacular.

After the televised event I go into the

press room with the other members of

the press and former Miss America's

and wait for the new Miss America to

be introduced to us. That's our chance

to meet, interview and photograph her

to capture her beauty, feelings and

emotions -- a truly exciting experi-

ence.

Each February in Las Vegas I cover

NASCAR races on Friday, Saturday,

and Sunday. This is great fun along

with learning lots about racing behind

the scenes and inside the garages and

pits. It is so amazing to learn about

the duties of the crew members and to

hear them explain what goes on. I've

been covering NASCAR in Vegas for

five years.

Each March and April I cover Major

League Baseball spring training. I'm

usually in Vegas covering this as well.

Ever since 1988 I've been involved as

a photographer and have covered 24 of

the 30 teams in the Major Leagues.

It's been a super neat experience to be

involved with professional managers

and players and to hear their stories

throughout the years.

Those are pretty much standard

experiences over each year. In the fall

I have photographed NFL games with

the Oakland Raiders and Minnesota

Vikings. This October I'm hoping to

receive another pass to photograph the

Arizona Cardinals and New Orleans

Saints. This venue will be a new place

where I'll be trying to gain recognition

and build a long term relationship.

I'm renewing my Gold Press Pro-

gram to keep my credentials updated

in order to be accepted at a new venue

as opportunities occur. After you do

this a few times, the prominent press

people know who you are and who

you represent they no longer ask ques-

tions. But you must always be pre-

pared for the next venue where no one

knows you and a new relationship

must be developed. It’s too late to

renew your press card when you are

standing at the press gate unknown by

the person in charge! !

6 Today's Photographer International

UP TO DATE CREDENTIALS ARE KEYBy Rex Winterton IFPO, St. George, Utah

“I COVERED MY 4TH

NOBEL PRIZE

CEREMONY IN 2009”

ALEXANDER OLSEN, IFPO

USPRESSCORPS.ORG

In Olso City Hall in Norway in

November 2009, the Nobel Peace Prize

was awarded to U. S. President Barak

Obama for his extraordinary efforts to

strengthen international diplomacy and

cooperation between peoples . T h e

committee also recognized his vision of

a world without nuclear weapons. The

President received his award with deep

gratitude and great humility. !

The Nobel Peace Prize 2009

IFPO ... Helped Me Get The Shot!


By Bryan Huff IFPO, Selmer, Tennessee

IFPO ... Helped Me Get The Shot!

It all started months ago with a

simple basketball contest that

would open the season for the

Memphis Tigers. I was on assignment

with my local newspaper to cover this

event.

As always I made sure to take plenty

of photos for use online and to help

build my Flickr portfolio. A service

such as Flickr is a great tool to show

off your work. That being said there

are certain precautions you should take

before using such a service.

I make sure my images are a maxi-

mum 100 DPI before uploading them

to any site. They look great on screen

but cannot be downloaded for print

because of the low resolution. Also,

watermark your work whenever possi-

ble. If you can’t watermark your

image make sure you at least edit your

metadata, which can be done in Adobe

Bridge or Photoshop. It makes a place

for your contact information and to

protect your copyright.

I wrote up the Tigers story, put the

photos together and turned in the

assignment. Then I proceeded to place

my best extra images into my Flickr

gallery.

About a week later I received an

email from one of the Memphis coach-

ing staff who frequents Flickr looking

for images of the team. He asked me

to return for the university to shoot

their biggest game of the season on

New Years Eve between the Memphis

Tigers and the University of

Tennessee! He had stumbled

onto my images from the key-

words I had used with the

photos during the upload. (Keywords

are extremely important to finding

your images online.)

The New Years Eve game was sold

out in October and over 19,000 fans

would be there.

I was really

excited, but this

was my chance

and I had con-

cern about this

game. I had a

million shots of

jump shots and

lay-ups. I needed

something dif-

ferent this time.

As luck would

have it, I had just

received my first

copy of the

Today’s Photog -

r a p h e r m a g a-

zine. In the mag-

azine were tips

on shooting bas-

ketball, talk

about perfect

timing. I read

them thoroughly

and there I found

the answer to my

problem -- look

beyond the

hoop!

Looking for

drama outside the

basket was a big help and it made me

follow the entire court more thorough-

ly capturing shots I might have other-

wise missed.

The tips were really useful but the

other inspirational stories in the maga-

zine helped to boost my confidence.

The IFPO has given me the tools I

need to further chase my dreams! !

J.P. PR I N C E C H A R G E S T O T H E G O A L W H I L E B E I N G G U A R D E D B Y

ELLIOT WILLIAMS. ©BRYAN HUFF 2010.

T. SMITH GRABS A REBOUND FROM BEHIND WESLEY WITHERSPOON DURING

THE NEW YEARS EVE GAME IN MEMPHIS. ©BRYAN HUFF 2010.


Will Work For...Barter?Will Work For...Barter?FIGURE 8 RACE, BEAVER COUNTY FAIR.“THE SHOT OF THE DRIVER WAS FOR THE LOCAL FAIR WHICHEARNED ME FREE ACCESS TO ALL THE FAIR EVENTS AND APAYING JOB THE FOLLOWING YEAR AS CHIEF PHOTOGRAPHER.I BOUGHT TWO LENSES WITH THAT MONEY.” Chris Kesler

I got in to photography because it

was so amazing how pictures were

made -- the knowledge, skill and intu-

ition combined with magic tricks of

light and shadow to capture the view-

er. Some media that fed my early

ideas of photography were N a t i o n a l

Geographic, Travel Picture Books and

a movie in 1983 called Under Fire

with Nick Nolte, Gene Hackman and

Ed Harris. I was hooked; hopelessly

addicted to the glamour

of photography. As time

went on and I learned

more about what was

required to produce mem-

orable images, I found its mystery,

artistry and power even more addic-

tive.

I have been a photographer since

age 16. I’ve experienced the highs

(producing images for good profit)

and the lows (having all my equip-

ment stolen) of this occupation. I’ve

had my first photography business fail

because I was not prepared and I’ve

had magazines pay me hundreds of

dollars an hour to produce images for

them. But most of all, I’ve been at the

peak of a mountain when the sun and

the clouds come together in that one

elusive, fantastic moment of time; I’ve

been the first person at the lakeshore

when that spectacular golden light

turns the water into liquid bronze.

Nothing, and I mean NOTHING sur-

passes that feeling.

This article is about keeping your-

self afloat when money is tight. I’m

not going to sugar coat this so I might

just as well get it out of the road.

There are more people offering them-Continued on page 14

BY Chris Kessler IFPO, BEAVER, UTAH

SOUTH FORK BEAVER RIVER

“ART PHOTOS MIGHT BE BARTERED FOR MANY SERVICES: RESTAURANT MEALS, MUSIC, DANCE OR GOLF LESSONS” Chris Kesler


World Class EventsWorld Class Events

I have beena member ofIFPO since

2001 and have photographed manyevents. The most recent and challeng-ing was the Formula One MalaysianGrand Prix 2010 at Sepang.

I wish to express my gratitude toIFPO, especially our editor, for all hersupport. Without IFPO and AmericanImage Press Credentials I would notbe able to gain access and a get a bet-ter spot for my shots. While shootingthese events I have met many of thebest known sports figures and topnotch sports photographers includingMirco Lazzari in the world.

Formula One (F1) World Champi-onship is the highest class auto racingsanctioned by the Federation Interna-tional Automobile (FIA). The SepangInternational Circuit (SIC) is a racing

circuit in Selangor, Malaysia. It islocated near the capital city, KualaLumpur approximately 60km southnear the airport. The circuit is 2.61kmin length. Malaysia had its first For-mula One driver participating in 2010,representing Lotus Racing.

Seven times world championMichael Schumacher experi-enced a frustrating run on hisreturn to F1 after three yearsin retirement. He signed athree year contract in 2010 torace for the Mercedes GPPetronas team. Schumacherparked his Mercedes on lap10 to remain stuck withseven world championships.

The Champions of F1Malaysian Grand Prix 2010were Sebastian Vettel (RedBull) Germany in first place

(on front cover). Second place wasMark Webber (Red Bull), Australiaand Nico Rosberg (Mercedes GP)Germany in third.

Shooting an event such as this is achallenge to the most experiencedphotographer. It was a life changer forme. !

SECOND PLACE WINNER MARK WEBBER (RED BULL), AUSTRALIA

BY Danish Ravi Krishnasamy IFPO, MALAYSIA

I Shoot

FO R M U L A ON E MA L A Y S I A N GR A N D PR I X 2010

PR I Z E CE R E M O N Y

(L-R) ADRIAN NEWEY, RED BULL TECHNICAL CHIEF OFFICER;WINNERS: 1ST PLACE SEBASTIAN VETTEL; 2ND PLACE MARK

WEBBER; 3RD PLACE NICO ROSBERG.

WORLD RENOWNED

SPORTS PHOTOGRAPHER

MIRCO LAZZARI AND I. DANISH RAVI

THIRD PLACE WINNER

NICO ROSBERG (MERCEDES GP) GERMANY

IFPO Gold Press II Credentials: • Are available in Hard Card Format and only to IFPO photographers.• Have been in operation for more than 27 years.• Have a success rate of more than 85% for all events.• Place you on assignment for Today’s Photographer International magazine*.• Are backed up and supported by the editorial staff of Today’s Photographer International magazine. • Are issued for 3 years.• At the end of 3 years renewal fees are usually half price or less for the next 3 years.• Provide Internet Verification which is available 24/7.

(A site is set up automatically at the time press credentials are issued. The site is designed to be maintained by theowner/photographer who also controls access to the site.)

Press Photographers: • Choose their own assignments.• Retain all rights to their photos and are encouraged to also submit their work to other media outlets.• Are on assignment for Today's Photographer International magazine. • Provide all the photos and articles in Today’s Photographer International magazine• Photographers may join IFPO and enroll in the Gold Press II Program at the same time. • IFPO membership fee of $74 is lifetime - you pay only once.

10 Today’s Photographer International www.ifpo.net

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Visa/MasterCard/American Express/Optima Card # expiration date

ISSUING INFORMATION:

Nationality: ___________________________________________________

Sex: ________________________________________________________

Place of birth:__________________________________________________

Date of birth: __________________________________________________Checking this box confirms that I will read andagree to comply with the Professional Press Codeof Ethics included with my Press Credentials.

CLASSIFICATION INFORMATION: (see ratings opposite page)

Check correct box and name publication(s) where your photos appeared.

" A Not yet published

" AA Publishing pending in:

" AAA Published once in:

" AAAA Published frequently (list three publishers)

1. ____________________________________________________

2. ____________________________________________________

3. ____________________________________________________

Includes:• GOLD PRESS II Passport• GOLD PRESS II Badge Hard Card with Lanyard• GOLD PRESS II Wallet Hard Card • GOLD PRESS Official Letter of Certification placing

you on assignment for American Image Press andToday’s Photographer International magazine.

• Press Assignment Verification on the Internet.• Complete instructions how to use and maintain the

Internet Verification Site.• Press Assignment Request Form and Instructions on

How to Use Your Press Credentials.

5 Digit IFPO Member# ____________________ or enclose dues (see page 17)

name ___________________________________________________________________

address _________________________________________________________________

city/st/zip ________________________________________________________________

phone/fax________________________________________________________________

email/U.R.L. ____________________________________________________________________

Credit Card orders phone: 1-800-654-9557 or FAX: 1-336-468-1899MAIL ORDERS: IFPO PRESS OFFICE, P.O.Box 42, Hamptonville, NC 27020-0042 USA

Gold Press II ProgramGold Press II Program

GAIN ACCESS to SPORT S ,C O N C E RTS, BREAKINGNEWS EVENTS and More

!

!

www.ifpo.net Today’s Photographer International 11

$199.00

$12.00

Price EA.

UNIVERSAL PRESS ENROLLMENT FORM


Cat# Description

UNIV-M UNIVERSAL PRESSCREDENTIALS (Renewable in 3 years)

USA/Mexico/Canada Shipping(other foreign shipping $18.00 USD)

signature __________________________________________________________________



Nationality: ___________________________________________________

Sex: ________________________________________________________

Place of birth:__________________________________________________

Date of birth: __________________________________________________

Height: ____________

Hair Color: ________________

Eye Color: ________________

Checking this box confirms that I will read andagree to comply with the Press Code of Ethicsincluded with my credentials.







1 PRESS Passport2 PRESS Badge Card I.D.3 PRESS Wallet I.D.4 High Security PRESS Arm-Band.5 High Security Coded Auto Press Badge.6 High Security Press Authorization Letter.7 AI News Service 3” Embroidered Patch8 Interactive Internet Verification9 Master Packet of Press Photographer forms

5 Digit IFPO Member# ____________________

name ___________________________________________________________________

address _________________________________________________________________

city/st/zip ________________________________________________________________

phone/fax________________________________________________________________

email/U.R.L. ____________________________________________________________________

Credit Card orders phone: 1-800-654-9557 or fax: 1-336-468-1899MAIL ORDERS: IFPO PRESS OFFICE, P.O. Box 42, Hamptonville, NC 27020-0042 USA

Information or Customer Service calls: 336-945-9867

AI Universal Press Credentials:Places you on assignment for American International (AI) News Service

Backs you up with a news service in addition to Today’s Photographer Magazine.

Arms you with the most complete state of the art press package ever issued by IFPO.

Result from 22 years of feedback from IFPO press photographers in the field.

Have a success rate of more than 80% for all kind of events around the world.

Are available to IFPO members only.

New Universal Issuing information:

• Meets requirements for major events concerned with high security risks.

• Is secured to protect AI News Correspondents from identity theft.

• Keeps the successful design and content of the AI News credentials safer from the “wanna be upstarts” who plan

to succeed by copying our highly reputable program.

Issued and Supported by American International (AI) News Servicebacked-up by Today’s Photographer International Magazine

Recommended for Veteran Press Photographers

AI NEWS Service UNIVERSAL Press Program

TH E N E W AI NE W S L O G O I S D E S I G N E D T OD I S T I N G U I S H T H E C R E D E N T I A L S W I T H A B R O A D-E R M E S S A G E A N D V I S U A L I M P A C T O F A N E W SS E R V I C E.

4 N E W I T E M S H A V E B E E N A D D E D: A 3” G O L DA N D B L A C K P A T C H, A N A R M B A N D, A P E R S O N A L-L Y C O D E D PR E S S DA S H C A R D F O R C A R S A N DA MA S T E R S E T O F PH O T O G R A P H E R S’ FO R M S.

The AI News Universal Press Cards are not shown here in order to protect the security design and content.

• HIGH SECURITY PRESS CREDENTIALS are vital to gaining access inextremely tough situations where credentials are scrutinized for everypiece of validating information by uniformed officials in law enforcement,security, military, customs and others.

• CLASSIFICATION is based on a range of publishing credits starting at Afor yet-to-be published photographers extending to AAAA for those pub-lished frequently.

• EXPIRATION DATE: AI credentials are issued for 3 years. Credentialsmore than three years old are considered to be expired. Access is usuallydenied if the photos are outdated. AI Press Correspondents may renewand receive all new credentials every 3 years at a discounted fee.

• EACH AI NEWS PHOTOGRAPHER RECEIVES a 9 Part Bundle of highsecurity credentials designed for visual impact plus instructions for assem-bly, use and operation of the Internet Assignment Verification site.

3” E M B R O I D E R E D P A T C H

!

!

!

12 Today’s Photographer International www.ifpo.net

Paves the Way To the Future

The Universal Press Credentials

issued by IFPO’s AI News Service are

the result of nearly 27 years of research

and development using vital input from

IFPO press photographers. The design

and issuing information meet the strin-

gent requirements of press officials and

law enforcement around the world.

Each time an IFPO Press photograph-

er has successfully covered an event

or appeared at a news site since 1984

he or she has paved the way for those

that follow. Now we have the oppor-

tunity and the responsibility to pave

the way for A I photographers of the

future.

The purpose of the American Interna-

tional News Service (AI) U n i f o r m

Code is to create a lasting visual

impact that matches our current name

recognition. To do that we have to

make sure that all of our AI Correspon-

dent Photographers present exactly the

same u n i f o r m credentials and other

tools for success no matter where they

show up in the world to cover an event.

The purpose is to raise awareness and

create a permanent visual impact.

What is the AI Uniform?

