Photochromic Lenses The No-Compromise Photochromic

VISION EASE

Performance was cited as

#1 reason for photochromic purchase.1

8 out of 10 shoppers compared national brands with competitive brands prior to purchasing.2

67% of shoppers believe competitive brands are

as good as national brands.2

When it comes to photochromic lenses, your customer wants it all.Today’s consumers are savvier than ever. They do their homework. They shop and compare. They know what they want.

When shopping for photochromic lenses — they’re looking for a product that delivers performance. And, they’re more than willing to look past national brands if there is a better choice.

1 VISION EASE Consumer Research 20142 The State of Private Label Around the World. Nielsen 2014

« LIGHTER DARKER »

Faster Activation27% Faster activation than the national brand**

« LIGHTER DARKER »

VISION EASE Photochromic Lenses The No-Compromise Photochromic In the past, consumers had to compromise comfort and convenience when they purchased photochromic lenses, but no more. We’ve developed a photochromic lens that outperforms the national brand at every turn.

VISION EASE Photochromic Lenses are:

• Clearer Indoors• Darker Outdoors

• Faster in Activation and Fadeback

If that weren’t enough, new VISION EASE Photochromic Lenses block 91% of Blue Light Outdoors and 43% of Blue Light Indoors.

Gray and Brown Colors

Darker Outdoors7.3% Darker outdoors than the national brand***

*73.4° F (23° C) ** 1 minute 73.4° F (23° C) *** 15 minutes 73.4° F (23° C)Results based on internal testing (gray) with temperature controlled activation system. Data on file at VISION EASE®

0 5 10 15 20 25 30 35

Clearer Indoors2.5% Clearer indoors than the national brand*

Faster Fadeback44% Faster fadeback than the national brand**

Blue Light Protection (380-460nm)Blocks 91% of Blue Light Outdoors. Blocks 43% of Blue Light Indoors.

PERCENT LIGHT TRANSMISSION

« DARKER LIGHTER »

PERCENT LIGHT TRANSMISSION

« DARKER LIGHTER » « DARKER LIGHTER »

PERCENT LIGHT BLOCKED

PERCENT LIGHT BLOCKED

85 85.5 86 86.5 87 87.5 88 88.5 89 7674 78 80 82 84 86 88 90

88.688.4 88.8 89 89.2 89.4 89.6 89.8 90

CLEAR

ACTIVATED0

20

40

60

80

100

380 390 400 410 420 430 440 450 460

% L

ight

Tran

smiss

ion

Wavelength

Photochromic Lenses represent

18% of market units1

www.visionease.com 800-328-3449

Style Material Diameter (mm) Power Range Color Base Curve Adds

SFSV Polycarbonate 75 +5.00 to -11.50 Gray, Brown

0.50, 1.00, 2.00, 3.00, 4.00, 5.25,

6.25, 7.50—

D28 Bifocal Polycarbonate 75 +5.00 to -11.75 Gray, Brown

0.50, 2.00, 4.00, 6.25, 8.50 +1.00 to +4.00

D35 Bifocal Polycarbonate 75 +4.00 to -10.25 Gray, Brown 2.00, 4.00, 6.25 +1.00 to +3.00

7x28 Trifocal Polycarbonate 75 +4.00 to -10.00 Gray, Brown 2.00, 4.00, 6.25 +1.50 to +3.00

Novel Progressive – Decentered Polycarbonate 80 +6.50 to -10.00 Gray 1.50, 3.00, 4.00,

5.00, 7.00 +1.00 to +3.00

30% photochromic market potential 2

Give your customer the photochromic lens they always wantedVISION EASE Photochromic LensesWith VISION EASE Photochromic Lenses, they’ll get the performance they want: Clearer indoors; Faster in both activation and fadeback, and Darker outdoors.

Take advantage of market opportunity

There is a market for increased photochromic sales. Drive top line sales! New VISION EASE Photochromic Lenses are priced to help build your business and give your customer the product they want…without compromise.

$1,500,000,000In missed conversion opportunity by not capturing this market potential 2

VISION EASE® is a registered trademark of Vision Ease, LP. ©VISION EASE. All rights reserved. VEPHTSS817

1 VCA2 VISION EASE Consumer Research