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Product Description
Uses• Bill Customers• Monitor Staff Performance• Analyse Phone Usage• Prevent Phone Fraud
Investment
• We seek €830,000 in venture capital
• Return on investment will be substantial
• Return will be delivered within 5 to 7 years
Financial projections
• Company will begin making profit in year 4
• Company will continue to grow steadily for the predicted future
Expenses
Salary Expenses:• 6 full time staff• 2 part time staff
Rent, equipment, light, heat..
• Fourth Year's Projected Sales: €1,430,184• Less 13%Tax: -€183,184
€1,247,000• Less Salary Costs: -€349,200• €897,800• Less Other Costs: -€97,400• Profit: €800,400• Plus Loan: €10,000• Cash at end of the first year: €810,400
• Projected Profit 4th Year: €810,400
Break Even Model
• Fixed costs growing in proportion to employee numbers• Monthly break even point sale of 240 units of products.
Market Analysis
Demographics• Aimed at a broad market• Any business that needs to monitor
or log calls and their costs• There is currently a strong demand
for the product
Market Conditions
Porters Five Forces• Rivalry• Threat of Substitutes• Buyer power• Supplier power• Barriers to Entry
Market Plan
• Launch a sudden attack on the market by:
• Undercutting avarage market price
• Maintain this advantage through improved product differentiation
Advertising Media
• Working in conjunction with Distribution and uploading sites
• Our fresh new site – up to date, informative with virtual installation guides.
• Forging bonds with the existing telcoms so that our software is used by them.
Philosophy & Personal Policies
• Responsibility and mutual respect• Our customers are the number
one• Personal Policies outlined in a
manual given to every employee
Hours,Security and Training.
• Minimum hours and sick days highlighted to each employee
• Security provided privately in Digital Depot
• Training will be provided to each employee in their relevant field