1. The AI Universal Credentials

2. The AI News Service Hat

3. The AI News Service Patch

4. The AI News Service Business

Cards

5. AI email service:

"[email protected]"

What is the purpose?

1. To improve access for A I C o r r e-

spondent photographers.

2. To forge a visual impact that will

create a lasting impression.

3. To pave the way for future AI Pho-

tographers.

When AI Correspondents arrive in

uniform at all kinds of events all over

the world, only then can the power of

the uniform make its impact to pave

the way for quicker and easier access

today and tomorrow. !

The AI News ServiceUniversal Uniform Code

Every year IFPO tries to launch at least one major program based on what we've

learned from experience and requests from IFPO member photographers working in the

field. The new USPRESSCORPS.ORG Press Program is the latest expansion of IFPO

press programs which were originally launched in 1984. We encouraged and received a

tremendous amount of feedback in the past year which was the basis for the format of the

new USPRESSCORPS.ORG Press Program.

The recurring theme seemd to be that many venues around the

world now require press photographers to show more than one

press card. To meet those requirements and other considerations,

IFPO expanded the press programs to include a new, elite US

Press Corps program which issues a Press Hard Card -- coveted

by most press photographers. USPRESSCORPS.ORG will be permanently limited to

only 1500 experienced IFPO press photographers.

The new USPRESSCORPS.ORG Press Credentials serve 3 purposes:

1) Press hard cards are now issued by most respected media organization and are

expected at most major venues. The photo hard card symbolizes the highest

level of credentials and presents a positive image for the serious press photogra-

pher.

2) Many venues, especially for professional sports, are now asking for at least two

press cards in order to be considered for access to the event. The hard card is

expected to elevate the prestige of the photographer and will certainly epito-

mize the preeminence of the issuing organization.

3) Press hard cards with the photo placed in the manufacturing process are the

most recognized cards for serious photographers. They cannot be duplicated

effectively and, therefore, command respect whenever presented. IFPO now has

the technology to turn almost any photo into a professional head shot for the

production process.

The USPRESSCORPS.ORG program is specifically designed to enhance the stature of

IFPO press photographers and to meet the expectations of press officials and law enforce-

ment internationally. In the near future only press hard cards will be recognized at most

venues.

Qualified IFPO photographers have been notified of their status and invited to join

USPRESSCORPS.ORG. If you have not been notified and believe you qualify, contact

IFPO customer service at 336-945-9867 or email [email protected].

Fact-based, well-documented, unbiased press coverage may be more important today

than almost any time in history. With major newspapers folding monthly and others cut-

ting publishing schedules there is soon going to be vacuum to be filled. Also, the main-

stream media is either left or right leaning and true journalism seems to be in jeopardy.

Since 1984 IFPO Press photographers have covered some of the most high profile

events in the world including the Inauguration of Presidents Barack Obama and George

W. Bush, the Chinese Protest March in Tiananmen Square in 1989, the 1995 bombing of

the Murrah Federal Building in Oklahoma City and the 9/11 Terrorist Attack of the

World Trade Center in New York in 2001. Thousands of sports and entertainment events

and hundreds of other lesser events are covered everyday in the most populated cities of

the world as well as the most remote regions by IFPO press photographers.

The mission of the USPRESSCORPS.ORG is to create a core of 1500 top notch press

photographers to provide comprehensive coverage that is factual and in context directly

to major news outlets for distribution. For more information contact IFPO at 336-945-

9867 or email [email protected]

USPRESSCORPS.ORGexperience • achievement • reliability • prestigious


Bayamon, Puerto Rico: SATURDAY, JULY 10.2010 MAIN BOXING EVENTS. PUERTO RICAN

JUANMA LOPEZ WON OVER BERNABE CONCEPCIÓN

FROM THE PHILIPPINES IN THE SECOND ROUND BY

TKO. ©2010 Rafael Rodríguez IFPO, Bayamon, PR

IRVINE, CALIFORNIA: HARRIS WILLIAM OF

POSEIDON SWIMMING IN VIRGINIA SWIMMING THE

BUTTERFLY SEGMENT OF THE MEN'S 200 METER

COURSE INDIVIDUAL MEDLEY PRELIMINARY.THE 2010 CONOCOPHILLIPS NATIONAL SWIMMING

CHAMPIONSHIPS WERE HELD IN IRVINE, CALIFORNIA

FROM AUGUST 3-7, 2010. ©2010 Mohammad

Khurseed IFPO, Austin, Texas.

ON ASSIGNMENT:

IFPO AT THE FOOT OF THE STAGE

TH E NE T H E R L A N D S (N E A R R I G H T) MA A I K E VO S, WI N N E R O F

T H E DU T C H X - FA C T O R A N D BE N CR A M E R (F A R R I G H T) P E R-FORMED AT THE 40TH ANNIVERSARY CELEBRATION OF MARGA

BULT’S SINGING CAREER.©2010 Arthur Wiegman IFPO The Netherlands

2010 NEWPORT JAZZ FESTIVAL

NEWPORT RHODE ISLANDNINETY YEAR OLD JAZZ PIANIST DAVE BRUBECK (ABOVE) AND

TR U M P E T E E R A N D CO M P O S E R CH R I S BO T T I (R I G H T) P E R-F O R M E D A T NE W P O R T. PH O T O S ©2010 by Robert NardelliIFPO Mt. Kisco, NY


Bunnies Are Girls’ Best FriendsBarter: I needed a cute little girl to photo-graph with the bunnies my sister raises.

Luckily my neighbor has three girls and sheloves professional pictures of them.

WILL WORK FOR BARTERCONTINUED FROM PAGE 8

selves as photographers now than at

any time since the birth of photogra-

phy. That means the competition is

stiff and it’s going to take effort to

stand out (in a good way) and find

your niche.

I live in a small community of 2500

and I know 8 people marketing them-

selves as professional photographers.

That is a lot of competition in photo-

graphic disciplines such as portraiture,

weddings, child photography, etc. I

happen to be a bit more specialized in

what I do and, though it limits what I

offer the public, I feel I am the best

available for what I do. Luckily, my

clients feel that way as well but I am

not going to be rich any time soon

because small towns have a saturation

point AND the economy is in the tank

right now.

With this in mind, I have begun bar-

tering with people who may not have

the money or who are offering goods

or services that I might need. Not

everyone will be up for this and you

have to be very careful. When I first

started I only bartered with people I

knew or someone I trust would recom-

mend. Once I got my little circle start-

ed, it sort of became a ‘Self-Protecting

Marketing Network’ because we all

need each other. It has also become

something for people who, during this

economy, are having to make choices

about where they spend their money.

For example; Tim the Mechanic

wants family photos but needs his

lawn aerated by Joe’s Landscaping

and he can’t afford both.

The Bartering Answer is: He can

pay Joe to aerate his lawn and offer to

change my oil and tune up my vehicle

in exchange for family pictures or he

can pay me and barter with Joe. Every-

body wins.

Last year I bartered a lot in goods

and services, everything from bushels

of produce to a new lens for my cam-

era. I don’t know if I came

out ahead but I felt pretty

good about breaking even.

So far this year, I’ve bartered

free movies, a gym member-

ship, mechanic work and

have managed to have access

to enough models to keep

my skills sharp through the

slow times.

My base is $50 per hour,

then there are add ons such

as travel, colorizing black and white,

number of ‘group shots’, print pack-

ages, etc. I figure my time, effort and

travel, if needed, to make sure that

everything I pay out of pocket is with-

in the limits of the barter. That limit is

usually, “How much am I willing to

accept in return for my services?”

Some people really struggle with the

concept of not getting money for ser-

vices rendered while others are very

open to it. Personally, I don’t know a

single professional photographer who

has not used barter at one time or

another. The first time I used it was

years ago when I needed some pho-

tographs of people for my portfolio. I

offered persons who posed for me

copies of the shots. That’s a bartered

exchange: something of value is given

or performed for something else of

value.

You do need to decide what your

services are worth. It is also good to

remember that when you offer a ser-

vice, the most flexible part of your

profit margin is your time. You may

never get the total value of your partic-

ular service or you may receive goods

or services that are well beyond what

yours are worth. Just don’t expect it to

even out dollar for dollar. For example

if I offer a Location Family Photo Ses-

sion for $50 with a photo package that

actually costs me $5, that’s not bad

(and don’t forget the residual sales).

Now, if Joe charges $30 to aerate my

lawn and $14 to cut it then that leaves

a $6 difference but I get $44 in ser-

vices for about a $5 expense. Works

for me. Of course I wouldn’t drive 200

miles for such a barter, but 3 or 4

miles are well within my range.

Where to look for these kinds of

people? Well, the obvious answers are

your local paper, mom and pop busi-

nesses like landscapers and childcare

providers, hair stylists, manicurists --

basically any service that you or oth-

ers use. Let’s say you want to get a

booth at the local craft fair to show

your photos. Offer to do family pic-

tures for the people running it instead

of paying the booth fee. Want to go to

the movies more often but can’t afford

it? Offer to shoot pictures for their on-

screen local advertising or at special

movie viewings where people dress up

like their favorite characters. Just

recently, my vehicle needed some

semi-major mechanic work and I was

able to barter the work through pho-

tographs. The most important part of

bartering is to make sure that you do

the same quality of work for a barter

trade as you would for someone pay-

ing you cash. If you can’t do that, this

idea will never work for you.

There is a really awesome book by

Barbara J Winter called Making a Liv -

ing Without a Job. It’s 250 pages of

ways to turn your dreams into profits

and I recommend it not just to photog-

raphers, but anyone who would like to

do what they love to make a living. !

Many times over the years aphotographer has called orwritten to report that his or

her photos have been used withoutpermission, or with permission butwithout payment, photo credit or otherrelated problems. In ninety-nine per-cent of the reports the problems couldhave been avoided by using a coverletter or a simple agreement in writingor using an IFPO Business Form.

The following steps should provideprotection for most situations. 1) Copyrights are inherent to the pho-

tographer. However, an inventorylist of images with the copyrightnotice ( E x : © 2 0 1 0) is a friendlyreminder that the work is protectedby copyright laws. Also a shortnotice such as, “May be reproducedonly with written permission of theauthor” could be added.

2) Each time a photo or digital imageleaves your possession, it should beaccompanied by signed and datedpermission for use with terms andconditions stated. This is the firststep to a contract for use -- even ifno payment is involved. KEEP ACOPY FOR YOUR FILES.

3) Digital images require even moreprotection. NEVER send your origi-nal files. Not even just for someoneto consider. Send a copy of digitalimages in very low resolution alongwith text files of the first two itemsabove.

4) Follow up by phone or email with-in 5-8 business days to see if yourimages arrived and if there is inter-est etc. Mention that completeinformation is in the package.

5) A L W A Y S send a postage paidreturn envelope when submitting by

mail if you expect your work to bereturned.

6) Submissions by email are just “outthere” in an unknown domain. It ismuch safer to mail a disc with yourname and copyright notice on thedisc. We are not suggesting that younever email an image but youshould know and trust the receiverand believe that terms for an agree-ment can be made.

7) Once there is an agreement for animage is to be used, the terms mustbe set before the use occurs. Exam-ple: One photo may be used oncefor $25 or any amount that is satis-factory. You may even want thebenefit of having your photos pub-lished without payment. If so, thatshould be agreed upon up front.

8) Others conditions must also be met.Will you get photo credit? Will youget a copy of the work published?Can you buy extra copies if youneed them?

9) When is payment made? Upon pub-lication? Within 30 days? At theend of the publishing cycle? It real-ly doesn’t matter as long as youunderstand and agree to it.

10) Finally, all terms and conditionsshould be confirmed in writing andsigned by both parties. Sounds like toomuch work? Not so. Two copies of asimple cover letter can do the job for

you. Simple business forms can do thejob for you even better. (See the offerfor a lifetime supply of IFPO BusinessForms on pages 2 and 3 for $39.95)

What happens if you have releasedyour images without an agreement foruse and learn they have been used?Contact the user. Try to work throughthe steps listed here. Most everyoneunderstands that copyright infringe-ment can be serious business. In mostsituations, something fair and equi-table can be negotiated even after pho-tos have been used.

It’s much easier to take the simplesteps required to protect your work atthe time it leaves your possession thanto try to get control of it after use.

Keeping a log of photo packages,digital images etc that are in the handsof potential users helps you trackusage, payments and packages thatshould be returned. It also serves as areminder of where often your bestwork is located and where and whyyou should submit it elsewhere.

Using business forms designedespecially for photographers not onlyhelp protect your work, it’s a short cutto learning about copyrights, rights touse, terms and conditions. Just selectthe form that seems to match your joband complete it! You should neverhave to worry about protecting the useof your photos again. !


How To Protect Yo u r Rights and Photos By Vonda H. Blackburn, Editor

AMERICAN WINS FIRST PGA TOUR IN MALAYSIA

AMERICAN GOLFER BEN CRANE PICKED UP ONE MILLION US DOLLARS FOR WINNING THE

I N A U G U R A L CIMB AS I A PA C I F I C CL A S S I C W H I C H W A S H E L D OC T O B E R 28-31,2020 A T

THE MINES RESORT & GOLF CLUB, SELANGOR, MALAYSIA. HE LOST HIS LEAD ON THE

BACK NINE BUT EAGLED NO. 15 AND 18 TO WIN OVER BRIAN DAVIS ON HIS FINAL SHOT.PHOTO BY DANISH RAVI IFPO, MALAYSIA.

ON ASSIGNMENT: NATIONAL NEWS THE UPPER BIG BRANCH MINEMEMORIAL SERVICE

BECKLEY, WEST VIRGINIA

BY NANCY FORD, AI NEWS SERVICE, BEAVER WV

“They lived and they died pursuing theAmerican Dream, working in dangerousconditions underground to help keep thelights on across the country,” a somberPresident Barack Obama said in a eulogyon April 25, 2010 to the 29 workers killed inthe Upper Big Branch mine in West Vir-ginia. He promised that the nation wouldhonor their memories by improving safetyin the mines.

Governor Joe Manchin III (far le ft)received and offered condolences to thefamilies of each victim as they carried theirMiner’s Helmet to be placed on one of the29 crosses in the Memorial Service. Presi-dent Obama also met with the families.Vice President Joe Biden (near right)attended and participated in the service. !

PHOTOS ©2010 NANCY FORD, AI NEWS SERVICE.



1 PRESS CREDENTIALS• page 10 & 11.

2 ASSIGNMENT DATA BANK • page 34.

3 STOCK PHOTO SALES • page 18.4 INTERNET HOME PAGES

• page 20.5 TODAY’S SPORTS magazine

• page 49.6 MERIT & ACHIEVEMENT

Flex Cards • page 42.7 IFPO CREDENTIALS • page 32.8 PICTURE AWARDS • page 24.9 CUSTOM BUSINESS CARDS

• page 5. 10 MASTER PHOTOGRAPHER PLAT-

INUM PORTFOLIO PROGRAM. • page 39

11 GLAMOUR.ELITE • page 41.12 LEARNING LIBRARY

• DVD programs: HOW-TO SHOOTALL SUBJECTS • pages 1 & 45

13 B U S I N E S S FORMS (61) • pages 2-3.

14 PHOTO CONTEST • page 36.15 USPRESSCORPS.ORG • page 1216 A C C E S S O R I E S •IFPO Windshield

stickers, and accessories. Page 17& 26.17 IFPO DISTRIBUTORSHIPS • page 43.18 NEW DISCOVERIES Model Consulting

• Page 30.

International Freelance Photographers Organization

LIFETIME MEMBERSHIP APPLICATION

• Enroll me as an IFPO Member and send my Membership Card and Parch-ment Certificate + Complete Membership Packet. I enclose $74 for Member-ship and Subscription to Today’s Photographer Magazine PLUS $7 for priori-ty handling and First Class Mail of my Membership Packet ($81 TOTAL).

• My membership packet will include details on how I can participate in IFPO'sPROVEN PROGRAMS for getting PUBLISHED, making MONEY and gain-ing PRESS ACCESS with my camera.

__________________________________________________________________________name

__________________________________________________________________________(optional) business name

__________________________________________________________________________address

__________________________________________________________________________city/st/zip

__________________________________________________________________________phone number/FAX number

Which best describes your photography: o I am a beginner or amateur

o I am an advanced amateur or Part-Time Pro.

o I am a full-time professional.

