Founded in 2003 by Alex Welch & Darren Crystal

Bought by Fox Interactive Media in 2007 Merged with Ontela, Inc. in Dec. 2009 #36 most-visited website Drives 2% of total U.S Internet traffic

99 Million Users 45 Million Users worldwire Alexa.com- majority of users are

◦18-24 years old◦Have little-no college background◦Use the site at home or at school

Photo, video and album sharing Group albums Photo editor Photobucket’s search engine Scrapbooks Slideshow builder Online gift store

Connects people across distances Encourages interactivity and creativity

Privacy issues◦ Site collects, stores, and uses information for its

own use◦ Contacts user with offers and promotions◦ Posting at your own risk◦ Anyone can view photos on site

◦ Future Issues Start charging for services?

Audience is more likely to engage in social networking activities than the audiences found on Facebook, MySpace, Twitter, or Blogger

More likely to upload and view user-captured video than audiences on YouTube, Facebook, or Mysapce

More likely to post & View photos online than audiences on Flickr, Shutterfly, or Facebook

I would highly recommend this site! Interactive and “cool” homepage to appeal

to younger crowd