I want PRESS ACCESS with my camera:o Sports events. o Crime scenes.o Concerts. o Fire scenes.o Breaking news. o Press conferences.o Celebrity events. o Entertainment events.

Check each area that interests you strongly: o Press photography. o Sports/Action.

o Nature/wildlife. o Travel photography.

o Videography. o Advertising.

o Glamour. o Commercial.

o Wedding. o Portrait photography.

Are you available for photo assignments?:o YES. o NO.

ABOUT YOU:

IFPOWindshield Stickers#791A - 2 for $9.95adhere to inside of windshield or window.

actual size:3" x 3"

Embroidered3" PatchesMulti Color for hats,

jackets, camera bags!

Item# Price Description7021 $9.95 1 patch (3")7022 $14.95 2 patches (3")7023 $19.95 4 patches (3")

signature __________________________________________________________________


C E RT I F I C AT E S

MAKE YOUR AFFILIATION WORK FOR YOU!

IFPO RECOGNITION

C E RT I F I C AT E S

$9.95 each or ANY 5 CERTIFICATESABOVE #57XX for only $39.95Be sure to give your name as you wish it toappear on the certificate(s).IFPO members only! Give your 5-digit I.D. num-ber when ordering.

$9.95each

pluse $5 s & h

! Cat# CATEGORY! ....573A ........Freelance Photographer! ....573B ........Sports Photographer! ....573C ........Concert Photographer! ....573D ........Wedding Photographer! ....573E.........Portrait Photographer! ....573F.........Wildlife Photographer! ....573G ........Nature Photographer! ....573H ........Glamour Photographer! ....573J..........Model Photographer! ....573K ........Model Portfolio Photographer! ....573L.........Nude Study Photographer! ....573X ........OTHER (SPECIFY)

Credit Card orders:

Mail Orders:

Use the ORDER FORM on page 47

To join IFPO by mail, use this form or the order form on page 47 and send your dues to:

IFPO, P.O. Box 42, Hamptonville, NC 27020-0042 USA

OR use your credit card and: CALL FREE 1-800-654-9557 or FAX 1-336-468-1899


I agree to the above terms and conditions. I enclose my photos:#ST31, 12 photos, set-up fee $29.00 and monthly fee: $9.95#ST32, 24 photos, set-up fee $49.00 and monthly fee: $9.95

REGISTRATION FORM (IFPO MEMBERS ONLY)

PHOTO INFORMATION(complete 1 for each photo)

Image #________-_________(your IFPO membership I.D.# followed by a 5-character

code provided by you that identifies your picture)

photo title _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

subject _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

price (or print ”CALL”) _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _


signature

business name (optional)

name IFPO Member #

address

city, state, zip, country

contact method: (phone, fax, or email)

mail to: IFPO PO BOX 42, HAMPTONVILLE, NC 27020-0042

IMPORTANT: Allow 30 days for IFPO personnel to scan your images and post them for sale in the StockGallery. Be sure to add the Stock Gallery URL (www.ifpo.net/stock) to your business cards, letterhead andall your promotional material.

TERMS AND CONDITIONSCredit Card Orders: when you submit your stock gallery materials, yourcredit card will be billed for the set-up fee only. Then your credit card will bebilled monthly on the first of the month beginning with the first FULL monthyour photos are ON-LINE. Your first partial month is FREE! Minimum 12-month committment required. After 12 months, monthly charges will continueuntil member cancels with a 30-day notice. Visa, Mastercard, AmericanExpress, Optima accepted.Checks or Money Orders: when you submit your stock gallery materials,enclose a check or money order for the amount of the set-up fee PLUS $59.70,the first six months of the monthly fee. You will then be billed at 6 month inter-vals.

FOR EACH PHOTO: (make as many copies as you need)

contact name:




photo title _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

subject _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _





photo title _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

subject _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _


IFPO’s Stock Listing ServiceThe following elements clearly distinguish the

differences in the IFPO Stock Listing Service and

a stock agency:

1. The service provided to IFPO members is a

STOCK PHOTO LISTING SERVICE and

NOT an agency.

2. Each photographer manages his own sales.

3. No commissions will be charged ever.

4. Image buyers will browse the IFPO image

bank on the internet, select the photos, get the

price, index number and contact information to

order directly from the photographer who

owns the images.

5. Members may set their own pricing for each

photo sold.

6. Complete copyright standards will be avail-

able at the site for image buyers and IFPO

member photographers (the sellers).

7. Image searches by buyers may be made by

subject.

8. The most important part of any Stock Photo

Service is its indexing system that allows an

image buyer to identify a photo for purchase.

Members are asked to identify their pictures by

their 5 digit member number plus a 5 character

code of their own choosing. Example: IFPO

member 99999 might use Index Codes of

99999-KID01, 99999-KID02, etc.

ADVANTAGES OF THE

IFPO STOCK GALLERY SERVICE

w w w . i f p o . n e t / s t o c k . h t m l• List only the number of quality images

you wish to list -- not 10,000 to 50,000 asrequired by agencies.

• You can add fresh images at your conve-nience. No minimums are required -- suchas the 1000 new images per year by manyagencies.

• There are no contracts, exclusive oro t h e r w i s e -- to tie up your images foryears as with an agency.

• The price you set is what you get - -could never happen with an agency.

• There are no commissions ever -- unlikeagencies who always take at least 50 per-cent of sales.

• Income from sales is instant and allyours -- very different from agencieswhere payment usually follow sales by 6 to8 months.

• Model and other applicable releases arerequired for stock images listed with IFPO-- the same as with an agency.

• Current and new clients can see yourfresh images instantly and contact you tobuy -- which could never happen with astock agency.

• The more images you list with the IFPOPicture Listing Service the more likely youare to make money -- which is the same aswith an agency.

• The more SUBJECTS you list with theIFPO Picture Listing Service, the morelikely you are to make money over the longhaul -- which is also true with an agency.

SELL PHOTOS YOU ALREADY HAVE!

Successful stock libraries contain HIGH QUALITY images of everyday life situations. IFPO members shoot such images everyday as a matter of

course. However, unless a photographer has hundreds or thousands of images, he may be shunned by the large stock houses. This could happen for two

reasons, he simply may not be recognized as a successful stock photographer or his stock of a few dozen images is too small for an agency to consider.

The IFPO Stock Listing service removes these barriers totally and opens doors to the international sales market.

Three years ago to celebrate

the 25th Anniversary of

IFPO many things were con-

sidered. The intent was to commemo-

rate our first 25 years in a way to

honor the contributions of the mem-

bers who had been the driving force

and heart of the organization. After

long deliberation it was determined to

induct those still active charter mem-

bers and other deserving members into

a permanent Freelance Photographer’s

Hall of Fame and to award each an

Honorary Degree of Distinction.

When the International Freelance

Photographers Organization (IFPO)

was founded in 1983, no one could

have possibly foreseen 25 to 30 years

into the future. Now, twenty-eight

years later, the original mission of

IFPO -- to be the primary source of

support for the universe of freelance

photographers -- has stood the test of

time and has surely grown beyond the

wildest imaginations of the original

founders.

IFPO’s first member was actually

enrolled on January 9, 1984. From

that day forward IFPO evolved into a

member driven organization. That

simply means that members asked for

services and support and IFPO

responded with research and develop-

ment. That process evolved over the

years to make IFPO what it is today,

the longest continuing central source

of support for freelance photographers

around the world.

Fortunately, it was easy to identify

the original Hall of Fame candidates.

Since day one IFPO has maintained a

transactional data base that records

every single activity of each IFPO

member. That includes program par-

ticipation, editorial submissions, press

assignments, photo contest entrants

and other information such as pub-

lishing credits, internet home pages

URLs and more. Many members

have shared their success stories out-

side IFPO which is also noted in our

membership records. The original

process pinpointed 3319 IFPO mem-

bers (out of 78,656) to be permanently

inducted into the IFPO Hall of Fame.

The first Hall of Fame IFPO mem-

bers were inducted on January 2,

2008. Each one was notified by letter

or e-mail. If you were not notified, but

believe you may qualify, you may

check to see if your name is listed as a

Hall of Fame member at

www.ifpo.net/halloffame. Enter your

member number plus the first 3 char-

acters of your last name (8 characters

total). If you were inducted your name

will appear on the list.

There is a chance that there are

deserving Hall of Fame Members that

we were not able to identify from our

extensive records and other research

who should be honored. If you did not

receive notification of your induction

and feel that you should be considered,

please call 336-945-9867 to update

your records and discuss your poten-

tial.

To further honor and recognize the

Freelance Photographers Hall of Fame

members, IFPO created a unique,

definitive Hall of Fame Portfolio

exclusively designed to share the Hon-

orary Degree of Distinction with

clients and the most discerning friends

and family. Each item in the portfolio

is graced with the distinctive IFPO

Hall of Fame Logo.

The portfolio includes 1 IFPO Hall

of Fame Lapel Pin of silver inlaid into

a field of black, 1 IFPO Hall of Fame

Honorary Degree of Distinction Diplo-

ma and Charter in a Leatherette Pre-

sentation Case plus 1 IFPO Hall of

Fame Member Passport distinctly

marked.

The Freelance Photographer’s Hall

of Fame will be permanently located

on the IFPO internet site. Each Hall of

Fame member’s record will be also

marked permanently. But it is the Hall

of Fame Portfolio -- The Lapel Pin,

Honorary Degree of Distinction Diplo-

ma, Charter and Passport ... that con-

vey the prestige of being inducted into

the IFPO Freelance Photographer’s

Hall of Fame.

Congratulations to each of you. It

was your lasting interest and ceaseless

suggestions that drove an organization

from its infancy in 1983 to more than

80,000 members strong with interna-

tional recognition in 2008 ... and still

growning.

With your continued interest and

that of others who follow in your foot-

steps, the IFPO Hall of Fame will con-

tinue to review members’ qualifica-

tions and induct even more members

in the next twenty-five years. !


COMMEMORATED THE 25TH ANNIVERSARY IN 20081983- 2008


now you can publish your photos on the exclusive

The HOME PAGE Program is like a complete photographer’s PORTFOLIO, RESUME and ADVERTISING BILLBOARD on the Internet. Itcan contain complete biographical information, contact information, PUBLISHED or AWARDED photos, or other CURRENT photos thatyou want to represent you. Your HOME PAGE will have a unique address (called a URL) much like your mailing address that you can puton your business cards or other promotional materials you distribute to potential clients. Clients can then view your portfolio and read youraccomplishment facts ON-LINE any time they wish from ANYWHERE in the WORLD!

IFPO Internet Program

I agree to the above terms and conditions. I enclose my photos:#HP31, up to15 photos, set-up fee $49.00 and monthly fee: $19.95#HP32, up to 30 photos, set-up fee $99.00 and monthly fee: $19.95


signature

business name (optional)

name IFPO Member #

address

city, state, zip, country

contact information: to be published on your web-site

mail to: IFPO PO Box 42, Hamptonville, NC 27020-0042

IMPORTANT: Allow 30 days for IFPO personnel to scan your images and create your Home Page. Be sureto add your Home Page URL (www.aipress.com/~yourname) to your business cards, letterhead and all yourpromotional material.

TERMS AND CONDITIONSCredit Card Orders: when you submit your Home Page materials, your creditcard will be billed for the set-up fee only. Then your credit card will be billedmonthly on the first of the month beginning with the first FULL month youryour Home Page is ON-LINE. Your first partial month is FREE! Minimum 12-month committment required. After 12 months, monthly charges will continueuntil member cancels with a 30-day notice. Visa, Mastercard, AmericanExpress, Optima accepted.Checks or Money Orders: when you submit your Home Page materials,enclose a check or money order for the amount of the set-up fee PLUS 119.70,the first six months of the monthly fee. You will then be billed at 6 month inter-vals.

phone/fax

email, other

HOME PAGE information guidelines

Send b/w or color prints or 35mm slides. Number your pictures or slides. Include a printed or typed list of your pictures with a title or cap-tion for each one. Be sure to put your member# on each photo or slide. Model releases are required for any photos that have human sub-jects that are not in the public domain.

If you want your photos returned, enclose a self addressed mailer with correct postage. At minimum, we require contact information alongwith photos with titles to create your Home Page.

We will assign you an Internet U.R.L. (internet address) in this form: http://www.ifpo.net/~yourname. U.R.L.’s are all lower case and haveno spaces. Please include any suggestions for “yourname.” Avoid long strings of characters like “millersphotographyandvideographics”.Use names like “paulmiller” or millerphoto.”

Be sure to print your U.R.L. on your business cards, letterhead, etc. This Home Page is your internet portfolio, and you want as many peo-ple to visit as possible.

If convenient, look at other homepages on our Top-Photographers web-site for ideas. Links to Top-Photographers are on our main homepage at www.aipress.com. A good example site is: http://www.ifpo.net/~ellefsen

CONTACT INFORMATION you wish to appear on yourHome Page.

Memberships, Associations, Publishing Credits, Prizes orAwards.

MOTTO, SLOGAN or Describe Your Specialty (ie: on-loca-tion child photography).

Accomplishments, Assignments, current Projects andCareer Objectives in photography

On Assignment: Sports and Entertainment


IFPO JUMP STARTED MY CAREER

By Luis Blanco IFPO, Hialeah, FL

My career in photography

has grown rapidly since I

joined IFPO in April 2010.

In the first 4 months I

covered more than a dozen

high profile entertainment

and sporting events. You

don't know how grateful I

am for this surprising

opportunity.

I expected it to be diffi-

cult to be accepted as a

press photographer, and it

certainly is sometimes, but I

succeed most times. It is a

pleasure for me to represent

Today's Photographer mag-

azine. My sincere thanks go

to the editorial staff. I really

appreciate their back up and

support.

My message to IFPO and

Today’s Photographer

magazine is please remem-

ber if any time you need

anything for the magazine

or for IFPO, in general, just

let me know. Thanks to

your help my career as pho-

tographer is growing fast.

Again I am here for you I

feel very fortunate to repre-

sent this organization. !

You can see all events I have covered thanks to IFPO: http://www.flickr.com/photos/lbpressphotography/sets

LUIS BLANCO PRESS PHOTOGRAPHR’S

photostream

3 ID’s,FIELD kit &PURSUIT Guide!

ACTIONPackage

CHASE kit ™

™#452A - $39.95

PLUS $9 S & H

WHAT IS IT?The Breaking News Chase Kit is composed ofthree vital parts. The Pursuit Package gets youon the scene; the Action Package gives what youneed at the scene; the Instant Response Packagegets your news story to the right news outletinstantly.

WHO CAN GET IT1. If you are an IFPO member with GOLD

PRESS or UNIVERSAL PRESS CREDEN-TIALS you QUALIFY and may order theBreaking News Chase Kit.

2. If you are an IFPO member, but not yet amember of a press program, TO QUALIFYyou must order one of the press programs(page 10 & 11) before or at the same time youorder the Chase Kit.

3 ID’s,FIELD kit &PURSUIT Guide!

Q & AI already have Press Credentials.Why do I have to buy the Chase Kit?

You DO NOT. The Chase Kit was simplydesigned to make the breaking NEWS COR-RESPONDENT’S job easy. It gives youeverything you need on the spot to do thejob, do it right and get it to your nearest edi-tor. The Chase Kit actually serves as yourassistant to make sure you collect all thefacts and then get them to the right place.

What is a Chase photographer; whatdo they chase?

We consider any photographer who is insearch of breaking news events to be a“Chase Hound”. He chases sports, entertain-ment, fires, accidents, storms, natural disas-ters, plane crashes, train wrecks, press con-ferences and even goodwill tours.

Will the Chase Kit be recognized? Police will recognize the Press Credentialswhich must be used with the NEWS COR-RESPONDENT accreditation part of theChase Kit.

Will Today’s Photographer p u b l i s hthese news stories?

Today’s Photographer WILL publish storiesabout YOU covering these stories. Thebreaking news stories themselves need to goto daily newspapers and wire services.

How do I find out if a newspaper orTV station can use my news photos?

Let’s use an auto accident as an example.You have photographed the wreck and areleaving the scene without having seen anyother photographers or news teams. Pick upthe nearest phone (using the numbers listedin your Reporter’s Field Directory) to notifynews agencies that photos of the accident areavailable even though the film has not beenprocessed. Breaking news is HOT andshould be reported immediately.

WHAT YOU GETThe Pursuit Package:

• Three (3) fully assembled laminated NEWSCORRESPONDENT’S accreditation ID’seach with your name and Assignment Veri-fication Code. They are custom made to usewith your current Press Passport, PressBadge and Press Wallet I.D. Card.

• The Pursuit Guide prepares you to gather,record and distribute breaking news stories.

The Action Package:• Action Scene Reporters Log• New Client Hot Sheets• Accident Report Forms• Quick Response Information Forms

The Instant Response Package:• A Field Directory of HOT contacts. • 3 Quick Step Releases• Instant Reporter’s Delivery Forms• Rights to Use Contract & Fee Contracts

All forms include reproduction rights so youalways have a permanent supply.

Accreditation Certificate

The following Correspondent Photographer hasmet all standards and requirements to receive fullaccreditation as a

NEWSCORRESPONDENT

John Q. SmithAssignment Verification

Code: 00001SMI

Accredited:

January 14, 1998

Accreditation CertificateThe following Correspondent Photographer has met all standards andrequirements to receive full accreditation as a

NEWS CORRESPONDENT

John Q. SmithAssignment Verification Code: 00001SMI

Accredited: January 14, 1998

Fits inside 408A passport. (pg 20).

Accreditation CertificateThe following Correspondent Photographer has met all stan-dards and requirements to receive full accreditation as a

NEWS CORRESPONDENT

John Q. SmithAssignment Verification Code: 00001SMI

Accredited: January 14, 1998

Fits in wallet with 402A press wallet card(pg 21).

PURSUITPackage

CHASE kit ™

INSTANTRESPONSE

Package

CHASE kit ™

SURVIVAL GEARSURVIVAL GEARCHASE kit!

BREAKING NEWS

CHASE kit!


Forms Masters:Reporter's Log & EvaluationAccident ReportClient Hot Sheets & NotificationQuick Response News LogNews Event Checkpoint ListDaily Action PlannerHot Local ContactsQuick Response LabsField Directory NotesQuick Step Publication ReleaseQuick Step Model ReleaseQuick Step Property ReleaseInstant News ReportRights to Publish Agreement

CHASE kit ™

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• Gear and techniques associated with natur-al light, modified light, continuous light andflash illuminating.

• Setups for lighting scenarios from simple tocomplex.

$24.99 Amphoto Books www.amphotobooks.com.

Award winningphotographerNightingale useshis expertise andexperience toguide amateurphotographersthrough the mech-anisms of theircameras. He then illustrates how to pushthe camera to the furthermost boundaries ofit’s devices to capture stunning images.

He also provides the inspiration andinstruction for even a beginner to quicklymove beyond conventional picture-taking.

$24.99 Amphoto Books. www.amphotobooks.com.

You will learnhow to build a suc-cessful photogra-phy venture fromthe ground up.

This comprehen-sive guide explainsthe four criticalroles (Visionary,Strategist, Managerand Front LineWorker) that mustbe present in athriving business.

Includes freeaccess to an online stress test to diagnoseyour business’s strengths to take you to thenext level.

$16.99 Amphoto Books. www.amphotobooks.com.

If you can pressa button, you cantake great pictureswithout a fancy, topof the line camera... and it is easy.

Simple tech-niques like gettingcloser to your sub-ject to tips on 20popular photos pro-jects such asshooting sunsets are all illustrated with stun-ning color photos.

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$21.99 Amphoto Books. www.amphoto-books.com.

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For the very firsttime Michael Free-man, renownedinternational pho-tographer and bestselling author,reveals his best techniques developed fromyears of experience shooting in locales aroundthe globe.

This book is packed with simple solutions,innovative ways to approach shooting the bestpossible image, and suggestions for takingyour photography to the next level no matteryour level of experience.

$29.95, www.sterlingpublishing.com.

For the traditionminded, the truephotographic artwill always beblack and white.

Today, the digi-tal darkroomoffers a degree ofartistic control themasters of thepast never had

and would surely envy today.You will learn how to get the best results,

print images to best effect, and share themwith the world from this inspiring and infor-mative guide.

$22.95, www.avabooks.ch.


HOW TO PH OTO G R A P H Y BO O K STHE PHOTOGRAPHER'S SURVIVAL GUIDE: HOW TO BUILD AND GROW A SUCCESSFUL BUSINESS.

By Suzanne Sease and Amanda Sosa Stone.

A COMPREHENSIVE GUIDE TO

DIGITAL BLACK & WHITE PHOTOGRAPHY

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Clear step-by-step instructionsthat will enablereaders to masterall the essentialtechniques for Pho-toshop, from basiclayering and mask-ing to advancedspecial effects toachieve profession-al results in design.

Highly illustrated with photographs andscreen grabs, it also includes handy tips, hints,keyboard short cuts as well as a wealth ofadvice tailored to all commonly used versionsof Photoshop, including 7.0, CS, CS2, CS3and CS4.

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AFTER PHOTOGRAPHY

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Ritchin looks athow the headymix of the digital,the photographic,and the internethas affectedhuman con-sciousness, art,politics, sociologyand ethics.

In a time ofinstant uploads, aphoto is no longera photo but an

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$19.95, www.wwnorton.com.

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BETTER PHOTO BASICS

THE ABSOLUTE BEGINNER'S GUIDE TO TAKING

PHOTOS LIKE THE PROS by Jim Miotke.

THE PHOTOGRAPHER'S LIGHTING TOOLBOX

BY BRIAN STOPPEE


PICTURE AWARDS PROGRAMMembers can start or expand their publishing credits using IFPO'sunique "PICTURE AWARD" program.

Each photo submitted will be published in Today's Photographermagazine on-line or subscriber edition. A handsome 5.5 inch x8.5 inch

"Certificate of Publication Award"

will be issued for each qaulifying photo. To qualify:

o Include your Member#, name, address with each photo.o Give each photo a name, title or caption. Technical info

is helpful.o Each photo can be a color or B/W print or

transparency. No prints larger than 8.5 x 11 inches.o A $15 service fee is required for each photo to

cover the cost of scanning for publication.

Photos to be returned to the member must be accompanied by asuitable photo mailer with sufficient postage.

please copy as many of these forms as you need

IFPO PICTURE AWARDSPROGRAM

guaranteed publishing credits

Name, member# _____________________________________________

Address ____________________________________________________

City/State/Zip________________________________________________

Phone or fax ________________________________________________

Date:_________________________PHOTO #________ OF __________

Title (opt):___________________________________________________

Technical info (opt): __________________________________________

______________________________________________The photographs submitted are my own, and I hereby give permission to Today's Photographer to repro-duce them. I agree that Today's Photographer bears no responsibility for entries without the service fee orreturn mailer with postage. Model releases must be included where applicable.

$15 SERVICE FEE ENCLOSED for EACH PHOTO! o Check, o Money Order,

o Cash, o Credit Card# ___________________________exp date_________

signature __________________________________________________________________________

MAIL PHOTOS TO: PICTURE AWARDS (IFPO)PO Box 42, Hamptonville, NC 27020-0042

PICTURE AWARD FORMName, member# _____________________________________________

Address ____________________________________________________

City/State/Zip________________________________________________

Phone or fax ________________________________________________

Date:_________________________PHOTO #________ OF __________

Title (opt):___________________________________________________





signature __________________________________________________________________________


PICTURE AWARD FORM

Name, member# _____________________________________________

Address ____________________________________________________

City/State/Zip________________________________________________

Phone or fax ________________________________________________

Date:_________________________PHOTO #________ OF __________

Title (opt):___________________________________________________





signature __________________________________________________________________________


PICTURE AWARD FORMName, member# _____________________________________________

Address ____________________________________________________

City/State/Zip________________________________________________

Phone or fax ________________________________________________

Date:_________________________PHOTO #________ OF __________

Title (opt):___________________________________________________





signature __________________________________________________________________________


PICTURE AWARD FORM

How many times have you read or heardsuch a claim? Can it possibly be true? Theanswer is yes. But before you spend the sixdigit income you expect to receive fromyour next shoot, let’s understand how itcan happen.

An image which has the power to stop

the eye and evoke a response from a broad

base of viewers can be sold many times

year after year. If you sold the “rights to

use” one image 25 times at an average sale

price of $131.00 over a few years you

could truly earn $3,275. Sales prices vary

according to use. You may command $900

for one use and only get $50 for the next

one -- but it’s all money and contributes to

long term income.

How would you like to have a dozen or

so “workhorse” images working for you

now or in retirement? It can happen if you

understand who buys, why photos sell,

which ones sell again and again and how to

sell yours.

Who buys photos?

Nearly everyone who uses them on a

regular basis! Advertising agencies, news-

papers, magazines, trade journals, corpora-

tions, publishers, the travel industry and

paper products companies are all huge

buyers of photography. There are countless

others. So the problem is not locating buy-

ers; it is finding the right buyer for your

work.

The first step is to learn who buys pho-

tos, and from whom. Some publications

buy only from stock photo agencies. More

recently many buy directly from photogra-

phers using the internet to locate them.

Others merely contract photographers and

assign the project. Don’t disregard these,

contract work can be very profitable.

However, when establishing a market for

your photos, you may have to target small-

er, less frequent publishers, who often

publish photos submitted by outside pho-

tographers. Editors and other users will not

usually approach you to see your work. In

order to get your work in front of them,

you must make submissions!

Why do photos sell?

A picture is worth a thousand words.

That adage is not in jest. To succeed every

advertiser, must have a way to stop the

reader or viewer. Photographs that com-

mand the viewer to take a second look are

proven “eye stoppers.” Those are the ones

an advertiser will buy and use to capture

the viewers’ attention long enough to get

an additional message in front of them.

You can enhance your chance for sales

substantially by offering images with space

for titles, headlines, logos or other infor-

mation.

Countless type of photos are eye stop -

p e r s , but two distinct types can be

described. One is a powerful, simple,

straight forward image. The attention get-

ting element could be lighting or a strong

color, a dramatic subject, setting or an

unusual style. Its technical or creative

excellence may simply be overpowering or

it could be a totally different view of an

old, familiar scene. The most commonly

used straight forward image is a human

face making direct eye contact with the

viewer.

The other type is more low key. It allows

the reader/viewer’s mind to run freely, to

get involved and to create or imagine his

own story. It has the power to uplift or

soothe one’s spirits. It could provide a nat-

ural, neutral, resting place such as a sunny

meadow to get lost and dream (and there-

fore digest the advertiser’s message). One

could argue vehemently that either type is

better. What is best is the one that works --

for the advertiser, the client, the publisher

and the photographer!

Photos already in existence (stock pho-

tos) often sell because it is more economi-

cal for the user than assigning a photogra-

pher to do a project. Even if the user pays

$500 for a one time use? Yes. Assigned

photography can range from $350 to $1000

or more per day! Even at those prices the

client may not get satisfactory results but

must pay the bill anyway.

Convenience, choice and quality are also

factors. The buyer can review dozens of

stock images, choose the photos he may

wish to buy and inspect the reproduction

quality of each one right on the spot. He

only pays for the ones he buys.

Another value of the review process is

finding the surprise image -- the one that

pops up (beyond anything he originally

had in mind) and zaps him into buying!

Such images, which are usually a one of a

kind shot, simply cannot be assigned. Fre-

quent buyers know that -- another reason

why they love to peruse stock photos

rather than make the assignment!

Which photos sell best?

The sharp ones that are seen most often

by potential buyers! How do you get one

image in front of fifty buyers in one life-

time? Duplicate it and then make fifty sub-

missions! Better yet, put it on the internet

where it may attract hundreds of buyers in

a lifetime. It may not be quite that simple

but that’s the general scheme of things if

you intend to make multiple sales of the

same image in a reasonable period of time.

How do you select an image to promote?

A good place to start is with one that has

already sold once. Why shouldn’t it sell

again? If you’ve never sold your work, a

quick review of six reasons why photos

sell may be helpful to you.

• The image that catches the eye of the

viewer to create a mood or evoke a feel-

ing long enough to communicate a mes-

sage through a few words of text.

www.ifpo.net Today's Photographer International 25CONTINUED ON PAGE 40.

BY VONDA H. BLACKBURN , EDITOR

“I made $3,275 from one image!”

CALIFORNIA POPPY

NATURE PHOTOGRAPHY IS REWARDING FOR NUMEROUS REASONS. THE WORK ENVIRONMENT IS PER-F E C T, T H E I M A G E S A R E T I M E L E S S A N D TH E Y N E V E R B E C O M E O U T D A T E D F O R P U B L I C A T I O N. TH E Y

ALWAYS HAVE SALES APPEAL AND EVERYONE LOVES THEM. © 2010 JOHN REDUE IFPO

PRE SS PHOTOG RA PHE RS’ SURV I VAL GE AR


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PRESS Dash Card#1410C...$9.95

Patches and Stickers$9.95 ea

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#781A - 2 for $9.95adhere to inside of windshield

or window.

P RES S PHOTOG RAPHE RS’ SURV I VAL GE AROrd er Form on Page 4 7 * Cred i t Card Ord ers Ca l l FRE E 1-80 0-654-95 57

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To order by credit card:

1 patch #USPP01 $14.952 patches #USPP02 $19.953 patches #USPP03 $24.95

PATCHES $14.95 EA.Enhance your Credentials with Embroidered Patch-e s . Red, White and Blue with Silver Metallic Accents.Designed for Jackets Shirts and Camera Bags

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LOOK AT THE MAGAZINE!! When you look at examples of what isactually published in the magazine, it's like looking at the testanswers before taking the test!!

HOW TO SUCCEED is what we are all about! How to make money,gain access and get published. How did you get the celebrity to letyou get the picture. How did you get the model to pose for you. Whatsurprise barriers were you able to overcome? How did you get thosedeath defying pictures right from your car window?

INSPIRATION is the word our readers use most to describe the mag-azine and it's content! Have you had some success with your cameraor an idea that would inspire others?

SELDOM SHOOTERS: So you only picked up your camera once ortwice in the past few years, shot a lot of film for an afternoon or aweek, then let it get away from you. What was so important thatcaused you to pick your camera up? Family reunion? Your kid's bigsoccer game? Beach trip of a lifetime? Favorite group finally came totown in concert? House down the street caught fire? 2 weeks in Yel-lowstone? Big celebration at work?

DIFFERENT DRUMMERS: Maybe you have a story with a differentslant — submit it. You may inspire us to expand our editorial range.Consider an editorial submission even if you have never made a onebefore. Publishing your story and/or photos is another way for us toreward our readers who share a special bond in their passion forsucceeding as photographers ... and making money. Again, our reso-lution is to support that effort in every issue and to make sure thatToday’s Photographer “works” for you.

USE THIS FORM to submit ARTICLES, PHOTOS, and TIPS to be considered forpublication in Today's Photographer. USE THIS FORM and follow these guidelines tomake sure your submission package is complete.

IFPO Member# _____________

Name: ______________________________________________________________________________! Keep this submission and make it AVAILABLE for publication in all future issues.! I HAVE inclosed a RETURN MAILER with adequate POSTAGE.

Please consider this submission for publication for the next ______ issues ONLY, then return it to me.

Address: ____________________________________________________________________________

City / State: _________________________________________________________________________

Zip Code/ Country ____________________________________________________________________

Phone: _____________________________________ Fax: ____________________________________

Submission of my entry grants Today’s Photographer permission to publish my story or photos.

signature ______________________________________________________ date _______________________________

Editorial Submissions, PO Box 42, Hamptonville, NC 27020-0042

Editorial SubmissionCHECKLIST! A photo of YOURSELF (suggestions: with your cam-

era, at the scene, with someone important, etc.).! A text file or clearly hand-printed copy of your Make

Money Article, Sidetrip, Success Story, Tech Tip orGain Access story.

! PRINTS, TRANSPARENCIES or digital images (jpeg)that illustrate your story.

! A list of captions or titles for each photo. ! Tell us about your past awards, publishing accom-

plishments, hobbies, or even a funny story that wouldinterest a reader. Do you shoot part time or full time?

! Your submission including all of the above items maybe mailed on disk to the address below.

2009 ANNUAL WINNERSEPTEMBER WINNER

SUNFLOWERS

© 2009 Jack Lagomarsino IFPO, Milford, PAMORE WINNERS PAGE 29, 37 AND 38


BLURRING MOTION FOR THE RIGHT EFFECT

By Chris Kesler IPFO, Beaver, Utah

I am from the Old School of Photog-

raphy and have just recently made the

switch to digital. I now spend the

majority of my time finding out how

much of my hard-earned knowledge

will transfer over to this new medium.

I know that there are digital manipula-

tion programs and plug-ins that will do

these things for you, but I prefer to do

the majority of my processing in-cam-

era and I think there are others out

there who feel the same.

The importance of a subject being

in-focus and tack sharp cannot be

over-stated…..unless you are trying

for a specific effect. I am a sharpness

addict because you will rarely find me

without a monopod at sporting events

and I enjoy the company of my tripod

better than most of my friends.

I set the shot (pictured) up just as if I

were preparing to make an image of

moving water in a river or stream.

Shooting in AV mode, I selected an

aperture of f/11.0 because I knew any-

thing smaller would make the expo-

sure too long. Too much

movement is just a blurry

mess so I settled for a

Shutter Speed of 0.8/sec.

ISO was set at 100 and

yes, my camera was

mounted on a sturdy tri-

pod.

As you can see, the

movement of the fly-line

(the light green line run-

ning from fisherman to

fish) and fly-rod is quite

dramatic. Also, you will

see a silver shadow above the splash-

ing water. That is where the fish

reached its apex at the height of its

jump. Also, notice the sharpness of the

foreground and far bank in contrast.

Having learned how to fulfill the

need to freeze action, I understood

what would happen if that was not

what I was intending to do. There is a

big difference between intending to do

something and accidentally stumbling

over it and that is why, when you love

photography as much as I do, you are

always learning. That way I can

choose when to break the rules instead

of leaving it to some random bit of

chance. !

Specifications for the shoot:

Camera; Canon EOS 20D

Lens/Optics: Canon EF 100mm f/2.0 lens

Film Speed: ISO 100

Camera Mode: Av

Metering Mode: Pattern

Exposure Settings: 0.8/sec @ f/11.0

Tripod & Cable Release

2009 PH O TO CO N T E S T WI N N E R S

NOVEMBER WINNER

UP, UP AND AWAY

© 2009 Terry F. Sweatman Colorado Springs, Colorado

DECEMBER WINNER

CARDINAL - FEMALE

© 2009 James Walsh Alden, Michigan


JANUARY WINNER

VINES OF TIME

© 2010 Cinderella Morff IFPO , Lohman, MO

FEBRUARY WINNER

AHEAD OF THE STORM

© 2010 Terry Sweatman IFPO

Colorado Springs, Colorado

2010 PH O TO CO N T E S TWI N N E R S

MARCH WINNER

WHAT NOW?© 2010 Cinderella Morff IFPO

Lohman, Missouri

MORE WINNERS PAGE 27, 37 AND 38

IFPO New DiscoveriesMODEL CONSULTANTS

http://www.ifpo.net/discoveries

WHAT ISMODEL CONSULTING?

Model Consulting is a business opportuni-ty sponsored by the International FreelancePhotographers Organization (IFPO). Theprogram gives photographers three effec-tive ways to make money immediately andget immediate exposure for their newly dis-covered models:

1. Offers opportunity to start or expanda model portfolio business.

2. Provides an easy way to attract mod-els for photography interests andassignments.

3. Provides models immediate exposureon the IFPO New Discoveries Inter-net Site.

Photographers often need models in theirregular work, and models always need pho-tographers to produce their portfolios inorder that they may promote themselves.IFPO serves more than 100,000 photogra-phers and models in 141 countries aroundthe world.

BENEFITS TO MODELSThe benefits afforded models through the

IFPO New Discoveries Program areunique. The dues are only $40 for the firstyear and $30 for each year thereafter. Forthat the model receives a complete NewDiscoveries Kit with an Identification Cardand Parchment Certificate. The model alsoreceives a current issue of How to Becomea Successful Model.Each model gets a free listing on the IFPO

New Discoveries Internet site for freelance

models:http://www.ifpo.net/discoveries

Models who wish to have their photospublished on the internet site may do so foradditional fees which cover the cost ofscanning and set up.

HOW TO MAKE MONEYIFPO New Discoveries models annual

dues are only $40.

IFPO Pays Directly To You:$ 2 0 . 0 0 for each New Discoveries model

recruited! Payment is instant. You collectthe $40 dues for the first year and send only$20 on to IFPO with the internet listingform.$30.00 for each model RENEWAL! Each

time your model renews, you collect the$30 renewal fee and send only $10 to IFPOwith renewal form! $$$$$ PLUS! You make even more

money when your “discovered” modelswant their photo published on the New Dis-coveries internet site. You collect themoney ($20 for one photo; $50 for three)and KEEP 50% for yourself! (See theOperating Manual.)

New Discoveries Models Pay You Directly:IFPO suggests that each new model pro-

vide 1-3 photographs for publication on theinternet. Those photos should depict themodel in the broadest possible range ofposes and settings...portraits to full shots...location to studio...furs to figure. Remem-ber New Discoveries are eager to havethese photos taken and published!

MODEL CONSULTINGSOLVES AN OLD PROBLEM

Your New Discoveries Model ConsultantMembership does NOT require you t orecruit a single model EVER!

Many IFPO photographers join the Con-sultant Program simply to solve the age oldproblem of finding models for other aspectsof their photography work without spend-ing an arm and a leg with a modelingagency and without potential models beingskeptical of the photographer’s intentions.

EVERYTHING YOU NEEDConsultants report that potential models

are convinced instantly when you use theidentification materials provided in yourModel Consultant Enrollment Kit!. Newmodel prospects recognize you as a profes-sional and are eager to follow your guid-ance without question. “I’ve never found itso easy to attract models,” is the most com-mon response from new consultants.

Enrollment as a consultant gives youeverything you need to make money thevery first week. It includes setting up youraccount at IFPO, your New DiscoveriesModel Consultant I.D. Cards, Letter of Cer-tification, Operating Instructions and a sup-ply of the business forms needed to get youup and running. It includes easy to followinstructions for promoting your business asan IFPO New Discoveries Model consul-tant and attracting or recruiting models. !

ATTENTION CURRENT IFMO MODEL CONSULTANTS You may upgrade (get a completely new package) to the New Discoveries Program for only $39 plus $9 S&H. Order item #905A-UP.


o 905A ......Full Model Consultant Membership $109.00Your Consultant’s Kit contains: 1 Badge ID Card, 1 WalletID Card, Consultant’s Certificate, Consultant’s OperatingInstructions and the following master forms: Model InterviewForm (F164), Model Portfolio Contract (F165), Model Portfo-lio Checklist (F163) and Model Release (F191). You also getIFPO New Discoveries Enrollment Forms, Renewal Forms, andInternet Listing Releases.

o USA/Can/Mex SHIPPING $ 10.00(foreign shipping $19)

TOTAL PAYMENT ENCLOSED ______

IFPO NEW DISCOVERIES MODEL CONSULTING ENROLLMENT COUPON ( Available to IFPO Members only)

MAIL THIS COUPON TO: IFPO ORDER DEPT.PO BOX 42, Hamptonville, NC 27020-0042

Visa/MasterCard/American Express/Optima Card #

Use your Check, Money Order, OR Credit Card as follows:

expiration date

CREDIT CARD ORDERS:CALL FREE 1-800-654-9557 or FAX 1-336-468-1899

(MAIL, C.O.D. ORDERS USE ORDER FORM ON PAGE 47)

______________________________________________________signed date

________________________________________________________name

________________________________________________________(optional) business name

________________________________________________________address

________________________________________________________city/st/zip

________________________________________________________phone FAX

________________________________________________________email URL

5 Digit IFPO Member #___________ or enclose dues.


I have been associated with IFPO

for the past 23 years and have been

published in Today’s Photographer

Magazine more times than I can count.

I got hooked on getting published

when I was working on a yearbook in

high school.

However, it

was several

years later

that I reached

the f r e q u e n t l y

p u b l i s h e d s t a-

tus.

I worked on

the high

school year

book as a

p h o t o g r a p h e r

and shot pic-

tures with a

K o d a k

B r o w n i e .

Back then

c o m p u t e r s

were non-

existent so

there was no

M i c r o s o f t

p u b l i s h e r ,

e v e r y t h i n g

was cut and

paste by hand.

We were

using percola-

tors to make

coffee and no

one knew

what a

m i c r o w a v e

was.

Many IFPO members have similar

backgrounds and stories. Nevertheless

because of the support and credibility

of IFPO many of us now share similar

success stories. I have met some very

high profile and amazing people while

on assignment for Today’s Photogra -

pher Magazine. (How many times

have you read a similar claim on these

pages?)

I have been able to interview, shoot

pictures (and get some of them pub-

lished) of such well known people as

Mayor Berkeley of Kansas City, Miss

USA International, Miss Physical Fit-

ness, Miss Missouri, Miss Kansas,

Miss Hawaiian Tropics, Box Car

Willie and Chubby Checkers. I also

met and photographed Sara, The Only

Woman Tiger Trainer In The World,

who was employed by Ringling Broth-

ers Circus. At that time I owned Fash-

ion Point Model Consulting and Pho-

tography Studio located in North

Kansas City.

I became a glamour photographer

out of necessity, not by choice. I use to

paint show cars and motorcycles. Then

I would take pictures of each vehicle

as soon as I finished. In an attempt to

get published, I sent those pictures to

various trade magazines only to get

rejected over and over.

I was about ready to give up when I

decided to call one of the magazines

and ask why I couldn’t get published.

As luck would have it I was able to

speak to the editor. She hesitated for a

moment and then remembered seeing

my work. I asked why I couldn’t get

published. She asked me if I knew

what was on the cover of their maga-

zine. I said a motorcycle. She said,

“What else?” I thought for a moment

and then remembered -- a model. She

said I was not using models. This actu-

ally upset me because I had spent over

a month stripping this motorcycle, fix-

ing dents, priming, sealing, base coat-

ing, putting metal flake on it, top coat-

ing and finally spending several hours

rubbing it out. I then spent a lot of

time doing the photography.That is absolutely crazy! I need a

model to get a motorcycle published?She said when men from 15 to 50 passby or go to a newsstand, the model onthe covers gets their attention and theybuy the magazines. Then they takethem home to read how big the motoris and what color of paint it has on it,etc. In print advertising as well as tele-vision commercials, models drawmore attention to the advertisementthan text or even the spoken worddoes. Pictures are used to get the atten-tion of the public, and the verbal orwritten word is used to make the sale.It’s the prime law in advertising.

Q: Does getting your photos published really help?

A: YES ... in more ways than you can imagine.

INSIGHT TO GETTING PUBLISHEDBy Dennis Hodges IFPO Kansas City, Missouri

CONTINUED ON PAGE 33

“I LOVE THE

CHALLENGE OF

CREATIVITY WHEN

WORKING WITH

MODELS. I TRY TO

CREATE A PLAYFUL

SETTING TO

ILLUSTRATE THE

PURPOSE OF THE

SHOOT.I MADE A SHIRT

FROM COVERS OF

TODAY’SPHOTOGRAPHER FOR

CHELSEY TO WEAR,SURROUNDED BY A

FEW OF THE

MAGAZINES IN WHICH

MY WORK WAS

PUBLISHED.”

© 2010 DENNIS HODGES

introducing:

• for MAXIMUM CREDIBILITY, TRUST, CONFIDENCEand EFFECTIVENESS.

introducing:


THE IFPO SPECIALTY BRONZE CARDTHE IFPO SPECIALTY BRONZE CARD

In New HARD CARD FormatIn New HARD CARD Format

IFPO Member# __________________ or enclose dues (see page 17 for membership information)

name __________________________________________________________________________________

address _______________________________________________________________________________

city/st/zip ______________________________________________________________________________

phone/FAX ____________________________________________________________________________

Use Check,Money Order,Or Credit Card:

Bronze Hard Card order form


! 701HC Member FREELANCE Photographer .......$39.95 ea.

! 702HC Member SPORTS Photographer..................$39.95 ea.

! 703HC Member CONCERT Photographer..............$39.95 ea.

! 704HC Member WEDDING Photographer ............$39.95 ea.

! 705HC Member PORTRAIT Photographer ...........$39.95 ea.

! 706HC Member WILDLIFE Photographer .............$39.95 ea.

! 707HC Member NATURE Photographer.................$39.95 ea.

! 708HC Member GLAMOUR Photographer ..........$39.95 ea.

! 709HC Member MODEL CONSULTANT..............$39.95 ea.

! 799XHC Member Photographer....$39.95 ea.

ORDER any 1 set for:. . . . . . $39.95 +shipping

any 2 sets for: . . . . . $59.95 +shipping

any 3 sets for: . . . . . $69.95 +shipping

any 6 sets for . . . . . $99.95 +shippingADD USA SHIPPING . . . . . . . . . . . . . . . . . $9.00(foreign shipping use the table on page 47)

TOTAL ENCLOSED

credit cards: CALL F R E E1 -8 0 0 - 6 5 4 - 9 5 5 7 or fax 1 - 3 3 6 - 4 6 8 - 1 8 9 9mail orders to: IFPO Order Dept., PO Box 42, Hamptonville, NC 27020-0042

signature____________________________________________________________________ Each Bronze Hard Card set includes one VerticalBadge with Lanyard plus one Wallet. The back ofeach card is printed with important informationincluding the members name and original mem-bership date.

Each Bronze Hard Card set includes:• One Vertical Badge, printed 2 sides, with Lanyard • One Wallet printed 2 sides

*WE WILL PLACE YOUR PHOTO ON THE CARDS FOR YOU. EMAIL YOUR PHOTO TO: [email protected] WITH YOUR NAME AND ID NUMBER IN THE SUBJECT LINE.NO EMAIL? MAIL YOUR PHOTO TO IFPO-HC, PO BOX 777, LEWISVILLE NC 27023.

Bronze


GETTING PUBLISHED

CONTINUED FROM PAGE 31

I knew absolutely nothing about

shooting or working with models

when I started. I really wanted to

shoot motorcycles and get them pub-

lished. After working with various

modeling agencies and schools, adver-

tising agencies and hundreds of mod-

els I finally became a Model Consul-

tant for IFMO which is now the IFPO

New Discoveries program. The two

things that I credit the most for my

success in the wonderful world of

modeling and photography are IFPO /

IFMO.

I was first published on the cover of

Today’s Photographer Magazine

(when it was still titled I n t e r n a t i o n a l

P h o t o g r a p h e r) in 1988. That was a

photo of me shooting models in my

studio leading to a feature story of

how to find and shoot models. (Note:

the models got me published.) From

that day forward, I have used models

to illustrate my articles even when I

test equipment. I have lost count of

the number of times I have been pub-

lished on the cover or inside Today’s

P h o t o g r a p h e r magazine but every

article featured models.

I am not proposing that every pho-

tographer has to shoot models to get

published. Turn the pages in this issue

and you will see that a wide variety of

pictures are published. I shoot models

and use their pictures to illustrate my

stories because it works for me and it

is widely known that models capture

the imagination of the viewer.

There are constant discussions

going on lately about the economy

and the fact that professional photog-

raphers are a dying breed because of

the digital format. The truth is, most

non-professionals do not have a

DSLR, studio lights, extensive pho-

tography knowledge or expertise in

composition so there is still a big, big

market out there especially in the pub-

lishing world for experienced photog-

raphers.

The general public will go to pho-

tographers working in either format

for family pictures, school and sports

team photos, senior pictures, prom

photos and wedding pictures.

The biggest market for digital for-

mat is the internet which has opened

up vast opportunities for photogra-

phers at almost any level. Internet dat-

ing is at an all time high and everyone

who posts a photo on one of those

sites needs good quality, flattering

photos -- not from a point and shoot

camera. Internet advertising is huge

and requires extraordinary product

photography. The list is endless.

There are publishing opportunities

in almost any category of photography

including children, pets, models, head

shots for business and entertainment,

recitals of dance and gymnastics, sea-

sonal activities such as kids with

Santa. Little league photos are big

business and often lead to publication

or experience shooting high school

and college sports.

You and only you can take the ini-

tiative to get published, make money

with your camera and make your

dream come true. For your conve-

nience Today’s Photographer M a g a-

zine is now being published on line so

if you have a computer you can

instantly view your articles and pic-

ture the minute they are published.

Access to events you normally can-

not get into on your own is also key to

getting published. IFPO photogra-

phers using press credentials issued by

Today’s Photographer magazine have

covered all kinds of events around the

world in the last 27 years and gotten

their work published extensively in

many publications.

The benefits of getting published in

any format are far reaching. It gets

you recognition, which impresses

clients and attracts new ones. It is a

confirmation that you do quality work

and can command the prices for it. At

another level in my situation, it

attracts models who want to get pub-

lished for all the same reasons.

Beyond the dollar value, getting pub-

lished establishes your credibility and

attracts other publishers. In my opin-

ion, it is the single most important

thing a photographer can do to launch

a solid career in photography. !

YOU NEVER KNOW

WHAT’S BEHIND

THE COVER OF A

MAGAZINE....

© 2010 DENNIS

HODGES

CHELSEY SHOWS OFF THE 20TH ANNIVERSAY

COVER FEATURING ONE OF MY MODELS. © 2010 DENNIS HODGES.

© 2010 DENNISHODGES

TOLL FREE: 1-800-654-9557 (CREDIT CARDS ONLY!) or BY FAX: 1-336-468-1899ON-LINE: http://www.ifpo.net/feelance.html

or MAIL TO: A.D.B. PO Box 42, Hamptonville, NC 27020-0042

If you’re on it, Assignment and Picture Editors can find you for the dream assignments you’ve been looking for! Registrations are accepted on a FIRST

COME, FIRST SERVE basis!

FREELANCE PHOTOGRAPHER’S ASSIGNMENT BANK on the INTERNET

studio or business name (optional)

YOUR CONTACT INFORMAT I O N

name # I.D.

address

city, state, zip code, country

phone fax (optional)

email address(optional) home page URL (optional)

Editors and Photo Buyers Find You!Photo buyers and Editors can search the assignment banks by:COUNTRY, STATE or PROVINCE, CITY or PHOTOGRA-PHERS’ SPECIALTY. Check it out at:

http://www.ifpo.net/assignment.html

GET ASSIGNMENTS or SELL PHOTOS you already have!Assignment and Picture Editors and other Photo Buyers haveDIRECT and INSTANT INTERNET access to this vital informa-tion from ANYWHERE in the WORLD!

LIST YOUR SPECIALT I E S :

I agree to the above terms and conditions. I enclose my fees as follows:#ADB21, $10 per SPECIALTY set-up fee ___ . ___ and monthly fee: $9.95#ADB31, 10 SPECIALTIES, set-up fee $49.00 and monthly fee: $9.95


signature

TERMS AND CONDITIONSCredit Card Orders: when we receive your registration form, your credit card willbe billed for the set-up fee only. Then your credit card will be billed monthly on thefirst of the month beginning with the first FULL month your your Data Bank infor-mation is ON-LINE. Your first partial month is FREE! Minimum 12-month com-mittment required. After 12 months, monthly charges will continue until membercancels with a 30-day notice. Visa, Mastercard, American Express, Optima accept-ed.Checks or Money Orders: when you submit your registration form, enclose acheck or money order for the amount of the set-up fee PLUS 119.40, the firsttwelve months of the monthly fee. You will then be billed at 12 month intervals.

Choose from theseSpecialties or NameYour Own!

All Assignments

Animals

Breaking News

Celebrity

Child

Crime

Commercial

Concert

Convention

Digital Imaging

Education

Entertainment

Environmental

Expedition

Fashion

Fire

Glamour

Group

Insurance

Landscape

Livestock

Model

Motor Sports

Nature

Outdoor

Pet

Photo Restoration

Portrait

Press

Product

Public Relations

Real Estate

Scenic

Sports

Storm Chasing

Travel

Wedding

Wildlife

World News

1. ____________________

2. ____________________

3. ____________________

4. ____________________

5. ____________________

6. ____________________

7. ____________________

8. ____________________

9. ____________________

10.____________________

11.____________________

12.____________________

13.____________________

14.____________________

15.____________________



January WinnerWoody’s Frozen Dinner

Cinderella Morff, Lohman, Missouri

Honorable MentionsJunco in Camo


Feeding

A. R. Galanti, Blackwood, NJ

Sunset in Paradise

Serge Cormier, Paquetville, NB

Canada

Carolina Flurry

Lyndon Johnson, Goldsboro, NC

February WinnerApple and a Bath


Honorable MentionsPoolside

Bobby Samuels, Lancaster, CA

Shoes and All

Claudia Murray, Jamestown, NC

March WinnerQuiet Pause

Ostelinda Guncet, Miami, Florida

Honorable MentionsNight Scene on Beale Street


Fruit Bowl by Window Light

Jack Logomarsino, Milford, PA

April WinnerTrio

Claudia M. Murray, Jamestown, NC

Honorable MentionsWelcome Beauty Up Close

Claudia Murray, Jamestown, NC

Heart of the Tulip


May WinnerPicnic


Honorable MentionsMove Over Please

Anthony E. Ciampa, Sahuarita, AZ

June WinnerThe Fence Post

Anthony E. Ciampa

Honorable MentionsSpring in Somerset

Jahni Sheehan, Tasmania, Australia

July WinnerAfter the RainJack Logomarsino, Milford, PA

Honorable MentionsSpeed RacerA. R. Galanti, Blackbwood, NJ

August WinnerReflections

Frank Maffucci, Swartswood, NJ

August (Continued)Honorable Mentions

(None Awarded)

September WinnerSunflowers


Honorable MentionsUntitled

Ken Cox, Brooklyn, NY

Petals of Sunshine


October WinnerSholola Falls, Sholola, PA


Honorable MentionsSmall Town USA

Terry Sweatman, Colorado Springs, CO

November WinnerUp, Up and Away

Terry Sweatman, Colorado Springs, CO

Honorable Mentions(None Awarded)

December WinnerFemale Cardinal

James Walsh, Alden, MI

Honorable Mentions(None Awarded)

2009 AN N U A L PH O TO CO N T E S T WI N N E R S

FeedingA, R. GANANTI, BLACKWOOD, NJ

Heart of the TulipCINDERELLA MORFF, LOHMAN, MO

G R A N D P R I Z E W I N N E R

SUNFLOWERS

Jack Lagomarsino IFPO

2009 WINNERS & HONORABLE MENTIONS

P H OTO CONTEST UPDAT EToday’s Photographer magazine has

suspended the monthly photo contest

which has been in operation since

1988. The transition from film to digi-

tal format has complicated the process

for submission and judging contest

entries.

Digital submissions require careful,

time consuming downloading, filing,

storage and retrieval unlike actual

prints or slides which can be stored in

bins until judged. Our editorial staff is

too small for someone to handle photo

contest digital submissions daily.

Judging digital submissions is also

more complex because of the equip-

ment required to see several entries at

the same time for comparision -- again

unlike prints or slides which can easily

be displayed to compare. Judging is a

process of elimination. Viewing all

entries in a category allows the

removal of weaker works and permits

the stronger works to survive to the

next round to be eliminated or win

again. The last survivor is the winner.

Viewing a digital image on a screen

versus a high quality print in hand is a

very uneven process and seems

unequal somehow.

Entries in the last year or two have

dwindled down to a very few photog-

raphers who still send high quality

prints for the contest. While their

entries are mostly excellent, there is

very little competition and variety of

work or styles in the submissions.

The editorial staff reluctantly

requested the suspension out of fair-

ness for all formats. Until a process is

established that does not require

tedious attention, photo contest entries

will not be accepted after the closing

of the December 2010 entry deadline. !


I focus on nature rather than human

images. I have been asked and urged to

photograph weddings ... good money or

not -- I had rather not get into that!!

Shots ... yes, these are the types I have

had published and I literally have thou-

sands more of equal quality.

Nature photography is rewarding for

numerous reasons. The work environ-

ment is perfect! The images are time-

less! They never become outdated for

publication, always have sales appeal

and everyone loves them. Also, the

shot that has been published or sold

once is the one most

likely to sell or be pub-

lished again. News

photos, including

sports and entertain-

ment, have a very

short life before they

become outdated.

The flowers, cats

and the puppy shot,

It’s Never Too Early

To Panic, will be just

as appealing and valu-

able in 5 to 10 years as

they are now. An

inventory of excellent

nature images can

work for you again and

again -- even into

retirement. !

I FOCUS ON NATURE ... AND GET PUBLISHEDJohn Redue IFPO, Port Townsend, WA

TH E B-25 FO U R EN G I N G BO M B E R ( JI M M Y DO O L I T T L E'S R A I D

O N TO K Y O I N AP R I L 1942) A N D T H E B-17 (I N S E T A B O V E) P L A N E S

W E R E P H O T O G R A P H E D D U R I N G A N A I R S H O W U S I N G M Y AI PR E S S

CR E D E N T I A L S. TH E Y A R E 2 O F T H E F E W R E M A I N I N G W W I IP L A N E S A V A I L A B L E T O T H E P U B L I C. ©2010 John Redue


2 0 1 0 P H O T O C O N T E S T

W I N N E R S

MAY WINNER

LAYERED RAINDROPS

© 2010 Cinderella Morff IFPOLohman, Missouri

AUGUST WINNERSUNSET

LEAVING CABO

© 2010 Bobby SamuelsIFPO

Lancaster, CA

APRIL WINNER

CABIN FEVER

© 2010 Manley L Harris IFPOFalling Waters, WV

JUNE WINNER

WOODPECKER

DRIVE-THRU

© 2010Cinderella MorffIFPOLohman, Missouri

MORE WINNERS PAGE 38


20 10 P H O T O C O N T E S T W I N N E R S

NOVEMBER 2010 WINNER

HORSE

© 2010 Danuté Féderas IFPO, Lafayette, CA

OCTOBER 2010 WINNER

SPIKED SWEETNESS

© 2010 Cinderella Morff IFPO, Lohman, MO

SEPTEMBER 2010 WINNER

SAGUARO BLOSSOM

© 2010 Anthony Ciampa IFPO, Sahuarita, AZ

JULY 2010 WINNER

PINK HOUSE, SILVER DOOR

© 2010 Anthony Ciampa IFPO, Sahuarita, AZ

THE DECEMBER 2010 WINNER AND THE 2010ANNUAL WINNERS WILL BE BUBLISHED IN THE NEXT

ISSUE OF TODAY’S PHOTOGRAPHER MAGAZINE IN

2011.

OTHER 2009 WINNERS NOT PREVIOUSLY PUBLISHED

ARE ON PAGE 28.

TO D A Y’S PH O T O G R A P H E R M A G A Z I N E H A S S U S-PENDED THE MONTHLY PHOTO CONTEST WHICH HAS

BEEN IN OPERATION SINCE 1988. MONTHLY PHOTO

C O N T E S T E N T R I E S W I L L N O T B E A C C E P T E D A F T E R

THE CLOSING O F T H E DE C E M B E R 2010 E N T R Y D E A D-L I N E. (SE E P A G E 35 F O R C O M P L E T E D E T A I L S. )

TH E E D I T O R I A L S T A F F O F TO D A Y’S PH O T O G R A P H E R

W I S H E S T O E X P R E S S T H E I R A P P R E C I A T I O N F O R T H E

M A N Y E X C E L L E N T E N T R I E S O V E R T H E L A S T 22 Y E A R S


PMAPlatinum Master Diploma Portfolio.... $99.001.A - Accredited Master Photographer Diploma.2.A - Charter for Accredit Master Photographers3.A - Fully Paded Leather Textured Diploma Case4.A - Laminated Wallet Replica of Diploma

PMBPlatinum Master Credentials Portfolio... $99.005.B - Platinum Master Universal Passport6.B - Platinum Master Universal Badge and Clip7.B - Platinum Master Universal Wallet Card8.B - Platinum Master Universal Arm Band9.B - High Security Interactive Internet Verification10.B - Master Photographer 3’ Embroidered Patch

PMFPlatinum Master FULL PORTFOLIO .... $198.00

(Includes PMA & PMB All Items 1.A - 10.B)

SHIPPING USA/Can/Mex $10.00($19 foreign shipping)

TOTAL ENCLOSED

Mail check or money order to: IFPO-PM

PO Box 777, Lewisville, NC 27023

To use your credit card:

CALL 1-800-654-9557 or fax: 1-800-283-5989

since 1984International Freelance Photographers Organization

PO BOX 42, Hamptonville, NC 27020-0042(336) 945-9867 • FAX (336) 468-1899

www.ifpo.net

exp. date signature

card

o Visa, o Mastercard, o American Express, o Optima

ORDER by CREDIT CARD, check or money order

C A L L FREE 1-800-654-9557


Nationality:___________________________ Sex: ____________________

Place of birth: __________________ Date of birth: ___________________

Date of birth: __________________________________________________

Height: _____________ Hair Color: ________ Eye Color: ____________



! A Not yet published ! AA Publishing pending

! AAA Published once in ! AAAA Published frequently

5 Digit IFPO Member# ____________________

name ___________________________________________________________________

address _________________________________________________________________

city/st/zip ________________________________________________________________

phone/fax________________________________________________________________

email/U.R.L. ____________________________________________________________________

IFPO members who have been

active for more than 10 years or have

been published 5 or more times are

qualified to participate in the IFPO

Master Photographer Platinum Portfo-

lio Program. Others who can offer dif-

ferent validating criteria may also

apply. In a 2007 landmark move,

IFPO responded to member sugges-

tions to completely revise and update

the Master Photographer Program

which was first unveiled in 2001.

The distinguished Master Logo

appears throughout the credentials

along with universal issuing informa-

tion which is extremely valuable when

credentials are being scrutinized for

every piece of validating information.

Nationality, sex, height, hair and eye

color, date and place of birth add veri-Continued on page 41


• Universal appeal also sells a photo, i.e.

it must be easily recognized and of

interest to a large market of viewers.

The photograph must be flexible in its

intent. The more buyers that are able to

use the same image, the better chance

for sales. A photo of a child has univer-

sal appeal.

• Photos of exotic places will always be

popular. However, there is also a great

supply of these “travel” photos, so you

must be able to present an original, fresh

view of those standard locations.

• Photos should be versatile and timeless

in their use for long term sales potential.

Clouds, sunrises, sunsets, snow scenes,

ocean waves and beaches, mountains,

deserts, autumn leaves and spring flow-

ers are all timeless images and usually

evoke a feeling from the viewer.

• Timely photos can also sell well (this is

not a contradiction) but probably not as

often as the timeless ones. An example

would be a breaking news event such as

a plane crash, the bombing of Pearl Har-

bor or a political event. Most timely

photos have a shorter use life except for

documentary purposes.

• People pictures sell more often than any

other subject. Models are used to sell

virtually every product or service on the

market today.

Suppose you do not use models and only

photograph your family? Sell the family

album! Not quite, but keep in mind that

cute kids sell everything from cereal to

tires. Trendy families advertise lifestyle

products from suntan lotion to walking

shoes. Grandparents on bicycles,

boats and planes illustrate the ben-

efits of investment, travel, vitamin

pills and hundreds of other prod-

ucts! One could go on and on.

Will your photos sell?

A serious intent to sell requires

selecting your best photos, identi-

fying your specialty and matching

that specialty with the right buy-

ers. Your first step is to organize

and edit. In this process you must

select only the photos that are

technically excellent. Then edit

again -- this time using the same

criteria that a buyer might use.

Why is a certain image special?

Will it catch the eye of a viewer?

Will it reproduce well in color? In

black and white? You will discard

more of your work. At this point

you should be very encouraged if

some images have survived.

As a beginning freelancer you

may have a way to go before you will be

considered among top photographers. If

you must compare quality, do so with the

smaller trade papers and lower circulation

magazines where you will find some excel-

lent pictures.

To sell requires a lot of common sense,

complete objectivity and a practical filing

system. Without these, your ability to suc-

ceed is at best doubtful.

A practical filing system is imperative. It

can be a simple notebook, card, or comput-

er file. You must develop and structure

your files so you can locate or find the sta-

tus of all your sellable work instantly.

Time is money. If you can’t locate an

image quickly, you will lose sales.

Organize your files by subject matter,

i.e. all sports together etc. Label each

image with your name, copyright symbol,

date and an inventory number. Use the

inventory number to cross reference cap-

tions in another file. All works must be

captioned fully. The caption may never be

used, but without it you lose the details of

an image thus losing its market potential.

Signed model and property releases are

absolutely necessary and must be retriev-

able.

Protecting your rights is up to you. Make

sure you understand the rights you are sell-

ing and put it in writing. Never release a

photo without an agreement and make sure

you understand it!

Keep an accurate, updated list of photos

that have been sold. Include the date sold,

price, rights given, and name of buyer.

The image that just sold is your hottest

prospect to sell again. With a filing system

you are always ready to submit your

hottest photos for other sales.

Match your specialty to a market. F o r

example a photographer may take great

pictures of automobiles. Then he discovers

that there over 100 magazines focused on

the automotive industry. Automobiles

become his specialty. He wisely concen-

trates his business efforts toward markets

which have a demand for his specialty.

Smart photographer!

Set attainable goals. The more you are

published, even in smaller publications, the

more credibility you have and the greater

your chances of attracting bigger and better

paying buyers.

Be prepared for rejections as well as

successes. That is a part of the business.

Remember there is a strong demand for all

kinds of images -- even yours.

Persistence is the key. Continually intro-

duce yourself to prospective buyers and

remind them that you are able to provide

high quality photographs that they need.

Stay active. Commit more of your shoot-

ing time to your specialty to increase the

number of exceptionally high quality

images you will have to offer. Search for a

broader range of buyers. This will become

the basis for your success in photo sales.

Remember a good photograph communi-

cates a message even without text. Com-

pare your photos often with other pub-

lished works ... but don’t be too hard on

yourself. Re-examine your files frequent-

ly. You never know when you will find a

strong message hiding there! !

KENT’S LAKE: A LOW KEY PLACE TO GET LOST AND DREAM ... AND DIGEST THE ADVERTISER’S MESSAGE

© 2010 Chris Kesler IFPO


fiable information can be checked

against other identification such as a

driver's license or passport. Classifica-

tion is based on a full 4-tier range of

publishing credits starting at A and

reaching to AAAA for those who are

published frequently. Images of the

new credentials will not be shown for

security reasons. However, satisfaction

upon arrival is guaranteed or a full

refund will be issued.

Master Photographers are assigned a

verification code printed on the face of

all the credentials to verify members’

status in the Platinum Master Photog-

rapher program by anyone anywhere

24/7. Also, you can update your own

Platinum Master Photographer record

as often as you wish without assistance

from the American Image office.

The Platinum Master Photographer

Portfolio is offered in two parts to give

IFPO members more options. The Plat-

inum Master Diploma Portfolio (item

#PMA) includes an Accredited Master

Photographer Diploma and Charter,

each signed by two founding directors

and printed on 8 1/2 x 11" parchment

paper, embellished with the Master

Photographer logo presented in a fully

padded leather textured case. A lami-

nated wallet size replica of the Master

Diploma is also included.

The Platinum Master Photographer

Credentials Portfolio (item #PMB)

includes the Passport, Badge and Clip,

Wallet Card, Arm Band, High Security

Interactive Internet Verification and

Master Photographer 3" Embroidered

Patch. The credentials are issued for 3

years which is very important. It

allows Master Photographers to keep

their photos up to date and receive a

complete new set of credentials with

each renewal.The renewal fee at the

end of 3 years is usually one-half of

the original price.

The Platinum Master FULL Portfolio

(item #PMF) includes all items listed

in the Platinum Master Diploma Port -

folio and the Platinum Master Photog -

rapher Credentials Portfolio. Use the

order from on page 39. !

Master Photographer Platinum Portfolio

Continued from page 39

Master Photographer Hats and PatchesAVAILABLE ONLY TO IFPO MASTER PHOTOGRAPHERS

Embroidered 3” Patches Exact reproduction of the New Master Photographer Logo in full color. Right size for hats, jackets, shirts or camera bags.

1 patch #5021 $14.95 2 patches #5022 $19.95 3 patches #5023 $24.95

Full color, custom designed. Complements your Master Credentials.

1 Hat #7099A $24.95 2 Hats #7099B $39.953 Hats #7099C $49.95

$24.95#7099A

1. YOU GET THE PICTURES The credentials give you the confidence toshoot and gives your subjects the confidence in you.

2. YOU GET PUBLISHING CREDITS You are encouraged (but notrequired) to submit photos your discoveries. Each submitted photo must be accompa-nied by the GLAMOUR.elite submission form and a small service charge of $8.00 perphoto to cover the cost of scanning your image for publication.

3. GUARANTEE YOUR SUBJECTS THAT THEY CAN GET PUBLISHEDIN GLAMOUR.elite MAGAZINE. Each photo received with the "publication spotlight"form (in your kit) and fee of $19.00 gets published in the on-line edition ofGLAMOUR.elite magazine.You are free to charge your subject an appropriate amountto take into account your own expenses, overhead and profit. Photos rejected by the edi-tors for quality reasons will receive a full refund.

FOR

Photos by Dennis Hodges, IFPO

If you are an IFPO member, you can save $128.95 now.(Proof of publication is also waived for this offer.)

Glamour Elite BUNDLE REG.PRICE SPECIAL#GE08A GlamourElite Passport $99.00 GEXX-SPECIALApplication Fee $20.00 BUNDLE#GE02B GlamourElite Badge Set $69.95#GEAV Assignment Verification Option $39.00(all items listed above) $228.95 $99.00PLUS SHIPPING/HANDLING $10.00 $10.00

Total Amount Due $238.95 $109.00

$109.00 (Save $128.95 )

USE THE ORDER FORM ON PAGE 47

Credit Card Orders Call Free: 1-800-654-9557

Wallet I.D.

Badge ID

Passport ID


Check correct box and list publishing creditsA Not yet published

AA Publishing pending in: _______________________

AAA Published once in: __________________________

AAAA Published frequently (list three publishers)

1. ________________________________________2. ________________________________________3. ________________________________________

The IFPO Flex System includes:

! Black Continental Leather Case With Gold Embossed IFPO Seal

! Gold Seal of Achievement Statement — upper card

! Six Personalized ID Achievement CardsSpecialty Cards to “fit” any assignment

TO ORDER: MAIL, FAX and C.O.D. Orders use Order Form on page 47.

Complete IFPO

plus $9 S&H

42 Today’s Photographer www.ifpo.net

• Member Freelance Photographer• Glamour Photographer• News/Photojournalist• Sports Photographer• Investigative Photographer• Celebrity Photographer

YOU PRINT: BUSINESS CARD MASTERS!•Custom Designed & Personalized, ready to take to your printer•You choose paper stock, ink color and quantity.

You get six originals of each set you order! Each set is Professionally typeset and printed on laser-graphic paper at 600 dpi.

! 5011A .........Member FREELANCE Photographer .....................$19.95 ea.! 5011B .........Member SPORTS Photographer ............................$19.95 ea.! 5011C.........Member CONCERT Photographer..........................$19.95 ea.! 5011D.........Member WEDDING Photographer.........................$19.95 ea.! 5011E .........Member PORTRAIT Photographer........................$19.95 ea.! 5011F .........Member WILDLIFE Photographer .........................$19.95 ea.! 5011G.........Member NATURE Photographer ...........................$19.95 ea.! 5011H.........Member GLAMOUR Photographer .......................$19.95 ea.! 5011J..........Member MODEL CONSULTANT...........................$19.95 ea.! 5011X .........Member Photographer .......$19.95 ea.

OTHER (SPECIFY)ANY 3 SETS ABOVE # 5011-3 .........................$49.95 Tot.

IFPO B/W BUSINESS CARDS

500 CARDS PER SET! 5511A........Member FREELANCE Photographer................ $49.95 ea! 5511B........Member SPORTS Photographer...................... $49.95 ea.! 5511C........Member CONCERT Photographer....................$49.95 ea.! 5511D........Member WEDDING Photographer...................$49.95 ea.! 5511E........Member PORTRAIT Photographer ..................$49.95 ea.! 5511F ........Member WILDLIFE Photographer ...................$49.95 ea.! 5511G .......Member NATURE Photographer......................$49.95 ea.! 5511H........Member GLAMOUR Photographer..................$49.95 ea.! 5511J ........Member MODEL Photographer........................$49.95 ea.! 5511X........Member Photographer..$49.95 ea.

OTHER (SPECIFY)ANY 2 SETS ABOVE #5512-2 ..........................$89.95 Tot.

CHECK THE BOXES FOR SETS YOU ARE ORDERING

Y E S5 Digit IFPO Member# _________________or enclose dues (see page 17)

name _________________________________

address ________________________________

city/st/zip _______________________________

phone/fax _______________________________

email/U.R.L._____________________________

$89.00

$9.00

Y E S Sign me up as a


Cat# DescriptionHDO1 Credentials

USA Shipping. First Class Mail(foreign shipping use the instructions on page 47)

signature_____________________________________________________


ISSUING INFO:

Nationality: _________

Sex: _______________

Place of birth:_______

Date of birth:________

I agree to comply with the professional Code of Ethicswhich will be included with my credentials.

Includes:• Homeland Defender Passport

• Homeland Defender Badge Card I.D.

• Homeland Defender Wallet I.D.

• Homeland Defender Official Letter Certifiying your

assignment for American Image Press.

• Homeland Defender Internet Verification

• Complete assembly instructions, laminating materials

and badge clip.

• Homeland Defender Assignment Request Form and

How to Use Your Press Credentials Instructions.

Credit Card orders phone:1-800-654-9557

Fax 1-336-468-1899

MAIL ORDERS:

P.O.Box 42, Hamptonville, NC 27020-0042 USAFor Information call 336-945-9867

Wallet I.D.

Badge ID

EVERYTHING YOU NEED TO

ASSEMBLE AND USE (Aftersigning and placing your photo.)

PLUS

1 .T O U G H C r e d e n t i a l sfor T O U G H T i m e s .

2 .BACK-UP AND SUP-PORT IN WRITING.

3 .I N S T A N T IN T E R N E TVE R I F I C A T I O N 24-7.

4 .MORE PUBLISHINGOPTIONS.

You will get:

Passport ID

CREDIT CARD ORDERS CALL FREE 1-800-654-9557

plus $9 S&H500 Cards

P r o g r a m

YOU CAN BE AN

THE ADVANTAGEAn IFPO Distributorship is an exceptional

opportunity for IFPO members to achieve suc-cess and make money by taking advantage of the

millions of dollars and 15 years of research thathave gone into developing the IFPO / Today's

Photographer Magazine Concept. The modest

distributor's fee gives you the value of MIL-LIONS of dollars that have been invested in 15

years of advertising IFPO’s dependability, quali-ty and services.

Today's Photographer Magazine and its asso-

ciated products gets more exposure than anyother photography magazine. It is advertised reg-

ularly in display space advertising in PopularPhotography, Photographic, Outdoor Photogra-

pher, American Photographer and Shutterbug. Asa distributor, you get the direct benefit of this

advertising.

Today's Photographer is sold on Newsstandsthroughout the United States, Canada, and

around the world.IFPO is recognized in more than 140 coun-

tries on all continents of the world and has more

than 67,000 members. Today's PhotographerMagazine is currently being distributed to more

than 80,000 photography enthusiasts 4 times ayear.

Typically, distributorships or franchises thatgive a distributor this kind of exposure, promo-

tion and value are priced from $10,000.00 to

$150,000.00.

YOU CAN:•You can start a new business and coast in thewake of the IFPO flagship. Let its research,product development, name recognition and dol-lars spent on advertising make money for you.Let IFPO's rapid success plan turn into financialgrowth for you.

•You can reap the profits from more than 2.5 mil-lion dollars already spent on advertising in all themajor photography and video magazines. Letthese IFPO advertising dollars work for you andyour business by building name recognition forthe IFPO products and programs that you sell.

•You can offer IFPO products and programs toyour clients without spending a penny for marketresearch or product development. IFPO is con-stantly upgrading its products and services tomaintain its leadership position in the interna-tional marketplace.

•You can guarantee satisfaction for each productand program you offer. That customer satisfac-tion is backed up by IFPO and is a vital part ofthe IFPO success story.

_________________

FREQUENTLY ASKED QUESTIONS:

http://www.ifpo.net/dfaq

HOW IT WORKS1. DISTRIBUTOR DISCOUNT: You are enti-tled to order products and services from a cur-rent issue of Today's Photographer at a only50% of the listed standard price. For example:multiply list prices by 0.5 (a $68 membershipwould be $34.00). Half of $39.95 for example,would be $19.98 (rounded off to the nearestcent).

2. QUANTITIES AND SHIPMENTS: Order inany quantity. IFPO will ship to you or your cus-tomer direct. No minimums or quotas.

3. EXCLUSIONS: You CANNOT apply yourdistributor's discount to: USA or Foreign ship-ping • Workshop programs • Quantity discountpackages such as 3R0X, 3VVX, item numberscontaining “X”, or special offers with expirationdates • Classified and display a dvertising •Items in out-of-date issues may no longer bevalid • Items not sold by IFPO/American Imageare excluded. Items not sold in Today’s Photog-rapher magazine are excluded.

WHY YOU?•You may wish to purchase many IFPO pro-grams or services for yourself. A distributorshipwill save you 50%.

•You may be associated with a group such as acamera club, family members or close associateswho may want to participate in IFPO productsand services at discount prices.

•If you have a photography studio or similarbusiness may wish to arm all of your staff mem-bers with memberships and press program cre-dentials from IFPO to make them more competi-tive. An IFPO Distributorship would enablethem to do this at reduced costs to the studio orcompany.

•You may want to start down the road of beingyour own boss with an IFPO distributorship. Youcan start small, order in any quantities, part timeor full time. Most of all, you may have a fewhours a week to invest in your financial future.

MAKE MONEY:•A distributor could sell only 2 videos a weekand net up to $2000.00 a year. He could buildhis business up to 200 videos a week and bepulling in potentially $200,000.00 per year.

•A distributor could set up a network of 100Model Consultants "talent scouts" in an area.He would make nearly $15,000 just on themodel consultant kits and IFPO memberships,then would make more on the videos, forms,books and other items that consultants frequent-ly buy.

•A distributor could sell to schools and educa-tional institutions. IFPO's instructional videosare very popular with schools of all kinds(Junior Highs, High Schools, Colleges, TradeSchools, etc.). Schools typically purchase inlarger quantities, often 10 to 20 videos at a time.Currently, about 100 schools are purchasingfrom IFPO. There are tens of thousands more inthis country alone.

•Recreational groups sponsored by governmentor other non-profit groups. For example, Mili-tary bases have recreational programs thatinclude self-help and how-to programs on video.Currently, IFPO does a brisk business with mili-tary base purchase orders from only a few bases.

•Many other groups sponsor recreational pro-grams that would be very interested in photogra-phy instructional videos. Groups plan trips.Vacationers use cameras and camcorders.

•Photographer's swap meets or flee markets areideal places to set a booth and market IFPOproducts. In these situations, having merchan-dise to sell (like videos) is a plus. But if youdon't have the merchandise, be sure to get thename, address, and phone number of each per-son that stops by your booth. Each one is a

prospective customer for the future. If you runout of copies of Today's Photographer at yourbooth, you can always mail them one in thefuture with a special offer flyer of some kind.

REPEAT CUSTOMERSThe best opportunity you have to make

money as a distributor is to give your customersa REASON to do business with you. You canuse your own liberal distributor discount to youradvantage. If you can give your customers a 5or 10% discount by purchasing through you,then they have a reason to order with youinstead of ordering directly through mail orderwith IFPO. Your own margins may be a littleslimmer, but your volume would be much high-er.

Now you could consider distributingToday's Photographer Magazines liberally withyour business card attached and a notice thatoffers your own 5% or 10% discount if theyorder through you.

In this way, you would get the full advan-tage of repeat orders from the same customers.

Here is a sample list of schools and institutionsthat have already placed large orders directlywith IFPO:

AFETA, Camp Peary, VA; Miami Killian

Senior High School, Miami, FL; Leon County Schools,

FL; River East School Division, Winnipeg, Manitoba,

Canada; Aims Community College, Greeley, CO; CBN

University Library, Virginia Beach, VA; Southwest

State University Library, Marshall, MN;University of

Pittsburgh, Pittsburgh, PA; NAF Fort Sam Houston,

TX; Stockton Unified School District, Stockton, CA;

Phillipsburg Board of Education, NJ; Roberts High

School, Florence, CO; Oakton Community College,

Des Plaines, IL; Greenville Technical College, SC;

Curtis Jr High School, Tacoma, WA; Minuteman

Regional Vocational Technical School District, MA;

Ferris State College Library, Big Rapids, MI; Marico-

pa Community College, Phoenix, AZ; Southeastern

Mass. University, MA; Sparta Senior High School,

Sparta, WI; and many, many more.

The List Price of the IFPO Distributor Program is $1,490. For a limited time, the price is reduced to $387 but will only remainat that special price until our current Distributor Enrollment program has met it’s goals.

call the IFPO office at 336-945-9867 or 1-800-654-9557 with your credit cardwww.ifpo.net Today's Photographer International 43


For the last 3 years I have covered the Dutch RoyalFamily on Queen’s Day while on assignment for AI NewsService. This year was a very happy event compared to

2009 when the Royal Family was threatened by anangry motorist who tried to run them down with amotor vehicle -- killing several bystanders.

Queen's Day, or Koninginnedag as we call it, isa national holiday in the Netherlands. On this dayApril 30 every year we celebrate the birthday ofHer Majesty Queen Beatrix although it's really thebirthday of her mother Queen Juliana. QueenBeatrix’s birthday is on 31st of January when it istoo cold to celebrate. Winter in the Netherlandsisn't the time to party outside.

The Queen’s address to Parliament is the high-light of Queens Day. However, the parade route ofthe Royal Family going to and from the Parlia-ment Chambers attracts most of the people on thestreet. With few exceptions it is a joyous day.!

PHOTOS: (CLOCKWISE FROM TOP) HER MAJESTY QUEEN BEAT-RIX ARRIVES AT PARLIAMENT. PRINCESS MAXIMA AND PRINS OF

OR A N G E AL E X A N D E R; PR I N C E S S MA X I M A I N T H E GO L D E N

COACH. ©2010 ARTHUR WIEGMAN IFPO.

QUEENS DAY 2010 PHOTOS BY ARTHUR WIEGMAN, AI NEWS SERVICE

THE NETHERLANDS

On Assignment


3 F 3 2

VOLUME 2Frazier Photography

LightingFIGURE

An Educational Photography Produc-tion featuring 15 Beautiful CaliforniaModels contains unrated nudity.Learn: •Single light sources •Multiplelight sources •Light readings •Pre-venting lens flare •Special effects.Some areas discussed are: 3 pointlighting system, film latitude, expo-sure values, hard vs. soft light, highkey vs. low key lighting, color, B&W.Each tape approx. 60 min. VHS andDVD. contain unrated nudity

2 Vol. DVD S e t

3F3XD: $79.95 (3F31D and 3F32D)

LIGHTING FIGURE MODELSPHOTOGRAPHY SERIES

INSIDEGLAMOUR

PHOTO SESSIONSNOW you can take a front row

seat in the photo studio of glamourand figure photographer Hugh Fra-zier Jr. as he photograph's 12 beau-tiful figure models.

You will learn lighting includingdiagrams plus hear the photograph-er and director direct the modelsthrough their poses.

If you want to see what really hap-pens in a figure studio, this video isfor you. 60 min VHS, contains unrat-ed nudity. #3F38

#3F38 DVD $59.95

3 F 3 1

VOLUME 1Frazier Photography

LightingFIGURE

#3F21 #3F22

NUDE & SWIMSUIT MODEL POSING SERIESAvailable in VHS and DVD Formats

Photographer Hugh Frazier demonstrates reclining poses, standing poses, sittingposes. Learn how to achieve flattering effects and how to use sets and props. Bothprofessional and amateur models are used. Each is 1 hour in length and containsunrated nudity. #3F21 VHS: $39.95 Posing & Shooting SWIMSUIT Models#3F22 VHS: $39.95 Posing & Shooting FIGURE Models#3F2X VHS: $59.95 FIGURE/SWIMSUIT 2 Vol. Set (#3F21 & #3F22)

#3F21 DVD: $49.95 Posing & Shooting SWIMSUIT Models#3F22 DVD: $49.95 Posing & Shooting FIGURE Models#3F2X DVD: $79.95 FIGURE/SWIMSUIT 2 Vol. Set (#3F21 & #3F22)

POSING andSHOOTING

SWIMSUITPOSING andSHOOTINGFIGURE

These videos are designed to help photogra-phers work with amateur nude models andhelp amateur models break into nude model-ing. All titles are approximately 1 hour longand contain unrated nudity. 1 Basics of AMATEUR FIGURE SHOOTS2 SETS/PROPS for FIGURE MODELING3 FIGURE POSING Ideas 4 Working with FIGURE MODELS

VHS $39.95 each or

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1

3F11

AMATEURFIGURE Series

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2AMATEUR

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3AMATEUR


4AMATEUR


AMATEUR FIGURE

3F12 3F13

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PHOTOGRAPHY SERIESbasics of

AMATEUR FIGURE USINGSETS & PROPS in

FIGUREPOSING HOW TO WORK WITH

AMATEUR

Learn to produce exciting glamour videos that will dazzle and delight your customers.

Boudoir Photography Made Easy!#3CH1 -DVD 60 min. Soft and sensu-ous ... hot and sultry. Includes tips on:•Equipment • Lighting Techniques • Flatter-ing Poses and Costumes • InexpensiveSets.

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Glamour & Boudior Photography MADE EASYBy Chuck and Bev Hemstreet

What You Get: MEMBERSHIP Hard Cards Upgrade #HC-3-UP* PRICE SPECIAL

New IFPO Badge and Wallet Cards + Lanyard $74.00 $39.95Membership Verification on the Internet $39.00 $00.00PLUS SHIPPING/HANDLING $9.00 $9.00TOTAL For #HC-3-UP U P G R A D E $116.00 $48.95

*We will place your photo on the cards for you. Email your photo to: [email protected] with yourname and ID number in the subject line. No email? Mail your photo to IFPO-HC, PO Box 777, Lewisville NC 27023.

If you DO NOT Upgrade!Your current Lifetime Membership I.D. Card is still valid and your subscription to Today's Photographer will contin-ue. We will ATTEMPT to bring each member the best possible IFPO benefits. If you DO NOT upgrade, however, we cannotGUARANTEE the results in the future that you have experienced in the past, in this rapidly changing environment.

IFPO MEMBER#

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phone/fax/emailMail check or money order to:

IFPO UPGRADE, PO Box 42, Hamptonville, NC 27020-0042

Credit card call: 1-800-654-9557 or fax: 1-336-468-1899

but your ID Cardmay be behind the times. Your IFPO Membership may need to be UPGRADED inorder to gain the improved credibility and effectiveness that Hard Card Photo IDs andInternet Membership Verification bring to your Lifetime IFPO Membership benefits.

Here's Why:The new Photo-Identity Cards are manufactured using the highest quality PVC Card stock just likeyour Driver’s License or Credit Cards. Photo Hard Cards imply status and credibility not afforded by the old laminated mem-bership cards. Clients and officials who need to verify your membership status are quickly accepting the convenience ofINSTANT VERIFICATION via the internet. Many are REQUIRING this capability NOW. These Officials include LawEnforcement, Customs, Government, Education, Sports, Entertainment and others.

How Membership Verification WorksNew IFPO Membership Hard Cards (#HC-3-UP) are printed on 2 sides with your original membership date and a uniqueVERIFICATION CODE known only by the member. In seconds, officials can confirm membership status when you givethem your code to enter on our Membership Verification Internet Site. Your Membership is instantly verified 24 hours a day,7 days a week from any where in the world!

since 1984International Freelance Photographers Organization

PO Box 42, Hamptonville, NC 27020-0042

(336) 945-9867 • FAX (336) 945-3711 exp. date signature

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C.O.D. ORDERS: C.O.D. orders will be accepted for the convenience of customers who wantquick service, but do not wish to use a credit card. C.O.D. orders will be accepted ONLY by callingCustomer Service, 1-336-945-9867. Customer Service is open 9 to 5 Eastern time weekdays.C.O.D. orders will NOT be accepted by MAIL, FAX, or on the 800 number order line.

You will be required to pay a fee to cover the shipping and C.O.D. fee charged by the carrier.For orders under $100.00, the C.O.D. handling and shipping charge is $15.00. For orders$100.00 or more, the charge is $20.00. When you place your order, our customer service repre-sentative will give you the total charges for the order. C.O.D. means “Cash On Delivery.” Whenyour package arrives, you must pay the carrier in cash or money order!

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O R D E R F O R M


A press photographer’s reputation is often based on his own codeof ethics. Although getting the story is the ultimate goal, ethical stan-dards can “make or break” a career. As a press photographer, it isyour duty to document newsworthy happenings — never altering cir-cumstances or interfering with action to enhance your photographs.Your photos should tell a story just as it happened. Meeting the highstandards of good press photography requires patience, determina-tion and a strong set of ethics which can be the difference betweensuccess and failure.

First, foremost and always remember that Press access is a privi-lege not to be abused. Use the following Code of Ethics to guideyou:

• Arrive early — at least 45 minutes to an hour before the event isscheduled to begin — in order to check in, find the press area, checkout the stage or facility lay-out and choose a vantage point.

• Never show up for an event unprepared. Not only should you have allthe proper equipment, you should have a basic knowledge and under-standing of the event. Do your homework!

• Try to work with promoters and authorized officials rather than againstthem.

• Conduct yourself in a professional manner at all times. Photographerswho complain or cause problems aren’t likely to be admitted again.

• Don’t just start shooting. Take time to think about what you’re covering.

• Stay within the boundaries of the photographers’ area. Never interferewith the action, criticize a player or performer or interrupt an authorizedofficial.

• Have patience. Resist the urge to inconvenience other photographersby changing spots. Your opportunity will come.

• Although it can be necessary to fight for a good position, always becourteous. You’ll find other photographers are usually willing to sharetheir space -- if you offer them the same courtesy. Try your best to getalong with other members of the press.

• Always live up to your obligations to promoters and publications.

• If you agree not to sell the photos commercially, DO NOT break thisagreement.

• Always clean up after yourself -- film wrappers, etc.

• Never photograph anyone in a compromising situation (backstage,locker rooms) unless it’s a public figure in a public place which qualifiesfor news. Don’t abuse the privileges you have been granted.

• Always remember you are a photographer on the job -- not a spectator.

Finally, the nature of breaking news makes preparation impossi-ble. However, when you arrive on the scene, you are a press pho-tographer -- expected to live up to the same ethical standards youhave learned to display at scheduled media events. With practiceand common sense, high ethical standards should some as natural-ly as pressing the shutter. !

The American Image Press Photographer’s Code of Ethics

As a freelance professional photograph-

er it was a dream come true when I was

invited to the Reunion of the Old Guard in

Washington, D.C. in the fall of 2010.

The Old Guard is the oldest active

infantry unit in the U. S. Army, even older

than the Constitution. It was created in

1784 and served its first thirty years as the

First American Regiment, the seedling of

the United States Army.

The Old Guard assumed guardianship of

the Tomb of the Unknown Soldier at

Arlington Cemetery in 1948 and continues

that honor guard today. The laying of the

wreath and the changing of the guard cer-

emony is beyond imagination. The twenty-

one steps before the Tomb that the guard

must walk, the perfect handling and

inspection of the rifle, the precision of his

perfect and precise turn and the crispness

and beauty of his impeccable uniform is

beyond impressive.

The 3rd U. S. Infantry

Regiment (The Old Guard)

is based at Ft. Myer, Virginia where the

troops who conduct the ceremonies are

trained. Ft. Myer is also home to the beau-

tiful horses who pull the caisson which

carries the casket of a dignitary or a Presi-

dent to be buried at Arlington Nation

Cemetery.

The Old Guard is the epitome of the 3rd

U. S. Infantry Regiment affairs. !

The 3rd U.S. Infantry Regiment (The Old Guard) conducts memorial affairs to honor our fallen comrades and ceremonies and

special events to represent the Army, communicating its story to our Nation's citizens and the world.

THE CHANGING OF THE GUARD

BY MARCELLA MIRANDE-KETCHAM IFPO, BOCA RATON, FL

$89.00

$10.00

Price EA.


Cat# Description

AISPORTS-2011 CREDENTIALS(Renewable in 3 years)

USA Shipping. First Class Mail(foreign shipping use the instructions on page 47)

signature __________________________________________________________________



Nationality: ___________________________________________________

Sex: ________________________________________________________

Place of birth:__________________________________________________

Date of birth: __________________________________________________

Checking this box confirms that I have read,understand and agree to comply with the PressCode of Ethics published on the opposite page.







1. ____________________________________________________

2. ____________________________________________________

3. ____________________________________________________

5 Digit IFPO Member# ____________________ or enclose dues (see page 17)

name ___________________________________________________________________

address _________________________________________________________________

city/st/zip ________________________________________________________________

phone/fax________________________________________________________________

email/U.R.L. ____________________________________________________________________

Credit Card orders phone:

or fax:1-336-468-1899MAIL ORDERS: IFPO PRESS OFFICE, P.O. Box 42, Hamptonville, NC 27020-0042 USA

AI News Complete Sports Package:• AI Sports Wallet Hard Card• Badge Hard Card with Lanyard.• Sports Passport Credential• Letter of Assignment• Internet Verification

Also AvailableCT-12 (Optional) A.I. SportsCrew Tags (set of 3) $19.95

Complete Bundle #AISPORTS-2011Issued for 3 Years

$89 PLUS $10 S&H

EVERYTHING INCLUDED • NO ASSEMBLY

Work effectively as stand alone credentials or as an"extension" of your current AI News Service presscredentials to:

In Hard Card Format to Open More Press GatesMade of the finest quality PVC plastic just like your drivers license or credit

Includes:

• AI SPORTS Wallet Hard Card

• AI SPORTS Badge Hard Card with Lanyard

• AI SPORTS Passport

• AI News Service Official Letter of Certificationplaces you on assignment for AI News ServiceandToday’S Photographer magazine.

• AI Sports Assignment Verification on the Internet.

• Sports Assignment Request Form and How to UseYour Sports Credentials.

Optional:

• CT-12 AI SPORTS Crew Tags (set of 3) $19.95

!

!

!

• Get you to the action easier and faster• Open doors that only allow Sports Photographers• Arm you with more than one type of Press Credential• Command the attention that comes only with Hard Card Format

TODAY’S PHOTOGRAPHERP.O. BOX 42, Hamptonville, NC 27020-0042

STOCK GALLERY page 18Start Selling Photos You Already Have

w w w. i f p o . n e t

International Freelance Photographers Organization

MEMBERSHIP FORM

•Enroll me as an IFPO Member and send my Membership Card and Parch-ment Certificate + Complete Membership Packet. I enclose $74 for Membershipand Subscription to Today’s Photographer Magazine PLUS $7 for priorityhandling and First Class Mail of my Membership Packet ($81 TOTAL).

•My membership packet will include detailson how I can participate in IFPO'sPROVEN PROGRAMS for gettingPUBLISHED, making MONEY andgaining PRESS ACCESS with my cam-era.

__________________________________________________________________________name

__________________________________________________________________________(optional) business name

__________________________________________________________________________address

__________________________________________________________________________city/st/zip

__________________________________________________________________________phone number/FAX number

Visa/MasterCard/American Express/Optima Card #

ENCLOSE CHECK, MONEY ORDEROR PAY BY MAJOR CREDIT CARD

expiration date

To join IFPO by mail, use this form or the order form on page 47 and send your dues to:

IFPO, P.O. Box 42, Hamptonville, NC 27020-0042 USA

OR use your credit card and: CALL FREE 1-800-654-9557 or FAX 1-336-468-1899

Which best describes your photography: o I am a beginner or amateur

o I am an advanced amateur or Part-Time Pro.

o I am a full-time professional.

I want PRESS ACCESS with my camera:o Sports events. o Crime scenes.o Concerts. o Fire scenes.o Breaking news. o Press conferences.o Celebrity events. o Entertainment events.

Check each area that interests you strongly: o Press photography. o Sports/Action.

o Nature/wildlife. o Travel photography.

o Videography. o Advertising.

o Glamour. o Commercial.

o Wedding. o Portrait photography.

Are you available for photo assignments?:o YES. o NO.

ABOUT YOU:

PRESS CREDENTIALSpage 10 and 11

Go On-Assignment forToday’s Photographer Magazine

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Documents

Photographer The Make Money With Your Camera …ifpo.net/2011.winter.pdfPhotographer TODAY'S Should Y ou WORK FOR BAR TER To Support Your Business?To Support Your Business? page 8